Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Zoominfo

AUGUST 17, 2020

“Can you hear me?”. “See my screen?”. “ Good.” *Thumbs Up *. With the efficiency of a Nascar pit crew, working from home for many in corporate America has become routine. Since lockdown orders began, ZoomInfo has been tracking the adoption of technologies that help companies conduct business remotely. Earlier in the year, we covered how the adoption of digital tools — specifically web conferencing — coincided with shut down and social distancing orders.

Zoominfo 246

Zoominfo Click Rate Order Advertising Mediums 246

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. They stood in front of tourist destinations and gave tour guide spiels. Anyone who passed by virtually could hear them, and some stopped to listen for a bit.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Influitive

AUGUST 17, 2020

In the most recent installment of our customer success webinar series, I had the opportunity to chat with the two rockstars behind Marketo Engage’s award-winning customer advocacy program: Kevin Lau, Global Head of Customer Advocacy, and Will Harmon, Customer Marketing Manager. Purple Select, part of Marketo Engage’s portfolio of advocacy programs, nabbed the 2019 BAMMIE […].

Marketo 147

Marketo Webinar Metrics Practices Best Practices 147

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Roketto

AUGUST 17, 2020

SaaS marketing pains got you down? You’re not alone. Time and time again, growing SaaS companies decide to take the marketing reigns and have a crack at making it big time. Nine times out of ten, they fall flat on their face.

Paid Search Agency 158

Paid Search Agency Advertising Agencies Ad Agencies Marketing 158

Content Marketing Institute

AUGUST 17, 2020

Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 million posts between 2014 and 2020. Continue reading → The post 6 Proven Tips for Successful Facebook Videos appeared first on Content Marketing Institute.

Facebook 143

Facebook Video Marketing Tips Social Media 143

Heinz Marketing

AUGUST 17, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 134

Top of Funnel Work Management Lead Ranking Trade Show 134

Spiralytics

AUGUST 17, 2020

If your visitors don’t finalize their transactions, you need to make some changes. Take a look at these e-commerce website optimization tips and turn your visitors into customers. The post The Marketer’s Guide to E-Commerce Website Optimization appeared first on Spiralytics Inc.

Optimization 118

Optimization Marketing Websites Tips Conversion Rate 118

Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. In this edition, we’ll explore some really cool 3D techniques that make your images pop. The perpetual challenge of setting your emails apart from other brands in the inbox is one that never goes away.

Design 119

Design Trends Paid Search Agency Trigger Marketing 119

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Seismic

AUGUST 17, 2020

Guest blog post by Bobby Martin, CEO and co-founder of Vertical IQ. We all like convenience. Whether it’s online shopping, where your purchase arrives at your door in just two days, or meal delivery services where all of your pre-prepared ingredients are packaged up as if you had a personal shopper and sous chef, we are drawn to tools and services that make our lives easier.

Efficiency 105

Efficiency SMB Verticals API 105

DivvyHQ

AUGUST 17, 2020

The role of content marketing is to deliver value, not interrupt consumers with spam calls, junk mail, or even catchy ads. To stand out in your prospects’ crowded inbox, though, you may need to take a page out of Madison Avenue’s playbook.the page about visual storytelling. Let's take a closer look with some great examples.

Storytelling 105

Storytelling Content Marketing Planning Content 105

Optinmonster

AUGUST 17, 2020

Are you looking for ways to get more app downloads? After launching your app, it can be frustrating when downloads aren’t as high as you want them to be. After all, you probably invested a lot of time, money, and energy into your app’s creation. So why isn’t anyone interested? Here’s the good news: you’ve probably got a large audience for your app.

Landing Pages 103

Landing Pages Urgency Marketing Mobile Marketing Trigger Marketing 103

ConvertKit

AUGUST 17, 2020

Jump ahead. A quick refresher on Instagram engagement. What's a “good” engagement rate on Instagram? How to increase your Instagram engagement (in under 1 hour per week). Repeat this process each week to boost your Instagram engagement. Having a large following on Instagram might give you the warm fuzzies—but not every follower is created equal.

Click Rate 103

Click Rate Eye-Tracking Guidelines Curation 103

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Bannersnack

AUGUST 17, 2020

No one can argue with the power of visual content. It can express emotion and tell a story without needing any other words. Imagine how much more you’re able to capture by creating a photo collage. Your brand’s unique story or personal memories take a creative shape when you bring visuals together. Whether you want […].

Creativity 99

Creativity Personalization Brand Identity Branding 99

Roketto

AUGUST 17, 2020

SaaS marketing pains got you down? You’re not alone. Time and time again, growing SaaS companies decide to take the marketing reigns and have a crack at making it big time. Nine times out of ten, they fall flat on their face.

Paid Search Agency 83

Paid Search Agency Advertising Agencies Ad Agencies Marketing 83

The Customer

AUGUST 17, 2020

Michael Smith joined NPR as chief marketing officer at a time when the nation — and the world — had just entered crisis mode. In addition to adapting to his new job he’s needed to shift the company’s marketing message, outreach and the very stance the brand has taken over the past years. Part of that shift was motivated by increased digital audio consumption by at-home workers during our pandemic.

Digital Marketing Funnels 98

Digital Marketing Funnels Paid Search Agency Top of Funnel Customer Satisfaction 98

ConvertKit

AUGUST 17, 2020

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce- your insider's peek into how creators like you are using the new tool and updates on what's coming next. How y oga teacher Natalia Tabilo uses ConvertKit Commerce to sell their Yoga for All Bodies Master Class. The creator: Natalia Tabilo is a Body Positive yoga teacher and the founder of Yoga for All Bodies.

Class 97

Class Custom Publishing Impressions Positioning 97

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Belkins

AUGUST 17, 2020

Revisiting baselines is good for business. Trends shift, behavior patterns change, everything gets redefined due to external factors or new disruptive products. Take appointment setting, for example. While those who have been working in the B2B area for a long time are well aware of this term, beginners and newcomers have a lot of learning to do. If you’re only starting your journey, and want to be prepared, this article is for you.

Ideal Customer Profiles 97

Ideal Customer Profiles Sales Qualified Leads Cold Calling Top of Funnel 97

ConvertKit

AUGUST 17, 2020

Five-year-old Brandice Daniel and her mom walked hand-in-hand, straight to the sewing and fabric section of the store; “Pick a pattern out of the simplicity book,” her mom said. My mom sewed our clothes. Not because my mom was a designer, but because we were struggling so much financially. But young Brandice was uninspired by the simple patterns in the simplicity book.

Design 94

Design Work Management Paid Search Agency Merchandising 94

ClearVoice

AUGUST 17, 2020

Your content ideation, execution and project management isn’t playing out the way you’d like. You’ve been thinking about hiring a marketing assistant, but with the current economy and pushback from HR, it’s just not in the cards. So, why not go the teamlancing route? You can virtually expand your team (temporarily or long-term) with creative pros who live and breathe content marketing.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Contify

AUGUST 17, 2020

SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitive intelligence company, for its fast growth. Contify, a pioneer in AI-enabled market and competitive intelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List. The ranking on SaaS Mag’s signature ‘SaaS 1000’ list is determined by its proprietary algorithm, which analyzes growth indicators over a specific period.

Enterprise Management 93

Enterprise Management Marketing Management Paid Search Agency Companies 93

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

AUGUST 17, 2020

Growing up for me, becoming an influencer wasn't a job someone could aspire to be. But nowadays, it's a job that kids dream of and an industry that impacts young adults purchasing decisions. In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. At this point, you might be wondering, "What's an influencer?".

Planning 101

Planning Work Management Marketing Management Paid Search Agency 101

SmartBug Media

AUGUST 17, 2020

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. The goal is to reveal the pain points and benefits of each platform so that you can make an informed decision based on what fits your business or project best. We’ll start with the cons first and then move toward the many benefits of the HubSpot ecosystem.

CMS Development 93

CMS Development Industry CMS Hubspot Enterprise Management 93

ActiveDEMAND

AUGUST 17, 2020

We’ve got a fresh new look to our website and we thought we’d share the special little bits that are included in it and how we did it. WordPress. Our website is on WordPress. WordPress is the most popular website Content Management System (CMS) by far , and ActiveDEMAND has a native plugin t hat works great with it. This makes it easy for us to embed forms , use dynamic phone numbers , use dynamic images , dynamic content blocks , and deploy ActiveDEMAND tracking code.

Marketing Websites 92

Marketing Websites Banners Case Studies Case Study 92

Velocity Partners

AUGUST 17, 2020

Most content marketers aren't good at measurement beyond simple analytics report. It's time to change that.

Content Marketing 119

Content Marketing Content Analytics Marketing Report 119

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Vision6

AUGUST 17, 2020

You’ve heard it time and time again— customer retention will continually result in better return on investment. But the biggest challenge for most businesses is where to begin. To find out everything there is to know about customer retention, we chatted with Vision6 agency partner and customer lifecycle specialists, Customology who have been recently awarded the ‘ Regional Loyalty Champion Award for Asia Pacific ’ in the 2020 Global Loyalty Magazine Awards.

Customer Satisfaction 90

Customer Satisfaction Marketing Budget Advertising Agencies Loyalty 90

The Customer

AUGUST 17, 2020

Consumers are pretty much unable, and often unwilling, to articulate the kind of meaningful consumer values that allow you to get a good look down the road. There’s a great Calvin and Hobbs cartoon I love. It shows Calvin and Hobbs walking through the woods, and Calvin says to Hobbs, “Live for the moment’ is my motto. You never know how long you’ve got!

Loyalty 52

Loyalty Merchandising Validation Customer Satisfaction 52

GreenRope

AUGUST 17, 2020

Cookies & Cache - Why They Are Important & How Are They Different? Have you ever reached out to technical support about a problem and received the following response? “Try clearing your cookies and cache” It usually always works, but what is a cookie and cache exactly, and what is the difference between them? What is a cookie? No, we aren’t talking about the ooey-gooey chocolate chip cookies your Nana makes.

Press 52

Press Work Management Wikipedia Newsletter 52