Sat.Sep 10, 2011 - Fri.Sep 16, 2011

Trending Sources

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively? What social media developments and trends should I be watching? What to do?

The Ultimate Truth About Klout and Influence

Conversionation

An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. I do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.]. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndex

Measuring the Immeasurable

Paul Gillin

My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. haven’t reviewed these tools in detail just yet, but it appears that influence is a red-hot topic in PR and marketing circles right now. TopazPartners.com. Just be skeptical.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Social media is more effective when you’re not making mistakes. Mistakes are costly. The best case scenario is you get nervous because management is breathing down your neck for bottom line results. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). Wrong.

Blogger outreach is scary

Biznology

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too. But I am still surprised that many companies don’t do blogger outreach, even today.

Great Content Marketing Case: the Vocus Social Media Strategy Tool

Conversionation

Content is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app Vocus

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The Death of Internet Marketing and the Rise of Social SEO

grow - Practical Marketing Solutions

By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Gone are the days when claims of riches tugged enough at the emotions to persuade a sale. Gone are the days when bloated claims could pass as truth and lies went unpunished. Now is the time of social SEO. Then Came SEO.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Experiential Buying Behavior Takes B2B Center Stage

Tony Zambito

Image by davidking via Flickr. In my previous article, Enhance the Buyer Experience with Intelligent Engagement , I referenced a trend I called Experiential Buying.    Buyer behaviors in B2B marketplaces are shifting tremendously towards more holistic experiential expectations that defy the conventional straight re-buy, modified re-buy, and new buy behaviors of the past. 

[Chart] Does Klout Impact Conversions?

It's All About Revenue

by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy. For this week’s chart, we decided to drill into the impact that content being shared on Twitter can have on the bottom line. But, how many additional views does that cause? Facebook.

Sales Best Practices include Marketing-Sales Alignment

NuSpark

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.  A World Class sales organization generally is better at: Finding and winning new business. Keeping existing customers. Improving productivity among its sales teams. They generally show 20% growth year-after-year in. Qualified opportunities. Account acquisition.

Are Smartphones Making Us Stupid?

Digital B2B Marketing

Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Even during meetings, or maybe especially during meetings. But our attention is rarely complete. Few people schedule smartphone time the way they schedule work time. Shortened attention spans.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Marketing is Not Magic

Savvy B2B Marketing

Every summer my kids get me hooked on America’s Got Talent. We love watching those brave hopeful performers taking their chance at stardom. Every year some of my favorites are the magicians. This year a talented illusionist, Landon Swank , made it all the way to the final 10. The best a magician had ever done on the show. Cautionary Tale. They hired me to do a big launch promotion. The Fix.

Twitter By The Numbers: Are You Listening to 100 Million Voices?

B2B Marketing Insider

Last week, Twitter announced it had reached  One hundred million voices  or active users. But what do these numbers really mean? The Week magazine recently helped answer the questions “who is doing all the tweeting…and how many people are really interested in what they have to say?&#. jack  sent the first Tweet to his seven followers just 5 years ago ! 40% just listen. Photo Source.

Sales Best Practices include Marketing-Sales Alignment

NuSpark

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.  A World Class sales organization generally is better at: Finding and winning new business. Keeping existing customers. Improving productivity among its sales teams. They generally show 20% growth year-after-year in. Qualified opportunities. Account acquisition.

The Fatal Flaw in the Job Description/Resume Process

Fearless Competitor

B2B Lead Generation | A flawed job process. If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. ( CSO Insights found that only 7% of companies said they “excelled&# at interviewing and hiring salespeople.). Therein lies the problem.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Joe Pulizzi On Content Marketing: Content Is The Essence Of Marketing

Conversionation

An interview with content marketing evangelist Joe Pulizzi on what makes great content and the key success and failure factors in content marketing. Last week, Joe Pulizzi and his team at Junta42 and the Content Marketing Institute, organized the first edition of Content Marketing World. The event was a huge success and, obviously, resulted in [.]. Content marketing AJ Huisman Chief Content Officer content marketing Content Marketing Institute Content Marketing World Joe Pulizzi michele linn

Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

Though I understand its appeal, I’ve never found Facebook compelling. What I’ve taken to be its core assumptions—that one’s world is divided into friends and everyone else, and that all your friends are friends in exactly the same way—just don’t work for me. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. Related posts: Be Yourself.

A Business Writer Who Gets SEO is a Marketer’s Best Friend

B2B Marketing Traction

Tweet. Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. Unfortunately today I see both good writing that clearly won’t work for the search engines, and really bad writing that has keywords and phrases in all the right places but doesn’t speak to the reader.

The 11 Twitter Tools and Apps I Use Every Day in 2011

WindMill Networking

The secret to success in utilizing Twitter for social media marketing in 2011 is in taking advantage of all of the 3rd party apps that exist for the platform. If you go to a Twitter application directory site you will literally find hundreds if not thousands of these apps available for you to use for free. serious time-saver and, without doubt, leads to increased engagement over time. Before a bit.ly

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

5 Reasons Face-to-Face Events Still Rule in Europe

It's All About Revenue

by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. At least in Europe. Sure, we’ve seen a shift in event marketing strategy away from the ‘big shows’ in Europe. And there’s no doubt that virtual events are gaining traction. But we’ve also seen a proliferation of more targeted events focused on specific verticals or solutions in most countries.  As you build out an event marketing strategy consider these 5 reasons why face-to-face events still rule in Europe. 1. It’s great to socialize.  It’s a doable journey.  So many different flavours of events.

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The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. 1. Choose a simple username. HubSpot ). 2.

Savvy Speaks: No Good, Low Down Underhanded Marketing Tactics

Savvy B2B Marketing

We all know that sometimes, and in some circles, marketing has a bad rep. We Savvy Sisters like to think that's it's mostly due to late night infomercials, but if we are honest with ourselves, we have all seen some underhanded marketing tactics over the years. Here are our (least) favorite: Wendy. Flotsam and Jetsam. live in New Hampshire. It's called "opt" in people! Jamie.

Doctor, Heal Thyself! Why companies are unable to diagnose their own demand generation challenges

Fearless Competitor

B2B Demand Generation | Why Outside Experts are Needed. Companies lack the ability to diagnose their own B2B lead generation shortcomings and challenges. That is clear. From a post by Howard Sewell of Spear Marketing Group – talking about a new client: You can read the full post at Segmentation, Social Media Drive Lead Nurturing Success. Take a look at those bold words.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Hard Learned Lessons about Advertising and Small Business

Sazbean

This is a guest post by Cynthia Kocialski, who is the founder of three tech startups. In the past 15 years, she has been involved in dozens of startups. Advertising promises to reach new potential customers or create an image for your company in the marketplace. What happens when the results don’t meet your expectations, you think back about where things went wrong. Trust but Verify. Internet.

Do You Know the History of Your Favorite Social Media Websites?

WindMill Networking

Social media is fascinating in that businesses and professionals are often using all of these websites for things they were never intended for. Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. As of September 2011, the company is now  valued at $8.8

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Edit Your Content: 12 Things NOT to Miss

Writing on the Web

Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use  Barbara Feiner , a professional editor. She not only corrects errors, but evaluates for clarity and flow. But for blog posts and everyday content creation , I put on my editor’s visor, and act like a grumpy newspaper editor with a red pencil. Here’s what I look for: Language. 1. Review for  commas, semi-colons , ellipses and em dashes. The important thing is for it to read well, read clearly. Formatting. 5.

Thinking of Starting a Twitter Chat? Read this First.

It's All About Revenue

by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting. After all, they are an inexpensive way to drive engagement and build community. But it’s not that easy. We consulted with the experts and identified 6 elements you need to consider before launching branded Twitter chats. Twitter.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.