Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Webbiquity

DECEMBER 26, 2012

Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts. .” And even among Fortune 500 firms, “Only 24 percent of the company sites offer images and 22 percent offer videos.”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

ViewPoint

MARCH 6, 2012

Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Master Your Data Universe.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Allocadia

JUNE 7, 2019

According to Forrester , B2B marketing executives are not in denial. Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. With this release, we’ve applied data-driven discipline and focus to the customer journey.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

According to Forrester , B2B marketing executives are not in denial. Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. With this release, we’ve applied data-driven discipline and focus to the customer journey.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. My “a-ha” moment came earlier this year in conversations with some very smart people in the marketing automation market, including Kim Albee of Genoo and Steve Woods of Eloqua. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Heinz Marketing

OCTOBER 29, 2018

I mean like this morning for our CMO breakfast we had great hotel downtown Denver, got a great catered meal, we had bacon, eggs, the whole deal, but you just assume that people are going to come by sending them one email or sending one tweet you’re probably fooling yourself. Laura, thanks so much for joining us. This is awesome.

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. The Marketing Sherpa data is based on a sample of 300 CMOs. You may have to click to enlarge the funding timeline infographic above. This overstates market penetration. ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Metadata

MARCH 16, 2021

So I’m Dee Anna McPherson, I’m the CMO at Invoca. And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. So Forrester and Gartner actually ended up adopting the terminology that we coined. Glad to be here.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

6sense

AUGUST 24, 2017

The Forrester Wave naming us the leader in the space completely validated my instincts. We can easily make an argument that we add equal or more value compared to products like Salesforce (CRM) and Eloqua or Marketo (MAP) as we’re driving pipeline and revenue by creating new opportunities.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. This Forrester report on The Rise of Intelligent Agents is a good primer.). The trend has been amping up for a number of years now, and according to CMO magazine, it continues to grow.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

FEBRUARY 16, 2021

Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. And also, we’ve got Udi Ledergore, who is the CMO of Gong for about the past four years, VPs of marketing, other kind of technology companies before there. He founded Eloqua.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52