Sat.Jun 13, 2009 - Fri.Jun 19, 2009

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What Exactly IS Digital Body Language?

Digital Body Language

I've been using the term "Digital Body Language" on this blog quite a lot for obvious reasons. However, I have not really taken a moment to define the term, as I realized recently after a presentation on the topic. So what is it? What we are referring to when we talk about Digital Body Language is the aggregate of all the digital activity you see from an individual.

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

We believe strongly in Requests for Proposals (RFPs) as a tool for companies to find the best products and services at competitive prices, but also as an evaluation method for finding that elusive "best fit". However, too often the RFP process is run by people who have never experienced the process before, either from the issuer or vendor side, and essentially don't know what to say or what to ask.

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches. But be honest: How well are you really connecting with your audience? encourage you to look beyond your unsubscribes and find a true measure.   It’s a common phenomenon. Tip 2. Tip 3.

10 Social Media Tools - Best Kept Secrets

Junta 42

My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.    The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Tools Marketers Can Use Today View more Microsoft Word documents from Scott Abel. Google Docs Forms Designer. Create custom forms for surveys and downloads. Customize in less than 10 minutes. Delicious Promotions. Scott reviewed the power of promoting events and offers through Delicious. Scott's favorite tool. Ping.fm. GoView. bit.ly. Kwout.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

What is Your Unique Buying Proposition?

Content Marketing Today

Toss Out the Company-Centric USP and Bring In the Customer-Centric ‘UBP’ to Underlie Your Content Marketing Strategy. Don’t get me wrong. The unique part is critical. But the age old concept of a unique selling proposition views the problem of positioning almost backwards. Your UBP is what will get your customers excited about doing business with you and your company. Insightful reports.

Top 5 Lead Management Excuses (with Poll)

The Point

According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place. Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009. As someone who sees clients achieving very real, [.].

Social Network based Caller Routing

Buzz Marketing for Technology

Ok, let’s say you are searching the web for a new fishing rod. You find the right website but you are having trouble locating the right rod and reel combination. Frustrated you consider giving up but give it one last shot and decide to call the 800 number on the site. And instead of getting the usual IVR tree – you are prompted for your Facebook id. What’s going on here you think?

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Kudos!

Why Twitter is for old people

Chris Koch

Like many, I’m a late convert to Twitter. avoided it for defensive reasons. I’m one of those boring people that eats the same thing for lunch almost every day. So I figured I wouldn’t have much to twitter about. also figured that Twitter would appeal mostly to young people interested in flirting with one another in 140 characters or less. But then I tried it and I realized that the hidden power of Twitter is in another kind of human appetite: learning. Twitter doesn’t just add another one of those annoying Web 2.0 Follow to learn. Think about it. You can just listen.

B2B Appointment Setting - Best if Nurtured First

Smashmouth Marketing

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% higher than those not nurtured. As you all know, Green Leads is in the b2b appointment setting business. Similar to b2b inside sales teams, we book meetings with C/VP level executives on our clients' behalf and only get paid when the meetings take place. So X meetings for $Y.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code! Wow, now that’s inventive.

Savvy Week in Review, June 19

Savvy B2B Marketing

It's Friday again! Hooray! Time to wrap up the "official" work week and cruise the best of the B2B blog posts. Enjoy! The Savvy Sisters 7 Ways You're Screwing Up Relationship Marketing - by @ittybiz via @copyblogger The always entertaining and BS-free Naomi Dunford of IttyBiz tells it like it is and reminds us that "Relationship" marketing is still. MARKETING.

Words and meaning: The power of alignment

Reputation to Revenue

Suzanne Lowe from Expertise Marketing has a great piece in her June newsletter on the importance of developing a common lexicon for marketing and business development in professional service firms.  Shouldn't the term "marketing be understood to also include targeting and segmentation? Pricing? Client loyalty? In many professional firms, marketing does not mean these latter terms, only the former.

B2B Appointment Setting - Best if Nurtured First

Smashmouth Marketing

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% hig her than those not nurtured As you all know, Green Leads is in the b2b appointment setting business. Similar to b2b inside sales teams, we book meetings with C/VP level executives on our clients' behalf and only get paid when the meetings take place. So X meetings for $Y.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

free stuff that sells. maybe.

The Effective Marketer

free marketing stuff can sell. as marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. effective marketing is about generating sales.

Savvy Week in Review, June 19

Savvy B2B Marketing

It's Friday again! Hooray! Time to wrap up the "official" work week and cruise the best of the B2B blog posts. Enjoy! The Savvy Sisters 7 Ways You're Screwing Up Relationship Marketing - by @ittybiz via @copyblogger The always entertaining and BS-free Naomi Dunford of IttyBiz tells it like it is and reminds us that "Relationship" marketing is still. MARKETING.

The joy of tweets: Twittering Rocks on Bloomsday

Reputation to Revenue

Normally I write about B2B marketing, thought leadership, sustainability, solutions, and other allegedly useful and important things.  But sometimes you just have to stop and revel in the joy of sheer creativity.  Today, June 16, is Bloomsday , the fabled day in James Joyce's pathbreaking novel Ulysses. For Quite natural." James Joyce Textorized image by maxf.

Let social media "pre-populate" your business relationships

grow - Practical Marketing Solutions

This is a picture of me building business relationships in Italy during World Cup. Well sort of. Let me relate three quick stories that took place in the last 24 hours: Yesterday morning, I went to a networking meeting and recognized somebody from his Twitter picture -- a fellow I had followed for several months. In the afternoon, I had a conference call with a potential customer from California.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Truth #4—The Truth about Sales Leads

ViewPoint

Does Your B2B Website Content Create Competitive Advantage?

Savvy B2B Marketing

At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!) More fantastic guests are planned for the weeks ahead, so stay tuned. Are you impressed?

Measuring impact of social media

Fearless Competitor

Some very interesting data from Laura Ramos of Forrester Research.    It seems that marketers are not practicing what they preach.  I invite you to read Laura’s entire presentation, but here’s a quick snapshot. Back on June 3rd 2009, Laura Ramos gave a presentation entitled Engagement: Measuring the Impact of Social Media.  I summurize her findings here for my readers. 569 B2B marketers answered the question “What are your top five B2B marketing challenges?&# (Multiple answers were allowed.). Reaching decision-makers (54%). Measuring marketing results (53%). Other concerns.

Why B2B's MUST adopt social media strategies

grow - Practical Marketing Solutions

With most of my career with Fortune 100 blue chip companies, I know what it's like to market in a hyper-competitive, show-me-the-money environment. I've been aggressively skeptical about the role of social media in an environment where there is a finite number of customers, an emphasis on long-term contracts, and no patience for fluff. To be sure, B2B social media successes have been scarce.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

MarketingProfs Speakers - Link List

Smashmouth Marketing

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. After finding a few, I thought it might be valuable for others. Speaker's blogs are listed if I could find them, otherwise their company link is there. If anyone has more accurate info, feel free to share it. If you're a speaker and want to share links to your presentations or handouts, that would be great too. Just send me the links. Company. Twitter. LinkedIn. Amy Africa.

Does Your B2B Website Content Create Competitive Advantage?

Savvy B2B Marketing

At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!) More fantastic guests are planned for the weeks ahead, so stay tuned. Are you impressed?

ClickInsights: Tips on how B2B marketers should leverage social media

Phoenix Rising

It's time for the monthly ClickInsights' Expert Interview Series  - focusing on sharing tips ' n tricks for B2B marketers. This month's focus is on leveraging social media, certainly a timely and much discussed topic! Read the post by B2B marketers including Ardath Albee, Brian Carroll, Patsi Krakoff, M. H. Mac) McIntosh, Maria Pergolino, Seamus Walsh and yours truly by clicking here: ClickInsights' Expert Interview Series.

B2B's social media superstars

grow - Practical Marketing Solutions

photo credit: me Yesterday I covered the five worst B2B social media screw-ups , so now let’s look at the BEST. Success stories in this space are few and far between. recent report showed just 14% of the largest industrial companies have a social media strategy, let alone a good one. Recently used Twitter to "broadcast" from a partners meeting. They have a secure presence on Twitter. Any good?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

Summary: Marqui started as a Web content management system and then added basic demand generation. It’s a good choice for organizations that need both and don’t have very sophisticated marketing requirements. Marqui is one of the oldest demand generation vendors, founded in 2000. But that date is a bit misleading because the company’s original product was a Web content management system (CMS). It added demand generation features later in response to client requests. Today, content management and campaign management can be purchased separately although they are tightly integrated.

Four Ways to Spread Your B2B Marketing Content Further

Savvy B2B Marketing

I have a confession: I don't like video. know it is all the rage, but video is my least favorite way to consume content. I'm a serial multi-tasker, and the thought of both listening and watching something puts me off; I simply don't have the patience for it. I've talked to others about this, including my Savvy Sisters, and, surprisingly, many agree that text is their favorite format. don't.

My Top Take-Away From MarketingProfs b2b Forum

Smashmouth Marketing

As a Demand Gen/Marketing junky, if there was one thing I came away with from MarketingProfs b2b Forum it's this: Go to the next MarketingProfs event they host! It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic. There is a thread of blog articles on MarketingProf's , a page of MarketingProfs speaker's social media contact info on my blog, and the whole twitter feed of #mpb2b hash tag comments. sales

B2B's biggest social media screw-ups

grow - Practical Marketing Solutions

While the case for social media as a marketing channel is compelling for consumer products companies, I’ ve been particularly interested in how it is being used … or not … by mainstream industrials. Over the last month, I’ ve assessed the social media presence of most of the major Fortune 500 B2B giants looking for case studies to report to you, my gentle readers! Where are you guys?

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Famous Failures!

Fearless Competitor

In this difficult economy, many of us feel like failures. But watch this video to see the story of other people who failed.    There are some real shockers here. In line with the Fearless Competitor, if you’ve not failed, you’ve not lived. When you fall down, get up. Fall again. Get up. Fall again. Get up. Stick in there

Four Ways to Spread Your B2B Marketing Content Further

Savvy B2B Marketing

I have a confession: I don't like video. know it is all the rage, but video is my least favorite way to consume content. I'm a serial multi-tasker, and the thought of both listening and watching something puts me off; I simply don't have the patience for it. I've talked to others about this, including my Savvy Sisters, and, surprisingly, many agree that text is their favorite format. don't.

Objectivity is a Beautiful Thing

Phoenix Rising

I met a new client a couple of weeks ago.    We spent time over dinner discussing his company and their strategy for diversification and expansion. The guy is sharp, and the opportunity he unearthed is strong.    All the  prerequisites for success are there: current customers are clamoring for the solution (it save them major money), there's an un-served and significant market demand, minimal investment is required and there's a 'sky's the limit' upside. He hired me to help him communicate that strategy to his board and fellow executives. 

Apple’s marketing arrogance

Chris Koch

It’s marketing 101: don’t hold your needs above those of your customers—and don’t defy the expectations that you set with them. Apple has violated both of those rules this week, and I’m sure they could care less—Apple long ago concluded that their products are so much better that customers will overlook the arrogance with which they treat customers. So far, so good. But then Apple sent out confirmation emails to its customers listing a UPS tracking number link to track the progress of the shipment. Apple creates great products. The rest? Can you?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

My Company is Blogging and Tweeting: So Now What Do We Do?

Fearless Competitor

Forrester B2B Marketing Analyst Laura Ramos. I am pleased to share this great post from Business.com in which they interview marketing guru Laura Ramos of Forrester. Here’s a link to the orginal article. Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru,  Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. Laura’s groundbreaking study, with G. Is any of this relevant for B2B marketing today?” How do you respond?