Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 163

Studies Peer-to-peer Marketing AI Digital Transformation 163

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Identifying your clients’ core values.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Launch Marketing

APRIL 19, 2023

To create trust, it is essential to build authority and educate customers through value-added content. Demonstrating credibility on trends and topics through thought leadership content translates to trust in your product or service and addressing their needs. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 284

Top of Funnel Buyer's Journey Trends Lead Scoring 284

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Vision6

APRIL 30, 2024

Constant Contact partnered with Ascend2 to survey over 1,300 SMBs across ANZ, Canada, the UK and the US for the study, which examined sales and marketing insights of decision-makers at Director level and above at companies with under 250 employees. All stats are representative of their associated demographics.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. Twitter Hashtag Dos and Don’ts: DO make it a habit to check the trending hashtags daily.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Conductor

SEPTEMBER 9, 2021

Let’s take a look at healthcare trends for technology searches in 2021: Overall Technology and Healthcare Industry Trends in 2021. Healthcare Technology Trends in Telehealth 2021. Healthcare Trends in EHR, EMR, and Blockchain 2021. Healthcare Technology Trends in AI and Machine Learning 2021.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. We have used these insights to educate the professional services community and give our Hinge Marketing clients a powerful competitive advantage. Download the High Growth Study 2022 Executive Summary.

Studies 138

Studies Peer-to-peer Digital Transformation Work Management 138

Hinge Marketing

OCTOBER 26, 2022

One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain, Fourth Edition: Technology & Software Edition. Case studies are only part of the equation. About the Research. How do you do that?

Software 117

Software Buy Trends Case Studies 117

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Specifically designed with education in mind, LinkedIn Pages for have special sections like Alumni, where you can connect with other graduates. What they studied. Setting up LinkedIn Pages for schools.

Education 100

Education Linkedin Practices Best Practices 100

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. One of the brands leading the way in this trend is Ulta Beauty with their “Skincare Routine Quiz.”

Case Study 52

Case Study Case Studies Outgrow Studies 52

Lake One

OCTOBER 11, 2023

You can leverage AI in sales and marketing to uncover what’s happening in the real world; there might be a trending topic or emerging influencer in your industry that could help you capitalize on better leads. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Webbiquity

FEBRUARY 7, 2023

Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. To find your story, you’ll need to dig into your data and identify trends, patterns, and insights that are interesting and relevant to your audience.

Storytelling 333

Storytelling Top of Funnel Content Paid Search Agency 333

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. Learning and education. You can look at a few of the online educational resources that exist today in my article on becoming a metaverse marketing maven. Networking.

Trends 115

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 115

Salesforce Marketing Cloud

MAY 30, 2023

The same goes for sales training and education. It’s crucial to stay up to date on skills and education (via sales certifications, typically). Become a Salesforce certified rep Study and prepare with a learning path designed just for you. You don’t pick a doctor solely because they have an M.D. Get started

Education 52

Education Training Communities Cold Calling 52

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. Trend 1: The Rise of AI and Automation in B2B Marketing The integration of AI in B2B marketing is enhancing the industry with powerful capabilities.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Optinmonster

MARCH 4, 2021

WooCommerce Product Education Upgrades. “Dark Mode” is a growing trend for major companies, including Google. Now that we’ve seen the new templates, let’s look at our next product update: WooCommerce product education. 2) WooCommerce Product Education. These updates include: New Holiday Templates.

Template 59

Template Education Conversion Rules 59

Hubspot

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. And what are some trends to look for in 2021? Aside from length, one thing that set short-form videos apart is the trend culture. Short-Form Video Trends to Look Out For. More User-Generated Content (UGC).

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Marketing Insider Group

SEPTEMBER 28, 2020

The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Industry (trends and stories of how real companies are using cloud technology). Content such as “New Study Finds More Than Half of U.S. American Express Business Class. DivvyHQ Blog.

Thought Leadership 312

Thought Leadership Enterprise Management Work Management Marketing Management 312

Martech

JUNE 3, 2024

Most websites have a menu option like “Industries We Serve,” listing sectors such as retail, software, financial services, consulting, agencies and higher education. These sections include industry-specific case studies and language but lack the depth of vertical marketers.

Verticals 124

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 124

Sword and the Script | B2B

SEPTEMBER 24, 2020

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of everything in B2B. Those are some of the drawable conclusions from a study by the Demand Gen Report.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Stats 280

Stats Advertising Agencies Paid Search Agency Work Management 280

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X A study by ReviewTrackers found that 94% of customers read online reviews before making a purchase decision. Plus, positive customer reviews impact future business.

Enterprise Management 238

Enterprise Management Allocation Customer Satisfaction Lead Ranking 238

SmartBug Media

APRIL 1, 2021

The report, titled Where RevOps and Inbound Collide in 2021 is based off of a global study recently conducted of over 200 revenue leaders in sales, marketing, operations, and customer success. (TL;DR) This question came up during our live webinar, and is definitely worth additional research to determine what’s trending. (We

Inbound Marketing 98

Inbound Marketing Studies Planning Marketing Management 98

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 83

Digital Asset Management Work Management Marketing Management Budget Programs 83

Tomorrow People

NOVEMBER 16, 2018

Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends. Lead nurturing has been around for a while, and yet it's still an effective way for us to educate and reach our personas. We expect to continue to utilize short and simple case studies.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

The Lead Agency

AUGUST 12, 2019

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. The following are some of the most effective ways to market your higher education facility.

Education 48

Education Paid Search Agency Tips Advertising Agencies 48

Martech Advisor

DECEMBER 23, 2019

Do you sometimes feel overwhelmed by the rapidly growing number of digital marketing trends? With so many marketing trends for businesses to track and try, it can be tough for small business owners to figure out which ones are worth focusing on with limited time and resources. Learn More: How to Make Digital Transformation a Reality.

Small Business Marketing 112

Small Business Marketing Trends Marketing & Strategy Marketing Strategy 112

Hubspot

APRIL 12, 2021

Viewers really want content that not only educates them but also engages them. Jump to this section to learn how to research YouTube trends. A 2019 Pixability study found that branded videos over 10 minutes long had higher engagement than shorter videos. How To Research YouTube Trends.

Youtube 98

Youtube Trends Tips Keywords 98

Porch Group Media

NOVEMBER 17, 2021

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Download the free report to access all the latest mover trends and statistics.

First-Mover Advantage 64

First-Mover Advantage Trends Verticals Statistics 64

Crimson Marketing

APRIL 15, 2015

It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. case studies – 73%. Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. webinars – 67%.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Martech

FEBRUARY 22, 2024

Dig deeper: Why we care about advertising: A marketer’s guide Evolution, innovation and trends Over the past five years, niche advertising has undergone a significant transformation. Smaller niches also often drive innovation and set emerging trends within their industries.

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Tactics 106