NetLine

DECEMBER 7, 2023

While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). Buyer-level intent data helps you to point out the buyers working at in-market accounts.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Only B2B

JUNE 30, 2023

However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies. By leveraging intent data , businesses can identify the specific topics or keywords that indicate buyer intent, enabling them to deliver targeted content and solutions.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

NetLine

NOVEMBER 9, 2023

In a previous post, we covered how to get the sales handoff right and why first-party and validated buyer data is essential in this process. It’s important to realize that although intent data has played a major role in discovering and nurturing leads before being handed over to sales, its job isn’t finished at that handover.

Intent Data 52

Intent Data Intent Top of Funnel Outreach 52

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. The first step to identifying your target accounts using intent data is to define your Ideal Customer Profile (ICP).

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. You can when you use buyer intent data. . Intent Data Explained . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. Why Not Both?

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Martech

MARCH 6, 2024

I’ll share actionable and proven strategies to navigate these rules effectively, ensuring your outreach remains powerful. Intent data. The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold. Deep intent data can boost conversion rates from 6% to 10% , per Gartner.

Outreach 109

Outreach Effectiveness CAN-SPAM Domain 109

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? Dive in as we discuss more about B2B intent data, and how you can utilize it to grow your business. . What Is Intent Data? First-Party Intent Data.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

eTrigue

JANUARY 16, 2024

Why should you care about the quality of your data? If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. Garbage in.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Intent helps us further tighten our target accounts. Gartner Disclaimer.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Marketing Insider Group

FEBRUARY 1, 2021

Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. What is B2B Buyer Intent Data? Source: Gartner.

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Buyer Intent Intent Work Management Marketing Management 359

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

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Zoominfo Intent Signal Work Management Intent Data 246

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. This massive disruption to traditional buying behaviors also impacts the effectiveness of go-to-market and selling tactics. Leveraging intent data sources is one way to reach B2B decision-makers sooner.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. This massive disruption to traditional buying behaviors also impacts the effectiveness of go-to-market and selling tactics. Leveraging intent data sources is one way to reach B2B decision-makers sooner.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Directive Agency

APRIL 21, 2023

Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Then, with third-party directories, you can effectively capture high-intent traffic. Directories with buyer intent data subscriptions. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Zoominfo

JUNE 14, 2022

Others spent months setting up new tools and managing new vendors, rather than creating data-driven motions that unlock market-making plays. Sales teams are wasting precious time managing an ever-increasing number of software tools, cleaning poor-quality data , and struggling to coordinate disparate plays across sales and marketing.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Madison Logic

JULY 6, 2023

According to Gartner , SMBs are defined as organizations with 100 to 999 employees. The ML Platform assists marketers in identifying content and targeting gaps, enabling them to optimize campaigns effectively.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. Your prospects might often not be in the immediate mood to buy; however, with the help of effective lead nurturing strategies you can effectively the prospects down the sales funnel.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Engagio

OCTOBER 18, 2023

There are multiple advantages to using SDRs, including: More consistent, faster, and better quality follow-up on prospect interest More cost effective for less expensive people to take on some of the work Better tracking and analytics Talent development for sales Like all functions, sales development is evolving.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Much of the buyer journey happens without help from a sales rep: According to Gartner, B2B buyers are spending nearly 70% of the buying journey finding and analyzing information without the help of a sales rep.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Only B2B

JULY 19, 2023

Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Personalized Email Marketing One of the most effective ways to implement personalization in database marketing is through personalized email marketing.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Content4Demand

MAY 21, 2020

Nipul Chokshi, VP of Marketing at Dun & Bradstreet, noted that it’s not just important to have an ABM mindset, but each team must have specific metrics to effectively measure success. The most effective revenue engines in the B2B world are aligned, if not integrated, from a sales and marketing perspective.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Televerde

OCTOBER 19, 2020

Using behavioral data and intent data, you can create a personalized content experience with AI. Data Maintenance. Poor data integrity is a massive problem plaguing B2B databases. Gartner believes 80% of marketers will abandon their personalization strategies by 2025 due to low ROI, data problems, or both.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Much of the buyer journey happens without help from a sales rep: According to Gartner, B2B buyers are spending nearly 70% of the buying journey finding and analyzing information without the help of a sales rep.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

FunnelEnvy

SEPTEMBER 18, 2023

A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. Click To Tweet Behavioral Analysis and Intent Data for Buyer Personas Effective buyer personas use quantitative and qualitative data to segment data about existing customers, website visitors, and leads.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

SalesIntel

JUNE 28, 2022

Everything that an SDR does needs the backing of accurate, verified B2B data. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Without B2B data, SDRs may struggle to reach their goals and targets.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Madison Logic

OCTOBER 4, 2023

Gartner indicates that sales reps have just 5% of a customer’s time in the B2B buying journey, leaving it up to marketers like you to convey the solution story and secure buy-in from the entire buying committee. With the vast amount of intent data available, it can be hard to decipher the true signals from the noise.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Madison Logic

JULY 20, 2023

According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information. Data Reveals What Buyers Are Looking For Marketers shouldn’t just assume to know what each buying committee member needs.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Televerde

OCTOBER 20, 2020

Predictive lead scoring uses historical and current data — including intent data — to build comprehensive lead profiles with artificial intelligence. Marketing can spend more time learning from the data and developing effective campaigns. Gartner research shows that the buyer’s journey is complex.

Analytics 59

Analytics Marketing AI Demand Lead Scoring 59

Marketing Interactions

JANUARY 19, 2020

I’ve seen this happen more than once and have had to resuscitate personas that were no longer accurate in order to activate them to effectively inform new marketing programs. This said, as buying committees grow—Gartner has B2B buying committees up to 11 people now—you will likely need more than one for a complex B2B solution.

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121