Customer Experience Matrix

AUGUST 21, 2018

There's more bad news for marketers and other business people: clients' customer data was exposed by Salesforce.com (although there’s no evidence that anything was actually leaked). few organizations are succeeding in their AI investments. up to 70% of video spend goes to unauthorized sellers. Proponents will overreach.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. About Vidyard.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

markempa

MAY 30, 2017

From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. It’s not a “what did you get,” it’s a “how effective were you.”

Linkedin 297

Linkedin Research Studies B2B 297

Convince & Convert

JULY 28, 2015

According to Agorapulse and their excellent, real-time barometer of Facebook results the average reach of an organic Facebook post for pages with 10,000-50,000 Likes is 10.8% (as of July, 2015). And given that the average click-through-rate on an organic post is.68% 68% of your fans that click a link in your organic post.

Facebook 167

Facebook Advertisements Advertising Buy 167

Lead Liaison

JULY 9, 2021

Updates include new Guidelines for Games, Global Leaderboards with Automated Leaderboard Data Export, Easy On-Off Activation Toggles, 5 Amazing New Activations, Filter Criteria for Pick-a-Winner, Event in a Box for Event Organizers, and Deal Filtering by Product or Service. See the details on these important enhancements below.

Lead Liaison 62

Lead Liaison Marketing Management Ideal Customer Profiles Salesforce.com 62

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. The quality of that content has become so important that 72% of the most successful organizations in the U.S.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Hubspot

DECEMBER 14, 2021

It's a beautiful story — Aaron Ross transformed the Salesforce.com sales team without any traditional cold calling and scaled the business into a $100 million sales machine. The authors stress that the approach needs to be systematic if it's going to be leveraged effectively. Determining an Acceptable Average Deal Size.

Top of Funnel 72

Top of Funnel Cold Calling Lead Ranking Sales Cycle 72

Heinz Marketing

DECEMBER 9, 2021

Its massive database of accurate account and contact information arms our sales teams with the information they need effectively and efficiently prospect key decision-makers. The database has information on nearly every company we have ever searched from small 5-10 people organization to larger enterprises.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Allocadia

MARCH 12, 2020

With global economies bracing for a recession, marketers need to be agile so they can effectively manage their spend to continue driving business impact. . Measure ROI – Investment data needs to be connected to performance data for full visibility into which programs are the most effective.

Planning 59

Planning Resource Management Budget Programs Salesforce.com 59

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. We call that approach Content Selling. (HS)

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Zoominfo

NOVEMBER 22, 2019

These relationships can yield network effects and upsell opportunities that lead to greater revenue down the road. There are numerous sales enablement tools out there for organizing content, including Highspot and Docsend (we built a homemade one using a Google sheet).

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Webbiquity

MARCH 12, 2019

Funding rounds: We have primarily been internally funded by our team and a small group of investors including Gary Flake (former CTO at Salesforce.com), Brian Cohen (former CMO at Farmers Insurance), and Gary Rubens (founder of ATG Stores). Engage, Inc. We also have worked with Chicago-base Ringleader Ventures. The Launch. The Lessons.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

ANNUITAS

JUNE 18, 2012

According to SiriusDecisions , 40% of organizations will own automation by the year 2016. The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

According to SiriusDecisions , 40% of organizations will own automation by the year 2016. The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Digital B2B Marketing

APRIL 2, 2013

In most B2B organizations, Salesforce.com or a similar solution is the system of record. Tactics like buying branded search terms or running retargeting campaigns are particularly cost-effective on paper because only target people who have already shown a level of interest or familiarity with your solution.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Crimson Marketing

MAY 13, 2015

We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. Brinker: There are two dimensions to the challenge of making B2B marketing technology effective. CDOs are often being asked to create a new generation of the organization from within.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Vidyard

JULY 21, 2014

Adding a video layer to the Salesforce experience, Vidyard gives organizations a simple interface to upload and share videos with internal teams, contacts and leads. Now we’ve enabled the sales organization. Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever.

Salesforce.com 50

Salesforce.com Video Marketing Leads Lead 50

Vidyard

JULY 21, 2014

Adding a video layer to the Salesforce experience, Vidyard gives organizations a simple interface to upload and share videos with internal teams, contacts and leads. Now we’ve enabled the sales organization. Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever.

Salesforce.com 50

Salesforce.com Video Marketing Leads Lead 50

Tomorrow People

APRIL 12, 2013

Effective marketing teams organize their workload into controllable and measurable campaigns. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. These elements became the backbone of the Oktopost social media platform. Campaign Based Publishing. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Effective marketing teams organize their workload into controllable and measurable campaigns. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. These elements became the backbone of the Oktopost social media platform. Campaign Based Publishing. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Brian: Jim, describe your organization a bit in your own words and the goal? After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? .

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Allocadia

JUNE 17, 2019

Needless to say, every marketer should be interested to see what a forward-thinking organization like Microsoft is doing with marketing technology. Without a focus on running marketing, execution or doing marketing becomes less effective. At Allocadia, we’d consider ours to be Marketo, salesforce.com, and Allocadia (of course).

Marketing Automation Services 55

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 55

Vidyard

JUNE 17, 2015

Once a series of videos are completed we upload them into Vidyard and through integration with Salesforce.com, we have a library of content ready to send out to our prospects. Using a video marketing platform, reps can test which splash screens are most effective for a target audience, and which images lead to higher conversion rates.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Engagio

DECEMBER 28, 2020

Many organizations let opportunities slip through their fingers, only to be caught playing catch-up to the quick, the decisive, the bold. The notion of ABM as a novel concept is outdated as it is clear that many organizations are embracing it as a mainstream strategy to establish and grow revenue relationships with specific accounts.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Vidyard

FEBRUARY 13, 2014

We’re all about powering internal and external video collaboration across organizations, all the while ensuring you drive real business value with your videos. The Video Marketing Platform, on the other hand, is designed from the ground up to address the needs of modern marketers while also satisfying the needs of the IT organization.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

ANNUITAS

MARCH 18, 2014

As I mentioned in my last post , the Marketing Technologist role is a difficult one to fill, and would likely not be as effective as a CMO acting as the “Chief Marketing Technology Strategist.” Only 21% of organizations will provide training for their B2B marketers. Step One: People.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

LeadSloth

NOVEMBER 16, 2010

One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days. Another company was saving those replies straight into Salesforce.com. We also had some discussion on campaign attribution , to measure the effect of your lead generation and lead nurturing campaigns.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

The Point

APRIL 1, 2014

One of the reasons for this under-utilization, and the inability of some marketers to deploy, for example, automated lead nurturing at every stage of the selling process, is resistance from the sales organization, and in particular, Inside Sales. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

LeanData

AUGUST 18, 2014

“Named accounts” is becoming a staple for B2B sales organizations. In Salesforce.com, leads come in as individuals, not accounts. There’s a fundamental challenge within Salesforce.com whereby the inbound leads are not associated to accounts until a sales rep manually attaches the lead to the account.

Salesforce.com 40

Salesforce.com Marketing Qualified Leads Lead Ranking Top of Funnel 40

LeanData

AUGUST 18, 2014

“Named accounts” is becoming a staple for B2B sales organizations. In Salesforce.com, leads come in as individuals, not accounts. There’s a fundamental challenge within Salesforce.com whereby the inbound leads are not associated to accounts until a sales rep manually attaches the lead to the account.

Salesforce.com 40

Salesforce.com Marketing Qualified Leads Lead Ranking Top of Funnel 40

DiscoverOrg

AUGUST 14, 2018

These relationships can yield network effects and upsell opportunities that lead to greater revenue down the road. There are numerous sales enablement tools out there for organizing content, including Highspot and Docsend (we built a homemade one using a Google sheet).

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Valasys

JUNE 11, 2019

The acquisitions by Salesforce & Google imply that organizations nowadays are witnessing a digital renaissance & aim to transform them in-a-way that equips them to acquire, store, process & analyze large quantities of data from several different platforms on one unified platform. About Salesforce: Salesforce.com Inc.

Purchase 40

Purchase Software Salesforce.com Acquisitions 40

The Mx Group

NOVEMBER 17, 2017

If you’d benefit from aligning your sales and marketing against a list of specific companies rather than a profile of companies, then it could be an effective tactic for you. This will depend on your approach and your organization. We are using salesforce.com as our CRM — how well will it work to support our efforts?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. At the meeting, attended by the iDirect marketing team and representatives from both insides sales and the field sales organization, priorities shifted.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100