Webbiquity
JULY 18, 2023
And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. ” Only 29%?! ” Only 29%?! ” Strange.
Webbiquity
MAY 30, 2023
Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. The post Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights appeared first on B2B Marketing Blog | Webbiquity.
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Martech
APRIL 19, 2024
Studies show that loyal customers are responsible for as much as 65% of all brand purchases. To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” What are the top loyalty trends in industries such as retail, fuel, travel, and others? look for in a brand?
Webbiquity
MAY 3, 2022
In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Diving deeper into the full research report from Knowland , while a strong recovery underway, the trend varies widely across leading U.S. That’s the high-level conclusion from a recent study by Deloitte. Live Event Trends in the UK and Europe.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.
Martech
NOVEMBER 28, 2023
Deloitte Digital conducted a study of more than 500 B2B executives at U.S. Join experts from Deloitte Digital, who unveil the research findings and highlight the four trends that lead to stronger customer relationships all around: higher satisfaction, stronger spending, better retention and deeper trust.
Binary Demand
FEBRUARY 23, 2024
Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.
Speaker: Dawn Colossi, CMO, FocusVision
Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency. ABM Marketing trends. While more businesses are using ABM platforms, many lack the resources to make the most of this technology. Common challenges and how to solve them.
Advertiser: ZoomInfo
Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers. You’ll learn….
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