• IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Eloqua, Media] 5 Tips For Improving Your Social Media ROI
    'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. Define relevant metrics.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Eloqua, Media] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Shannon implements and manages Marketing Systems, Databases, and Social Media. In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. She was raised in both America and Germany. Marketing automation is all about conversion-rate optimization.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Eloqua, Media] How to Use Your Sales Team to Create Better Buyer Personas
    Indeed, sales reps “develop a deep understanding of the people they are speaking to, and [recognize] patterns in their questions, concerns and interest levels,” says Mark Organ, founder and CEO of advocate marketing software vendor Influitive (and founder and former CEO of Eloqua ). So, how can you create buyer personas that actually work?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Eloqua, Media] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    In these sessions we learned how to use social media and to create a content strategy as part of demand generation campaigns. Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. love it. Really useful stuff. Our partners.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 3, 2014
    [Eloqua, Media] 5 Ways Marketers Can Use Twitter Photo Collages
    The update is well aligned with a core content marketing focus, as a majority (58%) of marketers surveyed indicate that making content more visual and engaging is a key goal and objective in 2014, according to Eloqua Community: The State of Content Marketing Report. Will your organization take advantage of the visual continuum?
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Eloqua, Media] 30 Killer Resources to Learn Content Marketing
    From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. 58 Social Media Tips for Content Marketing. 'Image credit Adobe. CMI Case Studies.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Eloqua, Media] 6 Trends Highlighted at Social Media Marketing World
    'by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.  Of the 130 presenters at Social Media Marketing world, 30 of them have their own podcasts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Eloqua, Media] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    You know, the one that stalks you across social media, your phone and at dinner meetings? Here’s ours:  Could You Get More out of you Eloqua Investment with Better Content? Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Seth on Twitter @sethwlieberman. .
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 23, 2014
    [Eloqua, Media] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    DeShelia is focused on driving customer engagement and brand awareness through campaign-driven nurture programs and social engagements. She’s a strategist with a specialty in digital, social media and email marketing. And sharing that content on social channels that your customers interact with and respond to.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 20, 2014
    [Eloqua, Media] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
    'by Eloqua | Tweet this Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners. Targeting is just as important in social media marketing. Eloquestions. A)  Retargeting key. Eloquestions.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Eloqua, Media] The 2014 Digital Marketing Ecosystem
    They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. Does the content automatically publish to social media? Can visitors share the content on their social media accounts? What is the difference between Act-on, Eloqua, Marketo, Hubspot?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Eloqua, Media] Create Your Own Marketing Luck
    Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. 'by Amanda Batista | Tweet this Feeling lucky? How do you use technology to create your own marketing luck?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Eloqua, Media] Common Concerns With Marketing Automation: Where Do You Rank?
    'by contributor | Tweet this Editor’s Note:   Today’s post comes courtesy of  Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle  Eloqua Gold-Certified Partner. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Pepper North America on Twitter @PepperNA.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 10, 2014
    [Eloqua, Media] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
    'by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 9, 2014
    [Eloqua, Media] How To Build Up Social Media Marketing Like LEGO
    Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Keep social media management in house. Measure and track.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 8, 2014
    [Eloqua, Media] SXSW Preview: Social Technologies and the Universal Customer Profile
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. Follow Roland on Twitter @rsmartly. In Austin?
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Eloqua, Media] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. ” Earlier this month, however, Ad Age reported that Oracle was starting to adopt social selling by integrating social media into its sales process.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Eloqua, Media] ‘Snackable’ Formats Driving Content Marketing
    'by Eloqua | Tweet this What makes being a Modern Marketer so special? The series format is helpful for demand generation programs, social media engagement, and blog content, among other vehicles of interaction. Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. Everybody wins!
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Eloqua, Media] 21 Content Marketing Tools to Use in 2014
    In a nutshell, it’s a hub for creating socially-relevant content for multiple channels, from Tumblr to WordPress, and keeping everything organized and measured along the way. This is among the most well-respected and best-known tools for creating socially integrated blog posts. Image credit: eloqua. Here are the very best: 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 3, 2014
    [Eloqua, Media] 3 Digital Marketing Themes Explored At TFM&A in London
    From web optimization to online advertising and social media, there was a session for every facet of digital marketing. Whether it’s your company blog, social media channels, or your web site, creating snackable and easily digestable content should no longer be a “nice to have”. It’s time to optimize, optimize, optimize.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Eloqua, Media] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Content Marketing Metrics Trends and Best Practices is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 23, 2014
    [Eloqua, Media] Take Your Questions To The ‘Targeting’ Twitter Chat
    'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. Additionally, a majority, or “ 91% of executives are planning a more programmatic approach to [social media] audience segmentation in the next two years, ” according to  eMarketer.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Eloqua, Media] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Eloqua, Media] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    LinkedIn just opened its publishing platform to all users , according to Social Media Today. See how marketers manage the buyer''s journey in Eloqua and Bizo''s infographic, which outlines the path of the buyer. 'Happy Friday, Sales Prospecting Perspectives readers! Great advice! We''re often cold calling in the office.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Eloqua, Media] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    'by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua, Media] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. 'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. But take a closer look.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 10, 2014
    [Eloqua, Media] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. Eloqua: It’s interesting that social media is playing a bigger role in how buyers search. What tips would you give to social media marketing managers and social business teams to manage this evolving change?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Eloqua, Media] 8 Takeaways From MediaPost’s Social Media Insider Summit
    'by Erick Mott | Tweet this When social business doors swing open, expectations go up. . Similarly in social organizations that continue to transform , many things are out of their control but having the right plan, operations, and data can help to ensure preferred customer experiences and brand success.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Eloqua, Media] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    'Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile. The B2B Buyer is in Control. The Psychology of Color.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 19, 2014
    [Eloqua, Media] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    'by Andrew Stivelman | Tweet this As a native speaker of English and a resident of North America, like millions of others I use English-language North-America-based Social Media networks such as Facebook, Twitter , LinkedIn, and Reddit.  At that time, Jain suggests that Facebook, MySpace and Twitter are the top three social networks. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Eloqua, Media] How to Marry Digital and Human-Touch B2B Marketing
    According to the Content Marketing Institute, today’s blogs and social sites reach 8 out of 10 US Internet users and almost as many globally. Marrying your digital outreach – websites, blogs, email campaigns, landing pages and social media – and the human touch of inside and in-person sales may be just what you need.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 13, 2014
    [Eloqua, Media] Marketing in the Express Lane: 14 Tips From 14 Experts
    Lee Odden of TopRank Online on optimizing social content. Dennis Dayman , Oracle Eloqua’s own privacy expert, on managing email deliverability. Roland Smart of Oracle on Social Relationship Management. But this is 2014! Some things are simply better in the express lane. Richard Hill of Quarry on 3 email must dos for 2014.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 9, 2014
    [Eloqua, Media] 5 Customer Experience Cues From Retail
    She frequently writes about how retailers are tapping social media, mobility, and Big Data to create a personalized and compelling brand experience. Retailers are leveraging demographic, transactional, and even social and mobile data to better understand customers, and create brand experiences they’ll respond more favorably to.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Eloqua, Media] Must Attend Marketing Events In 2014
    Social Media Insider Summit - Jan 29-Feb 1 / South Seas Island Resort, FL. Social technologies are rapidly evolving to help us better focus our strategy and allocate funds. Session topics include list management, social media integration, mobile and video tips, testing and optimization, and segmentation.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Eloqua, Media] The 2014 Digital Marketing Ecosystem
    They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. Do they go with a top-of-the-line tool like Eloqua, or Marketo? This gap between tools available and execution presents an opportunity for those that understand the entire ecosystem. They say, “Okay, go!”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 2, 2014
    [Eloqua, Media] Upworthy’s Top Takeaways For Creating Viral Content
    'by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. Use social networks to find content people are already talking about. Upworthy looks at social networks to see what information is being talked about. How have they risen so quickly? Content must be shareable AND clickable.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 31, 2013
    [Eloqua, Media] 9 Marketing Resolutions for 2014
    For instance, check out how Brandi Starr at Sage let Eloqua cloud connectors guide her campaign strategies. Set a social point person on your team. Hey, maybe you’ll meet a new social media manager at a networking event! Check out our social media tips for 2014 for more. Host a virtual event.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Eloqua, Media] 3 Social Media Marketing Tips For 2014
    'by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence.  A reported 78% of companies now have a dedicated social media team. Billion dollars spent in 2013.
  • LEADERSHIP  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua, Media] Interesting Infographics: How B2B Marketers are Using Social Media
    This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. actually would have thought that by now, the percentage of B2B demand generation experts using social media would be much higher.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 19, 2013
    [Eloqua, Media] How Cloud Connectors Can Guide Your Campaign Strategy
    Here are two examples of how our team has leveraged Eloqua Cloud Connectors as the starting point for cross-sell campaigns at Sage: Example 1: Personalization & Competition Using the WebEx Cloud Connector. stumbled across LookBook HQ at Eloqua Experience and had an “ah-ha” moment. Follow Brandi on Twitter @SageStarr.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Eloqua, Media] Act-On Software a Leader in Marketing Automation
    Marketers have voiced their opinions and Act-On is recognized as a leader: Based on today’s report, leading marketing automation companies alongside Act-On include Eloqua, HubSpot, Marketo, and Salesforce (Pardot). 'Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Get a demo of the act-on platform.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Eloqua, Media] A Look at the Future of Social Marketing Automation
    His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. But what about our efforts on social networks? Currently, a lot of social marketing isn’t automated at all. Delivering personalized emails.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Eloqua, Media] Hinge’s Fab Five: November 2013
    In this article, find out how to optimize YouTube for search while incorporating it into your firm’s social media strategy. 46 Experts Share Their Top Social Media Management Tools. There are an abundance of social media tools on the web, and it can be hard to know which ones are worth your while.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Eloqua, Media] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    'by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. If you want social to work for you, about 60% of your posts should be about other people’s content (OPC).” Check out Episode 2 of Modern Mark’s Journey to Modern Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 17, 2013
    [Eloqua, Media] What Makes a Tweet Engaging? [CHART]
    Twitter offers some interesting analytics, so I dug into the @Eloqua  handle to see what I could learn. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. How the data is broken down: Twitter allows you to see if your tweet has been favorited, retweeted or replied to. Is anybody @ tagged?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 14, 2013
    [Eloqua, Media] Marketing Automation Simplified [Slide Deck]
    'by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Marketing Automation Simplified from Eloqua. Marketing Automation Simplified [Slide Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Calm your marketing chaos!
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 13, 2013
    [Eloqua, Media] B2B Call Tracking: Get Credit for All B2B Leads By Caring About Phone Calls
    According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. He has spoken at events like SMX, SES, and the Social Media Strategies Summit. 'What’s your biggest challenge as a B2B marketer? Converting leads into customers came in 2nd. That’s a big deal. Calls Matter.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Eloqua, Media] How To Build Sustainable Relationships With Your Advocates
    Whether it’s marketing automation, social media or content marketing, success can’t be found in the technology alone – you have to understand who you’re marketing to and what motivates them as individuals. This post is the third in a three-part series advocate marketing. Check out part one and part two. .
  • WWW.BRAINSHARK.COM  |  FRIDAY, NOVEMBER 8, 2013
    [Eloqua, Media] 3 REALLY Simple Ways to Use Video for Social Selling
    Home Ideas Blog 3 REALLY Simple Ways to Use Video for Social Selling. REALLY Simple Ways to Use Video for Social Selling. “ Social selling isnt rocket science. Its just the savvy use of social media to connect with people, showcase your expertise and create fresh opportunities.” Ideas Blog. Entire Site.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 8, 2013
    [Eloqua, Media] What the Twitter IPO Means for Marketers
    Full disclosure, Twitter is an Oracle Eloqua customer and 2013 Markie award recipient so we’re just a little obsessed with this iconic brand. But Twitter is also one of Eloqua’s most effective communication channels as part of our social business strategy and media transformation. price. if this resonates. Real-time.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Eloqua, Media] 12 Surprising B2B Marketing Spammers on Twitter
    Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. The headline on the Poptip website is “understand social conversation & act faster,” which says a little bit more than the Twitter bio. It’s simple.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 3, 2013
    [Eloqua, Media] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    He suggests using forms, insights from social media, or conversations with sales to learn about your customers’ challenges. People don’t want to be sold to; they want to find industry leaders,” said Dan Shoff, VP of Content Development at Creative Media. Sam works with enterprise clients to develop demand generation strategies.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Eloqua, Media] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. It also adds some that are less common, including social data appending, blogging, and Web content management. think the answer is: probably not. So let’s talk a little more about them. But I digress.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 29, 2013
    [Eloqua, Media] Memories From Eloqua Experience 2013 (Slideshow)
    'by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. From the discussion with Breaking Bad creator Vince Gilligan to the 2013 Markie Awards and closing performance by Robin Thicke , there was a ton of excitement captured via social media.
  • WRITTENT  |  MONDAY, OCTOBER 28, 2013
    [Eloqua, Media] 10 Unexpected Places to Find Business Blogging Inspiration
    Most big-name bloggers have built their audience by being an active participant in other communities, doing social media extremely well, and attending every professional conference possible. Draw from Popular Media. 'I’ll clue you into a little secret. Refer to Personal Bloggers. Take a Walk. Google Trends. Quora. Reddit.
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Eloqua, Media] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. At Oracle she heads up social selling evangelism and enablement. Google Search: Jill Rowley Social Selling. Stay Tuned.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Eloqua, Media] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    It’s a social and earned media goldmine. XeroxHealthcare and the hashtag #SimpleHealth has earned the brand significant social media impressions. Increased influencer/media attention. HealthBiz Decoded’s infographics help support media attention and traction to position the brand as a news source.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Eloqua, Media] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    During the first keynote, on the first day, Jill Foster from LiveYourTalk, shared the challenges of networking in a world ruled by smartphones and social media. Prioritize in-person interactions without neglecting your social media audience,” she said. Eloqua user, spotted! Hundreds of opportunities to share.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Eloqua, Media] What An Advocate-Centric Marketing Organization Looks Like
    You’ve got roles for pros in CRM, email and marketing automation, content marketing, PPC search and SEO, social media and community, just to name a few. Not quite a community or social media manager or a customer marketer, Advocate Marketers often possess the qualities of both. See you there.)
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 12, 2013
    [Eloqua, Media] Which Marketing Messaging Types Resonate the Most? [CHART]
    Here’s proof : You can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! But hey, it can happen.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 8, 2013
    [Eloqua, Media] To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
    Share video using social channels. With many social media outlets available, it’s really about choosing the most appropriate channels as each has a different purpose and audience. Places Where Including a Video Will Boost Results is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Eloqua, Media] Measure Your Content Marketing ROI with Call Tracking
    If you aren’t doing this already, a marketing automation tool like Marketo or Eloqua integrated with a CRM system like Salesforce.com can help you get started.). We then promoted it via social media and in email campaigns. 'Businesses today continue to spend more on content marketing. You need to be prepared.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Eloqua, Media] Joe Pulizzi Shares Principles of Epic Content Marketing
    You cite a great deal of your own personal and professional experiences at Content Marketing Institute, specifically a case study on social media. If you want social to work for you, about 60% of your posts should be about other people’s content (OPC). Not through advertising or sponsorship. It all started by giving first.
  • VIDYARD  |  MONDAY, SEPTEMBER 30, 2013
    [Eloqua, Media] 4 Storytelling Rules for Video Marketing
    Our social business team at Oracle Eloqua just rolled out our “ Modern Marketing Minute ” video series. But you can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. Don’t be vain. It’s customer first!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Eloqua, Media] Where Are Marketers Allocating Budget? [CHART]
    While marketers anticipated spending more budget in mobile and video adverting, social media was the leading channel marketers use to increase their ad spend. Furthermore, their ad products offer targeting based on demographics, social connections, interests, and habits — all rich data points for marketers to leverage.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Eloqua, Media] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    Between the Customer Experience tracks, the executive solutions sessions, or the JavaOne sessions, the undeniable themes of the week were Data, Cloud, and Social. There are 1 billion smartphone users in the world, and 80% of them use social. Paul Teshima , GVP Product Management, Oracle Eloqua. – Oracle. Oracle.
  • VIDYARD  |  THURSDAY, SEPTEMBER 19, 2013
    [Eloqua, Media] How to use Video in your Email Marketing Campaigns
    For instance, if Steve watches our home page video, but never returns to our site, it’s safe to assume he was not as engaged with our content as Monica, who watched our Eloqua integration video, visited our blog, and watched more video content on our Space Academy. The Top Question about Video in Email Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 10, 2013
    [Eloqua, Media] 10 Takeaways from Content Marketing World and How to Measure Your Effectiveness
    Social is the gasoline that fuels content. Maybe you’re a rainmaker who has what it takes to make it rain tweets, likes, and pins wherever your brand content shows up, or an elite master of social media and demand gen marketing? 'by Amanda Batista | Tweet this “Do you know where you are? You’re in the jungle, baby!”. Webinars.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 3, 2013
    [Eloqua, Media] 4 Fantastic Fundamentals of Modern Marketing From Stan Lee
    certified Eloqua and RPM Master, Rummer works collaboratively with MarComm, Product Marketers, Sales and Sales Operations to build campaigns that deliver relevant, timely and compelling content to customers and prospects.  . Eloqua Experience, Road to Revenue, and the recent introduction of Modern Mark follow in that same vein.
  • B2B MARKETING MENTOR  |  TUESDAY, SEPTEMBER 3, 2013
    [Eloqua, Media] Where Should Marketo Go From Here?
    Recent acquisitions have changed the face of the industry, including ExactTarget’s purchase of Pardot , Salesforce.com’s recent purchase of ExactTarget , Microsoft’s purchase of MarketingPilot , Adobe’s purchase of Neolane and Oracle’s purchase of Eloqua , which many consider to be Marketo’s biggest competitor.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Eloqua, Media] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    'by Amanda Batista | Tweet this The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that social selling techniques and practices were effective, the state of the advanced sales method is, well, on fire. 2) Identifying your prospects.
  • DIGITAL B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [Eloqua, Media] LinkedIn Now Tracks You Across The Web [And Flaunts It]
    The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video Will LinkedIn allow this information to be used by advertisers? Your Turn.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 25, 2013
    [Eloqua, Media] 5 Social Media Truths, and How To Manage Them
    'by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. You have to make every connection on social media personal. So what’s the trick? But guess what?
  • LEDGER BENNETT  |  WEDNESDAY, AUGUST 21, 2013
    [Eloqua, Media] Top five critical success factors of an Eloqua campaign (1)
    My top five list is based on delivering over 200 campaigns in eloqua over the last few years with different clients, but I’m going to focus on Eloqua 10 – specifically nurture and trigger based campaigns. Eloqua can be daunting at first. Eloqua is great at ‘connecting’ with other systems, so this shouldn’t be an issue.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Eloqua, Media] How to Produce 269 (or more) Content Assets From a Single eBook
    It can be overwhelming to keep up with the quantity of content required to fuel the ever-growing number of distribution channels used to reach target buyers, from blogs to social media to marketing automation and beyond, not to mention content for sales enablement and account management… But it doesn’t have to be so much of a struggle.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Eloqua, Media] Transforming Marketing From Social Media to Social Business
    'by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. But let’s focus on social media for a moment. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Eloqua, Media] What’s the Marketing Learning Curve For Social Relationship Management? [CHART]
    'by David Johnson | Tweet this I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management.  dove right in to the 2013 Social Media Marketing Industry Report from Social Media Examiner. Apparently not. 
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Eloqua, Media] 5 Core Competencies Driving a Modern Marketing Strategy
    Social media, mobile, and digital channels are enabling a constant stream of connectivity. Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Batista is the Content Marketing Manager at Oracle Eloqua.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 3, 2013
    [Eloqua, Media] How Do B2B and B2C Marketers Use Social Media? [CHART]
    'by Egan Cheung | Tweet this Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? How Do B2B and B2C Marketers Use Social Media?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 2, 2013
    [Eloqua, Media] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
    show like Dr. Jonah Berger of The Wharton School on Why Some Things Go Viral was shared on social media over 2,300 times! And social media support grew and grew as well. Eloqua sponsored the show for a few months. We love comments and those who share on social media. Hope you enjoy it. Nancy Duarte.
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Eloqua, Media] 2013 B2B Marketing Priorities [Study]
    'Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Online Advertising
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Eloqua, Media] 5 Social Media Enhancements That Benefit B2B Marketers
    'by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1. 
  • WRITTENT  |  MONDAY, JULY 15, 2013
    [Eloqua, Media] Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
    Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic.  number of factors can affect what works optimally for your company, including the schedules and social media usage habits of your followers. Post Often.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Eloqua, Media] 9 Myths about B2B Marketing by @billblaneyb2b
    Social media is hot, but social media alone does not move the revenue needle. Running one ad does very little.  ”A marketing plan, whether new media or old is a process. An Eloqua/Kapost study recently found the break-even point for content marketing vs. Pay per Click ads was 18 months! Bill Blaney.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 9, 2013
    [Eloqua, Media] 5 Ways to Demonstrate Value to Your Customers
    Give your brand its own social media channel and provide a means of connecting your customers across the globe so they can learn from like-minded peers and showcase their success and best practices. Share your company’s stories via social media to support positive brand perception and humanize your products or service.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 9, 2013
    [Eloqua, Media] Why You Need to Take Control of Your Destiny – Learn from Jeff Ogden
    The knock from past sponsors on Marketing Made Simple TV (including companies like Eloqua and InsideView) was this “The show does not deliver enough marketing qualified sales leads.” We love comments and those who share on social media. ” Have you ever received messages like that from prospective employers?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 8, 2013
    [Eloqua, Media] What Marketers Should Know About Big Data – and How to Put it to Use
    She is responsible for setting and managing the Lattice’s content marketing and social media strategies including creating, producing, and publishing engaging content. What Marketers Should Know About Big Data – and How to Put it to Use is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Eloqua, Media] Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]
    'by Taha Sheikh | Tweet this In March, Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal “, which presents findings from a survey of 556 marketers conducted by BtoB Magazine into views and practices in modern marketing. Marketing Measurement Digital Body Language Eloqua platfform DBL 2.0
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 29, 2013
    [Eloqua, Media] Highlights of this week’s best blog posts at Fearless Competitor
    Making the Social Connection to an Emotional Connection – guest post by Celebrity CMO Jeffrey Hayzlett. He was the CMO of Kodak, delivered the keynote at the Eloqua Experience Conference  and he even appears on Bloomberg TV and does Dodge Durango commercials. We love comments and those who share on social media.
  • WRITTENT  |  WEDNESDAY, JUNE 26, 2013
    [Eloqua, Media] 19 Reasons Why Your eBook Promotion Is a Fail
    You’re Not Using Social Proof. The example below from project management software Basecamp includes several examples of social proof, including the percentage of current customers who’d recommend the product, and the image of a current client: 6. You’re Not Promoting Your eBooks on Social Media. Your Covers Are Terrible.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Eloqua, Media] 3 Facebook Rollouts Every Marketer Should Know About
    The social network, which boasts more than 1 billion users, is a hub for the expansion of brand awareness, and to build relationships by knowledge and information exchange. Looking or more tips on how to leverage social for engagement? Check out the Grande Guide for the Social CMO. marketingatomation) to steer brand discussions. Marketers
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Eloqua, Media] 3 Facebook Rollouts Every Marketer Should Know About
    The social network, which boasts more than 1 billion users, is a hub for the expansion of brand awareness, and to build relationships by knowledge and information exchange. Looking or more tips on how to leverage social for engagement? Check out the Grande Guide for the Social CMO. marketingatomation) to steer brand discussions. Marketers
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Eloqua, Media] Is Eastern Europe the Next Email Marketing Frontier? [CHART]
    'by Andrew Stivelman | Tweet this With  Eloqua Experience Europe  just around the corner, I started to wonder how many, if any, attendees from countries from the former Iron Curtain have participated in previous Eloqua events. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 14, 2013
    [Eloqua, Media] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
    'Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. But harvesting that data has been frustratingly difficult.
  • B2B VOICES  |  FRIDAY, JUNE 14, 2013
    [Eloqua, Media] Download: Aligning Campaign Effectiveness and Content
    eloqua: 9 Internet Trends Charts You Need To See   [link] via @BrennerMichael. And more content you should read: @PaidContentUk: Global study shows more journalists embrace social media — Germans not so much [link]. New Post: A New Framework for Social Media Metrics & Measurement [link] #MeasurePRt #SMMStandards.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Eloqua, Media] Back to Basics: 6 Quick Social Media Marketing Tips
    'by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. LaurenEHarper is awesome!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 10, 2013
    [Eloqua, Media] How To Put Twitter Lead Generation Cards To Work With Marketing Automation
    When this call to action is clicked, Twitter can fire information (such as Twitter handle and Email address) directly into an Eloqua Form, where you can take that information and process it just like any other Form submission. When someone clicks that button, that information is passed over into Eloqua. Create Form in Eloqua.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 7, 2013
    [Eloqua, Media] Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]
    But you can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. Think Like a Publisher: 5 Storytelling Rules for the Marketer from Eloqua. Are you cultivating a role in the ‘circle of trust’? It’s a must-have role, by the way!
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Eloqua, Media] Webhooks + Call Tracking = Marketing Automation for the Phone
    Companies like Pardot, Eloqua, Hubspot and Marketo are leading the way with powerful features that totally automate the online marketing experience. These tools send email, issues alerts, engage via social media and communicate with CRM tools in an entirely automated way. 'Marketing automation is en vogue right now.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 4, 2013
    [Eloqua, Media] Salesforce.com to acquire ExactTarget
    They previously purchased Buddy Media, a social media platform and Radian6 a social media listening platform. With Eloqua now part of Oracle, the question now is “What’s the future of Marketo?” Read the press release here. Salesforce.com is expanding their Marketing Cloud offering.
<< 1 2 3 4 5 6 7 8 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1