Marketing Insider Group
FEBRUARY 17, 2016
Ask any marketer what they would like for their content or site, and they will likely tell you: more traffic and more leads. So how do you actually increase traffic to your website or blog? There are many ways you can do this, and while most of these strategies require some effort and time, you […]. The post 20 Simple Ways To Boost Your Website Traffic appeared first on Marketing Insider Group.
Buzz Marketing for Technology
FEBRUARY 17, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY.
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Marketing Insider Group
FEBRUARY 17, 2016
As technology continues to improve and we’re communicating quicker than ever, we’ll need to humanize our content, or we risk losing ourselves along the way. If you’re like many brands, you may think that you’re evolving by becoming “more robotic” with your marketing. And even though certain technologies do get you ahead, humanizing your content can get you even further.
Writing on the Web
FEBRUARY 17, 2016
How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz. How easy is it for someone to find you doing a search for answers to their problems? What comes up for your name? What comes up for the keywords that describe what your business does?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
FEBRUARY 17, 2016
We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. You just need to see what you’re looking at …. Your Outbox is a Goldmine.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
FEBRUARY 17, 2016
Succeeding with content is harder than ever for at least four reasons: 1. 70% of companies will create more content this year (according to Content Marketing Institute). This increase in competition makes it harder to find ears and eyes for your content. 2. Consumers of all kinds continue to spend more time online , and less time in other information channels, where the relationship between content and audience is more linear.
Onalytica B2B
FEBRUARY 17, 2016
The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items. These objects or “things” are embedded with software, sensors, electronics, and network connectivity, enabling them to complete tasks and communicate with each other, with no user input.
Convince & Convert
FEBRUARY 17, 2016
It’s All in the Long Game. Coming from a fine arts degree, moving into agencies, and finding his groove in social media, Jason Keath founded Social Fresh in 2008. As the CEO, he now consults with at least 5,000 different companies on social media strategy and development , as well as being a keynote speaker and constant resource quoted in publications all over the world.
Hinge Marketing
FEBRUARY 17, 2016
Growing a firm by merging with or acquiring another firm is not a unique strategy in the accounting and financial services arena. In fact, consolidation of the industry continues to occur as the pace of M&A activity remains high. As new firms emerge, they must establish its unified identity and brand message to differentiate from both competitors and earlier iterations of themselves.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Adobe Experience Cloud Blog
FEBRUARY 17, 2016
Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?! Yes, that’s a ridiculously huge number and just one of the many stats that suggest video is one of the hottest trends that marketers need to watch for.
Convince & Convert
FEBRUARY 17, 2016
It’s Simpler Than You Think. John Yorke is a Golden Globe Award-winning producer and business storytelling consultant in addition to being the founder of the BBC’s Writer’s Academy and the author of “Into the Woods: A Five Act Journey Into Story.” “Into the Woods” dissects the common underlying narrative of some of the most historically successful stories across drama, philosophy, business, and politics, and takes the work of our favorite authors here at the Business of S
SnapApp
FEBRUARY 17, 2016
“YES! I know exactly what you mean!” “Oh man, been there.” “This is my jam!” These are all reactions you might have when something you’re reading, watching, or experiencing just clicks. It makes a connection to something in your memory; it answers exactly the right question; it references your favorite movie.
6sense
FEBRUARY 17, 2016
One of the main appeals of account based marketing (ABM) is that, unlike inbound marketing tactics that have defined B2B marketing over the past five years, ABM is a proactive strategy. ABM targets high-value accounts, delivers customized messaging and allows marketers to track their impact on bringing in large deals and helping close marquee upsell opportunities.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
FEBRUARY 17, 2016
Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA.
Vidyard
FEBRUARY 17, 2016
There was a time when marketing was considered a cost center. Unable to determine what impact their segment of the business was having on the bottom line, marketers fought hard to prove their worth. Now, marketing has earned its spot at the table with more and more marketing execs committed to pipeline and revenue performance. But with increased recognition comes increased pressure to deliver on specific results.
JotForm
FEBRUARY 17, 2016
We’re busy bees here at the JotForm headquarters. But this week’s task has been especially challenging: determining the perfect Podo sticker to order for office and users. We recently ordered small batches from our friends at Sticker Mule and wanted to find out which ones were right for us to order.
KEO Marketing
FEBRUARY 17, 2016
Latest Guide Shows How to Connect Mobile Tactics to Overarching Digital Marketing Strategy for B2B Brands. Phoenix, AZ ( February 17, 2016 ) – KEO Marketing, a full-service business-to-business (B2B) marketing agency, just launched its Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy. The latest in KEO Marketing’s Marketer’s Guide series, the new resource reveals how marketers can: Define their mobile marketing goals.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LeanData
FEBRUARY 17, 2016
You know the story about the fish that got away. It always seems to get bigger every time the fisherman recounts the epic adventure. And it’s why Mark Twain, arguably the most celebrated narrator of tall tales, once warned: “Do not tell fish stories where the people know you; but particularly, don’t tell them where they know the fish.” In other words, don’t stretch the truth in front of an audience where you’re likely to be exposed as a fraud.
Convert
FEBRUARY 17, 2016
Are you are an online business owner who is troubled by the lackluster sales performance? Have you tried various means and methods to boost online sales only to find your efforts ending up in smoke? Are you desperately trying to take your business to a whole new level but finding it difficult to achieve success?
LeanData
FEBRUARY 17, 2016
SUNNYVALE, CA. Feb. 17, 2016 – LeanData, Inc., a leader in account-based solutions, announced today the release of LeanData Clarity: a first-of-its-kind platform that provides accurate marketing reporting and allows marketers to use that information to launch targeted campaigns. Data-driven marketing teams long have dreamed of being able to take action directly from their campaign reports.
Hubspot
FEBRUARY 17, 2016
Buyers can be a fickle lot, can’t they? Small and seemingly insignificant things can either encourage or discourage a purchase. And these things change all the time! What once told shoppers to buy, buy, buy may now send them running in the opposite direction. Fortunately, these things are tested again and again to make sure marketers know what’s working and what needs to change.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeanData
FEBRUARY 17, 2016
Lead management solution provider LeanData has released an offering called LeanData Clarity, which provides reports that marketers can use to target campaigns to specific individuals.
Hubspot
FEBRUARY 17, 2016
Events are some of the biggest opportunities in media today. Just take a look at companies like O’Reilly and FastCompany that thrive on their abilities to unite crowds together. With a global, worldwide audience, media companies are in a great position to take their brand-building platform to the next level and introduce new revenue streams. That’s where event marketing enters the picture: it’s the perfect complement to a relationship-focused inbound strategy because it unites a company’s most e
LeanData
FEBRUARY 17, 2016
You know the story about the fish that got away. It always seems to get bigger every time the fisherman recounts the epic adventure. And it’s why Mark Twain, arguably the most celebrated narrator of tall tales, once warned: “Do not tell fish stories where the people know you; but particularly, don’t tell them where they know the fish.” In other words, don’t stretch the truth in front of an audience where you’re likely to be exposed as a fraud.
The Freeman Company
FEBRUARY 17, 2016
How partnerships, preparation, and the right audience will make your next event launch a success
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
LeanData
FEBRUARY 17, 2016
SUNNYVALE, CA. Feb. 17, 2016 – LeanData, Inc., a leader in account-based solutions, announced today the release of LeanData Clarity: a first-of-its-kind platform that provides accurate marketing reporting and allows marketers to use that information to launch targeted campaigns. Data-driven marketing teams long have dreamed of being able to take action directly from their campaign reports.
SWZD
FEBRUARY 17, 2016
Have you been tasked to create fresh content to generate leads but have no budget? Get some ideas on how you can think outside the box and get new content. While high-quality content is worth every penny, you may not be working with a budget that can develop what you would like. Learn some helpful tips to improve your content strategy here.
LeanData
FEBRUARY 17, 2016
Lead management solution provider LeanData has released an offering called LeanData Clarity, which provides reports that marketers can use to target campaigns to specific individuals.
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