Content Marketing Institute

SEPTEMBER 20, 2018

Three years ago, the Cisco marketing team woke up to this real-life situation. Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities.

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78

Televerde

JUNE 12, 2018

Following the SiriusDecisions GDPR compliance framework, there are five steps to think through the process. Are you using it for marketing purposes? Are you using it in analytics to create or maintain persona profiles? Assess data maintenanc e processes – What are you doing to maintain the data you stored?

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Tony Zambito

APRIL 24, 2010

I have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now.     Most notably, the B2B buying process has undergone a significant transformation within the past three years.  Image by Intersection Consulting via Flickr.

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

TrustRadius Marketing

DECEMBER 16, 2019

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. .

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

SWZD

SEPTEMBER 11, 2019

PTC saw the Internet of Things and Augmented Reality as future growth markets strategic to its business, and made acquisitions and developed solutions in these areas over the past few years. She spent the first 12 years of her career on the PR side of marketing. Market Segmentation. PTC has a large customer base.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Tony Zambito

APRIL 10, 2011

.  Here is a key issue facing organizations today: each time a new social technology is introduced, it ultimately alters the buying behaviors of the new social buyer persona.  This issue and the surrounding complexities call into question, for organizations today, their readiness for adapting to the new social buyer persona. 

Buyer Personas 100

Buyer Personas Organization Buying Cycle Buyer's Journey 100

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Golden Spiral

NOVEMBER 8, 2018

Your website is a dynamic marketing tool that can be shaped to fit your exact needs. You’re leading with a tactic and not strategy. You want a visitor to become a lead and eventually make a buying decision. Who is the key persona ? You can’t understand your personas unless you understand what their problems are.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Heinz Marketing

MARCH 1, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This and a lot more!

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Kapost

DECEMBER 12, 2016

We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

SEPTEMBER 17, 2018

By Matt Heinz, President of Heinz Marketing. This was another great episode of Sales Pipeline Radio. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show runs live every Thursday at 11:30 a.m.

Work Management 55

Work Management Eloqua Marketing Management Training 55

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Marketers use assessments to let prospects identify their own problem areas and imagine what a future with your solution could look like. When Can Marketers Use Assessments?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

DealSignal

APRIL 5, 2018

Confessions of a Marketer Podcast: Deep Dive Into Data. A Lively Q&A About Marketing Data on Confessions of a Marketer. On episode 20 of Confessions of a Marketer , host Mark Reed-Edwards took a deep dive into marketing data with Rob Weedn, founder of DealSignal. When you use data to drive a marketing campaign.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Vidyard

NOVEMBER 28, 2014

There’s a reason that “actionable insights” is such an overused, buzz phrase: because data that measures the past with no insight into what to do in the future is as good to us marketers as that dusty sock that’s been underneath your bed for the last 6 months. So … use that data! And the same goes for you.

Analytics 50

Analytics Video Marketing Campaigns Lead Ranking 50

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? ZoomInfo – Has diversity of integrations and strong data appending functionality to existing leads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Leadspace

JULY 18, 2023

Does a higher level of interest translate into higher odds of sales conversion? Simply put, are you confident that the data and signals you have validate that a lead is truly ready, able, and eager to buy your product or service? These are questions that need to be answered in order to classify a lead as a “quality lead.”

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Systems: Martech & salestech tools to store, manage, and engage your contacts and leads 2.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. Attribution reports show the timing of different types of contacts relative to the date of the final sale, aggregated across multiple accounts. Create personas.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

DealSignal

MARCH 29, 2018

Processes , at Small Forward, penetrating the defense and always driving for the score. Martech & salestech tools to store, manage, and engage your contacts and leads. Before you undertake an account-based marketing initiative, you need to have the right systems in place.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Televerde

MARCH 3, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Dear Televerde, I’m a marketer for a manufacturing company, and I’m feeling a little behind-the-times. Manufacturing processes are rapidly and increasingly becoming automated.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

DealSignal

MAY 31, 2023

While every organization differs, benchmarking indicates that marketing typically contributes to 25-30% of qualified pipeline. Here’s how to manage sales pipeline full when you aren’t getting the support you need from marketing. If you’re not focused on the right leads, you’re losing valuable time.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Televerde

DECEMBER 19, 2017

Marketers who follow state-of-the-art business practices—aka “modern marketers”—are more successful than those who don’t keep up with current trends. According to a Forrester survey of marketing decision makers in the U.S. ♦ 55% of modern marketers say they’ve increased sales by upgrading their business practices.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

DealSignal

MAY 8, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey, 87% of marketers reported that ABM delivers higher returns than any other marketing approach. Before you undertake an account-based marketing initiative, you need to have the right systems in place.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. Like many concepts in modern B2B marketing, every company has their definition of demand generation. Is it sales or marketing? The key idea here is to help the audience, the market, and the buyer’s journey.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

DealSignal

MAY 16, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey , 87% of marketers reported that ABM delivers higher returns than any other marketing approach. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Customer Experience Matrix

AUGUST 25, 2016

Flows may also trigger actions other than messages, such as alerting a sales person. Marketers who are looking for a primary tool to manage account relationships will be most interested in the first group. Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

DealSignal

JANUARY 19, 2021

While every organization differs, benchmarking indicates that marketing typically contributes to 25-30% of qualified pipeline. Here’s how to keep your pipeline full when you aren’t getting the support you need from marketing. If you’re not focused on the right leads, you’re losing valuable time. Prioritize your outreach.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64