Webbiquity
APRIL 4, 2023
Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. They subconsciously associate sites with different emotional “jobs” when they use (or don’t use) a particular medium.
Navigate the Channel
NOVEMBER 21, 2023
While some brands may struggle with the idea of “selling” in a social community, for most APGs, associations and checkoffs with nothing to “sell” other than good information and educational content, a paid social campaign can be an effective way to reach a broader audience with relevant, timely content.
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Navigate the Channel
JUNE 21, 2023
If they know your purpose is “to instruct” or “to educate,” they’re more likely to be spot-on in their content. If your only goal is “to get people to buy,” you need to realize that very few things “get” people to do anything and “to buy” is a one-dimensional verb that will leave you frustrated and disappointed in your social media plan.
Choozle
MARCH 27, 2024
This explosion of options has revolutionized media planning. According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+.
Industrial Marketing Today
APRIL 21, 2010
How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.
Navigate the Channel
JUNE 14, 2021
Here’s how building material suppliers can use social media to increase sales. Choose the Right Social Media Platforms. For obvious reasons, not every building material company’s social media plan needs to include a ton of different social media platforms.
Pam Didner
SEPTEMBER 16, 2020
Social Media. Media Planning. Here are the 5 must-ask questions, I created a YouTube video to show you why. Here are some ideas: Use webinars to attract prospects and educate existing customers on new features. Also, you need to educate sales about the relative importance of quality vs. quantity of leads.
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