Thoughts on how to follow-up on website leads when you use marketing automation
markempa
NOVEMBER 30, 2009
A few months ago, at the MarketingSherpa B2B Marketing summit in Boston, I was asked on how best to follow-up on leads generated via the web by Richard Hill. Richard writes over at the Idea Exchange blog on marketing automation related topics. Marketing automation tools are useful because they can give us a ton of visibility into the visitors to our website, what they looked at, etc., and when visitors fill out form, we can link their contact information to their other offline marketing touch po
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