Hubspot

APRIL 12, 2021

I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? YouTube data from July 2019 to July 2020 shows a 215% increase in daily uploads for content with "self-care" in the title.

Youtube 99

Youtube Trends Tips Keywords 99

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 Global ad revenue is 19.77

Youtube 118

Youtube Lead Scoring Lead Ranking Ad Frequency 118

Sprout Social

FEBRUARY 22, 2022

One of the latest features by YouTube is YouTube Shorts. What are YouTube Shorts? YouTube is filling the gap of vertical short-form videos on its platform as well. YouTube Shorts can be a great way for brands to further engage and increase brand awareness with their customers. How to make YouTube Shorts.

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Youtube Verticals Mobile Marketing Video Marketing 131

SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Side by side this trend will be a continued evolution where influencers, regardless of their follower counts, play a pivotal role in steering the product development process.

Trends 110

Trends Paid Search Agency Planning Peer-to-peer 110

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Brightedge

MAY 20, 2021

Taken in aggregate, those insights can point to trends and changing tastes, which can inform content creation both on your websites and in other online channels. What can we Learn from YouTube Search Trends? Can you use YouTube Search Trends to Optimize Videos? That’s where YouTube search trend data can help you.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Well, YouTube is the world’s second most popular search engine. Over 2 billion people log into YouTube each month: nearly one-third of all internet traffic. If you’re just dipping your toes into YouTube, don’t worry.

Youtube 129

Youtube Keywords Research Effectiveness 129

Martech

JULY 10, 2023

She skillfully outlined the true potential of AI to dramatically impact how we learn, teach and educate. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique.

Marketing AI 134

Marketing AI Paid Search Agency Trends Copyright 134

Valasys

FEBRUARY 5, 2024

YouTube’s allure often centers around the pursuit of virality, but sustained success requires a broader strategy. Why is YouTube so Successful? YouTube’s success can be attributed to several key factors that have contributed to its dominance as a video-sharing platform.

Viral Marketing 40

Viral Marketing Youtube Ad Building Lead Ranking 40

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Video Content Is A Great Way To Educate Your Audience Want to help potential customers learn about why your product is the best? But what exactly qualifies as video content?

Video Marketing 286

Video Marketing Content Marketing Content Paid Search Agency 286

ClickZ

OCTOBER 4, 2019

She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. YouTube and video optimization are topics a lot of us are keen to learn a lot more about. billion people who use YouTube every month, and people are spending over a billion hours watching videos every day on the platform.

Youtube 101

Youtube Intent Optimization Merchandising 101

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Biznology

JANUARY 15, 2020

None of my predictions are on that scale, but each trend will influence the video technology solution providers will need to make. A transcription under a YouTube video embedded on your website boosts the page’s search ranking. The post Which tech marketing video trends will prevail in 2020? Worth noting for LinkedIn updates.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Hubspot

JANUARY 21, 2019

Starting a YouTube channel is a lot of work. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today. YouTube Channel Ideas. Comedy Sketches.

Youtube 97

Youtube Advertising Channels Word of Mouth Storytelling 97

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

NuSpark Consulting

SEPTEMBER 4, 2016

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. The post Lead Nurturing for Higher Education: Best Practices appeared first on NuSpark Marketing.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. If you’re too young to remember Letterman’s nightly Top 10 list — here’s a great example on YouTube to get you up to speed with us old people.) . Learning and education.

Trends 114

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 114

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". Aside from length, one thing that set short-form videos apart is the trend culture.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Hubspot

AUGUST 22, 2019

Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. As a result, we decided to test out something else -- pre-recorded videos on YouTube.

Youtube 76

Youtube Hubspot Facebook Broadcasting 76

Webbiquity

JUNE 20, 2023

These videos are ideal for presenting educational technical and business thought leadership content and news about industry developments. #4 If you’re introducing a new product, sharing a success story, or providing educational content, the video should quickly capture the viewer’s interest and deliver the intended message.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Buffer

JANUARY 23, 2023

While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Recently, the brand has seen a good amount of traction from their YouTube channel, specifically their YouTube Shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Martech Advisor

DECEMBER 23, 2019

Do you sometimes feel overwhelmed by the rapidly growing number of digital marketing trends? With so many marketing trends for businesses to track and try, it can be tough for small business owners to figure out which ones are worth focusing on with limited time and resources. Learn More: How to Make Digital Transformation a Reality.

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. What’s New With YouTube Advertising.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Contently

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses.

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

Magisto

JANUARY 13, 2020

With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. The ease of use that stories provide is making them for sure a major marketing trend for 2020 and even the years to come. Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Marketing Insider Group

JUNE 10, 2015

So given the fact that Generation C is hungry for smartly created and curated content that connects with them and makes them feel like part of a community, what’s the formula for YouTube success? This was one of the top 10 ads on YouTube,” he said. Bulbul said it’s having the trifecta of “Hero, Hub, and Help” content.

Youtube 100

Youtube Curation Viral Marketing Stats 100

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 172

Social Networks Business Work Management Social Media 172

The Lead Agency

AUGUST 12, 2019

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. The following are some of the most effective ways to market your higher education facility.

Education 48

Education Paid Search Agency Tips Advertising Agencies 48

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Eva Chan is a Career Counselor and Certified Professional Resume Writer (CPRW) at Resume Genius, with a background in the education management industry.

Social Media 311

Social Media Work Management Marketing Management Media 311

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. Over 8 million viewers watched this live on YouTube, setting a record for the highest concurrent viewership on the platform at the time.

Buzz 104

Buzz Marketing & Strategy Barriers Paid Search Agency 104

Martech

NOVEMBER 15, 2023

Some examples of thought leadership might include: Trend-forecasting articles. Annual reports predicting industry trends, helping businesses prepare for the future. The consistent delivery of valuable insights not only educates customers but can also foster a community to amplify the brand’s trustworthiness.

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Thought Leadership Work Management Marketing Management Opinions 133