Contently

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Contently

MARCH 28, 2017

Americans suck at personal finance. Personal finance is all but ignored in most public school systems, and “nearly all developed countries have a higher personal savings rate than the United States,” according to the St. Educating from the top. Educational content is also key for building trust.

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

Roketto

APRIL 3, 2018

When you send an email to an email address in your database or newsletter subscription, that person will see the email. If you are able to personalize the subject line, that can help increase the open rate by 22.2%. This is when you’ll discover when a person is most likely to open their email. Email isn’t going anywhere.

Newsletter 64

Newsletter Email Marketing Practices Best Practices 64

SendX

MARCH 5, 2021

Here you can segment your audience and create personalized offers. You can also nudge a person to place an order. For comparison, Facebook is 45 times less. Personalization Existing artificial intelligence technologies are capable of tracking user behavior and making suggestions that are most likely to be interesting.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

ClearVoice

JANUARY 17, 2019

Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing. Higher education institutions tap their alumni to make connections with each other, generating content to draw more alumni into donating to their alma mater.

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Facebook is launching three competitors on its own.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Convince & Convert

APRIL 13, 2016

With the launch of Facebook Live to brands, Monsanto recently experimented with it to tell the story of the growing season. How Monsanto Uses Facebook Live. Facebook Live provides the story right now. Here are a few reasons we decided to try Facebook Live and a few tips to consider as you think about a strategy.

Facebook 107

Facebook Social Media Storytelling Video Marketing 107

QuanticMind

OCTOBER 9, 2023

Consumers today want trustworthiness, personalization, and more control throughout their buying journey. They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Content Marketing Institute

FEBRUARY 19, 2018

I doubt that conversation would go the same way today because most people have an online presence through social media and use the internet for information gathering. It's advantageous to leverage power of personal brands in conjunction w/ central corporate brand. But how do the two work in harmony? Should they? Protect Intel.

Personalization 109

Personalization Brand Identity Branding Paid Search Agency 109

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. The post should be informal and give followers a glimpse into our brand’s culture.” Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Unbounce

NOVEMBER 14, 2021

When you know the type of person who’ll enjoy your product, you can tailor your marketing to their tastes. These pages offer your audience something like a resource or newsletter in exchange for their contact info. Instead, it builds your brand’s authority by educating customers about a relevant topic.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Liveintent

JANUARY 11, 2022

.” To help brands prepare for this tectonic shift, Parker, who also hosts her Programmatic Digest podcast, shared her insights about programmatic media buying, email newsletter marketing, and personalization in a cookieless world. ” How has education about programmatic changed? “That’s the missing piece.”

Mobile Advertising 71

Mobile Advertising Newsletter Advertisements Advertising 71

Optinmonster

MARCH 11, 2024

They can be used to recognize and reward a wide range of actions, from simple tasks like signing up for a newsletter to more complex achievements such as completing a series of purchases or challenges. They subscribe to newsletters , buy one or more of your products. What makes gamification so appealing to the average person?

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Optinmonster

APRIL 3, 2024

An outreach email is a message sent to a person or organization to achieve a specific goal, such as promoting content, building backlinks, or forming partnerships. Personalization: Tailoring Your Message for the Recipient Personalization goes beyond just using the recipient’s name.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. External content should be educational, relevant, helpful, and of high quality.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Optinmonster

JANUARY 29, 2024

Content aimed at lead generation often includes CTA (calls to action) and is designed to capture contact information. Customer Education : Informing and educating customers about products or services. Use the platform’s analytics (like Google Ads or Facebook Ads Manager) for digital ads.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

ClearVoice

MAY 3, 2021

Also called adaptive content , dynamic content represents personalized, changing copy or visuals that respond to users’ behaviors or needs. Many organizational websites sell information to benefit visitors. Additional tools such as social media platforms, emails, and newsletters help increase website visitors. Let’s face it.

Banners 98

Banners Content User-Generated Content Paid Search Agency 98

Contently

APRIL 23, 2020

Our work and personal lives have changed in very real ways. The easiest way to make people feel good is to create high-quality content that educates and entertains them. Search helps us reach thousands of new people who subscribe to our weekly newsletter. Then that weekly newsletter keeps them coming back.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Only B2B

NOVEMBER 23, 2021

They’re in the early stages of the purchasing process and are just looking for information on a topic or area that interests them. They’re more likely to sign up for newsletters or blogs you have accessible if they visit your website and find content that attracts them. Enhanced Social Selling Engagement.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Parse.ly

OCTOBER 7, 2020

Relying on Facebook for exposure has always been risky business, given its history of drastic algorithm changes , and the #StopHateForProfit boycott has made things even more unpredictable. This type of volatility leaves brands investing heavily in Facebook ads high and dry, looking for a more sustainable and reliable way to market.

CMS Development 116

CMS Development Advertising Agencies Privacy Content 116

BenchmarkONE

FEBRUARY 3, 2022

Use Newsletters. There are two approaches to publicizing your content using email newsletters. Then, publish valuable content to keep those readers engaged, aligning the newsletter issues with your overall content strategy. This will keep them informed and educated, but make sure you keep growing your subscriber list over time.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Convince & Convert

NOVEMBER 17, 2016

What if there was a way for you to use this downtime to inform your organization and increase brand awareness? Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. Respond to emails.

Social Media 147

Social Media Customer Surveys Education Eye-Tracking 147

Sprout Social

JULY 19, 2023

For example, with email marketing campaigns, instead of reading about how to sign up for an event or new product updates, brands can share a video in their newsletter. For example, along with Facebook Ads , add links to sign-ups and landing pages on your Instagram Stories to help drive conversions.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

SmartBug Media

SEPTEMBER 23, 2020

Secrets People are more persuaded by information they believe is not widely available. Some pictures are more powerful than others: Faces: Use a photo of a real person who is making direct eye contact, or use their gaze to “point” to a key element on the page, such as a form or call-to-action. Private Facebook group.

Top of Funnel 119

Top of Funnel Content Marketing Urgency Marketing Content 119

B2B Digital Marketer

DECEMBER 21, 2023

We explore the essential components of building a strong digital presence, the role of educational content, and the strategic use of social media and SEO. Can behavioral economics be used to improve personal financial decisions? What is a ‘nudge’ in behavioral economics?

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Outbound Engine

MARCH 20, 2020

Communication always has an intention, whether it’s to inform, evoke action, strike an emotional chord or get a laugh. If you’re creating copy for your website… Then your goal should be clear, informative content that’s relevant and provides long-term benefits to your audience.

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76

Hubspot

OCTOBER 29, 2019

Eventually, all of this information will play a role in your customer's purchasing decision. Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. To find a tool that works for your business, check out The 12 Best Email Newsletter Tools in 2019. Master SEO.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Convince & Convert

NOVEMBER 8, 2016

Using Open Graph Tags on Facebook. Similarly, Facebook has its own specialized tool called Open Graph Protocol , which shows content in a highly structured way. Similarly, Facebook has its own specialized tool called Open Graph Protocol , which shows content in a highly structured way. Get our Definitive email newsletter.

Social Media 166

Social Media Promotion Media Clickthrough 166

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. We investigate three of the biggest: Twitter, LinkedIn, and Facebook. Using Facebook to Gauge Public Sentiment. In the world of financial investment, timing is everything.

Social Media 157

Social Media Media Ad brokers Twitter 157

EveryoneSocial

JULY 7, 2021

Today, the person behind the social media accounts — their personality, authenticity, and ability to connect and engage with others — is key to the success of a brand. In addition to learning about promotions, they want to be entertained, educated, and inspired. Fans want to connect with the brand on a personal level.”.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

BenchmarkONE

NOVEMBER 17, 2020

There are a few team members I recommend considering: Project Manager – This role serves as the point person for driving each blog post, ensuring that the company blog is consistent in terms of post quality and frequency and meeting the informational needs of your industry and audience. . Prioritize Educational Content.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Liveintent

JANUARY 14, 2020

According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . Use programmatic bidding insights to optimize your floor prices, reveal potential advertiser partners, and inform your direct-sold rate card.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

BenchmarkONE

JUNE 17, 2021

A nurture campaign is your customer-facing effort to provide the information a lead needs to progress through the buyer’s journey. Your aim is to deliver relevant information, often before they request it, to help a lead solve their problem or concern. Newsletters and welcome campaigns.

Campaigns 65

Campaigns Paid Search Agency eCommerce Ad Exchange 65

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Share an image related to your company on your Facebook page, and ask people to like or comment to enter your contest.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. What’s unique about this effort is that it’s hard to find any notable brand personalities or mascots on the platform.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

SocialPilot

FEBRUARY 21, 2024

Even though it is not as huge as Facebook, YouTube, and WhatsApp, the platform is more engaging than its counterparts. For instance , a study reports that users on Instagram are likely to comment, like, or share a post 58 times more than users on Facebook. You may also want to increase your social media engagement.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93