BOP Design

JUNE 29, 2021

We’ve heard concerns from clients who are worried any content they create may seem basic or repetitive to their target market. When we hear this, we explain while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content! Regardless of whether you think your industry is “boring” or “unexciting,” we’ve got tips to help you craft content that your audience will adore.

Tips 153

Tips Work Management Generation B2B Thought Leadership 153

Lake One

JULY 1, 2021

By now, you have probably heard about Google moving to phase out third-party cookies. A third-party cookies is a little piece of code placed on a website to collect data. Marketers use this data to learn about user behavior and provide a better, personalized web experience. You make have also heard Google’s recent announcement they are delaying their cookie depreciation until late 2023 – almost two years later than their original deadline!

Aggregators 59

Aggregators Privacy Marketing Proposals API 59

Square 2 Marketing

JULY 1, 2021

Marketing Tactics Are Changing At Light Speed, And What Worked Last Week Might Not Work This Week. I’ve been in marketing for over 30 years. I’ve been running an agency that works with clients of all shapes and sizes for over 18 years, and I don’t remember a time when the demand generation tactics and playbooks we use to get clients results have evolved so quickly.

Demand Generation Agencies 88

Demand Generation Agencies Demand Generation Tactics Demand 88

SendX

JULY 1, 2021

Imagine you’re a consumer on the hunt for a new pair of sneakers. You’ve done some Google searching and scrolled through your favorite brands on Instagram. You’ve even added an item to your cart on a handful of websites, but haven’t yet pulled the trigger. One site sends you a generic follow-up email reminding you to complete your purchase. Another one addresses you by name and sends you some new recommendations that fit the style you’ve been looking for.

Business 358

Business Template Customer Satisfaction Analysis 358

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. Without one, you’re likely to spend a lot of time churning out content that doesn’t capture the attention of your audience or yield the results you want. The thing is, SEO strategy doesn’t stop at creating content. Instead, it’s an ongoing process that involves developing a strategy, generating content, and conducting SEO audits to evaluate content performance and how you stack up against the competition.

SEO 349

SEO Tools Keywords User-Generated Content 349

KoMarketing Associates

JUNE 29, 2021

Although many marketers are now taking a strategic approach to content, new research shows that not all of them have done so just yet, and there are a variety of obstacles holding them back. The Content Marketing Institute recently conducted the “2021 Content Management and Strategy Survey,” and statistics showed that 78% of marketers have a strategic approach to managing content.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

Zoominfo

JUNE 28, 2021

Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations.

Conversion 246

Conversion Paid Search Agency Marketing & Strategy Marketing Automation Services 246

Webbiquity

JULY 1, 2021

Guest post by Eddie Segal. Obtaining small business funding with traditional lenders is generally not a walk in the park. Unproven entrepreneurs generally have difficulty getting funding from commercial lenders like banks and credit lines. Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms.

Small Business Marketing 177

Small Business Marketing Peer-to-peer P2P Business 177

The Point

JUNE 30, 2021

When it comes to what is, and isn’t, Account-Based Marketing (ABM) , there are as many opinions out there as there are ABM experts. The reality is that ABM (now ABX, in some circles) is ever-evolving and so what qualifies as ABM is a moving target. Also, does it matter? Well, it matters only because many B2B marketers who haven’t yet stepped foot in the ABM waters are under pressure, from management or sales or both, to do so.

Account Based Marketing 162

Account Based Marketing ABM Planning Demand Generation Agencies 162

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Forty-six percent of best-in-class marketers said that they are “very successful” at achieving their top priorities through marketing automation optimization.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Zoominfo

JUNE 28, 2021

Imagine a chatbot that identifies your website visitors and their company, qualifies them based on your criteria, engages them based on data-driven insights, sets up meetings, and even notifies your sales team when they are ready for a conversation. That’s what you get with ZoomInfo Chat thanks to our recent acquisition of Insent.ai. Our new chat product empowers sales and marketing teams to engage and convert prospects that visit their website in real-time through chatbot and live chat.

Zoominfo 147

Zoominfo Ideal Customer Profiles Conversion Top of Funnel 147

Brandpoint

JULY 1, 2021

Last year will be known for many things. For sales and marketing, it will be known as the year that everyone got serious about digital. I have been reading about digital transformation for years, and clearly, we have made great strides in this area. However, before the pandemic, there were still many businesses that approached their marketing and sales like it was 1995.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

The Daily Egg

JUNE 29, 2021

Do you know what a customer journey is and why you need one? A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. Nowadays all we seem to hear in B2B and B2C […]. The post What is the Customer Journey and Why Do You Need to Create One?

B2B 145

B2B Marketing Websites Conversion 145

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

KoMarketing Associates

JUNE 30, 2021

Tracking B2B lead generation metrics is important for B2B marketing – of course. But so is clarity. There’s a pillar concept in marketing that proves the value of clarity: Confused people don’t take action. Usually this principle is applied to potential customers in the context of conversion rates. But it applies to B2B marketers’ decision-making, too.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

Zoominfo

JULY 2, 2021

You’re five months into your recruiting cycle. The position you’ve been assigned — Director of IT for a highly specialized but unknown software company located in rural Minnesota — is proving impossible to fill. You sit at your desk on a warm summer day, browsing LinkedIn for the umpteenth time. Then you see it: Sarah’s profile. Sarah lives in southern Minnesota.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Content Marketing Institute

JULY 1, 2021

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions. Continue reading → The post How to Create a Flexible Content Plan That Gets Results appeared first on Content Marketing Institute.

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Planning Guidelines Content Tactics 144

Content Standard

JULY 1, 2021

If you’re a brand marketer, you’re likely familiar with subject matter experts, or SMEs. These topic-based specialists are extensively experienced within a particular niche, such as technology or healthcare — and often, some of the most experienced figures in a given niche can be internal experts in your own organization. When you activate them in your brand’s content, you can achieve new levels of depth and insight.

SME 141

SME Planning Brand Identity Branding 141

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SEMrush

JUNE 30, 2021

Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form content, sharing insights into how long your content should be and how a successful strategy should balance different formats to drive success.

Content 141

Content Optimization Marketing & Strategy Content Marketing 141

Zoominfo

JULY 2, 2021

You’re five months into your recruiting cycle. The position you’ve been assigned — Director of IT for a highly specialized but unknown software company located in rural Minnesota — is proving impossible to fill. . You sit at your desk on a warm summer day, browsing LinkedIn for the umpteenth time. Then you see it: Sarah’s profile. Sarah lives in southern Minnesota.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Acquisitions Social Media 130

Content Marketing Institute

JUNE 28, 2021

TikTok’s promising engagement rates make it attractive to brands. But if you don’t understand how TikTok’s algorithm works, you may get frustrated. Here are five things to know along with some inspiring examples to watch. Continue reading → The post 5 TikTok Tips to Get More Views appeared first on Content Marketing Institute.

Tips 140

Tips Examples Brand Identity Branding 140

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. While social media stories aren’t anything new, as more platforms add this capability to their apps, it’s important for businesses to understand how to properly use these to their advantage.

Social Media 137

Social Media Media Curation Twitter 137

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SEMrush

JUNE 30, 2021

If you have noticed that your site rankings on Google, or other search engines, are stagnant or aren’t moving anywhere, we’re here to help. We’ll provide you with some tips to improve your site rankings and how to properly build out other areas, too. Read on to learn more about the reasons your website rankings are being held back and what you can do about it.

Marketing Websites 140

Marketing Websites Tips Google Ad Building 140

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. Just because a lead is inbound doesn’t mean it’s qualified.

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

Content Marketing Institute

JUNE 30, 2021

Many factors come into play when creating optimized content. Some are well known and others are unexpected choices. Here are seven that encompass both categories to do your SEO better. Continue reading → The post 7 Strategies for Bulletproof SEO Content appeared first on Content Marketing Institute.

SEO 139

SEO Marketing & Strategy Content Optimization 139

Search Engine Journal

JULY 1, 2021

Head of Instagram, Adam Mosseri, announces further expansion into video as he states that his company's app is about more than just photo sharing. The post Instagram: “We’re No Longer A Photo Sharing App” appeared first on Search Engine Journal.

Video Marketing 135

Video Marketing Companies 135

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Liveintent

JUNE 30, 2021

June 1st brings many things—sunnier days, warmer weather, flowers in bloom—but most importantly for the leaders of our LGBTQ+ ERG, PrideIntent, June 1st brings Pride! We connected with the leaders of PrideIntent to discuss the ERG’s impact on the organization and the significance of Pride in their personal lives. The PrideIntent ERG was created less than a year ago and has since become a place of support, community, and visibility for its members.

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Transparency Communities Amazon Organic Leads 127

ConvertKit

JULY 1, 2021

Finding the best goal tracker is a lot like dating: you need to get to know different tools to find your perfect match before eventually finding one that motivates you to be your best self. But who wants to spend time testing and trying different goal trackers only to find they don’t actually help you achieve your goals? Not you, that’s who! Today, we’re breaking down the best goal trackers around.

Tools 130

Tools Work Management Template Allocation 130

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125