Sat.Sep 10, 2011 - Fri.Sep 16, 2011

Trending Sources

Why Klout matters. A lot.

grow - Practical Marketing Solutions

Yes, this is a real invitation. If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. And, unlike every other blogger on the planet it seems, I’ve come to the conclusion that this is a very important development. In fact, a historically important development. Never has. Never will. Now, for a different perspective. Even me. Right?

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively? What social media developments and trends should I be watching? What to do?

The Ultimate Truth About Klout and Influence

Conversionation

An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. I do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.]. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndex

Measuring the Immeasurable

Paul Gillin

My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. haven’t reviewed these tools in detail just yet, but it appears that influence is a red-hot topic in PR and marketing circles right now. TopazPartners.com. Just be skeptical.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Why Salespeople Hate Most White Paper Leads

The Point

How is it that a quality white paper on a hot topic can still generate bad leads? It’s got to be the media, right? Wrong. It’s the offer. When embarking on a content marketing strategy, one of the critical first steps is to determine the types of leads you want to generate. Then your offer should have as broad appeal as possible. Choose your content carefully.

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Blogger outreach is scary

Biznology

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too. But I am still surprised that many companies don’t do blogger outreach, even today.

Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Social media is more effective when you’re not making mistakes. Mistakes are costly. The best case scenario is you get nervous because management is breathing down your neck for bottom line results. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). Wrong.

Great Content Marketing Case: the Vocus Social Media Strategy Tool

Conversionation

Content is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app Vocus

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Experiential Buying Behavior Takes B2B Center Stage

Tony Zambito

Image by davidking via Flickr. In my previous article, Enhance the Buyer Experience with Intelligent Engagement , I referenced a trend I called Experiential Buying.    Buyer behaviors in B2B marketplaces are shifting tremendously towards more holistic experiential expectations that defy the conventional straight re-buy, modified re-buy, and new buy behaviors of the past. 

[Chart] Does Klout Impact Conversions?

It's All About Revenue

by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy. For this week’s chart, we decided to drill into the impact that content being shared on Twitter can have on the bottom line. But, how many additional views does that cause? Facebook.

Sales Best Practices include Marketing-Sales Alignment

NuSpark

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.  A World Class sales organization generally is better at: Finding and winning new business. Keeping existing customers. Improving productivity among its sales teams. They generally show 20% growth year-after-year in. Qualified opportunities. Account acquisition.

Are Smartphones Making Us Stupid?

Digital B2B Marketing

Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Even during meetings, or maybe especially during meetings. But our attention is rarely complete. Few people schedule smartphone time the way they schedule work time. Shortened attention spans.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Twitter amid true chaos

grow - Practical Marketing Solutions

September 11, 2001.  That was a day many of us experienced a single emotion for the first time — horror.  Not the movie kind. True, real-life, gut-wrenching, nauseating horror.  I will never forget it. And as I watched the tenth anniversary news coverage, I had this weird thought. I’m so glad we didn’t have Twitter back then. “Nine eleven&#  was a day of complete chaos. 

Marketing is Not Magic

Savvy B2B Marketing

Every summer my kids get me hooked on America’s Got Talent. We love watching those brave hopeful performers taking their chance at stardom. Every year some of my favorites are the magicians. This year a talented illusionist, Landon Swank , made it all the way to the final 10. The best a magician had ever done on the show. Cautionary Tale. They hired me to do a big launch promotion. The Fix.

Sales Best Practices include Marketing-Sales Alignment

NuSpark

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.  A World Class sales organization generally is better at: Finding and winning new business. Keeping existing customers. Improving productivity among its sales teams. They generally show 20% growth year-after-year in. Qualified opportunities. Account acquisition.

Twitter By The Numbers: Are You Listening to 100 Million Voices?

B2B Marketing Insider

Last week, Twitter announced it had reached  One hundred million voices  or active users. But what do these numbers really mean? The Week magazine recently helped answer the questions “who is doing all the tweeting…and how many people are really interested in what they have to say?&#. jack  sent the first Tweet to his seven followers just 5 years ago ! 40% just listen. Photo Source.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Fatal Flaw in the Job Description/Resume Process

Fearless Competitor

B2B Lead Generation | A flawed job process. If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. ( CSO Insights found that only 7% of companies said they “excelled&# at interviewing and hiring salespeople.). Therein lies the problem.

Announcing the B2B Social Media Book

Social Media B2B

Announcing The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar of Hubspot and Jeffrey L. Cohen of Radian6, who are also the co-founders of SocialMediaB2B.com. We are so excited we can barely hold back the whoops and the high-fives. Why Did We Write A B2B Social Media Book? CEOs are wrong.

Joe Pulizzi On Content Marketing: Content Is The Essence Of Marketing

Conversionation

An interview with content marketing evangelist Joe Pulizzi on what makes great content and the key success and failure factors in content marketing. Last week, Joe Pulizzi and his team at Junta42 and the Content Marketing Institute, organized the first edition of Content Marketing World. The event was a huge success and, obviously, resulted in [.]. Content marketing AJ Huisman Chief Content Officer content marketing Content Marketing Institute Content Marketing World Joe Pulizzi michele linn

Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

Though I understand its appeal, I’ve never found Facebook compelling. What I’ve taken to be its core assumptions—that one’s world is divided into friends and everyone else, and that all your friends are friends in exactly the same way—just don’t work for me. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. Related posts: Be Yourself.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

A Business Writer Who Gets SEO is a Marketer’s Best Friend

B2B Marketing Traction

Tweet. Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. Unfortunately today I see both good writing that clearly won’t work for the search engines, and really bad writing that has keywords and phrases in all the right places but doesn’t speak to the reader.

5 Reasons Face-to-Face Events Still Rule in Europe

It's All About Revenue

by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. At least in Europe. Sure, we’ve seen a shift in event marketing strategy away from the ‘big shows’ in Europe. And there’s no doubt that virtual events are gaining traction. But we’ve also seen a proliferation of more targeted events focused on specific verticals or solutions in most countries.  As you build out an event marketing strategy consider these 5 reasons why face-to-face events still rule in Europe. 1. It’s great to socialize.  It’s a doable journey.  So many different flavours of events.

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The 11 Twitter Tools and Apps I Use Every Day in 2011

WindMill Networking

The secret to success in utilizing Twitter for social media marketing in 2011 is in taking advantage of all of the 3rd party apps that exist for the platform. If you go to a Twitter application directory site you will literally find hundreds if not thousands of these apps available for you to use for free. serious time-saver and, without doubt, leads to increased engagement over time. Before a bit.ly

The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. 1. Choose a simple username. HubSpot ). 2.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

A look at international social media marketing

grow - Practical Marketing Solutions

Brian Rudolph is leading the social media charge for some of the world’s biggest brands and in this short video interview, he provides insights on how social platforms and their adoption vary around the world. think you will enjoy this! Social Media Strategy Video blogs

Savvy Speaks: No Good, Low Down Underhanded Marketing Tactics

Savvy B2B Marketing

We all know that sometimes, and in some circles, marketing has a bad rep. We Savvy Sisters like to think that's it's mostly due to late night infomercials, but if we are honest with ourselves, we have all seen some underhanded marketing tactics over the years. Here are our (least) favorite: Wendy. Flotsam and Jetsam. live in New Hampshire. It's called "opt" in people! Jamie.

Doctor, Heal Thyself! Why companies are unable to diagnose their own demand generation challenges

Fearless Competitor

B2B Demand Generation | Why Outside Experts are Needed. Companies lack the ability to diagnose their own B2B lead generation shortcomings and challenges. That is clear. From a post by Howard Sewell of Spear Marketing Group – talking about a new client: You can read the full post at Segmentation, Social Media Drive Lead Nurturing Success. Take a look at those bold words.

Thinking of Starting a Twitter Chat? Read this First.

It's All About Revenue

by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting. After all, they are an inexpensive way to drive engagement and build community. But it’s not that easy. We consulted with the experts and identified 6 elements you need to consider before launching branded Twitter chats. Twitter.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.