Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! So the question is: can we be distinct people or personalities on different social sites? But is this all a myth? Computing is Social. MORE >>

Does your marketing copy grip your readers, drawing them in and pulling them along; or does it send them into a semi-catatonic state more conducive to REM sleep than taking action on your offer? As a writer who makes her living as a content marketer (website copy, e-books, blogs, etc), but aspires to be the next J.K. Rowling, I’ve found that many of my fiction writing skills can be put to good use in the marcom world. Good business writing does not have to be staid and boring. When you are writing copy, ask yourself who the protagonist (hero) of your story is. highly recommend his work. MORE >>

From MarketingProfs, here's an infographic with 17 content creation ideas for content marketers. View Original Article MORE >>

by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. Your Klout score hit 70 before the public realized the company’s name began with a “K”. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. You compared Google’s Buzz to U2’s Zooropa – and your loyal following got the joke (or at least pretended to). And you have a lot to learn. Believe me, I know. run social media for a marketing automation vendor.  So this post is for my social marketing cronies. Reddit. MORE >>

One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?”  Usually followed by “should I use email?” or “should I set up a Facebook page for my business?” and “should I hire sales people?”. And since each business is unique there isn’t a one-size fits all answer, but there are tips for bootstrapping your Sales and Marketing for a small business. Tip #1:  Get your first customers “manually”. It’s the cheapest and most important way for you to acquire your first customers.  Now you can start to…. MORE >>