At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!) More fantastic guests are planned for the weeks ahead, so stay tuned. Word choice is one of the most important facets of B2B website content. To have impact, the words need to actually mean something to the people you’re addressing. Am I interested enough to make the effort to learn more? MORE >>

While the case for social media as a marketing channel is compelling for consumer products companies, I’ ve been particularly interested in how it is being used … or not … by mainstream industrials. Over the last month, I’ ve assessed the social media presence of most of the major Fortune 500 B2B giants looking for case studies to report to you, my gentle readers! found some great examples, but for fun, I’ ve decided to start out with the WORST companies I found out there. An example: “Back off weeds! new herbicides are coming to get you.” 3M Corporation – I love 3M. Where are you guys? MORE >>

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Kudos! MORE >>

Had the pleasure of presenting " Please Stop Talking about Yourself " at the Web Content Conference 2009 in Chicago this week.    As usual, I was discussing the importance of brands creating their own media channels, and putting their publishing hats on in place of traditional marketing practices.    You can catch the PowerPoint presentation on creating media channels here, but for the PowerPoint averse, here are the top 10. Please Stop Talking about Yourself - Joe Pulizzi Web Content 2009 View more OpenOffice presentations from Joe Pulizzi. slideshare channel. MORE >>

B2B Online Marketing - Business.com Home About 6 B2B Online Community Takeaways from OCU 2009 Online Community Unconference 2009 At Forum One’s energized gathering of online community professionals at the Online Community Unconference in Mountain View last week, there was great interest in B2B online communities compared to last year’s conference (marketers are starting to realize that B2B companies need social media too ). You can’t get there by simply adopting B2C community practices without reference to whether these make sense for your business or target audience. MORE >>