DivvyHQ
MARCH 23, 2020
For every content creator, there comes a time when they start to burn out and run out of ideas. Luckily, there’s a whole world of inspiration out there. Check out these 8 hacks that are sure to help you generate ideas that your audiences actually want to read.
Bannersnack
MARCH 27, 2020
If you always have to wonder what is the right dimension when creating an ad for your social media advertising campaign, then you landed on the right article. This is the place where you’ll always find the updated social media ad sizes for your favorite platforms. Our guide includes all the right ad sizes for […].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Engagio
MARCH 16, 2020
There’s no shortage right now of tips for how to work from home and how to run virtual events ( including ours ). But more and more companies are taking on the bigger story, which is that these are uncertain times and that should change how we use our time and resources. Though it’s tempting to say “business as usual” because that should create stability, it’s not our best bet.
Martech Advisor
MARCH 5, 2020
“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” Using a variety of marketing automation tools, marketers today can automate anything between bulk email delivery and managing end-to-end, omni-channel marketing campaigns.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Single Grain
MARCH 18, 2020
UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. The only tricky part? Google doesn’t reveal its algorithms. And though they update the algorithms often, they don’t always reveal what exactly the updates are — or when they're coming out.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Webbiquity
MARCH 31, 2020
Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Could creating a “Twitter for business” service level be part of the answer?
Contently
MARCH 13, 2020
The last few days have been surreal. I’ve ping-ponged between troubling coronavirus headlines and my typical work as head of marketing for a tech company. It’s hard to not feel uneasy when that thought pops into your head: How does this affect how I do my job? However, it’s a necessary question to ask. Because even though many of us are working from home, we’re still working.
Adobe Experience Cloud Blog
MARCH 26, 2020
Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. But it’s still important to understand what makes them tick. Where do they hang out? Maybe most important: what do they value? Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience.
Vidyard
MARCH 12, 2020
Google. Microsoft. Facebook. Amazon. LinkedIn. HP. Twitter. Airbnb. They’ve all asked at least part of their workforce to work from home in light of the current health situation. More companies are likely to follow—maybe even yours. If you’ve never worked from home or don’t do so regularly, it can be a big switch. Many Vidyard employees regularly work remotely.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Brandpoint
MARCH 31, 2020
There’s an unsettled feeling in the world right now. It feels like everything is simultaneously frozen in place while also running a million miles a minute. So many of us are now self-isolating, working from our dining room tables while watching the news change on an hourly basis. Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year.
Marketing Insider Group
MARCH 31, 2020
It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Quick Takeaways: Taking the lead in digital marketing is essential for businesses in 2020’s high-tech marketing environment.
Webbiquity
MARCH 5, 2020
Guest post by Petar Jovetic. Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. Image credit: Hack Capital on Unsplash.
Contently
MARCH 30, 2020
One of the toughest things to deal with right now is the uncertainty. I think a lot of people across the globe feel the same way. We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. In the face of that uncertainty, companies are tightening their belts.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Adobe Experience Cloud Blog
MARCH 25, 2020
Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Nothing is more disheartening than spending time and advertising money promoting your webinar—only to have a handful of folks attend.
The Daily Egg
MARCH 27, 2020
An optimized conversion funnel can mean the difference between making a healthy profit and barely breaking even. It maximizes the profit you get from your marketing campaigns. If you run a sales-focused website, you do have a conversion funnel in place, whether you were intentional about creating it or not. Maybe it’s not optimized, but […]. The post A Simple Guide to Understanding and Creating a Website Conversion Funnel appeared first on The Daily Egg.
ConvertKit
MARCH 12, 2020
Today we’re launching a $50,000 fund called The Creator Fund to support creators in need during the COVID-19 pandemic. COVID-19 has already had a wide impact beyond those directly impacted by illness. As the secondary consequences affect the economy for creators and small businesses, there isn't a safety net for creators with nowhere else to turn when their business revenue is slowed or eliminated.
Marketing Insider Group
MARCH 27, 2020
In times like this, it helps to name what we’re feeling: fear, anxiety, uncertainty, grief. But we also have to stay positive and prepared in order to survive and thrive. If you’re a regular reader of our content, you may have noticed that in light of my own feelings, I’ve been focused on basically a “business as usual” approach.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Webbiquity
MARCH 10, 2020
Guest post by Victor Blasco. Every romantic relationship expert knows that the early stages are like thin ice. Demand too much attention too early, or get too anxious about commitment, and it may break. The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit!
Contently
MARCH 18, 2020
Freelancing is such an important part of Contently’s DNA. The company was founded, in part, to help freelance creatives get paid well for doing what they love. Before I joined Contently, I started as a freelance writer, as did our head of marketing Joe Lazauskas. We know firsthand how difficult it can be to write for a living, especially if you have to prove yourself over and over through pitching.
Adobe Experience Cloud Blog
MARCH 11, 2020
Trust has never been unimportant in business, but it has also never been more important. Human relationships breathe the air of trust, within organizations, with colleagues, co-workers, partners, suppliers, clients, and customers. Within your organization, trust is what keeps business moving. Stephen M.R. Covey wrote a whole book about it called The Speed of Trust.
The Daily Egg
MARCH 25, 2020
How long do users stay on your website? Less than 15 seconds. That’s how long you have to capture someone’s attention on your website. I’ve dubbed this “the 15 Second Rule.” If you haven’t generated interest in 15 seconds, then you probably aren’t going to. How do you do that? Let’s take a look at […]. The post The 15 Second Rule: 3 Reasons Why Users Leave a Website appeared first on The Daily Egg.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech Advisor
MARCH 19, 2020
How marketers can integrate AI into Social Media Strategies to streamline operations and enhance engagement, writes, Almitra Karnik, Head of Marketing, Clevertap. Since its introduction in the early 2000s, social media has completely changed the world – from how people interact with one another to how companies interact with their customers. Globally, digital consumers are now spending an average of two hours and 24 minutes per day on social networks and messaging apps1.
Marketing Insider Group
MARCH 2, 2020
Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. This shift is essential to any brand that wants to ally with buyers on an emotional level.
Webbiquity
MARCH 17, 2020
Guest post by Kayleigh Alexandra. Ever since factory automation became commonplace, other business functions have embraced it as well. Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues. Widespread Internet adoption introduced the concept of digital automation. Automation has become standard practice in B2C ecommerce.
Contently
MARCH 11, 2020
At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Adobe Experience Cloud Blog
MARCH 30, 2020
Amid the coronavirus outbreak and growing containment efforts, small and mid-sized businesses are reeling from the impact of lost traffic and revenue. We have seen a drastic shift to online channels and we want to ensure you are set up to not only survive but ultimately thrive after we emerge from this crisis. Adobe is committed to providing impacted businesses with the support and resources they need to navigate this challenging time.
The Daily Egg
MARCH 29, 2020
Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up. Today, I’m going to teach you my best landing page optimization tips and tricks so you can attract more prospects and convert more customers. If you’d like to skip around, here’s what I’m covering: Why Is My Landing Page […]. The post Landing Page Optimization: Best Practices, Tips, and Tools appeared first on The Daily Egg.
ClickZ
MARCH 2, 2020
30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. How to keep consumer trust amidst heightened data privacy concerns.
Expert insights. Personalized for you.
111 
Let's personalize your content