Zoominfo
JULY 14, 2023
When your business is serving the incredibly diverse array of mid-market companies in the U.S., amassing a supply of reliable data can become a seemingly endless game of cat and mouse. The information you need for effective go-to-market is out there. But the challenge is chasing down the data — company size, revenue, location, industry and more — across a mishmash of state and local sources.
Schubert B2B
JULY 14, 2023
Inbound marketing focuses on attracting potential customers through valuable content. Such a strategy helps bring in more of your best-fit prospects and, ultimately, turn them into leads and customers. Furthermore, inbound marketing is often less risky and inexpensive than outbound marketing.
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Goodish Agency
JULY 14, 2023
In the fast-paced world of modern marketing, staying ahead of the competition requires embracing the latest technologies. Artificial intelligence (AI) automation has emerged as a transformative force, revolutionizing traditional marketing processes. By harnessing the potential of AI, businesses can streamline operations, enhance productivity, and ultimately reduce marketing costs while gaining a competitive advantage.
Martech
JULY 14, 2023
Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are served ads through Roku Action Ads. When they see the ad, the viewer can click OK on their Roku remote to receive more information and make the purchase from their TV screen.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
JULY 14, 2023
What social networks should you spend your time and marketing budget on in 2023? Find out using this list of over 130 social media statistics. The post 134 Social Media Statistics You Need To Know For 2023 appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Heinz Marketing
JULY 14, 2023
By: Tom Swanson, Engagement Manager Workflows and ecosystems are only as good as the testing. Engage the right way, ask the best questions, get outcomes that matter. Tom walks you through how to go from the earliest meetings about business process mapping through to getting tests live so you can see how things work in action. The post Business Cartography 2: Activation Boogaloo appeared first on Heinz Marketing.
Content Marketing Institute
JULY 14, 2023
How did Threads get to 100-plus million users this past week? It started with Instagram’s 2-plus billion. Despite those mammoth numbers, Threads debut can teach every content marketer a practical lesson.
Sprout Social
JULY 14, 2023
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.
Litmus
JULY 14, 2023
If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation. This guide reviews what email workflow automation is and how to get started with seven automated email workflows: Welcome email series Lead nurturing campaigns Abandoned cart emails Post-purchase follow-ups Feedback and review workflows Subscription renewal reminders Re-engagement campaigns What is email workflow automation?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Schubert B2B
JULY 14, 2023
Inbound marketing focuses on attracting potential customers through valuable content. Such a strategy helps bring in more of your best-fit prospects and, ultimately, turn them into leads and customers. Furthermore, inbound marketing is often less risky and inexpensive than outbound marketing. However, in order for your campaign to work its magic, you would have to find out more about the key elements of a successful inbound marketing strategy for B2B.
PureB2B
JULY 14, 2023
Learn what technographic data is and how it can help you drive more impressive prospecting results for your B2B business, including increased sales, improved marketing performance, and company growth.
Only B2B
JULY 14, 2023
Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency. In this blog, we will explore the role of AI in ABM, focusing on how it enhances personalization and improves efficiency.
Brandpoint
JULY 14, 2023
Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Unlike e-commerce or service-based industries, the impact of social media on revenue generation and brand value for manufacturing companies is often indirect.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Goodish Agency
JULY 14, 2023
In the fast-paced world of modern marketing, staying ahead of the competition requires embracing the latest technologies. Artificial intelligence (AI) automation has emerged as a transformative force, revolutionizing traditional marketing processes. By harnessing the potential of AI, businesses can streamline operations, enhance productivity, and ultimately reduce marketing costs while gaining a competitive advantage.
Bannersnack
JULY 14, 2023
10 minutes read Studying and understanding a brand’s target audience is a crucial step in building successful display ad campaigns. Yet, marketers often skip this stage, and rush to the creative process in an attempt to get things flowing fast. As it turns out, making the right targeting decisions is key to running effective ad campaigns. If you’re planning to use Google Display Network advertising to tap into new potential groups of audiences or to reconnect with past customers, this arti
Huptech Web
JULY 14, 2023
Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers? Optimize Your eCommerce Store With Huptech Web FAQs – Frequently Asked Questions Wrapping It Up Introduction In this fast-paced digital era, captivating your customers’ attention an
QuanticMind
JULY 14, 2023
Turbulence around holiday shopping appears to be the unwanted gift that keeps on giving. Recent years have been marred by supply chain disruptions, inflation, and widespread economic uncertainty (not to mention a pandemic and international conflicts), foiling many holiday shoppers’ plans. And though we hate to be a Grinch about it, it’s beginning to look a lot like this year’s holiday season will bring more of the same.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Drew Neisser
JULY 14, 2023
To rebrand or to not rebrand, that is the question… in this episode of Renegade Marketers Unite! Three CMO guests join to share the strategic process behind a brand refresh, from how to know it’s time to rebrand, to how to get buy-in, to what you need to do to execute a successful one. This is the perfect strategic rebrand episode for B2B marketers wondering if it’s time for a refresh, giving them the building blocks they’ll need to enable change that will drive business forward.
Square 2 Marketing
JULY 14, 2023
It takes a lot of work to hit your revenue goals month over month. Most companies never hit their goals every month. In fact, our data shows that just 10% of companies succeed at this. One of the reasons you might be struggling with this part of the business is that you don’t have a system for it. While most companies have a system for hiring people, purchasing products and paying bills, they are usually missing a revenue generation system.
ClearVoice
JULY 14, 2023
Every day, the average email user receives 147 messages. Of these, 71 get deleted in under five minutes. What does this mean for email marketers? If your sales emails don’t get opened — and instead get chucked into the spam or trash folder, never to be seen again — with all that wasted effort, you might feel like a hamster spinning in its wheel. The email open, however, isn’t everything.
Zoominfo
JULY 14, 2023
Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Salesforce Marketing Cloud
JULY 14, 2023
It’s a crucial moment in the customer journey: The shopper has narrowed down their search, they’re zeroing in on products relevant to their needs, and browsing your pages with intent to buy. This is where the ecommerce magic happens. The elements, design, and features of your product listing page can make or break a sale. So, how do you get shoppers to your product listing page and then entice them to purchase?
Single Grain
JULY 14, 2023
A lot of company meetings are time wasters. Odds are that you’ve been in one or more meetings that left you with as many questions as you started with. But they don’t all have to be that way. Staying focused and on-agenda are both crucial components for running and participating in productive meetings. In this post, we will discuss the importance staying laser-focused and intentional with your meetings by providing you with practical strategies to optimize your productivity during a company mee
Top Rank Marketing
JULY 14, 2023
LinkedIn is the social platform of choice for B2B marketers worldwide 80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at 52 percent, and Twitter at some 39 percent, with 22.3 percent of all U.S. adults expected to use LinkedIn during 2023, according to newly-published report data.
Single Grain
JULY 14, 2023
As we dive deeper into 2023, the rapid and relentless evolution of video advertising technology continues to astonish and challenge marketers. Our screens have become the epicenter of human interaction and commerce, ushering in an era where video advertising trends can make or break a marketing strategy. In this post, we’ll take a look at the top 12 video advertising trends that are commanding attention and that you might want to include in your video marketing strategy.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Launch Marketing
JULY 14, 2023
This post was originally published on MarketingProfs. Product development is a labor of love. After dedicating countless hours to design, development and testing, it is critical to ensure your product generates the attention it deserves. One tool that can help keep all product launch-related activities on track and on time is a product launch checklist.
Single Grain
JULY 14, 2023
With how much media consumers are willing to consume, the demand for high-quality content is higher than ever. For content writers, it’s crucial to stay ahead of the curve and explore innovative solutions that can save time without compromising on quality. This is where AI content writing tools have swept in and eliminated a lot of the minutiae of normal writing.
Single Grain
JULY 14, 2023
YouTube growth can be a tedious and somewhat bewildering challenge. You can produce all this video content consistently, and still your YouTube channel’s follower base is flatlined. In this post, we’ll share some of our favorite strategies for YouTube growth. Whether you’re just starting out or have been producing YouTube content for a while, you’ll find something here that can reorient your content creation approach, help you optimize your videos and grow your YouTube channel.
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