Biznology

MARCH 1, 2021

Internal communications start with the leadership team and the focus with which they run the organization. Employee comms is a continuous process, it’s not a one and done. For 15 years, Phil was Vice President of Communications at Fenway Health, a healthcare and research organization with a mission to serve the LGBTQAI+ community.

Organization 156

Organization Work Management Internet Marketing Marketing Management 156

Conductor

MARCH 16, 2022

The difference between good and great organic marketing? A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy.

Education 98

Education Resources SEO Lead Ranking 98

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. The role has been evolving for several years now, as buyers educate themselves online before contacting a sales rep. For simple, relatively low-cost products, offer free trials and an easy credit card purchasing process.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Heinz Marketing

NOVEMBER 8, 2021

Coming from the education world into B2B marketing seems like quite a big shift. As part of my past work, I led communications and storytelling for an education research organization. However, there is more to it than just storytelling, so here are three of the lessons I learned in education, and how they apply to B2B.

Education 124

Education B2B Thought Leadership B2B Thought Leadership 124

QuanticMind

SEPTEMBER 12, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

Education 75

Education Rules Budget Programs Planning 75

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. The 2022 study is organized around four questions that examine the key moments in a consulting services buyer’s journey. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 97

Research Case Studies Case Study Skype 97

Salesforce Marketing Cloud

DECEMBER 11, 2023

The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. Not sure if BPA is right for you?

Automation 69

Automation Work Management Marketing Management Process 69

Launch Marketing

NOVEMBER 17, 2021

When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Building a marketing plan helps your organization meet both marketing and business objectives. How to Set Long-Term Marketing Goals.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Business Brainz

MARCH 21, 2021

Organizations have begun to invest at a higher rate in ABM as we have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics. Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts.

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Anyword

FEBRUARY 1, 2023

As satisfying as it is to get everything right, writing can also be an extremely tricky and difficult process. Initial Research One of the most difficult, yet essential, parts of content creation is the initial research stage. And of course, keep your audience in mind when researching. What questions might they have?

Process 98

Process Copywriting Content Blogger 98

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. Employ the action steps to make progress on each.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Mereo

MARCH 28, 2024

Not only do your teams become skilled at diagnosing and solving buyer pains, but it will also fix some issues your organization may be facing. On the flip side, organizations with too many relationships also saw losses. Leaders who did not focus on relationships often saw more opportunity losses. Show buyers how your solution works.

Research 41

Research Gartner Forrester Case Studies 41

Convince & Convert

FEBRUARY 21, 2024

College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). These are powerful tools that can help your organization. It may take your organization months to cement more specific and in-depth AI-use policies and guidance. It’s not as simple as “do this, don’t do that.”

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Conductor

MARCH 8, 2022

Andrea’s dedicated SEO efforts have led to impressive increases in organic website traffic for Socratik’s clients. For example, she helped increase Celebrity Cruise’s organic traffic by 198% through high-quality content marketing and rigorous backlinking campaigns. Areej Abuali works as an SEO consultant and the Head of SEO at Papier.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. This means that your digital presence is essential to educating prospects and securing conversions. Is it a company CEO, CFO, or head of department? Buyer Personas.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

ClearVoice

SEPTEMBER 25, 2020

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. Now, she continued supporting them and teaching the basics of beginning their careers, as well as hands-on help with the pitching and writing process.

Education 92

Education Ad Building Top of Funnel Class 92

Zoominfo

MARCH 4, 2018

What Is The B2B Selling Process? Free Trial How Technology Changed The B2B Selling Process 1. However, there’s been a recent development in the CRM world that’s changing the B2B selling process: cloud-based CRM platforms. Quick implementation: You can forget time-consuming installation processes.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

Marketing Insider Group

JANUARY 30, 2024

Because audiences today are savvy; they educate themselves. Adapting content strategy to align with the buyer’s decision-making process is essential for effective marketing and sales alignment. Lack of a documented ideal customer profile is an indication of low maturity, or lack of process discipline in this work.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Martech Advisor

NOVEMBER 28, 2019

According to a recent Forrester Consulting study, commissioned by Infogroup , “Marketers Need To Confront The Inconvenient Truth Of Data Pollution,” the vast majority of marketing organizations—96 percent, in fact—have had campaigns negatively affected by data pollution. Compiling and organizing collected data.

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. What Is Prospect Research and Why Is it so Important?

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Outgrow

OCTOBER 1, 2019

Interactive Content Ideas For The Education Sector. Market research , entertainment, retail, all sectors are making use of this idea- to understand their customers better, to serve them better. Market research , entertainment, retail, all sectors are making use of this idea- to understand their customers better, to serve them better.

Top of Funnel 66

Top of Funnel Education Content Lead Scoring 66

PureB2B

DECEMBER 22, 2020

Tim, a PureB2B sales veteran, has been with the company since the early days of the sales organization’s creation. “ …Tim’s teamwork driven process-based approach really exemplifies our culture. The Melanoma Research Foundation (MRF) is the largest independent organization devoted to melanoma.

Research 62

Research Banners Education Communities 62

PureB2B

DECEMBER 22, 2020

Tim, a PureB2B sales veteran, has been with the company since the early days of the sales organization’s creation. “ …Tim’s teamwork driven process-based approach really exemplifies our culture. The Melanoma Research Foundation (MRF) is the largest independent organization devoted to melanoma.

Research 62

Research Banners Education Communities 62

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Compile & Highlight Research. What does this mean?

Education 120

Education Tactics B2B Marketing Practices 120

Salesforce Marketing Cloud

FEBRUARY 20, 2024

However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. Here are four steps life sciences organizations can take to improve patient experiences and develop more patient-centric approaches to drug and therapy discovery, development, and marketing.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 63

Research Customer Satisfaction Hubspot Lead Scoring 63

Martech Advisor

SEPTEMBER 12, 2019

The following are the most common challenges contributing to today’s marketing data pollution crisis, according to new research from Forrester Consulting , commissioned by Infogroup. Inconsistent quality of data represents a top challenge within the process of translating data to marketing insights. Data education.

Organization 95

Organization Enterprise Management Data Hygiene Marketing Management 95

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Because let’s face it, the shorter the buyer’s journey and sales process, the better for everyone involved. Help Self-Educating Customers. It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Webbiquity

JUNE 20, 2023

Explainer videos showcase your product’s abilities, revealing how it can revolutionize the way businesses operate or streamline processes and ultimately propel success. These videos are ideal for presenting educational technical and business thought leadership content and news about industry developments. #4

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Marketing Insider Group

NOVEMBER 29, 2022

Your website is meant to engage your audience members, whether they’re customers, beneficiaries, members, or supporters of your organization. Research from GoodFirms shows that 38.5% If it doesn’t, you could unintentionally confuse audience members about what your organization offers. Your website isn’t user-friendly.

Marketing Websites 285

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 285

Marketing Insider Group

APRIL 11, 2023

Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Constructing a plan for content creation that educates and engages consumers. Content Creation. Distribution. Optimization.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360