markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company.

Public Relations 258

Public Relations Lead Ranking Lead Scoring Tactics 258

KoMarketing Associates

JUNE 8, 2012

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face. How Social Is B2B? B2B Marketing: Facebook vs.

Mobile Marketing 194

Mobile Marketing Inbound Marketing Social Media Social Marketing 194

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy. And more than a third admitted that their marketing plans were nothing more than a combination of tactics. Despite this, 20% of the marketing leaders reported having the approval from the C-Suite to make digital a reality in their organization, while 42% clai

Paid Search Agency 186

Paid Search Agency Advertising Agencies Planning Web 2.0 186

Buzz Marketing for Technology

JUNE 6, 2012

Hey, I feel for you. You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates. Your CEO asked you to put together a list of influencers but you know the score- every famous person is inundated by such requests and you feel your product or service will be lost in the noise. Luckily, you are a Socially-aware CMO and you have the right answer: the little “i” influencer- those unsung folks who can help supercharge your brand and make

CMO 184

CMO PR Social Media Ad Agencies 184

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect. This followed Oracle’s $300 million acquisition last month of social publishing system Vitrue.

Resource Management 183

Resource Management Salesforce.com Marketing Automation Services Marketing Management 183

Webbiquity

JUNE 6, 2012

Time to stuff the ballot box again! MarketingSherpa is once again out to find the best marketing blogs across a range of categories, based on reader votes. The nominating “primaries” are over, and it’s time for the blog-reading public to select the winners. No speeches, no (terribly) controversial positions, no fundraising (thankfully), just your chance to acknowledge your favorite marketing blogs.

B2B Thought Leadership 164

B2B Thought Leadership PPC Thought Leadership Internet Marketing 164

NuSpark Consulting

JUNE 2, 2012

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art” Willian Bernbach, legendary creative director, DDB.

Conversion Rate 163

Conversion Rate Landing Pages Paid Content Conversion 163

ViewPoint

JUNE 8, 2012

Today’s PowerViews guest is Ginger Conlon, Editorial Director of 1to1 Media. She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog.

Marketing Automation Services 156

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 156

ANNUITAS

JUNE 5, 2012

A few weeks ago, I spoke with a marketing manager who was very excited about his plans to implement a lead management process and an enabling marketing automation (MA) solution at his company. We met, devised a plan and agreed to a timeline to begin the engagement. Two weeks later I received a phone call from him telling me his plans needed to be put on hold.

Marketing Automation 155

Marketing Automation Automation Planning Work Management 155

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Writing on the Web

JUNE 7, 2012

Does your business blog make sense to readers? The most frequent complaint I hear about blogging is “I don’t know what to write about.” This is because many business bloggers don’t have enough clarity about their blogging goals. Here’s how I help my clients solve this problem. (Image: freedigitalphotos.net ). Define your business Ps & Q (3 Ps + 1 Q): What Problems do you solve?

Blogger 149

Blogger Class Business Blogging Order 149

NuSpark Consulting

JUNE 2, 2012

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art” Willian Bernbach, legendary creative director, DDB.

Conversion Rate 163

Conversion Rate Landing Pages Paid Content Conversion 163

Biznology

JUNE 7, 2012

Photo credit: dmhoro. Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some people still don’t believe that social media can deliver real market research value. If you believe that social media just can’t answer your market research questions, I won’t try to convince you otherwise.

Research 141

Research Social Marketing Focus Group Social Media 141

Ambal's Amusings

JUNE 4, 2012

42 Rules for Your New Leadership Role by Pam Fox Rollin, describes practical and effective actions for one to make a strong start at the top level Management, especially VP, Director, or Manager Job. This book is a perfect manual for those who are recently been offered or promoted to a top position. Topics covered in this book are 1. How to gain cooperation from your team2.

Rules 133

Rules Sales Qualified Leads High Quality Lead Customer Surveys 133

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Social Media

ANNUITAS

JUNE 5, 2012

A few weeks ago, I spoke with a marketing manager who was very excited about his plans to implement a lead management process and an enabling marketing automation (MA) solution at his company. We met, devised a plan and agreed to a timeline to begin the engagement. Two weeks later I received a phone call from him telling me his plans needed to be put on hold.

Marketing Automation 126

Marketing Automation Automation Planning Work Management 126

Convince & Convert

JUNE 3, 2012

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents.

Outreach 157

Outreach Blogger Top of Funnel Skype 157

Biznology

JUNE 4, 2012

Photo credit: Wikipedia. A couple of weeks back, I had the great honor of presenting at the RKG Summit , where I explained some of the issues around social media listening. I’ve been the Chief Strategist at Converseon, a leading social listening company, for nearly four years now, so I have some experience in seeing what clients need in this area.

Wikipedia 135

Wikipedia Social Media Small Business Marketing Conversion 135

B2B Memes

JUNE 7, 2012

Yesterday, I celebrated long writing. Today, I’m going to demonize it. The Fog Index Algorithm. My point yesterday was that long-form writing, such as a book, often engages readers effectively. But when it comes to words and sentences, length can be a reader’s enemy. I hadn’t planned on this follow-up today. What spurred me on was a column by Meghan Daum in this morning’s Los Angeles Times.

Lead Ranking 119

Lead Ranking Lead Scoring Studies Press 119

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

The Effective Marketer

JUNE 7, 2012

By Ashley Furness, guest blogger and Software Advice market analyst. Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. Fortunately, an effective lead scoring program can address this problem. Below is a two-part video series from Software Advice that outlines tips for creating such a program.

Lead Ranking 108

Lead Ranking Lead Scoring Leads Lead 108

Convince & Convert

JUNE 5, 2012

Content marketing works and brands everywhere are getting on board, writing, editing and posting fresh content. That’s nice. But for most bloggers, ideas for post come along almost randomly. Inspiration strikes and something gets written. But was it what the audience needed? Does it relate to other content? …or is it just another post within a series of posts, about as organized as a Twitter stream?

Top of Funnel 144

Top of Funnel Blogger Marketing Funnels Intent 144

Biznology

JUNE 6, 2012

Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages. In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud.

De-duplication 135

De-duplication Optimization Work Management Marketing Management 135

Adobe Experience Cloud Blog

JUNE 5, 2012

by Jason Miller The results of the fourth annual Social Media Marketing Industry Report are in. Conducted by Social Media Examiner, the survey asked more than 3,800 marketers where they focus their social media activities, how much time they invest and what the rewards are for doing so. The results show that B2B marketing professionals are indeed achieving tremendous results with social media marketing, and in many cases, beating out their B2C counterparts.

Social Media 105

Social Media Social Marketing B2B Marketing Media 105

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

B2B Marketing Traction

JUNE 4, 2012

Are you getting too many emails or text messages from others’ sharing on social media sites? Here is how you can control them. (Note the link to a useful social media notification tool at the bottom of this post.). One of my friends signed up for Twitter, followed me and forgot about it. She mentioned from time to time that she saw my activity, but Saturday she reached her limit.

Social Networks 104

Social Networks Social Media Twitter Curation 104

Ambal's Amusings

JUNE 4, 2012

42 Rules for Your New Leadership Role by Pam Fox Rollin, describes practical and effective actions for one to make a strong start at the top level Management, especially VP, Director, or Manager Job. This book is a perfect manual for those who are recently been offered or promoted to a top position. Topics covered in this book are 1. How to gain cooperation from your team2.

Rules 100

Rules Promotion Positioning Practices 100

Convince & Convert

JUNE 8, 2012

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Stratten of UnMarketing. Read on for a special episode, live at BlogWorld NYC , with insights from Scott and Jim about the future of self-publishing vs. traditional publishing. Listen Now. Click the play button to listen here: Download the audio file: [link].

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Adobe Experience Cloud Blog

JUNE 7, 2012

by Josh Aberant Many marketers have been in a situation where their boss comes up with a crazy idea they would like to have implemented. Staying focused on initiatives that work often requires pushing back on the idea, but the problem is that staying employed often requires entertaining the idea. This results in a conundrum for marketers. Nicole Delma is the Chief Data Officer for the up and coming music startup RCRD LBL, and during a panel discussion at the Online Trust Alliance Forum she shar

Sample 100

Sample Marketo Paid Search Agency Work Management 100

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Industrial Marketing Today

JUNE 5, 2012

In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Decision makers in these companies want to jump on the content marketing bandwagon but they really don’t have a strategic plan of action and/or a clear idea of how it will drive sales and generate revenues.

Top of Funnel 92

Top of Funnel Content Marketing Planning Buying Cycle 92

Hubspot

JUNE 7, 2012

You've probably heard us talk about the benefits of newsjacking for marketing by now. But what about meme-jacking? It's true -- it exists! And if you're skeptical about the tactic of using memes in marketing, boy are you in for a treat. Because the topic of memes isn't one that's gotten a lot of face time on this blog in the past, let's start off with a simple definition.

Campaigns 60

Campaigns Internet Marketing Paid Search Agency Youtube 60

Convince & Convert

JUNE 2, 2012

Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag.

Social Media 113

Social Media Paid Search Agency Advertising Agencies Tagging 113