Sat.Jul 09, 2011 - Fri.Jul 15, 2011

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Are we killing our customers with engagement?

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Facebook is seeing a decline in use. Studies show that users are un-Liking business pages. Consumers are getting savvy and more jaded about businesses use of social media—and they’re responding negatively. The thing is, it’s our own fault. So, lots of companies have done just that. Sure, there are exceptions. Those customers are a minority, though.

The Myth of Business vs. Personal Profiles in Social Media

B2B Marketing Insider

Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions. So the question is: can we be distinct people or personalities on different social sites?

A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. In essence, this is what we do. Introduction. NuSpark Marketing is proud to offer you this scope-of-work proposal. Objectives. Complement current marketing efforts.

The Future of Buyer Personas is Social - Part 2

Tony Zambito

Image by daniel_iversen via Flickr. In part 1 of this reflection on the future of buyer personas, I focused on how it is important to leave some of the major misconceptions about buyer personas behind in order to peer into the future.    Without a doubt, we are seeing the most dramatic change in buyer behaviors since post World War II.  The Connected Buyer. Follow @TonyZambito.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. In essence, this is what we do. Introduction. NuSpark Marketing is proud to offer you this scope-of-work proposal. Objectives. Complement current marketing efforts.

5 Tips To Get Your Prospects Attention When Cold Calling

Sales Prospecting Perspectives

Those of us who cold call all day have been there. After multiple calls and getting kicked around the company, you finally get your target contact on the phone. Once they pick up, for a millisecond, you naively assume they are as excited to hear from you as you are for them. You quickly learn that ain’t the case. The reality of it is an overwhelmingly high percentage of the prospects we cold call into every day are not always happy to be speaking to us. You can sense it in their voice. So what can you do to turn the start of that conversation around? I’ll be brief!: Thanks."…dial-tone.

How to Write Copy that Reads Like a Bestseller

Savvy B2B Marketing

Does your marketing copy grip your readers, drawing them in and pulling them along; or does it send them into a semi-catatonic state more conducive to REM sleep than taking action on your offer? As a writer who makes her living as a content marketer (website copy, e-books, blogs, etc), but aspires to be the next J.K. Good business writing does not have to be staid and boring. More posts by Jamie.

Bridging the Content Chasm for B-to-B marketing automation and lead generation

Sales Lead Insights

There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”. It refers to the ascendance of content marketing (especially in B-to-B), and the differential between the current inventory of quality content that most B-to-B companies have, and the amount they need to have to market effectively. Segmented, well-targeted and relevant communications get much better results.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Or do you make the copy interesting so people will be eager to read it and pass it on? Both, of course. And here’s how: Choose your keywords wisely. Note : Not sure how keywords work? Know the tricks of the trade.

B2B Marketing Tactics That Work Today

B2B Marketing Insider

Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner from Citrix and Greg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t ). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?&# The Hottest Topics in B2B Marketing. What’s hot in B2B Marketing? QR codes?

Savvy Week in Review: July 15

Savvy B2B Marketing

Hopefully your summer has started with a bang! Whether you're looking for ways to escape the heat or turn up the sizzle, we've got a tremendous lineup for you this week. Read on and enjoy! 7 Key Steps to Being Seen as the Best in Your Field by @lizstrauss. Though this article is written with an individual in mind, the same tactics can be applied to a company as well. Loved this post!

The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist


Often, inbound marketing, one of those new terms we have invented in the ‘social media age’, is defined as a combination of marketing strategies that focus on “being found” by people in the online space. It consists of what we now call content marketing (including blog marketing), social media marketing (which really is not about being found alone), Search Engine Optimization and so on. Period.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. If anything, the B2B industry needs to encourage early adopters, not bemoan them. Trade publishing has declined for plenty of other reasons as well, but resistance to new technologies and modes of communication has been a critical factor. But few publishers need to be warned against that.

B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing. Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. That’s a marked decline, and the pattern is consistent across individual vendors: although some grew faster than others, each grew slower than during the previous period.* You might think the slower rate is expected because each period starts from a larger base.

Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts

Social Media B2B

Stuffing tweets with high-traffic hashtags has been common practice since the advent of the hashtag in 2007. The thinking behind this is simple. Your followers see your tweets in two ways: in their stream and in search. If your B2B company is just starting on Twitter and doesn’t have many followers, then you need to get more attention from search. The problem? It doesn’t work. Results. What Works.

Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone


ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel. this year.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Expert Advice for B2B Marketing: 5 Tips from Thought Leaders

Fearless Competitor

B2B Demand Generation | 5 Tips from the Pros. In this terrible economy, business leaders need simple, actionable information to improve revenue results. This post shares that. Jon Miller, Co-Founder and VP Marketing at Marketo distilled advice from top experts in B2B marketing, I thought we should share it with you , as it’s simple and clear. It’s is our hope it gives you action items to work on today. Thanks for sharing it, Jon. The Top 5 Tips for Better B2B Marketing are: 1. Start with a Solid Base. The quality of the foundation is paramount. Use Push AND Pull Tactics. Innovate.

Online Persuasion: How to Write to Create Desire

Writing on the Web

When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Many online content marketers misunderstand what it means to “appeal to emotions.” It’s easier than you might think. Analyze it ?Recommend Recommend a solution. Stimulate desire ? Reinforce with reasons. Stories.

Savvy Toolkit - When It Comes to Content our Appetite is Insatiable

Savvy B2B Marketing

Well it seems despite all the noise and additional content channels the new media revolution has created that B2B buyers still can't get enough. The even print gets a boost from 37 to 48%. Areas that buyers are asking the waitress to hold are Offline events such as seminars and surprisingly Word of Mouth. Take a look and see if there is anything that makes your mouth water

Turn the beat around. Let’s blog upside down

grow - Practical Marketing Solutions

I’m asked to review a ton of blogs. Some of them are pretty sorry. But with just a few little tweaks, they could be really great. Here are the three biggest beginner blogging mistakes I see every day … 1) Blogging upside down. When most people tell a story, it’s linear. There is a beginning, a middle, and an end. Problem is, people who read blogs have ADD. 2) Length matters.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. The choice is clear. Google dominates the search advertising landscape. The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google is quickly becoming a dominate player in display, too.

B2B Email Creative: A 5 Point Checklist

The Point

Is your lead generation email ready for primetime? Measure it against these 5 criteria before hitting “send.”. Get to the Point. By the time your reader is done with the first paragraph, does he or she know what the offer is, why he/she wants it, and how to get it? If you’re making people wade through two or more paragraphs of copy (e.g. “As Sell the Offer. Is the offer mentioned early and often?

11 Things You Don't Know (But Should) About Google+ [Cheat Sheet]


As we discussed in our post yesterday, Google+ is growing rapidly , and it seems that Google has opened up the invite flood gates to allow more people to join. But once you get invited and actually set up a Google+ account, then what? A new cheat sheet for Google+ is making its way around the web courtesy of Simon Laustsen. Marketing Takeaway. New tools come and go. Stay tuned!

SEO 31

Good news/bad news in BtoB sales

Fearless Competitor

According to CSO Insights. the following statistics were just released. 59.4% of salespeople made quota in 2010. Conversely, over 4 out of 10 missed quota). But there’s bad news too. 95% of companies plan to raise quotas. Jim Dickie of CSO Insights puts it in perspective using a high jump analogy. How big will that red section grow?). Yet almost every company is raising the bar.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars.

PWB Marketing Blog

Is Lady Gaga and your Brand a good match?

Buzz Marketing for Technology

Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand. I hope you will enjoy this report. Indeed we live in exciting times as marketers!

Media 28

Savvy Speaks: Top Presentation Strategies for Women

Savvy B2B Marketing

This article has been selected for DeFinis Communications' “Top Presentation Strategies for Women” Blog Carnival. Enjoy posts from a variety of exceptional bloggers at [link]. More and more, as content marketing becomes mainstream for all kinds of businesses, presentation skills are an important part of any marketing arsenal. Wendy. It gets lost. My advice? Jamie. Think about it.