Contently

MAY 23, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Social Media Marketing Foundations (LinkedIn Learning). This social media training course covers every corner of social strategy—from choosing channels to managing communities. Additional resources: Video: What is social listening?

Social Media 112

Social Media Training Course Resources 112

Directive Agency

FEBRUARY 28, 2022

Who are your potential customers? . As you get early customers, really try to understand who was involved in the buying process, why they chose you, and what specific pain points you solved. You can do this on an individual persona level, but you also need to do this on a company level as well. . Prioritize based on data.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Oktopost

NOVEMBER 9, 2023

Paid media refers to advertising channels that require an upfront investment, while earned media is exposure such as press mentions and customer reviews. Owned media includes channels a brand controls, like its website and social profiles. Why do you need a Paid Media Plan in Digital Marketing?

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Directive Agency

MAY 20, 2020

When potential customers Google a keyword, find your product, and begin showing an interest, keep in mind that they may not be in the market for your product specifically. However, when you look at the SERP, the top articles are educational in nature. Total Addressable Market (TAM) on LinkedIn. test it out.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Hinge Marketing

JANUARY 5, 2023

Inbound content marketing is a marketing strategy that involves creating and sharing valuable and relevant content with a target audience for the purpose of educating them on your individual/corporate expertise and capabilities. Does data on professional services buyers support investing in an inbound content marketing program?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Directive Agency

APRIL 19, 2017

It’s vital that you can identify where your end customer consumes information and how to promote your content directly to them. As content marketers, it’s our job to educate and nurture our different level readers to move them further down the funnel. Personal Profile Shares for LinkedIn.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

BenchmarkONE

DECEMBER 28, 2021

In fact, many businesses find that they think they have an idea of who their ideal customers are, but after they get off the ground and start acquiring some business, things change. Education background. You love dogs, and you specialize in treating each pet as a unique customer with unique needs. . Consumption habits.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Outreach

JUNE 2, 2020

We threw a virtual version over LinkedIn a few days before the start of the Unleash Virtual Summit to get people excited, and entice undecided attendees with a final reminder to register. Reach out to your customers, and ask what they want to achieve when they attend your events.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

EveryoneSocial

JANUARY 22, 2019

Learn what it really means to be measuring brand awareness effectively and how your company can continue to achieve high-level awareness in our competitive world. Whether you work for a B2B or B2C company, a common term executives and other department heads talk about is brand awareness. Measuring Brand Awareness at Your Company.

Paid Content 53

Paid Content Effectiveness Brand Identity Branding 53

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Research Process.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Ledger Bennett

OCTOBER 28, 2020

You may be optimizing for things like Ideal Customer Prospect (ICP) awareness, registrations, attributable closed new business or some combination of these and other goals. These will include customers, prospects, key channel partners and industry influencers. Measuring Virtual Event Effectiveness.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

The ABM Agency

JANUARY 8, 2021

When companies consider which social media platforms to run their marketing campaigns on, they typically want to gravitate toward Instagram and Facebook due to the sheer popularity of these platforms. B2B companies, however, should reconsider. What is LinkedIn Advertising? Improved Targeting. Demographics. Job experience.

Linkedin 52

Linkedin Advertisements Advertising B2B Marketing 52

Inbox Insight

JUNE 30, 2023

Top of the marketing funnel, awareness is a key factor when it comes to educating B2B buyers at the initial stage of the buyer journey – which is why it’s so important to ensure a set of top funnel messaging is always on. LinkedIn / Facebook ads) and Email Marketing and once they have engaged you can then re-target them.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

ANNUITAS

SEPTEMBER 15, 2020

Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. Social media is a space for branding and personality. Social media should help you achieve both of those goals. It is and it isn’t.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. PR also gets the word out about your company’s new or current products, services, events and people. . . This blog presents important ways your company can use PR and how it fits into an integrated B2B marketing program. .

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Sprout Social

OCTOBER 26, 2020

Brands, consumers, businesses and agencies alike are creating digital content at a speed that far outpaces our ability to consume these messages. However, social media targeting can be used strategically beyond paid social advertising. LinkedIn Audience Targeting. Educational Status. Relationship Status.

Social Media 121

Social Media Media Peer-to-peer Paid Social Agency 121

Single Grain

JUNE 1, 2023

There are plenty of benefits of LinkedIn Ads. Among the myriad of advertising platforms available, LinkedIn has earned its title as a powerful tool for connecting with professionals and decision-makers in various industries. But that alone isn’t enough to distinguish the platform as a powerful lead generation tool.

Linkedin 52

Linkedin Paid Search Agency Ads Cost Per Click 52

Single Grain

MARCH 4, 2022

In this guide, I will share a list of the best digital marketing agencies in the world to help you grow your business online. But, first, let's understand what digital marketing is and how to choose the finest digital marketing agency. TABLE OF CONTENTS: ↓ What Is a Digital Marketing Agency? 96% of Americans shop online.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Directive Agency

APRIL 15, 2022

There is another approach, a customer-led marketing strategy which starts with the end customer in mind. It starts with the who (customer) rather than the what (product) which is an important distinction because it shapes your strategy and has a huge impact on the ultimate goal, new customers and revenue. Market Research.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Work Management Marketing Management 52

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. Sounds like something every company should support and be engaged in doing, don’t you think? Why it Matters for Your Company.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Sprout Social

APRIL 6, 2021

This gives you the necessary leverage to target them with relevant content and offers and then convert them into paying customers. In other words, lead generation helps you establish your business as an invaluable resource to potential customers. Share testimonials as social proof. Here’s a LinkedIn Lead Gen Form example.

Paid Content 138

Paid Content Social Media Lead Generation Campaigns 138

Single Grain

MAY 11, 2023

A strategically targeted ad campaign will direct high-value traffic to your website, allowing you to convert potential customers and drive sales. If your brand doesn’t have a website or a branded social media presence, people will find your brand online in other ways.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Lead Liaison

MARCH 7, 2018

Welcome message and company introductions have been removed. You’re also able to gather a ton of customer insights these days from AdWords alone as well as all the social platforms. So that’s going to be your paid channel, your organic channel, paid social. Chris Kipgen, Lead Liaison.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. That’s where SaaS marketing comes in to make sure they can find your product when they search online, and that your content educates and engages them. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. That’s where SaaS marketing comes in to make sure they can find your product when they search online, and that your content educates and engages them. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. That’s where SaaS marketing comes in to make sure they can find your product when they search online, and that your content educates and engages them. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Huptech Web

JULY 7, 2022

From finalizing the product list for the website to catching up on futuristic website design trends , from deciding the design layout to tickmarking the on-page and off-page SEO tactics , a lot of things go into custom e-commerce website development. to have an eCommerce guide right from the customer’s lens. Google AdWords, etc.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Brandpoint

JUNE 24, 2021

But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

nDash

JUNE 23, 2021

In addition to building trust, cultivating customer loyalty, and generating leads, content promotion is something potential, and existing customers expect. Creating high-quality content plays an integral role in any company’s content strategy. emails, social media, and more). Social media ads, posts, and covers.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE. HubSpot CRM. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

JULY 31, 2019

Owned channels are the content properties your company owns. These include your website and blog , your social media profiles, your email newsletter, or a mobile publishing app. These third parties could include customers, journalists, bloggers, and anyone who shares your content for free — hence the name “earned”.

Distribution 101

Distribution Paid Content Content Custom Publishing 101