January, 2009

Trending Sources

Learn how to create content that improves your lead gen conversions

B2B Lead Generation Blog

B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. You’ll want to create content that will actually help your sales team have a valid reason to follow-up. Marketers looking for ways to create this relevant content will get practical training during MarketingShepa’s B2B Webinar Training coming up January 29 from 2 p.m. – 3:30 p.m. EST). I’ll join a panel of experts including Sherpa’s Research Director, Stefan Tornquist, and Senior Reporter, Sean Donahue.

How much is too much? Frequency management and control

Digital Body Language

One conversation I end up in a lot with clients is the "how many times can I email a person per month?" conversation. Unfortunately, there is not a magic number, and attempting to govern around one can be damaging. Think of this question in terms of your communications with your friends and family - how many times per month do you communicate with your spouse? Aunt Hilda? Neighbors?

Positioning your Personal Brand

Buzz Marketing for Technology

Having taken on this new role of blogging on the Personal Branding Blog , I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, Steve Jobs (the only non blogger), Jonathan Schwartz, Gary Vaynerchuk. So what does your Personal Brand stand for?

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

 .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions. This can include a lead generation manager, training person, event planner, corporate planner and more. Conclusion.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Business Lessons From Mars

Smashmouth Marketing

Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. The courage part came from several life changing business events. Many companies simply try to extract their pound of flesh with every contract. The best marketing service providers, however, rarely suffer this pain.

Driving Value for Sales: The Art in the Science

Digital Body Language

With Woods out of office last week, somewhere in the Caribbean, with limited WiFi (editorial) access, I thought this would be the perfect time to write my first post. Let me start by saying I love salespeople. It takes a certain type of person, to get up every day and get hit in the face by a hammer over and over again, and come back for more. As marketers, one of the best things we can do for sales is provide quality leads on an ongoing basis, and then get their feedback regularly to improve the quality we are providing. as critical times to engage a client to sell them more insurance.

Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing. Marketing too often over promises in the hope of attracting prospects but the product or service under delivers in the execution. Warren Buffet once said - “Trust is like the air we breathe. and Asian companies.

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

Blogger Social 2008.  . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications. And most are writing in addition to their day jobs.  .

PR 2

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Email Marketing Gone Wrong - It's not the 1990s Anymore

Anything Goes Marketing

I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short. The email broke most of the essential email best practice rules and I want to ensure that you are aware of these and that Shoppers takes these into consideration for future campaigns. This is an email no no. Ok, I will. Seriously.

B2C 2

Doctors’ Grades Help Patients Decide on Healthcare

Marketing Edge

Time 20:53. As more consumers use the web to research their medical needs and choices, the greater the demand for some type of performance metrics in healthcare delivery. This dynamic taking place in healthcare is causing greater competition among providers, and more healthcare marketers to look for ways to tell their story. Other physician rating sites include Find a Doc , Vitals , and RateMDs.

Does the Younger Generation Listen to Green Issues?

Smashmouth Marketing

So back in November I posted a couple articles about Apples and Oranges and how the industrialized US agriculture market has warped our natural foods. Then earlier today I got an email from my sister with the following picture of Ben showing me their version of the bionic orange versus the normal orange. Did they understand the ecology issues? Maybe not. But something stuck.

Trucks and Conveyer Belts; Lead Management in a Manufacturing Metaphor

Digital Body Language

(David Armano wrote an inspiring post last week challenging us to "Think Visually" - [link]. He makes a great point, so I exhausted my very limited artistic talents to come up with visuals for this week's post. It's an area not to take too lightly as it can derail a tremendous amount of great work in both sales and marketing if the handoff is not done extremely well. This terrifies me.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How NOT to Create Loyalty in Tough Times

Buzz Marketing for Technology

Marketing’s mission is to somehow change a customer’s behavior. We try many things to affect that behavior: advertising, email, search, events, webinars, and the list goes on and on. And in tough economic times the opportunity to affect customer behavior is exceptionally acute, especially when it comes to existing loyal customers. Signed the SVP of Customer Loyalty Wow! what a heartfelt letter.

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

 . This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies.  . Linking Strategies. believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see. Rather, Google’s search results is now the new home page for your company.  . Conclusions. Tweet this on Twitter.

PR 2

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If you're not there yet, that's cool but keep reading because there are some items to be aware of. Now back to our story). You may use it to highlight upcoming events, press releases and product/service updates. Using it for this purpose is fairly straightforward. Respond to the twitterer directly.

My book is now available on Kindle

B2B Lead Generation Blog

I just heard that Lead Generation for the Complex Sale is now available on Kindle. It joins more than 200,000 books available via this service. Here’s an overview of Kindle: Kindle is a portable reading device from Amazon.com that allows you to download books, blogs, magazines, and newspapers in less than a minute. It’s a wireless device, so there’s no PC and no syncing required.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Business Lessons From Mars

Smashmouth Marketing

Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. The courage part came from several life changing business events. Many companies simply try to extract their pound of flesh with every contract. The best marketing service providers, however, rarely suffer this pain.

The Four Dimensions of Personalization

Digital Body Language

I did a webcast radio show for the AMA a few years back, and I remember that one of the hot topics was content personalization. At the time, I tried to broaden the topic to include other areas of personalization as well, but I am not sure many people understood what I was trying to articulate. Recently I have started to see examples of what I would call "The Four Dimensions of Personalization".

People don’t buy “run of the mill” anything anymore!

Buzz Marketing for Technology

I work in a professional services firm and in order for firms like ours to differentiate themselves they have to create perhaps hundreds of personal brands around individuals who understand niche topics extremely well. Elise Bauer once wrote in an article on thought leadership. Same applies in consulting because people just don’t buy run of the mill consultants anymore. It is a state of being.

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

This is the second post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions. This can include a lead generation manager, training person, event planner, corporate planner and more. Search Feeds.

RSS 2

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

SQLStream Simplifies Event Stream Processing

Customer Experience Matrix

I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. These queries can include on-the-fly calculations such as moving averages, as well as scans for patterns like a sequence of failed log-in attempts. Typical applications include security monitoring, fraud detection, and general business activity monitoring. Marketers can use the queries to identify new leads and select cross-sell and upsell offers. This is clearly not a group to mess with. Back to SQLStream.

Technology Spend - A Repeat of 2001?

Acquiring Minds

Fasten your seat belts. We will be encountering turbulence. Like an airplane riding out choppy flying conditions, technology marketers wonder when the outlook will stabilize. Will our stomachs be spared the next gut-wrenching drop? For those of us with memories of the last downturn, we ask: Will we see a repeat of the 2001 Tech Meltdown? In 2000, technology spending in America grew 16% but then dropped 6% in 2001. According to a recent article in the Economist , we are unlikely to repeat the cataclysmic events of 2001. IT Departments today are much leaner and less likely to overspend.

Thought Leader With A Value-Added Opinion

Smashmouth Marketing

Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site. Craig is publishing a series of Thought Leader articles and thus far they have been great reading for B2B Marketers. You can find all his articles on his site. Thanks Craig! Enjoyed doing the interview. Check out his blog and you’ll believe me.

Twitter, Chris Brogan, and Black Swans

Digital Body Language

Chris Brogan asked an interesting question the other day on Twitter, and it got me thinking. He asked "Why do you try to acquire followers? Meaning vs just building relationships?" It's a great question because we've all seen people on Twitter aggressively trying to acquire new followers. Past about 500, it's virtually impossible to have a meaningful relationship. reduction in the number of users.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.