Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. million hours of streamed content each day.

Marketing AI 109

Marketing AI Advertising Channels Video Marketing Youtube 109

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. Less so in the B2C space, which is pretty well defined by, “Who are the most successful influencers on YouTube, Instagram, and TikTok?”

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Still others develop webinars for educational or event-related communication. Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50. What if you’re trying to reach America’s young people?

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Biznology

JUNE 2, 2021

This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings. Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. What is NOT content marketing?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

SmartBug Media

AUGUST 11, 2021

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. 122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Hubspot

OCTOBER 11, 2022

71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic. 42% of respondents said they discover new products through retail stores, and 56% say they do so via television ads. Consideration. So, what does this tell us?

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

KoMarketing Associates

JULY 11, 2017

However, I find successful B2B marketers tend to educate far more than anything else with their video marketing. They use Animoto videos on social media mainly to educate and enrich their audience’s expertise around social media marketing. How-Tos, educational) that perform better than others? Buffer is a great example.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 83

iProspect Advertising Agencies Brand Identity Branding 83

Onalytica B2B

JANUARY 17, 2018

Whether this be through television ads, posters, billboards or radio – anything that falls under the traditional advertising umbrella with maximum exposure were brands’ go to marketing activities. They accepted what each brand said on face value and took it as gospel – after all, why would brands lie or manipulate the truth?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?).

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Hubspot

NOVEMBER 25, 2019

Cooking magazine Bon Appetit has a wildly popular YouTube channel (4.7 Fans had to sign up for an account to ask Miranda a question, then notice social communities for Miranda's line of work, like Broadway and television. Musician Louis Tomlinson recently collaborated with Twitter to run a Q&A on YouTube. November 18, 2019.

Examples 95

Examples Advertising Agencies Content Class 95

Convince & Convert

NOVEMBER 2, 2015

Within just 48 hours, the Dollar Shave Club received 12,000 new monthly subscribers, and the video has since generated more than 20 million YouTube views. Television shows that cleverly utilize Benign Violation Theory humor include Peep Show , It’s Always Sunny in Philadelphia , and South Park , to name just a few. And guess what?

Television marketing 151

Television marketing Youtube Video Marketing Newsletter 151

Hubspot

JANUARY 10, 2017

Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Eighty-six percent of colleges already have a presence on YouTube. It's being heavily promoted on that old video channel – your television. YouTube continues to improve its own live stream functionality.

Education 28

Education WOMM Trends Planning 28

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Demographic Targeting: This is the ability to refine a demographic by any data point you can imagine, from ethnicity, education level, hometown, relationship status, income, and more.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

LeadSquared

APRIL 13, 2021

Today, on-demand content has overpowered television, and 6 out of 10 people prefer watching videos online instead of on the television. As of 2021, the popularity of educational videos and those demonstrating tips and tricks are ever-increasing. While posting on YouTube, it is a good idea to do so from your business account.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Choozle

OCTOBER 23, 2020

If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. A lot of that money is going to television or connected TV ads, as is the case every year. And, sorry to break it to you, it isn’t going to stop until election day on Nov.

Cost Per Thousand 52

Cost Per Thousand CPM Advertisements Advertising 52

NuSpark Consulting

OCTOBER 27, 2013

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Determine goals: sales; leads; brand building; product demonstration; education. A B2B Video Marketing Strategy Overview.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Vidyard

JUNE 8, 2017

TED Talks – Not Just a YouTube Phenomenon. Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history. Miss a day?

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Hubspot

NOVEMBER 29, 2018

The listing videos are posted on YouTube, the second most popular search engine behind Google. Plus, it shows families interacting with the home -- cooking in the kitchen, watching television in the living room, and spending time in the backyard. Check out this ultimate guide to SEO to learn more. Amy Youngren. Jennifer Skoff.

Video Marketing 92

Video Marketing Ideal Customer Profiles Best Practices Lead Scoring 92

Hubspot

AUGUST 2, 2018

Education Level. LinkedIn’s targeting capabilities are a B2B marketer’s dream -- most professionals’ information is up to date on LinkedIn, so you can accurately target your ideal customers based off their company information, experience, education, and interests & identity. Relationship Status. Field of Study. Undergrad Years.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

JUNE 3, 2019

Source: YouTube. So, Airbnb created these subway ads to educate New Yorkers on why Airbnb is good for local business owners as well as community development. We can compare that educational message to the inspirational one below. New Yorkers have a lot of pride for their city and value companies sharing that passion.

Segmentation 100

Segmentation Campaigns Planning Paid Search Agency 100

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Parents and schools, for example, are increasingly seeking out and demanding digital literacy education. Yet, many people don’t have the tools to acquire it.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Aberdeen

JUNE 19, 2019

In the Mad Men age of television advertising, messaged mattered more than timing. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day. There were so few networks and prime-time options that you knew exactly where consumer attention would be focused on any given day.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Dan Moyle, Amerifirst @danmoyle. Social Media Stat of the Week: 78% of U.S. Holy Social!

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

ClearVoice

JULY 18, 2023

Radio, print, and television ads all work roughly the same way. This section on their website helps to: Establish brand authority Build trust with their audience Educate consumers on why they need Stripe’s services Traditional advertising in finance Of course, traditional advertising also has its place in finance.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Vidyard

NOVEMBER 11, 2013

The future of the Internet is television There has been a shift in living room media. Starting with print, the evolution has included radio, then television, and now we have the Internet, which is actually becoming increasingly like television as brands produce episodic content on a regular programming schedule.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Moz

FEBRUARY 24, 2021

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. This is especially true when it comes to video content on sites like YouTube and TikTok. of the total population. How does Gen Z use search?

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

EMagine B2B Blog

AUGUST 22, 2019

As of 2019, mobile viewing exceeded television viewing in the US for the first time. Across all online platforms, YouTube and Instagram have shown the most rapid growth by far. They’re also more interested in videos than the written word, hence YouTube and Instagram’s recent success. Sometimes for 24 hours straight.

Mobile Marketing 55

Mobile Marketing Mobile Advertising Advertising Mediums Television marketing 55

Hubspot

NOVEMBER 15, 2016

People in every age group are shifting their viewing habits to online video and away from television. Unsurprisingly, Americans between the ages of 18 – 24 watch the least amount of television and drive online video consumption rates with their phones. We also know that 86% of universities and colleges already have a YouTube presence.

Video Marketing 28

Video Marketing Allocation Television marketing Broadcasting 28

Convince & Convert

FEBRUARY 24, 2013

If you’re going to try to capitalize on televised American water cooler moments you either need to be truly, inherently nimble and FAST like Audi and Oreo at the Super Bowl, or provide information that further the knowledge or entertainment of stream junkies. Educational Youtilities. ” Here’s the deal. 20 characters?

Brand Identity 166

Brand Identity Branding Paid Search Agency Advertising Agencies 166

Contently

DECEMBER 6, 2016

They’ve bought into the idea that stories and customer education build relationships in ways that commercial sales pitches and calls-to-action do not. A regular YouTube video of someone playing a guitar wasn’t interesting. Most television and movie studios judge success by a few factors.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Hubspot

DECEMBER 16, 2019

Rather than curating and reposting popular content made by users, as Instagram does on its Instagram account , TikTok makes its own content to educate viewers about the app and brand. The company produces music, videos, and other content for YouTube, Instagram, TikTok, Spotify and other platforms that are popular with Gen-Z and millennials.

Brand Identity 101

Brand Identity Branding Youtube Social Media 101

EMagine B2B Blog

AUGUST 22, 2019

As of 2019, mobile viewing exceeded television viewing in the US for the first time. Across all online platforms, YouTube and Instagram have shown the most rapid growth by far. They’re also more interested in videos than the written word, hence YouTube and Instagram’s recent success. Sometimes for 24 hours straight.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Advertising Mediums 40