• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Eloqua, Media] 6Sense Finds B2B Prospects Using Web Site Activities
    Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. and from a network of third-party Web sites.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Eloqua, Media] Intermediate Techniques to Build a Better Email Marketing Campaign
    In addition to helping you manage your contacts and segment your list, or integrating your email marketing with your blog and social media presences, these programs can help you conduct “smarter” email marketing: Drip marketing. Eloqua. Offer strategies. If that’s a blog post, they should see the blog post.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Eloqua, Media] Content Marketing Trends Taking Us into the Future
    It seems like just yesterday social media arrived on the scene and had marketers question its sticking power: “Tweets? ” Despite some initial reluctance and a learning curve, thought leaders in the space assured us that social was going to change the way we do business. Trendspotting: A Video Resource Center.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Eloqua, Media] Lead Generation: It’s all about building relationships
    So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll. Brian: Yeah.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Eloqua, Media] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Social Media
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Eloqua, Media] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    'Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Eloqua, Media] Don’t Make Marketing Decisions Based on Bad Data
    When used properly, marketing automation platforms like Marketo, Hubspot, Eloqua, and Ifbyphone can give powerful insight into your marketing universe. 'Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Get the Most Out of Your Marketing Automation.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Eloqua, Media] B2B Marketers: Why It’s Time to Commit…
    Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. used Timken Steel as an example at the time of good, integrated social media.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Eloqua, Media] Our 5 Favorite Marketing Automation UIs
    template builder (not pictured) is also available, with drag-and-drop modules for elements such as CTA and social media buttons. Eloqua. 'Marketers are tinkerers by nature, whether they’re testing 30 different colors for a call-to-action button or 10 different filters to segment targets for an email campaign. HubSpot. Featured
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 27, 2014
    [Eloqua, Media] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
    Best Social Campaign – Has your brand or company effectively used social marketing as a strategy to build brand awareness or turn customers and prospects into advocates? Has your brand used social media in new and interesting ways or as the centerpiece of a successful new program? Go for it! Marketing Efficiency
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 27, 2014
    [Eloqua, Media] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
    Best Social Campaign – Has your brand or company effectively used social marketing as a strategy to build brand awareness or turn customers and prospects into advocates? Has your brand used social media in new and interesting ways or as the centerpiece of a successful new program? Go for it! Marketing Efficiency
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Eloqua, Media] How To Blend B2B SEO Into On-Site Content Development
    Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area. What do I mean by that?
  • NUSPARK  |  FRIDAY, JUNE 13, 2014
    [Eloqua, Media] The role of public relations in lead generation for B2B firms
    There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Furthermore, your social media strategy must work hand in hand with your PR to get the most out of the press coverage.       2. 'Your goal is to sell to businesses.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 10, 2014
    [Eloqua, Media] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    Digital makes more experiential-based programs possible, and social media helps bridge the gaps of face-to-face. Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. in 2014, according to Nielsen). Churn.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Eloqua, Media] Defining the Modern Marketer: Why Grit Matters Most
    'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. Follow Roland on Twitter @rsmartly.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Eloqua, Media] Defining the Modern Marketer: Why Grit Matters Most
    'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. Follow Roland on Twitter @rsmartly.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Eloqua, Media] Content Marketing Lessons From The New York Times Innovation Report
    ” Less than 10% of traffic to The Times’ web site originates from social media. In an article for superhypleblog.com David Deal coins the phrase “content hustling” which he defines as “sharing an idea across multiple distribution channels ranging from a brand’s web site to its social media spaces.”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Eloqua, Media] Seven Ugly Truths About Content Marketing
    Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. Perform a small number of searches on social media: Linkedin and Twitter. So where to start?
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 9, 2014
    [Eloqua, Media] Analysis of 300 Job Listings Reveals What Employers Are Looking For in a Content Marketing Manager
    This suggests that those with little or no marketing experience may still find opportunities with some companies, especially if they’ve published or managed content in other capacities, such as for a media outlet or blog. Similarly, 38 percent sought candidates with experience managing a brand’s social presence. Key Findings. Get some.
  • SALES CHALLENGER  |  MONDAY, MAY 5, 2014
    [Eloqua, Media] Are You an Insight Curator?
    Consequently, sales reps are using social media to teach their customers where they’re learning. Let’s say you’ve taken the plunge as an organization and have committed to actively supporting a social media initiative. sales reps’ social media presence should be a reflection of who they are. Now what?
  • SALES CHALLENGER  |  MONDAY, MAY 5, 2014
    [Eloqua, Media] Teach Where Your Customers Learn: Social Selling Tips and Resources, Part 1
    Consequently, sales reps are using social media to teach their customers where they’re learning. Let’s say you’ve taken the plunge as an organization and have committed to actively supporting a social media initiative. sales reps’ social media presence should be a reflection of who they are. Now what?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [Eloqua, Media] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    Consider whether your audiences prefer to use mobile, social media, or other channels. Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Address them personally and specifically. Imagine Enough of the marketing tutorial. Personalization
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 2, 2014
    [Eloqua, Media] 3 Highlights From the ‘Conversion’ Twitter Chat
    'by Eloqua | Tweet this Our third #Eloquestions Twitter chat saw Arpine Babloyan, Sr. It was a success - with 85 unique mentions and, according to Social Mention , 78% passion! For Everyone was talking about using social media for conversion. Here are some highlights from Arpine’s chat: 1. Conversation is also Conversion.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Eloqua, Media] 5 Tips For Improving Your Social Media ROI
    'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. Define relevant metrics.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Eloqua, Media] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Shannon implements and manages Marketing Systems, Databases, and Social Media. In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. She was raised in both America and Germany. Marketing automation is all about conversion-rate optimization.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Eloqua, Media] How to Use Your Sales Team to Create Better Buyer Personas
    Indeed, sales reps “develop a deep understanding of the people they are speaking to, and [recognize] patterns in their questions, concerns and interest levels,” says Mark Organ, founder and CEO of advocate marketing software vendor Influitive (and founder and former CEO of Eloqua ). So, how can you create buyer personas that actually work?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Eloqua, Media] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    In these sessions we learned how to use social media and to create a content strategy as part of demand generation campaigns. Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. love it. Really useful stuff. Our partners.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 3, 2014
    [Eloqua, Media] 5 Ways Marketers Can Use Twitter Photo Collages
    The update is well aligned with a core content marketing focus, as a majority (58%) of marketers surveyed indicate that making content more visual and engaging is a key goal and objective in 2014, according to Eloqua Community: The State of Content Marketing Report. Will your organization take advantage of the visual continuum?
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Eloqua, Media] 30 Killer Resources to Learn Content Marketing
    From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. 58 Social Media Tips for Content Marketing. 'Image credit Adobe. CMI Case Studies.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Eloqua, Media] 6 Trends Highlighted at Social Media Marketing World
    'by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.  Of the 130 presenters at Social Media Marketing world, 30 of them have their own podcasts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Eloqua, Media] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    You know, the one that stalks you across social media, your phone and at dinner meetings? Here’s ours:  Could You Get More out of you Eloqua Investment with Better Content? Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Seth on Twitter @sethwlieberman. .
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 23, 2014
    [Eloqua, Media] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    DeShelia is focused on driving customer engagement and brand awareness through campaign-driven nurture programs and social engagements. She’s a strategist with a specialty in digital, social media and email marketing. And sharing that content on social channels that your customers interact with and respond to.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 20, 2014
    [Eloqua, Media] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
    'by Eloqua | Tweet this Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners. Targeting is just as important in social media marketing. Eloquestions. A)  Retargeting key. Eloquestions.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Eloqua, Media] The 2014 Digital Marketing Ecosystem
    They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. Does the content automatically publish to social media? Can visitors share the content on their social media accounts? What is the difference between Act-on, Eloqua, Marketo, Hubspot?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Eloqua, Media] Create Your Own Marketing Luck
    Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. 'by Amanda Batista | Tweet this Feeling lucky? How do you use technology to create your own marketing luck?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Eloqua, Media] Common Concerns With Marketing Automation: Where Do You Rank?
    'by contributor | Tweet this Editor’s Note:   Today’s post comes courtesy of  Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle  Eloqua Gold-Certified Partner. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Pepper North America on Twitter @PepperNA.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 10, 2014
    [Eloqua, Media] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
    'by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 9, 2014
    [Eloqua, Media] How To Build Up Social Media Marketing Like LEGO
    Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Keep social media management in house. Measure and track.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 8, 2014
    [Eloqua, Media] SXSW Preview: Social Technologies and the Universal Customer Profile
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. Follow Roland on Twitter @rsmartly. In Austin?
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Eloqua, Media] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. ” Earlier this month, however, Ad Age reported that Oracle was starting to adopt social selling by integrating social media into its sales process.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Eloqua, Media] ‘Snackable’ Formats Driving Content Marketing
    'by Eloqua | Tweet this What makes being a Modern Marketer so special? The series format is helpful for demand generation programs, social media engagement, and blog content, among other vehicles of interaction. Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. Everybody wins!
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Eloqua, Media] 21 Content Marketing Tools to Use in 2014
    In a nutshell, it’s a hub for creating socially-relevant content for multiple channels, from Tumblr to WordPress, and keeping everything organized and measured along the way. This is among the most well-respected and best-known tools for creating socially integrated blog posts. Image credit: eloqua. Here are the very best: 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 3, 2014
    [Eloqua, Media] 3 Digital Marketing Themes Explored At TFM&A in London
    From web optimization to online advertising and social media, there was a session for every facet of digital marketing. Whether it’s your company blog, social media channels, or your web site, creating snackable and easily digestable content should no longer be a “nice to have”. It’s time to optimize, optimize, optimize.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Eloqua, Media] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Content Marketing Metrics Trends and Best Practices is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 23, 2014
    [Eloqua, Media] Take Your Questions To The ‘Targeting’ Twitter Chat
    'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. Additionally, a majority, or “ 91% of executives are planning a more programmatic approach to [social media] audience segmentation in the next two years, ” according to  eMarketer.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Eloqua, Media] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Eloqua, Media] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    LinkedIn just opened its publishing platform to all users , according to Social Media Today. See how marketers manage the buyer''s journey in Eloqua and Bizo''s infographic, which outlines the path of the buyer. 'Happy Friday, Sales Prospecting Perspectives readers! Great advice! We''re often cold calling in the office.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Eloqua, Media] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    'by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua, Media] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. 'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. But take a closer look.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 10, 2014
    [Eloqua, Media] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. Eloqua: It’s interesting that social media is playing a bigger role in how buyers search. What tips would you give to social media marketing managers and social business teams to manage this evolving change?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Eloqua, Media] 8 Takeaways From MediaPost’s Social Media Insider Summit
    'by Erick Mott | Tweet this When social business doors swing open, expectations go up. . Similarly in social organizations that continue to transform , many things are out of their control but having the right plan, operations, and data can help to ensure preferred customer experiences and brand success.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Eloqua, Media] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    'Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile. The B2B Buyer is in Control. The Psychology of Color.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 19, 2014
    [Eloqua, Media] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    'by Andrew Stivelman | Tweet this As a native speaker of English and a resident of North America, like millions of others I use English-language North-America-based Social Media networks such as Facebook, Twitter , LinkedIn, and Reddit.  At that time, Jain suggests that Facebook, MySpace and Twitter are the top three social networks. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Eloqua, Media] How to Marry Digital and Human-Touch B2B Marketing
    According to the Content Marketing Institute, today’s blogs and social sites reach 8 out of 10 US Internet users and almost as many globally. Marrying your digital outreach – websites, blogs, email campaigns, landing pages and social media – and the human touch of inside and in-person sales may be just what you need.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 13, 2014
    [Eloqua, Media] Marketing in the Express Lane: 14 Tips From 14 Experts
    Lee Odden of TopRank Online on optimizing social content. Dennis Dayman , Oracle Eloqua’s own privacy expert, on managing email deliverability. Roland Smart of Oracle on Social Relationship Management. But this is 2014! Some things are simply better in the express lane. Richard Hill of Quarry on 3 email must dos for 2014.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 9, 2014
    [Eloqua, Media] 5 Customer Experience Cues From Retail
    She frequently writes about how retailers are tapping social media, mobility, and Big Data to create a personalized and compelling brand experience. Retailers are leveraging demographic, transactional, and even social and mobile data to better understand customers, and create brand experiences they’ll respond more favorably to.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Eloqua, Media] Must Attend Marketing Events In 2014
    Social Media Insider Summit - Jan 29-Feb 1 / South Seas Island Resort, FL. Social technologies are rapidly evolving to help us better focus our strategy and allocate funds. Session topics include list management, social media integration, mobile and video tips, testing and optimization, and segmentation.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Eloqua, Media] The 2014 Digital Marketing Ecosystem
    They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. Do they go with a top-of-the-line tool like Eloqua, or Marketo? This gap between tools available and execution presents an opportunity for those that understand the entire ecosystem. They say, “Okay, go!”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 2, 2014
    [Eloqua, Media] Upworthy’s Top Takeaways For Creating Viral Content
    'by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. Use social networks to find content people are already talking about. Upworthy looks at social networks to see what information is being talked about. How have they risen so quickly? Content must be shareable AND clickable.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 31, 2013
    [Eloqua, Media] 9 Marketing Resolutions for 2014
    For instance, check out how Brandi Starr at Sage let Eloqua cloud connectors guide her campaign strategies. Set a social point person on your team. Hey, maybe you’ll meet a new social media manager at a networking event! Check out our social media tips for 2014 for more. Host a virtual event.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Eloqua, Media] 3 Social Media Marketing Tips For 2014
    'by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence.  A reported 78% of companies now have a dedicated social media team. Billion dollars spent in 2013.
  • LEADERSHIP  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua, Media] Interesting Infographics: How B2B Marketers are Using Social Media
    This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. actually would have thought that by now, the percentage of B2B demand generation experts using social media would be much higher.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 19, 2013
    [Eloqua, Media] How Cloud Connectors Can Guide Your Campaign Strategy
    Here are two examples of how our team has leveraged Eloqua Cloud Connectors as the starting point for cross-sell campaigns at Sage: Example 1: Personalization & Competition Using the WebEx Cloud Connector. stumbled across LookBook HQ at Eloqua Experience and had an “ah-ha” moment. Follow Brandi on Twitter @SageStarr.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Eloqua, Media] Act-On Software a Leader in Marketing Automation
    Marketers have voiced their opinions and Act-On is recognized as a leader: Based on today’s report, leading marketing automation companies alongside Act-On include Eloqua, HubSpot, Marketo, and Salesforce (Pardot). 'Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Get a demo of the act-on platform.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Eloqua, Media] A Look at the Future of Social Marketing Automation
    His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. But what about our efforts on social networks? Currently, a lot of social marketing isn’t automated at all. Delivering personalized emails.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Eloqua, Media] Hinge’s Fab Five: November 2013
    In this article, find out how to optimize YouTube for search while incorporating it into your firm’s social media strategy. 46 Experts Share Their Top Social Media Management Tools. There are an abundance of social media tools on the web, and it can be hard to know which ones are worth your while.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Eloqua, Media] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    'by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. If you want social to work for you, about 60% of your posts should be about other people’s content (OPC).” Check out Episode 2 of Modern Mark’s Journey to Modern Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 17, 2013
    [Eloqua, Media] What Makes a Tweet Engaging? [CHART]
    Twitter offers some interesting analytics, so I dug into the @Eloqua  handle to see what I could learn. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. How the data is broken down: Twitter allows you to see if your tweet has been favorited, retweeted or replied to. Is anybody @ tagged?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 14, 2013
    [Eloqua, Media] Marketing Automation Simplified [Slide Deck]
    'by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Marketing Automation Simplified from Eloqua. Marketing Automation Simplified [Slide Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Calm your marketing chaos!
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 13, 2013
    [Eloqua, Media] B2B Call Tracking: Get Credit for All B2B Leads By Caring About Phone Calls
    According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. He has spoken at events like SMX, SES, and the Social Media Strategies Summit. 'What’s your biggest challenge as a B2B marketer? Converting leads into customers came in 2nd. That’s a big deal. Calls Matter.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Eloqua, Media] How To Build Sustainable Relationships With Your Advocates
    Whether it’s marketing automation, social media or content marketing, success can’t be found in the technology alone – you have to understand who you’re marketing to and what motivates them as individuals. This post is the third in a three-part series advocate marketing. Check out part one and part two. .
  • WWW.BRAINSHARK.COM  |  FRIDAY, NOVEMBER 8, 2013
    [Eloqua, Media] 3 REALLY Simple Ways to Use Video for Social Selling
    Home Ideas Blog 3 REALLY Simple Ways to Use Video for Social Selling. REALLY Simple Ways to Use Video for Social Selling. “ Social selling isnt rocket science. Its just the savvy use of social media to connect with people, showcase your expertise and create fresh opportunities.” Ideas Blog. Entire Site.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 8, 2013
    [Eloqua, Media] What the Twitter IPO Means for Marketers
    Full disclosure, Twitter is an Oracle Eloqua customer and 2013 Markie award recipient so we’re just a little obsessed with this iconic brand. But Twitter is also one of Eloqua’s most effective communication channels as part of our social business strategy and media transformation. price. if this resonates. Real-time.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Eloqua, Media] 12 Surprising B2B Marketing Spammers on Twitter
    Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. The headline on the Poptip website is “understand social conversation & act faster,” which says a little bit more than the Twitter bio. It’s simple.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 3, 2013
    [Eloqua, Media] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    He suggests using forms, insights from social media, or conversations with sales to learn about your customers’ challenges. People don’t want to be sold to; they want to find industry leaders,” said Dan Shoff, VP of Content Development at Creative Media. Sam works with enterprise clients to develop demand generation strategies.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Eloqua, Media] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. It also adds some that are less common, including social data appending, blogging, and Web content management. think the answer is: probably not. So let’s talk a little more about them. But I digress.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 29, 2013
    [Eloqua, Media] Memories From Eloqua Experience 2013 (Slideshow)
    'by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. From the discussion with Breaking Bad creator Vince Gilligan to the 2013 Markie Awards and closing performance by Robin Thicke , there was a ton of excitement captured via social media.
  • WRITTENT  |  MONDAY, OCTOBER 28, 2013
    [Eloqua, Media] 10 Unexpected Places to Find Business Blogging Inspiration
    Most big-name bloggers have built their audience by being an active participant in other communities, doing social media extremely well, and attending every professional conference possible. Draw from Popular Media. 'I’ll clue you into a little secret. Refer to Personal Bloggers. Take a Walk. Google Trends. Quora. Reddit.
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Eloqua, Media] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. At Oracle she heads up social selling evangelism and enablement. Google Search: Jill Rowley Social Selling. Stay Tuned.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Eloqua, Media] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    It’s a social and earned media goldmine. XeroxHealthcare and the hashtag #SimpleHealth has earned the brand significant social media impressions. Increased influencer/media attention. HealthBiz Decoded’s infographics help support media attention and traction to position the brand as a news source.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Eloqua, Media] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    During the first keynote, on the first day, Jill Foster from LiveYourTalk, shared the challenges of networking in a world ruled by smartphones and social media. Prioritize in-person interactions without neglecting your social media audience,” she said. Eloqua user, spotted! Hundreds of opportunities to share.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Eloqua, Media] What An Advocate-Centric Marketing Organization Looks Like
    You’ve got roles for pros in CRM, email and marketing automation, content marketing, PPC search and SEO, social media and community, just to name a few. Not quite a community or social media manager or a customer marketer, Advocate Marketers often possess the qualities of both. See you there.)
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 12, 2013
    [Eloqua, Media] Which Marketing Messaging Types Resonate the Most? [CHART]
    Here’s proof : You can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! But hey, it can happen.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 8, 2013
    [Eloqua, Media] To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
    Share video using social channels. With many social media outlets available, it’s really about choosing the most appropriate channels as each has a different purpose and audience. Places Where Including a Video Will Boost Results is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Eloqua, Media] Measure Your Content Marketing ROI with Call Tracking
    If you aren’t doing this already, a marketing automation tool like Marketo or Eloqua integrated with a CRM system like Salesforce.com can help you get started.). We then promoted it via social media and in email campaigns. 'Businesses today continue to spend more on content marketing. You need to be prepared.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Eloqua, Media] Joe Pulizzi Shares Principles of Epic Content Marketing
    You cite a great deal of your own personal and professional experiences at Content Marketing Institute, specifically a case study on social media. If you want social to work for you, about 60% of your posts should be about other people’s content (OPC). Not through advertising or sponsorship. It all started by giving first.
  • VIDYARD  |  MONDAY, SEPTEMBER 30, 2013
    [Eloqua, Media] 4 Storytelling Rules for Video Marketing
    Our social business team at Oracle Eloqua just rolled out our “ Modern Marketing Minute ” video series. But you can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. Don’t be vain. It’s customer first!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Eloqua, Media] Where Are Marketers Allocating Budget? [CHART]
    While marketers anticipated spending more budget in mobile and video adverting, social media was the leading channel marketers use to increase their ad spend. Furthermore, their ad products offer targeting based on demographics, social connections, interests, and habits — all rich data points for marketers to leverage.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Eloqua, Media] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    Between the Customer Experience tracks, the executive solutions sessions, or the JavaOne sessions, the undeniable themes of the week were Data, Cloud, and Social. There are 1 billion smartphone users in the world, and 80% of them use social. Paul Teshima , GVP Product Management, Oracle Eloqua. – Oracle. Oracle.
  • VIDYARD  |  THURSDAY, SEPTEMBER 19, 2013
    [Eloqua, Media] How to use Video in your Email Marketing Campaigns
    For instance, if Steve watches our home page video, but never returns to our site, it’s safe to assume he was not as engaged with our content as Monica, who watched our Eloqua integration video, visited our blog, and watched more video content on our Space Academy. The Top Question about Video in Email Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 10, 2013
    [Eloqua, Media] 10 Takeaways from Content Marketing World and How to Measure Your Effectiveness
    Social is the gasoline that fuels content. Maybe you’re a rainmaker who has what it takes to make it rain tweets, likes, and pins wherever your brand content shows up, or an elite master of social media and demand gen marketing? 'by Amanda Batista | Tweet this “Do you know where you are? You’re in the jungle, baby!”. Webinars.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 3, 2013
    [Eloqua, Media] 4 Fantastic Fundamentals of Modern Marketing From Stan Lee
    certified Eloqua and RPM Master, Rummer works collaboratively with MarComm, Product Marketers, Sales and Sales Operations to build campaigns that deliver relevant, timely and compelling content to customers and prospects.  . Eloqua Experience, Road to Revenue, and the recent introduction of Modern Mark follow in that same vein.
  • B2B MARKETING MENTOR  |  TUESDAY, SEPTEMBER 3, 2013
    [Eloqua, Media] Where Should Marketo Go From Here?
    Recent acquisitions have changed the face of the industry, including ExactTarget’s purchase of Pardot , Salesforce.com’s recent purchase of ExactTarget , Microsoft’s purchase of MarketingPilot , Adobe’s purchase of Neolane and Oracle’s purchase of Eloqua , which many consider to be Marketo’s biggest competitor.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Eloqua, Media] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    'by Amanda Batista | Tweet this The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that social selling techniques and practices were effective, the state of the advanced sales method is, well, on fire. 2) Identifying your prospects.
  • DIGITAL B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [Eloqua, Media] LinkedIn Now Tracks You Across The Web [And Flaunts It]
    The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video Will LinkedIn allow this information to be used by advertisers? Your Turn.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 25, 2013
    [Eloqua, Media] 5 Social Media Truths, and How To Manage Them
    'by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. You have to make every connection on social media personal. So what’s the trick? But guess what?
  • LEDGER BENNETT  |  WEDNESDAY, AUGUST 21, 2013
    [Eloqua, Media] Top five critical success factors of an Eloqua campaign (1)
    My top five list is based on delivering over 200 campaigns in eloqua over the last few years with different clients, but I’m going to focus on Eloqua 10 – specifically nurture and trigger based campaigns. Eloqua can be daunting at first. Eloqua is great at ‘connecting’ with other systems, so this shouldn’t be an issue.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Eloqua, Media] How to Produce 269 (or more) Content Assets From a Single eBook
    It can be overwhelming to keep up with the quantity of content required to fuel the ever-growing number of distribution channels used to reach target buyers, from blogs to social media to marketing automation and beyond, not to mention content for sales enablement and account management… But it doesn’t have to be so much of a struggle.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Eloqua, Media] Transforming Marketing From Social Media to Social Business
    'by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. But let’s focus on social media for a moment. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Eloqua, Media] What’s the Marketing Learning Curve For Social Relationship Management? [CHART]
    'by David Johnson | Tweet this I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management.  dove right in to the 2013 Social Media Marketing Industry Report from Social Media Examiner. Apparently not. 
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