Webbiquity
JULY 11, 2023
Guest post by Scarlett Finley. Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.
Single Grain
JULY 12, 2023
This is Part One of a two-part series. Stay tuned for Part Two! As of writing this, another recession is looming on the horizon, which, as we know, tends to stymie marketing effectiveness for a lot of companies in the U.S. But recessions come and go. Some are more predictable than others. In either case, a recession doesn’t always mean you have to hit the pause button on your marketing activities.
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Marketing Craftmanship
JULY 10, 2023
Providing all employees with basic marketing and sales skills can help your B2B firm to grow and succeed. From the front desk to the corner office, “Every Employee a Sales Rep” should be fully ingrained as part of your company’s operating culture. Many B2B firms – in legal, accounting, technology, financial services and consulting disciplines – employ at least one rainmaker, typically a founding member, who brings in the lion’s share of new business.
BOP Design
JULY 12, 2023
Every project has a deadline. At the start, it seems easy to keep the project moving, but is it really? Unfortunately, even with the best planning, unanticipated challenges and delays arise at every stage of a B2B web design or marketing project. And, in many cases, a delay in one phase of a project impacts the timeline of another phase, like a domino effect.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
JULY 10, 2023
Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
JULY 13, 2023
B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.
SalesIntel
JULY 10, 2023
Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Intent data from various sources provide invaluable insights into prospects’ behavior to help businesses identify high-value opportunities, personalize their outreach, and drive conversions throughout the sales funnel.
SalesIntel
JULY 12, 2023
In today’s highly competitive business landscape, harnessing the power of high-quality, reliable, and accurate B2B data can make all the difference between success and failure for your sales, marketing, and revenue operations (RevOps) functions. The significance of data in driving business growth and achieving revenue goals must be considered.
Search Engine Journal
JULY 11, 2023
How do you make YouTube a profitable venture for B2B businesses? Find out about how to do B2B YouTube marketing right. The post How To Create A B2B Content Strategy For YouTube [Podcast] appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Marketing Insider Group
JULY 11, 2023
Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. It’s kind of like a toll road. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.
Zoominfo
JULY 14, 2023
When your business is serving the incredibly diverse array of mid-market companies in the U.S., amassing a supply of reliable data can become a seemingly endless game of cat and mouse. The information you need for effective go-to-market is out there. But the challenge is chasing down the data — company size, revenue, location, industry and more — across a mishmash of state and local sources.
NuSpark Consulting
JULY 8, 2023
Introduction In today’s digital landscape, businesses are heavily reliant on digital media buys to reach their target audience. With the increasing competition and complexity of digital advertising, it has become crucial for businesses to track attribution for their media buys. Attribution tracking allows businesses to understand which marketing channels and campaigns are driving the most value and return on investment (ROI).
Navigate the Channel
JULY 13, 2023
Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. The numbers are broken down by industry to make comparisons easier. In the second quarter, the overall average open rate for all industries was 34.46%. The click rate was 1.33% and the bounce rate was 10.09%.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Insider Group
JULY 10, 2023
Running a business is a quick way to push your decision fatigue to the limit. While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Don’t feel alone on this one. A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting.
Zoominfo
JULY 13, 2023
The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. That work starts with determining where a customer is today, understanding where they’re going in the future, and seeing how you can help them bridge the gap. It means the process of renewing existing customers is a proactive effort that begins far before a contract is set to expire, with clear milestones that can drive engageme
Schubert B2B
JULY 14, 2023
Inbound marketing focuses on attracting potential customers through valuable content. Such a strategy helps bring in more of your best-fit prospects and, ultimately, turn them into leads and customers. Furthermore, inbound marketing is often less risky and inexpensive than outbound marketing.
Search Engine Journal
JULY 10, 2023
Learn how to perform comprehensive SEO audits using Chrome DevTools, a powerful tool built into the Chrome browser. The post Using Chrome DevTools To Diagnose Site Issues In An Audit appeared first on Search Engine Journal.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Marketing Insider Group
JULY 11, 2023
Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad conversions by 4,000%. So, what really works? Here we give seven strategies to guide your online advertising.
Ahrefs
JULY 13, 2023
But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your rankings, but they also don’t need you to create new content. Let’s go through them.
Goodish Agency
JULY 14, 2023
In the fast-paced world of modern marketing, staying ahead of the competition requires embracing the latest technologies. Artificial intelligence (AI) automation has emerged as a transformative force, revolutionizing traditional marketing processes. By harnessing the potential of AI, businesses can streamline operations, enhance productivity, and ultimately reduce marketing costs while gaining a competitive advantage.
Search Engine Journal
JULY 10, 2023
Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
HG Data
JULY 13, 2023
In this edition of Insider Interviews, Elizabeth Cholawsky, CEO of HG Insights, explains why it’s essential for Software-as-a-Service (SaaS) businesses to use Technology Intelligence to out-market, out-sell, and outgrow the competition, erasing any advantage they might have – a compelling reason why SaaS companies need to be data-driven. SaaS is one of IT’s fastest-growing markets, … The post Technology Intelligence: The Next SaaS Revolution appeared first on HG Insights.
Benchmark Email
JULY 13, 2023
Drip campaigns are one of the types of emails you should be sending and are crucial in educating, nurturing, and converting your prospects. They’re the star player in your overall marketing and sales game, so assembling them must be done with a lot of thought, care, and strategy. You also need a firm grasp on… The post How to Build an Effective Email Drip Campaign appeared first on Benchmark Email.
SmartBug Media
JULY 12, 2023
Did you know that every time sales books a meeting with a qualified website visitor, an inbound marketer gets her wings? I’m not talking about the scalding hot demo request from the VP at the account you’ve been targeting for the last month. I’m talking about the lead that seems to appear magically out of thin air and winds up being your “bluebird” deal of the quarter.
Salesforce Marketing Cloud
JULY 12, 2023
It’s almost hard to believe now, but consumers were once wary of e-commerce. Before they widely embraced what has become a $1 trillion annual business, they had concerns over the security of their personal and financial data. There was a trust gap. Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Martech
JULY 12, 2023
Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.
Heinz Marketing
JULY 13, 2023
By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s digital age, where technology dominates every aspect of our lives, it’s easy to forget that marketing is fundamentally about people. As marketers, we have the unique responsibility of connecting with customers and potential buyers on a personal level. To succeed in this ever-evolving landscape, it is crucial to prioritize building trust – not only with our target audience but also within our own teams.
SmartBug Media
JULY 12, 2023
Did you know that every time a sales development representative books a meeting with a qualified website visitor, an inbound marketer gets her wings? I’m not talking about the scalding hot demo request from the VP at the account you’ve been targeting for the last month. I’m talking about the lead that seems to appear magically out of thin air and winds up being your “bluebird” deal of the quarter.
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