Hubspot

MARCH 17, 2015

You’re sold and ready to start implementing an inbound strategy for your higher education institution. When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea.

VALS 28

VALS Education Inbound Marketing Buy 28

PureB2B

JULY 18, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Landing Page Conversion Techniques. Lead Scoring.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

PureB2B

JULY 17, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Landing Page Conversion Techniques. Lead Scoring.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

NetLine

DECEMBER 18, 2023

Leads in the early stages of their customer journey will land at the top of the funnel, whereas those who are both problem and solution-aware can be fast-tracked to the bottom of the funnel. First, implement benchmarks for the leads captured and nurtured without intent data. Take comparison pages, for example.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. With New Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

6sense

DECEMBER 10, 2021

Lead disqualification. 5 steps to qualify leads. Create a good lead capture form. Organize leads database. Choose a lead qualification framework. Implement a lead scoring system. 4 best lead qualification tools. This type of lead requires educational content. ActiveCampaign.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Vidyard

DECEMBER 4, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. But it isn’t just an effective way to capture—and keep—your visitor’s attention.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Mailmunch

MARCH 29, 2021

MailMunch also comes with a range of powerful integrations, purpose-built landing pages and templates, and A/B testing. These tools help generate leads, lower cart abandonment and boost conversion rates. . Hubspot is an excellent platform that focuses on actioning, updating, and automating data collection.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

SnapApp

AUGUST 17, 2017

Overall, this makes the lead education process feel more organic and more personalized, as it’s not a formal sales pitch – and it’s a highly personalized experience, too. . Since Hubspot is a website platform, this is a fantastic way for them to provide valuable information to potential leads in exchange for customer data.

Top of Funnel 54

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 54

SnapApp

APRIL 4, 2018

MQLs require more education and follow-up to be converted to an SQL. . 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality. Changes to content often impact this, so if you look at it on the page level, it's very useful! . Page views are important to me.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

NuSpark Consulting

JANUARY 21, 2012

General B2B Marketing & Lead Generation. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Maximizing Lead Generation: The Complete Guide for B2B Marketers. Click the book images to be hyperlinked to Amazon.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Optinmonster

MARCH 16, 2020

Page-Level Targeting: Next, you’ll need a tool that will allow you to create targeted email optin forms for specific website visitors, and then add them to the appropriate email segments. For instance, HubSpot suggests asking everyone who has a Gmail address to add your blog to their Google Reader. Sendinblue. ConvertKit.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Hubspot

APRIL 11, 2012

In fact, we believe that your CTAs should be on just about every page of your website. After all, if you're putting all that hard work into creating stellar marketing offers and building the landing pages to house them, you need to let your website visitors know they exist. CTAs are a great way to do that.

Top of Funnel 28

Top of Funnel Sales Cycle Landing Pages Buying Cycle 28

Hubspot

JULY 22, 2013

That information collection could come as the result of a job seeker showing interest in a position by completing an application for the job, a shopper sharing contact information in exchange for a coupon, or a person filling out a form to download an educational piece of content. The Mechanics of Lead Generation.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Optinmonster

JANUARY 14, 2024

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Hubspot

FEBRUARY 7, 2012

People don't like to give up their contact information freely, and your lead-capture form will create some friction. For example, an offer you're promoting to generate net new leads at the top of your funnel (like, say, an educational ebook or a webinar) is likely valuable because it educates your prospects and fulfills a need.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

AUGUST 22, 2012

This very blog, for example, uses it on our blog subscription CTA at the top right-hand sidebar as well as on our blog subscriber landing page. You could also experiment with other types of social proof such as testimonials on landing pages or on CTAs themselves. Create targeted landing pages.

Optimization 28

Optimization Conversion Marketing Websites Landing Pages 28

Hubspot

OCTOBER 23, 2014

2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 10) Post a link to the content on your Company Page.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 11, 2016

That information collection could come as the result of a job seeker showing interest in a position by completing an application for the job, a shopper sharing contact information in exchange for a coupon, or a person filling out a form to download an educational piece of content, like an ebook, kit, podcast, tool, trial, or something else.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Lead Scoring 28

Hubspot

APRIL 4, 2013

Your secondary CTA is generally featured less prominently than your primary CTA, and it can be a great way to further engage and capture people who may not find the offer in your primary call-to-action appealing. 3) They Help You Prioritize and Support Additional Business Goals Other Than Just Lead Generation. a call to action.

Top of Funnel 28

Top of Funnel Landing Pages Sales Cycle Paid Search Agency 28

Optinmonster

APRIL 22, 2024

If you want to save time, you can use one of the customer persona templates from sites such as DigitalMarketer or HubSpot. Facebook Audience Insights Facebook Audience Insights offers rich information about 2 groups of people: general Facebook users and people connected to your Facebook Page. Your blog is like a traffic hub.

Paid Content 95

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 95

Hubspot

MARCH 28, 2013

Neither marketers nor publishers have realized the true power of native advertising as a means to begin the process of converting strangers to visitors, visitors to leads, leads to customers and, finally, any and all of them into brand advocates by attaching inbound marketing strategies to their native advertising placements.

Advertisements 28

Advertisements Advertising Banner Ads Banners 28

Hubspot

DECEMBER 16, 2011

While there are a few methods for nurturing leads, one of the most commonly utilized methods for implementing a lead nurturing campaign is email. HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate (CTR), compared to the measly 3% CTR that untargeted email blasts yield.

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. Figure out which channels are working for you.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Optinmonster

JANUARY 14, 2024

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

FEBRUARY 2, 2017

As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page. Member Schools.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

APRIL 5, 2013

In our marketing at HubSpot, we drink our own Kool-Aid and use our own marketing automation software , and in doing so, we’ve uncovered a set of core lead and customer nurturing “recipes” that are especially effective at nurturing our visitors from prospects to leads to customers to evangelists. Key Ingredients: New Leads.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Hubspot

NOVEMBER 25, 2011

When you target the content you're offering to the different marketing personas you have defined for your business, then your prospects will be much more likely to engage with your brand and therefore, more likely to complete a lead-capture form for a piece of your content. Connect with HubSpot : Image Credit: Widjaya Ivan.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Hubspot

MARCH 26, 2014

It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities. They use an algorithm to match your content pieces with relevant posts on other sites and blogs that your target audience enjoys, giving you real estate at the bottom of these relevant pages.

Allocation 28

Allocation Lead Gen Content Eye-Tracking 28

Hubspot

DECEMBER 28, 2011

Have you enabled company status updates for your LinkedIn Company Page ? Have you created custom tabs for your Facebook page ? In order to generate those leads and customers, you need to optimize your social presence for lead generation. Are you using them? Do you leverage the visual potential of Google+?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

OCTOBER 12, 2011

But if you want to generate leads and business from your blog , keep all that me-centric product talk away. They want to be educated. It Has No (or Few) Calls-to-Action: Here's the thing: in and of itself, your blog isn't a direct source of leads. Connect with HubSpot : They want to obtain information.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

JANUARY 21, 2013

You can send people to a specific external web page, such as a landing page for an offer on your website, or you can send them to a page on LinkedIn about your company, such as your compa ny page or a group discussion. On this form, ask people important questions that help you qualify them as a good lead or not.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Unbounce

MARCH 8, 2023

Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? The thing is, ‘getting leads’ was never my end goal for any of these communities.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Vidyard

JULY 31, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it. That’s where video landing pages come in. But it isn’t just an effective way to capture—and keep—your visitor’s attention. What is a Video Landing Page? Everyone loves video.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Hubspot

FEBRUARY 27, 2019

Visit this page to get started with your campaign, and select "Create Ad.". Make sure you enter your associated LinkedIn Company Page if you have one. Click that button, and you'll be redirected to a page where you can start setting up your campaign. Text ads show up on the right column or top of the page on LinkedIn.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Online Marketing Institute

JULY 31, 2009

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I have checked out Hubspot and LeadLander.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40