Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Metadata

MAY 26, 2021

The first six months of our Category Creators podcast have helped to demystify what it means to actually be called a category creator, how to build a category, and all the missteps along the way. It’s vital to take something disruptive and get the Gartner and Forresters of the world to repeat that same narrative. You need competition.

Gartner 52

Gartner Validation Eloqua Forrester 52

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Vidyard

APRIL 12, 2017

I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

markempa

FEBRUARY 18, 2013

She mentioned a few areas where MA software can help Marketing: Automatically sending large quantities of emails. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. Providing performance tracking and analytics on campaigns.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. I caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Webbiquity

DECEMBER 26, 2012

Noting that news releases incorporate three elements that search engines love—trusted backlinks, social sharing, and fresh content—Krista LaRiviere provides a brief but helpful eight-step guide to improving rank and traffic to optimized content through the proper use of news releases. Be helpful and genuine.” Give them credit.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Vidyard

APRIL 12, 2017

I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.”. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

“I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.” ” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Vidyard Careers: [link]. Vidyard Press Kit: [link]. About Vidyard.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. 100% more time is spent on pages with videos on them. Source: MarketingSherpa ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

markempa

NOVEMBER 29, 2016

Now, for the past three-plus years, I have been helping big and small companies think about social as a channel, and how do they embed social into their selling. Because I wanted to help my customers, my buyers, with their marketing initiatives, I needed to understand what social marketing was. Jill: That’s exactly right.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Marketing Insider Group

DECEMBER 22, 2011

juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. RT @ billrobbSAP @ forrester Study of Social Network Use by Age Group [link] | some kids still read newspapers? Here is Forrester B2B Technographic link [link] from @ bengrossman #smplus. Love it and no reg!

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. Inside Sales And Telemarketing Help Boost B2B Brands: Really? Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Allocadia

JUNE 7, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. Today, we announced new insights to help marketers optimize investments across the customer journey. According to Forrester , B2B marketing executives are not in denial.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. Today, we announced new insights to help marketers optimize investments across the customer journey. According to Forrester , B2B marketing executives are not in denial.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

The Effective Marketer

MARCH 9, 2010

Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much. What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. How Does Leveraging Databases Help Drive ROI? Forrester Wave Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PathFactory

SEPTEMBER 12, 2018

According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. In my view, Forrester’s The Birth Of The B2B Consumer report aims to help marketers close this gap.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Customer interviews can help with understanding the true impact of issues.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Leadspace

FEBRUARY 16, 2022

Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several factors to compare each CDP’s Application Integration capabilities.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Leadspace

FEBRUARY 16, 2022

Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several factors to compare each CDP’s Application Integration capabilities.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Litmus

JUNE 16, 2021

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. Now available for Litmus Enterprise customers who use Eloqua and Salesforce Marketing Cloud. Plus, get a snapshot of key email performance highlights that help keep your finger on the pulse of your email program.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Televerde

DECEMBER 19, 2017

According to a Forrester survey of marketing decision makers in the U.S. That same Forrester survey revealed that only 11% percent of participating companies qualified as modern marketers, with the measurement and creative skills necessary to achieve amazing results. 1] Forrester. The Time to Add Technology Is Now.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

JANUARY 11, 2017

And to help you get your head around the immense potential of this sophisticated form of tracking, I called on the company’s CEO Danial Kushner. And even if I’m doing paid ads, we have the platforms in place to help us measure the leads and we can follow that down the pipeline. This tactic is called social media attribution.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Heinz Marketing

OCTOBER 29, 2018

It’s a super helpful tool that I highly recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. Full disclosure, I used to work for Forrester back in the day so, that’s different than when I worked there.

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62

Metadata

APRIL 22, 2021

And what helped me really build the companies I’ve built after that. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And what helped me really build the companies I’ve built after that. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And what helped me really build the companies I’ve built after that. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Very helpful article. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!).

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” Buyers don’t want content that sells; they want content that helps them make a buying decision. Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. I read every one of them.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100