Sat.Jun 13, 2009 - Fri.Jun 19, 2009

Trending Sources

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

We believe strongly in Requests for Proposals (RFPs) as a tool for companies to find the best products and services at competitive prices, but also as an evaluation method for finding that elusive "best fit". However, too often the RFP process is run by people who have never experienced the process before, either from the issuer or vendor side, and essentially don't know what to say or what to ask.

What Exactly IS Digital Body Language?

Digital Body Language

I've been using the term "Digital Body Language" on this blog quite a lot for obvious reasons. However, I have not really taken a moment to define the term, as I realized recently after a presentation on the topic. So what is it? What we are referring to when we talk about Digital Body Language is the aggregate of all the digital activity you see from an individual.

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches. But be honest: How well are you really connecting with your audience? encourage you to look beyond your unsubscribes and find a true measure.   It’s a common phenomenon. Tip 2. Tip 3.

10 Social Media Tools - Best Kept Secrets

Junta 42

My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.    The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Tools Marketers Can Use Today View more Microsoft Word documents from Scott Abel. Google Docs Forms Designer. Create custom forms for surveys and downloads. Customize in less than 10 minutes. Delicious Promotions. Scott reviewed the power of promoting events and offers through Delicious. Scott's favorite tool. Ping.fm. GoView. bit.ly. Kwout.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

B2B Appointment Setting - Best if Nurtured First

Smashmouth Marketing

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% higher than those not nurtured. As you all know, Green Leads is in the b2b appointment setting business. Similar to b2b inside sales teams, we book meetings with C/VP level executives on our clients' behalf and only get paid when the meetings take place. So X meetings for $Y.

Savvy Week in Review, June 19

Savvy B2B Marketing

It's Friday again! Hooray! Time to wrap up the "official" work week and cruise the best of the B2B blog posts. Enjoy! The Savvy Sisters 7 Ways You're Screwing Up Relationship Marketing - by @ittybiz via @copyblogger The always entertaining and BS-free Naomi Dunford of IttyBiz tells it like it is and reminds us that "Relationship" marketing is still. MARKETING.

Social Network based Caller Routing

Buzz Marketing for Technology

Ok, let’s say you are searching the web for a new fishing rod. You find the right website but you are having trouble locating the right rod and reel combination. Frustrated you consider giving up but give it one last shot and decide to call the 800 number on the site. And instead of getting the usual IVR tree – you are prompted for your Facebook id. What’s going on here you think?

ClickInsights: Tips on how B2B marketers should leverage social media

Phoenix Rising

It's time for the monthly ClickInsights' Expert Interview Series  - focusing on sharing tips ' n tricks for B2B marketers. This month's focus is on leveraging social media, certainly a timely and much discussed topic! Read the post by B2B marketers including Ardath Albee, Brian Carroll, Patsi Krakoff, M. H. Mac) McIntosh, Maria Pergolino, Seamus Walsh and yours truly by clicking here: ClickInsights' Expert Interview Series.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

B2B Appointment Setting - Best if Nurtured First

Smashmouth Marketing

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% hig her than those not nurtured As you all know, Green Leads is in the b2b appointment setting business. Similar to b2b inside sales teams, we book meetings with C/VP level executives on our clients' behalf and only get paid when the meetings take place. So X meetings for $Y.

Savvy Week in Review, June 19

Savvy B2B Marketing

It's Friday again! Hooray! Time to wrap up the "official" work week and cruise the best of the B2B blog posts. Enjoy! The Savvy Sisters 7 Ways You're Screwing Up Relationship Marketing - by @ittybiz via @copyblogger The always entertaining and BS-free Naomi Dunford of IttyBiz tells it like it is and reminds us that "Relationship" marketing is still. MARKETING.

No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code! Wow, now that’s inventive.

Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

Summary: Marqui started as a Web content management system and then added basic demand generation. It’s a good choice for organizations that need both and don’t have very sophisticated marketing requirements. Marqui is one of the oldest demand generation vendors, founded in 2000. But that date is a bit misleading because the company’s original product was a Web content management system (CMS). It added demand generation features later in response to client requests. Today, content management and campaign management can be purchased separately although they are tightly integrated.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

MarketingProfs Speakers - Link List

Smashmouth Marketing

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. After finding a few, I thought it might be valuable for others. Speaker's blogs are listed if I could find them, otherwise their company link is there. If anyone has more accurate info, feel free to share it. If you're a speaker and want to share links to your presentations or handouts, that would be great too. Just send me the links. Company. Twitter. LinkedIn. Amy Africa.

Does Your B2B Website Content Create Competitive Advantage?

Savvy B2B Marketing

At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!) More fantastic guests are planned for the weeks ahead, so stay tuned. Are you impressed?

Objectivity is a Beautiful Thing

Phoenix Rising

I met a new client a couple of weeks ago.    We spent time over dinner discussing his company and their strategy for diversification and expansion. The guy is sharp, and the opportunity he unearthed is strong.    All the  prerequisites for success are there: current customers are clamoring for the solution (it save them major money), there's an un-served and significant market demand, minimal investment is required and there's a 'sky's the limit' upside. He hired me to help him communicate that strategy to his board and fellow executives. 

Apple’s marketing arrogance

Chris Koch

It’s marketing 101: don’t hold your needs above those of your customers—and don’t defy the expectations that you set with them. Apple has violated both of those rules this week, and I’m sure they could care less—Apple long ago concluded that their products are so much better that customers will overlook the arrogance with which they treat customers. So far, so good. But then Apple sent out confirmation emails to its customers listing a UPS tracking number link to track the progress of the shipment. Apple creates great products. The rest? Can you?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

My Top Take-Away From MarketingProfs b2b Forum

Smashmouth Marketing

As a Demand Gen/Marketing junky, if there was one thing I came away with from MarketingProfs b2b Forum it's this: Go to the next MarketingProfs event they host! It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic. There is a thread of blog articles on MarketingProf's , a page of MarketingProfs speaker's social media contact info on my blog, and the whole twitter feed of #mpb2b hash tag comments. sales

Does Your B2B Website Content Create Competitive Advantage?

Savvy B2B Marketing

At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!) More fantastic guests are planned for the weeks ahead, so stay tuned. Are you impressed?

Sybase: Buyer Profiling for Micro Segment

Digital Body Language

We all know that it is often best to engage with our markets by segment. However, in some industries, this can be extremely challenging as the segments can be so small that they are extremely difficult to target. Sybase faced this challenge, as one of their products was of most interest to an extremely small audience - the "data elite". To tackle the challenge, the Sybase team catered to the data elite's natural competitiveness - Peter Kim would call it an " ego trap ", but regardless of what you call it, it's great marketing.

Why Twitter is for old people

Chris Koch

Like many, I’m a late convert to Twitter. avoided it for defensive reasons. I’m one of those boring people that eats the same thing for lunch almost every day. So I figured I wouldn’t have much to twitter about. also figured that Twitter would appeal mostly to young people interested in flirting with one another in 140 characters or less. But then I tried it and I realized that the hidden power of Twitter is in another kind of human appetite: learning. Twitter doesn’t just add another one of those annoying Web 2.0 Follow to learn. Think about it. You can just listen.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

#mpb2b - MarketingProfs Highlight Tweets From Day 2

Smashmouth Marketing

Yesterday I posted my favorite tweets for the day. Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. Again, the twitter feed was loaded. Find it with hashtag #mpb2b. Below are today's collection of what I gleaned as cream of the crop tweets. BDSolutions : Apparently the proper term 4 "above the fold" in email is "prescroll"--& only 11% of email users venture beyond. Use ur 600px wisely! mpb2b. jaybaer : Interesting that @kdpaine is down on Linkedin. I see a lot of potential for Linkedin, especially for B2B. Answers, groups, messaging #mpb2b. career?

Four Ways to Spread Your B2B Marketing Content Further

Savvy B2B Marketing

I have a confession: I don't like video. know it is all the rage, but video is my least favorite way to consume content. I'm a serial multi-tasker, and the thought of both listening and watching something puts me off; I simply don't have the patience for it. I've talked to others about this, including my Savvy Sisters, and, surprisingly, many agree that text is their favorite format. don't.

Cloud-Based QlikView Still Isn't Available as a Service

Customer Experience Matrix

Summary: Pay-as-you-go pricing would make QlikView easier to buy, but the company doesn't offer this option. To make a stronger business case for the purchase, include the value of shifting work from IT to business users, and of producing results faster. Last week’s post about QlikView 9.0 prompted an inquiry from a manager who has been trying for a year to convince his company to consider the product. Having run into this issue many times, I easily felt his pain and we speculated a bit on what might help things along. You can't define and load your own data sources directly. Be that as it may.

Transformation is All Around Us

Phoenix Rising

A business associate sent me an HBP newsletter on business transformation, a subject near and dear to my heart. Since it was HBP, I expected a positive upbeat view of all the upsides companies can enjoy thanks to the ever present opportunity for business transformation. Boy, was I ever surprised! Here's the gist of the article's message. Changing a company is tough: only about 40% of transformation programs succeed, according to McKinsey research. Trigger events matter, too. Defensive transformations have a 34% rate of success. How can only 40% of transformations overall be successful? 

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

#mpb2b - MarketingProfs Highlight Tweets From The Day

Smashmouth Marketing

Today's MarketingProfs b2b Forum was great. Picked up lots of tidbits. Good news is that much of it is documented on twitter under hashtag #mpb2b. thought I would collect a few during the day that stood out. More tomorrow. GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. At least we're not alone. 90% of the people at #mpb2b raised their hands. agravel : Attending session about demand generation: quantity vs quality #mpb2b. BDSolutions : Learn how Twitter will change the way we live - @stephenbjohnson 's Time cover story [link] #mpb2b. mpb2b. mpb2b. Learn web 2.0 tools.

Four Ways to Spread Your B2B Marketing Content Further

Savvy B2B Marketing

I have a confession: I don't like video. know it is all the rage, but video is my least favorite way to consume content. I'm a serial multi-tasker, and the thought of both listening and watching something puts me off; I simply don't have the patience for it. I've talked to others about this, including my Savvy Sisters, and, surprisingly, many agree that text is their favorite format. don't.

Closed Networks Limit Reporters – Can Twitter Help?

Marketing Edge

There is a toxic formula brewing for journalism in the United States and everywhere there is the illusion of a free press. This cocktail has led to the entire industry missing stories with global impact. attended a panel discussion at the Media Relations Summit in May (strongly recommend attending other Bulldog Reporter event )with Hannah Clark, of Inc. Robert Lenzner, of Forbes, Stephanie Mehta, of Fortune, and Gregory Morcroft, of MarketWatch. Their lament about the status quo of PR and journalism is the echo we all hear: too little time to read every email pitch. Can Twitter be an Antidote?

Words and meaning: The power of alignment

Reputation to Revenue

Suzanne Lowe from Expertise Marketing has a great piece in her June newsletter on the importance of developing a common lexicon for marketing and business development in professional service firms.  Shouldn't the term "marketing be understood to also include targeting and segmentation? Pricing? Client loyalty? In many professional firms, marketing does not mean these latter terms, only the former.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.