Martech

JANUARY 18, 2023

Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. However, enterprise spending on software and services is expected to remain strong. Companies clearly know that increased productivity and efficiency requires continuing IT investments. Why we care.

Enterprise Management 108

Enterprise Management Forecasting Spending Gartner 108

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

SmartBug Media

APRIL 8, 2024

Businesses are more competitive than ever, and you want to make sure your company has what it takes to create the best product or service of its kind. One part of this is implementing customer feedback to enhance your products and improve the customer experience. These are some of the methods that will help you do that.

Work Management 59

Work Management Marketing Management Service Product 59

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. Best Software List for mid-sized buSINESS Best Software List for small business. Best Software for Enterprise Business.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

FEBRUARY 11, 2022

Cloud management platforms (CMP) are the ultimate reins to cloud computing chaos. Imagine tracking, automating, and provisioning faster and more efficiently. Software companies, developers, tech startups will appreciate the heightened control and insight they can get with cloud management solutions.

Enterprise Management 52

Enterprise Management Budget Programs Pricing Price 52

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

Enterprise Management 56

Enterprise Management CMS Development Work Management Marketing Management 56

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?

Top of Funnel 130

Top of Funnel Planning Product Ad Frequency 130

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

NOVEMBER 3, 2023

Sales teams dedicate a lot of their time to forecasting. Yet, over 50% of sales leaders question the accuracy of their sales forecasting efforts. Since sales forecasting is a rather complex and time-consuming process, organizations seek ways to improve it, with many turning to machine learning.

Forecasting 59

Forecasting Multivariate analysis Top of Funnel Marketing AI 59

6sense

DECEMBER 10, 2021

6sense, the market leading account engagement platform, today announced the acquisition of Fortella. 6sense customers will now have one integrated solution to plan goals, uncover demand, prioritize effort, engage accounts and buying teams, measure impact, and forecast pipeline creating a 360-degree feedback loop to optimize for growth.

Enterprise Management 62

Enterprise Management Forecasting Work Management Planning 62

Biznology

FEBRUARY 14, 2020

Manufacturing companies are either integrating smart software solutions, or they are falling behind the competition, it’s as simple as that – which is why your no.1 The reasons behind embracing digital transformation are numerous, of course, but all of them ultimately lead to business growth and company-wide efficiency.

Work Management 104

Work Management Marketing Management Software Digital Transformation 104

ATAK Interactive

JULY 29, 2019

These companies know that doing so will save costs through increased productivity and higher efficiency levels. These improvements work toward higher levels of customer service satisfaction. To manage these tasks systematically, ERP is necessary. How ERP Enhances Customer Service. Create service-level rules.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

Salesforce Marketing Cloud

OCTOBER 11, 2022

.” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Sales leaders will need to zero in on where they and their teams can increase efficiency, manage risk, and most importantly, drive revenue.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. Best Software for Mid-Sized Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Full Circle Insights

MARCH 7, 2022

Modern marketers know they get better outcomes when they make decisions based on data instead of intuition. To efficiently invest in marketing spend, they need accurate attribution models that show which campaigns are generating the most leads and revenue.

Full Circle Insights 98

Full Circle Insights Marketing Attribution Enterprise Management Lead Ranking 98

Salesforce Marketing Cloud

JANUARY 25, 2024

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. The backstory here is all about inventory management. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. However, lead generation often starts with marketing. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place! Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

CRM 99

CRM Marketing AI Marketing Management Customer Satisfaction 99

Sharpspring

AUGUST 21, 2020

If you’ve ever kept an address book, then you’ve already been introduced to the most basic level of customer relationship management (CRM). While printed organizational products may no longer be the most efficient way to keep tabs on customer contact information, they were definitely the jumping-off point for the evolution of CRM software.

Work Management 60

Work Management Marketing Management CRM Software 60

Biznology

SEPTEMBER 21, 2020

Organizations aim to rapidly respond to market opportunities and demands? The result is agility, but the price is managing continuous change. Digital transformation strategies require the conversion of existing manual, or semi-digital, processes to fully automated services that orchestrate core business activities.

Digital Transformation 197

Digital Transformation Enterprise Management Work Management Marketing Management 197

Madison Logic

AUGUST 10, 2023

As companies adjust to this shift, collaboration software solutions are essential for improving productivity and fostering alignment between remote teams. The collaboration software market reached $26.28 According to Forbes, the global clinical and collaboration market forecasts a 17.3%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

LeanData

DECEMBER 29, 2022

After adding overlapping investments in revenue tech stack tools during the pandemic, revenue teams now must consolidate their tools in order to become more efficient growth machines. This post covers key considerations for consolidating your tech stack for efficient growth. Efficiency is great, but effectiveness comes first.

Efficiency 52

Efficiency Work Management Marketing Management Marketing Analytics Tools 52

Hubspot

APRIL 12, 2023

With proper sales activity management, you can influence sales objectives and business results. In this post, you’ll learn tips for managing your team’s sales activity and about the software that can help along the way. Table of Contents What is sales activity management? Get started with this three-step process.

Work Management 85

Work Management Marketing Management Activities Marketing Proposals 85

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. At its core, digital commerce refers to the process of buying and selling goods and services using the internet and electronic devices.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

ClearVoice

APRIL 23, 2021

What is sales forecasting? Sales forecasting predicts the future sales of your business. This process helps you manage the future of your business more efficiently by dictating budgets, influence investors, and more. There are two types of sales forecasting : bottom-up forecasts and top-down forecasts.

Forecasting 52

Forecasting Allocation Marketing Management Template 52

SmartBug Media

AUGUST 23, 2023

This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. Below, we discuss some benefits of using artificial intelligence in marketing. In marketing alone, artificial intelligence is already capable of so much.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools.

Top of Funnel 127

Top of Funnel Forecasting SMS Work Management 127

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Fast-forward to October 2023.

Planning 131

Planning Marketing AI Enterprise Management Work Management 131

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertisements 115

Advertisements Advertising Allocation Planning 115

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity.

Product 59

Product Marketing & Strategy Work Management Marketing Management 59

Biznology

SEPTEMBER 18, 2017

Today’s marketing is becoming obsolete. When countless products and services become connected, personal customer-vendor relationships will be added. Marketing’s focus will add the new life cycle stages of “install, use, service, and upgrade.”. Connected user experiences will be tomorrow’s marketing.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Televerde

JANUARY 17, 2022

Workforce management is a term used to describe a category of business software that can help managers optimize their employees’ schedules and performance levels. Without workforce management, you might be wasting valuable resources by overstaffing or not tracking time and attendance correctly. Key Takeaways.

Work Management 52

Work Management Marketing Management Budget Programs Forecasting 52

Top Rank Marketing

SEPTEMBER 29, 2023

digital B2B ad spending will go towards mobile — three of numerous findings of interest to B2B marketers contained in recently-published forecast data. Marketing AI Institute “More marketers than every aren’t just paying attention to AI. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4

Enterprise Management 134

Enterprise Management Spending Work Management Marketing Management 134

Martech

APRIL 4, 2024

The technology helps them save money via automation and increases efficiencies. Consider OpenAI, which makes money through licensing its products and services, subscriptions, partnerships, collaborations and investments. Aarki’s new AI platform optimizes bid prices for mobile marketers.

Marketing AI 68

Marketing AI Paid Content Marketing Management Forecasting 68

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. Experts say that standout growth will come from teams that double down on productivity. Achieving next-generation GTM productivity requires automation and sophisticated enablement tools.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Automation 130