KoMarketing Associates

SEPTEMBER 6, 2016

Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies. B2B marketers are increasingly turning to social media channels as a key tool for distributing content as well. In another survey released by Regalix earlier this year, more than a quarter (27 percent) of respondents identify social media as an “indispensable” ch

Social Media 153

Social Media Marketing Budget Social Marketing Marketing Strategy 153

Marketing Insider Group

SEPTEMBER 6, 2016

Today’s buyers and consumers are increasingly avoiding branded outbound promotions and ads. We skip TV commercials with our DVRs or streaming services. We block digital ads with “Ad blocking” software, or we just ignore them altogether. We delete unwanted promotional emails. We ignore “cold calls” from unknown numbers. And we define anything that looks like promotional […].

Paid Search Agency 128

Paid Search Agency Marketing Automation Services Inbound Marketing Marketing Automation 128

Writing on the Web

SEPTEMBER 6, 2016

Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important. I’ve been writing about business newsletters (relevancy and branding), and great newsletters also have a lot of thought put into design and layout. .

Newsletter 119

Newsletter Design RSS Template 119

Marketing Insider Group

SEPTEMBER 6, 2016

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. I could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to […]. The post Use Marketing Automation The Right Way appeared first on Marketing Insider Group.

Marketing Automation 122

Marketing Automation Automation Marketing Organization 122

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

SEPTEMBER 6, 2016

Twitter chats are a golden opportunity to discover new ideas and collaborators. Become an all-star Twitter chat participant with these tips.

Twitter 154

Twitter Tips Social Media Media 154

Marketing Insider Group

SEPTEMBER 6, 2016

There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. Which Harry Potter character are you? What will you look like when you’re 90 years old? Where should you live? What’s your crystal? Flower? Color? Perfect career? Most compatible dog breed? There are more […]. The post What Personality Assessments Reveal About Your Customers appeared first on Marketing Insider Group.

Personalization 107

Personalization Facebook Marketing Content Marketing 107

Tony Zambito

SEPTEMBER 6, 2016

Confusion by Adam Gale. In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts.

Buyer Personas 105

Buyer Personas Ideal Customer Profiles Segmentation Profiling 105

Hive9

SEPTEMBER 6, 2016

How do you approach marketing planning each year? We asked the attendees of our recent webinar on data-driven marketing planning that question and 90% said they make their plan each year by starting with last year’s plan and making edits.

Planning 101

Planning Marketing Plans Webinar Metrics Marketing 101

Contently

SEPTEMBER 6, 2016

Co-working and the sharing economy may be all the buzz, but the perception that most freelancers spend their days in co-working spaces and drive Ubers seems to be more myth than fact. A couple of months ago, we released our second annual study of freelance creatives on The Freelancer. We asked freelancers about a range of topics from how they find work, how they market themselves, how much they work, and more.

Studies 89

Studies Creativity Ideal Customer Profiles Buzz 89

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Convince & Convert

SEPTEMBER 6, 2016

A good brand makes people feel good. A great brand makes people feel good about themselves by employing an "All About Them" strategy.

Brand Identity 101

Brand Identity Branding Social Media Conversion 101

Contently

SEPTEMBER 6, 2016

At some agencies, rejected ideas get scrapped and disappear for good. At Denizen , they’re used to make viral videos. Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi , HTC , and Disney (Johnny Depp even joined in on that last one). But content creators were still frustrated when ambitious pitches were turned down for being too risky.

Viral Marketing 82

Viral Marketing Paid Search Agency Youtube Ad Agencies 82

SnapApp

SEPTEMBER 6, 2016

Unleash the potential of your PDFs. It’s hard to imagine running a modern marketing department without PDFs. We use them for everything: expense reports, final contracts, sales presentations, style guides, manuals, resumes, case studies , white papers, ebooks… the list goes on. Anything we don’t want someone to mess with , we turn into a PDF. And we have been doing it for a long, long time. 23 years to be exact.

Lock-In 74

Lock-In Lead Gen Case Study Case Studies 74

Ambal's Amusings

SEPTEMBER 6, 2016

There is no excerpt because this is a protected post.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Leadspace

SEPTEMBER 6, 2016

Artificial Intelligence (AI) has captured the human imagination since its inception. With that, there’s a tendency for that imagination to veer towards machines “taking over” in some way. Often, the predictions are apocalyptic (think Terminator , I, Robot , or practically any other movie involving AI). Other times, we’re warned of AI rendering one profession or another redundant.

Marketing AI 66

Marketing AI Ideal Customer Profiles Lead Ranking B2B Marketing 66

Vidyard

SEPTEMBER 6, 2016

Do you know any of those people on Facebook who post the memes that countdown how many days are left until Christmas? They’re so excited and pumped up about all the awesomeness that every day until the special date feels agonizingly slow…. Well…. Okay so Buddy the elf might not be the most relevant image, but the point is, you should start getting excited now for Viewtopia, the best video marketing conference (and maybe even the best marketing conference period!

Peer-to-peer 54

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 54

Hinge Marketing

SEPTEMBER 6, 2016

Believe it or not, but billable professionals can make great marketers. You see, many billable employees already allocate a certain percentage of time for professional development and other non-billable training activities. With a relatively small investment of time and money — and a smart strategy — you can unlock the marketing skills of many of your billable professionals.

Allocation 49

Allocation Planning Ad Building Thought Leadership 49

Content Standard

SEPTEMBER 6, 2016

If you’ve ever seen a pop-up ad that warns you your computer is at risk of a virus of cyber attack, congratulations! You’ve likely been the target of ad injection practices. While many consumers likely aren’t able to distinguish these ads from other ads that might display to them online, this fraudulent form of marketing technology is wreaking havoc on the digital ad industry.

Paid Search Agency 49

Paid Search Agency Ads Marketing & Strategy Marketing Strategy 49

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

33Across

SEPTEMBER 6, 2016

HTTP, or hypertext transfer protocol is the way a web server communicates information with browsers like Google Chrome and Safari. HTTP allows visitors to view a site and send information back to the web server. The post 33Across Now Supports HTTPS Sites appeared first on 33Across.

Google 48

Google 48

KEO Marketing

SEPTEMBER 6, 2016

The first half of 2016 is over and it is time to begin planning your marketing budget for 2017. With the new year comes a new set of challenges for marketers. KEO Marketing has put together a new Marketer’s Guide, “ 5 Critical Steps for Planning Your 2017 Marketing Budget ” that will help companies like yours to create a budget that can accommodate addressing new marketing challenges.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Marketing Management 48

Hubspot

SEPTEMBER 6, 2016

When was the last time you felt bad about something you did -- or didn’t do? For me, it happened about 30 minutes prior to typing this sentence. I left the house later than I had planned, because I allowed extra time for my workout. I felt guilty for dedicating time to my own stuff, when I knew I had a looming deadline. But guess what? Yesterday, when I skipped my workout to get to the office earlier, I felt bad about that, too.

Peer-to-peer 44

Peer-to-peer Dwell Customer Surveys Case Studies 44

Convert

SEPTEMBER 6, 2016

Recently while sorting through the conversions on my digital agencies website, I found one particular blog post that had led to 3 conversions in the past month. Now, conversions on blog posts are not super unlikely or anything but this one was performing better than all the others. We’re not talking newsletter subscriptions we’re talking.

Conversion 45

Conversion Advertising Agencies Paid Search Agency Content Marketing 45

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

SEPTEMBER 6, 2016

Makeovers aren't just for 80's movie montages -- they're also an important way for brands to future proof, reach new audiences, and remain relevant in competitive markets. But changing up your entire image comes with considerable risks -- especially for bigger, more established brands. If you pivot too far away from your core identity too fast, you could alienate your base audience.

Godaddy 43

Godaddy Paid Search Agency Advertising Agencies Brand Identity 43

DivvyHQ

SEPTEMBER 6, 2016

Hello from Content Marketing World in Cleveland, Ohio! Fun Fact: We launched DivvyHQ at the first ever Content Marketing World (CMW) in September of 2011. This is our 6th CMW and each year this conference is packed with amazing presentations by the industry’s smartest and most creative content marketing practitioners in the world. There’s no shortage of ideas and inspiration that flows from this show and we leverage these ideas in many ways throughout the year.

Conference 40

Conference Content Paid Search Agency Stats 40

Brandfolder

SEPTEMBER 6, 2016

Let’s not beat around the bush. In today’s job market, soft skills are important. We all want to work with people who have valuable soft skills.

Design 40

Design Marketing 40

The Freeman Company

SEPTEMBER 6, 2016

Davis Lee of Marketo shares his point of view on the importance of events and experiences

Marketo 40

Marketo Ad Building Marketing 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SalesChoice

SEPTEMBER 6, 2016

THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS. Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Predictive approaches, irrespective of the computing science and machine learning underpinnings, have been here for over 337 years. Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence.

Marketing AI 20

Marketing AI Top of Funnel Forecasting B2B Sales 20

Biznology

SEPTEMBER 6, 2016

I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. An army runs on its stomach and a company runs on its revenue. Whoops. I am sure you’ve been here right with me, especially if you’re a small business, a solopreneur.

Network Marketing 119

Network Marketing Advertising Agencies Linkedin Outreach 119

Webbiquity

SEPTEMBER 6, 2016

As previously noted , I don’t often share personal news here. But I’m about to embark on a significant career change, and it will affect the content and timing of posts here on Webbiquity, so—this seemed important to share. Beginning next week, I’ll be moving from consulting back into the corporate world. I’m taking on a role at the intersection of sales and marketing with an exciting, growing business, Blackboard Transact.

Work Management 159

Work Management Marketing Management Paid Search Agency Advertising Agencies 159