Salesforce Marketing Cloud

MARCH 4, 2024

These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

Launch Marketing

APRIL 19, 2023

To create trust, it is essential to build authority and educate customers through value-added content. Demonstrating credibility on trends and topics through thought leadership content translates to trust in your product or service and addressing their needs. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Digilant

MAY 7, 2019

This can be attributed to a few reasons, but as trends shift and digital capabilities advance, these companies are realizing the benefits of shifting ad spend toward digital advertisements, and more specifically, programmatic advertising. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Webbiquity

FEBRUARY 7, 2023

Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. To find your story, you’ll need to dig into your data and identify trends, patterns, and insights that are interesting and relevant to your audience.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Digilant

MAY 7, 2019

This can be attributed to a few reasons, but as trends shift and digital capabilities advance, these companies are realizing the benefits of shifting ad spend toward digital advertisements, and more specifically, programmatic advertising. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

This can be attributed to a few reasons, but as trends shift and digital capabilities advance, these companies are realizing the benefits of shifting ad spend toward digital advertisements, and more specifically, programmatic advertising. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 96

Design Trends Marketing Websites B2B 96

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. We have used these insights to educate the professional services community and give our Hinge Marketing clients a powerful competitive advantage. Download the High Growth Study 2022 Executive Summary.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 287

Top of Funnel Buyer's Journey Trends Lead Scoring 287

Hinge Marketing

OCTOBER 26, 2022

One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain, Fourth Edition: Technology & Software Edition. Case studies are only part of the equation. About the Research. How do you do that?

Software 109

Software Buy Trends Case Studies 109

Marketing Insider Group

SEPTEMBER 28, 2020

The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Industry (trends and stories of how real companies are using cloud technology). Content such as “New Study Finds More Than Half of U.S. American Express Business Class. DivvyHQ Blog.

Thought Leadership 316

Thought Leadership Enterprise Management Work Management Marketing Management 316

Trade Press Services

MAY 13, 2024

Customer Testimonials and Case Studies By offering first-hand accounts of satisfied customers, video testimonials build trust and credibility. Case studies take testimonials a step further. These videos provide valuable insights about news, trends, and unique perspectives—positioning your company as a trusted resource.

Video Marketing 78

Video Marketing B2B Marketing B2B Thought Leadership Work Management 78

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. Mismatched Content Type Priorities. .” as opposed to products.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Optinmonster

MARCH 4, 2021

WooCommerce Product Education Upgrades. “Dark Mode” is a growing trend for major companies, including Google. Now that we’ve seen the new templates, let’s look at our next product update: WooCommerce product education. 2) WooCommerce Product Education. These updates include: New Holiday Templates.

Template 59

Template Education Conversion Rules 59

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. I hope we see more companies embracing the three use cases outlined in my recent article : Events. Learning and education. Bonus trend for 2023: Peace, joy and love.

Trends 117

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 117

Ambal's Amusings

SEPTEMBER 10, 2009

We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. All case studies are not created equally. Why are some case studies more effective than others? Get insights and recommended resources from Case Study Experts. Story format.

Case Studies 100

Case Studies Case Study Studies Work Management 100

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 103

B2B Marketing Examples Content Marketing B2B 103

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Martech

FEBRUARY 22, 2024

Dig deeper: Why we care about advertising: A marketer’s guide Evolution, innovation and trends Over the past five years, niche advertising has undergone a significant transformation. Smaller niches also often drive innovation and set emerging trends within their industries.

Advertising Agencies 115

Advertising Agencies Advertisements Advertising Tactics 115

BOP Design

MARCH 22, 2021

You can’t rely on in-person meetings as the only touchpoint for educating your audience. True thought leadership articles and blog posts educate and provide helpful information for professionals in a certain industry or position. Takeaway: Blogging is great for educating prospects and for Search Engine Optimization (SEO).

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. To support the first study, HBR looked further into a new data set. HBR Provides Explanations for the Trend. The same study reported that 67% of those buyers are more likely to purchase from a company that educates them. What the Data Says.

CMO 313

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 313

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Here's how the email growth progression was trending. I would not be writing this case study today without him!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

AUGUST 7, 2023

Continuous Learning: Following these blogs ensures you stay updated with the latest digital marketing trends , tools, and strategies, helping you stay competitive in the market. I’ve seen trends come and go, and I’ve seen how they can make or break a strategy. And that’s why I love case studies and success stories.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. The objective is to position yourself as an education station for all audiences. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? This strategy will compare two versions of the same webpage, landing page, or ad, but with one variable (in this case, different CTAs) to objectively measure their effectiveness.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

Heinz Marketing

MAY 22, 2023

These videos focus on educating, informing, and guiding the audience throughout their decision-making process. The content revolves around solving business problems, demonstrating expertise, sharing industry trends, and offering actionable advice.

B2B Marketing 107

B2B Marketing Video Marketing B2B Thought Leadership B2B 107

BOP Design

NOVEMBER 23, 2022

Think about nurturing your leads with blog posts, white papers, case studies, use cases, videos, email updates, and other forms of digital content. If a prospect arrives on your website and it looks so “2000 and late,” they’ll assume your company is either out of business or isn’t keeping up with the latest trends.

B2B Marketing 109

B2B Marketing Allocation B2B Paid Search Agency 109

The Lead Agency

AUGUST 12, 2019

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. The following are some of the most effective ways to market your higher education facility.

Education 48

Education Paid Search Agency Tips Advertising Agencies 48

BOP Design

DECEMBER 21, 2021

Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) Essentially, they showcase the expertise of your team, educate the end-user, and build up your firm’s credibility in your industry. Case Studies or Use Cases. Downloadable Guides.

Top of Funnel 116

Top of Funnel B2B Marketing Practices B2B Thought Leadership 116

Hubspot

APRIL 12, 2021

Viewers really want content that not only educates them but also engages them. Jump to this section to learn how to research YouTube trends. A 2019 Pixability study found that branded videos over 10 minutes long had higher engagement than shorter videos. How To Research YouTube Trends.

Youtube 99

Youtube Trends Tips Keywords 99

Convince & Convert

JUNE 19, 2014

Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company , a team of 20 from Google Trends and R/GA London will work out of a dedicated World Cup Newsroom in the company’s San Francisco office.

Trends 152

Trends Google Storytelling Curation 152

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92