B2B Marketing Traction

MARCH 18, 2013

It’s true that it’s not rocket science, and for the most part you don’t need to be a programmer to do it right, but careful planning and knowledge from some research up front will help ensure your success as you integrate it with your other marketing activities. Contact us today to find out how we can help you.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

DECEMBER 10, 2014

58% of survey respondents said that the number one factor that makes content marketing effective is relevance to the audience. Notice that in the Content Marketing survey results shown above, the number two success factor (57%) for content marketing is effective storytelling. How do you increase relevance? You listen. You observe.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 6, 2012

Does your marketing consultant have the connections and network to make your projects happen cost-effectively, the right way, with “the right people on the bus”? Some clients have commented that my ability to find quality, cost-effective resources is a benefit they did not expect from working with me.

Consulting 100

Consulting Paid Search Agency Work Management Marketing Management 100

B2B Marketing Traction

NOVEMBER 19, 2014

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. Do you need help analyzing your competition and putting together a strategic and tactical marketing plan that will win market share?

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

OCTOBER 24, 2014

In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. Who knows – they may share the creative work from the campaign with others they know and help spread the word! That has big benefits. Your success probably means more business for them.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

APRIL 19, 2013

Effective marketing is not about winning design awards. Effective marketing is about getting results. If you need help focusing your marketing on results, contact New Incite today. This is evidenced in the value the marketing and advertising industry and some businesses place on creative and design awards. What do you think?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

MAY 23, 2013

Social media can help tech companies cross that chasm. Social media isn’t the only way, it’s just a newer, cost-effective way. Need help crossing the chasm? It’s critical to being a big success. There is also email, online press releases, articles in trade journals, speaking and more.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

JULY 31, 2013

I found these articles helpful in understanding the recent effects of Google Penguin 2.0: If you need help with your content marketing strategy or execution, contact New Incite today. Guest Blogging For Links? You Better Nofollow Those Links (Search Engine Land). Google Penguin 2.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

APRIL 28, 2014

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JUNE 17, 2014

A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Buyer or marketing personas used to be a tool only ad agencies used, but not that more marketing is done in-house, personas help keep marketing real and relevant.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Does your marketing help your clients and customers? Provide tips and help about their industry, their work? Are you using social media in a measured and effective way? Here are some questions to ask yourself – what does your marketing say about you? Does your marketing add value? Or, is it all about you?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 21, 2013

The effect of Penguin is plain and simple. Provide them with links to other helpful resources. We can help – contact New Incite today for more information about our consulting and outsource marketing services for attracting qualified prospects online. Businesses are still trying to figure out what happened today.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

NOVEMBER 11, 2014

The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. Do you need help getting started or getting better results with your content marketing?

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

JUNE 6, 2013

What online campaigns are the most effective? Do you need help updating your website? What sequence of pages do people visit on the site? Am I attracting the wrong audience to my website? Where are my site visitors located? From what locations do active buyers come? What is the top content on my site? Contact New Incite today.

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

OCTOBER 30, 2015

Today we pretty much only create websites in WordPress, because it is so cost-effective and flexible. Many templates and plugins are free, which can be very cost-effective. There are standard security procedures to help prevent this (like don’t use the User I.D. WordPress is an open source technology.

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

MARCH 9, 2012

You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!), it is more expensive. With inbound marketing, prospects self-select themselves.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

SEPTEMBER 18, 2015

“We provide blue widgets to office workers to improve productivity at a cost-effective price.” If you forget to do it, anything you do will be less effective. Do you need help identifying the best positioning statement for your company? Fourth, you need to distill what you learn into a positioning statement.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

MAY 3, 2011

” The old approach to product development and launch – develop the product and then work on the launch in a linear fashion – isn’t effective in today’s fast-paced technology world. It’ll make your launch that much more effective and help you reduce time-to-revenue for your business.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

JANUARY 15, 2013

This information can help you decide when to address the issue. Another cost-effective option for a site with older technology is to create a separate mobile site now, and address the legacy site later. Need help addressing mobile marketing? If the number is high you should address this sooner rather than later.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

MARCH 27, 2012

Publish information cost-effectively. They are a very cost-effective way to communicate your marketing messages. Do you need help planning, setting up or writing your blog? Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

JUNE 19, 2012

Today with websites, online communities, and social networks, there are more cost effective and faster ways to get to qualified users of a new technology to validate the concept and user needs. Can you help me?” If you need help launching your new product, contact Jennifer Beever at New Incite today.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

MARCH 8, 2012

Do you need help creating a more effective, engaging, and likeable website? Make sure your website likeable, conversational and engaging, not static and full of business-speak. You’ll stand out from your competitors for doing so.

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

NOVEMBER 27, 2013

If you need help attracting leads and creating your lead scoring system, contact New Incite today. We provide cost-effective consulting on inbound and other types of marketing as well as outsource marketing execution. inbound marketing b2b lead nurturing'

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

JANUARY 10, 2012

For an additional resource on writing effective headlines, check out Copyblogger’s page How to Write Magnetic Headlines. For more information about great headlines or for help with your online marketing, please contact us at New Incite today. How You (and Rick Santorum) Can Fix a Damaged Search Reputation.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

NOVEMBER 23, 2010

And technology has helped us become more efficient and cost-effective at reaching our buyers in the form of Open Source software from which we develop web sites and social media platforms, utilities and programs to manage email, contacts, social media messages and marketing results tracking. Maybe it’s all of the above.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

OCTOBER 20, 2010

And, yes, technology exists to make your presence on social media easier and more cost-effective, but I never told anyone to be an automaton ! My presentations on social media are intended to help people manage their time investment in social media so they see a way to participate and get results.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

DECEMBER 28, 2009

Don’t do anything in marketing that doesn’t directly help you achieve your business goals. In your marketing plan, you should write down which business goals each marketing tactic will help you achieve and how it will do so. Many online marketing tactics are more cost-effective than traditional, offline marketing.

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. If you have a process for measuring effectiveness of your services, such as a survey or phone interview, you can explain that in the video. Do you need help creating videos for your digital marketing? Contact New Incite today.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 13, 2012

If you need help planning your marketing, contact New Incite today. We provide a range of cost-effective services, from facilitating marketing brainstorming sessions to writing thoroughly-researched marketing plans. Don’t get left behind. Are there other marketing tactics that you think are a must for 2013? Please comment below.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

JUNE 16, 2015

Millennials’ need for discovery means that you should openly share information and provide interesting, helpful and engaging content. If you need a plan to more effectively reach your buyers, including millennials, contact New Incite today. Millennials use technology differently than other generations.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

OCTOBER 1, 2009

But in today’s marketing world of “lead nurturing,” there are several factors you must have in place to ensure that your drip marketing campaign is effective and does not annoy (or torture!) your prospects. Know your prospects. Don’t do it!

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

DECEMBER 20, 2012

They are cost-effective and easy to share on social media. If you need help telling your story, in infographics or other media, please contact us at New Incite today. We are here to help you succeed! He’s right! How on earth can anyone absorb all they need to know? It’s our job as marketers to make it easier.

Planning 100

Planning Marketing Plans Tactics B2B Marketing 100

B2B Marketing Traction

MAY 21, 2014

If your product or service isn’t new, case studies and success stories can help your audience understand why you’re different and get a vision of what results they may get as your customer or client. Consistency will keep them engaged, build brand awareness, and – if done right – help convert them to buyers.

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2011

They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively. And B2B marketers who focus on a niche will have an easier time of cutting through the noise of online content. Measuring Marketing Results is More Accurate.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100