Act-On

MARCH 1, 2024

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. According to a recent report , the probability of CEOs and marketing leaders agreeing on top marketing metrics is like a flip of a coin (50/50). But despite a growing disconnect, most can agree on one important priority: revenue growth.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments. Integrated marketing and PR strategies are a requirement for all businesses.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Congratulations to all our Education influencers who participated! Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks.

Tactics 118

Tactics Work Management B2B Marketing Marketing Management 118

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Content Marketing Institute

MARCH 1, 2024

Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools?

Paid Search Agency 83

Paid Search Agency Generation Marketing Tools 83

Martech

MARCH 1, 2024

National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

Marketing AI 95

Marketing AI Merchandising Enterprise Management Long Tail Marketing 95

CMSWire

MARCH 1, 2024

A recent experience reminded me of how powerful a community can be in supporting a new CX and EX journey. Continue reading.

Communities 118

Communities Ad Building 118

Heinz Marketing

MARCH 1, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Writers can often get caught in habitual pitfalls. It’s good to revisit fundamental principles to combat falling for those traps. Consider these ten practices to ensure you avoid common writing traps: Eliminate redundancies: Remove repetitive expressions or ideas to enhance brevity and clarity in your writing.

Opt-in 70

Opt-in Consulting Efficiency Practices 70

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CMSWire

MARCH 1, 2024

When a CRM is clear and simple to navigate, your team spends less time figuring out how to use it and more time doing the actual work. Continue reading.

CRM 112

CRM Spending 112

Ignite

MARCH 1, 2024

Imagine two consumers at the crossroads of decision-making. One is considering opening a bank account, while the second is contemplating buying a home security system. Both scenarios trigger a unique set of fears and concerns. The truth is that fear-based marketing strategies don’t operate under a one-size-fits-all approach. What compels a consumer to act when faced with a financial decision (i.e., opening a bank account), may fall flat in the realm of personal safety.

Trigger Marketing 62

Trigger Marketing Marketing & Strategy Segmentation Order 62

CMSWire

MARCH 1, 2024

Acquiring a new customer can be significantly more expensive than retaining an existing one. Continue reading.

Examples 118

Examples Loyalty Promotion 118

Stevens & Tate

MARCH 1, 2024

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. The benefits of inbound marketing can be a game changer for your business. By focusing on creating valuable content and tailored experiences, you can draw potential customers to your brand organically. Here are ten efficient ways to leverage inbound marketing for your business’s advantage. 1.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Bannersnack

MARCH 1, 2024

4 minutes read 1. Introduction Visual elements play a crucial role in advertising by capturing consumers’ attention and conveying brand messages effectively. With the rise of AI technology, there is a significant potential to revolutionize ad creation by leveraging its capabilities to enhance visuals. This article explores how AI enhances visuals in advertising, ultimately leading to more impactful and engaging campaigns.

Ads 52

Ads High Quality Lead Advertisements Advertising 52

Thinkers360

MARCH 1, 2024

At a Glance Maria Villablanca Co-Founder and CEO, Future Insights Network Focus Areas: Supply chain, Procurement, Digital Transformation Thinkers360 In-Depth Profile & Portfolio: Maria Villablanca Social Media: LinkedIn | Twitter Podcast: Transform Talks: The Supply Chain Transformation Highlighted Content : #204 – Supply Chain disruptors and trends of 2024 with Richard Howells , We NEED More Anti-Fragile Leaders in Supply Chain.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52

Brightedge

MARCH 1, 2024

At BrightEdge, our Generative Parser Technology TM has provided us a front-row seat to the evolving landscape of Google's Search Generative Experiences (SGE). This is a pivotal moment for observing Google's search technology, as we are witnessing their experimentation and learning processes as they happen. Our Ultimate Guide to SGE has been regularly updated with our findings, highlighting new features and adjustments in the user search experience.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Drew Neisser

MARCH 1, 2024

Expanding into new markets can bring incredible growth opportunities for B2B brands. But how can marketers navigate the complexities of cultural nuances to build successful global marketing strategies? Spoiler alert: It’s not easy tying together a global marketing model under different time zones, budgets, languages, cultures, and different sets of resources.

CMO 52

CMO Marketing & Strategy Communities Marketing 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Huptech Web

MARCH 1, 2024

A 1 second delay can lead to a 7% reduction in conversions. Woah, that’s a huge number! Do you face the same issue? Are you a newbie business owner? If yes, then this guide is especially for you. We’ll shed some light on many concepts, such as webpage load time, ways to improve conversions through increasing page speed , and much more! What is Page Load Speed?

Lead Scoring 52

Lead Scoring Lead Ranking Tips Best Practices 52

Modern B2B

MARCH 1, 2024

Why we became certified For businesses, it’s no longer ok to be ‘good enough’ and in order to make a change we must strive to do more. This means making tough decisions day in, day out. Companies that are measuring their environmental and social impacts are helping society to be a little bit nicer. We resonated with the ethos of what it meant to be a B Corp – we felt that we were already doing a good job when it came to our employees, our clients and our impact.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

B2BMarketing.net

MARCH 1, 2024

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing spoke with Johan Thorbjornsson, Partner, McKinsey and Company about the pros and cons of utilizing generative AI. They dive into everything from which leaders oversee AI technology to the business implications of genAI as well as the pros and cons that come with experimentation.

Generation 52

Generation B2B Sales Advertising Agencies B2B Marketing 52

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. As the landscape of sales intelligence evolves, it’s essential to explore platforms that offer even more value and effectiveness.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Valasys

MARCH 1, 2024

In the bustling digital marketplace, where fighting for attention is relentless, navigating a path to visibility demands not just will but also well-thought-out strategies. One such strategy that has proven to be invaluable is paid search advertising. Did you know that businesses make $2 for every $1 spent on pay-per-click (PPC) advertising? By strategically placing ads right at the top of search engine results pages (SERPs), enterprises not only illuminate their presence but also attract valuab

Paid Search Agency 40

Paid Search Agency Advertisements Advertising Allocation 40

Terminus

MARCH 1, 2024

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad data and its profound impact on both the prospect and customer journey.

Lead Scoring 29

Lead Scoring Lead Ranking Cross-Selling Deliverability 29

Valasys

MARCH 1, 2024

As businesses navigate the dynamic and competitive world of today, digital marketing stands as a pivotal element in their journey towards growth and success. According to Gylgonyl, the founder of InternationalSEO.agency, adopting digital marketing tools is far more than a mere trend; it’s a strategic move to seize the abundant opportunities that the digital realm offers.

Advertising Agencies 40

Advertising Agencies Tools Paid Search Agency Terms and Conditions 40

BDB

MARCH 1, 2024

Have you heard of the ‘rule of 7’? It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. The story goes that this ‘rule’ was coined in the 1930s when Hollywood’s biggest movie execs commissioned research which discovered that potential theatregoers were more likely to take action once they’d heard or seen an advertising message seven times.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Optinmonster

MARCH 1, 2024

Have you got a mobile SEO strategy for your business? If you don’t, you’re ignoring most of your potential buyers. That’s a big mistake. The stats show that mobile has become increasingly important in generating leads and making sales. Plus, Google’s tweaking all of its algorithms – even for desktop search – to reflect this change.

SEO 89

SEO Lead Scoring Lead Ranking Mobile Marketing 89

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. Google’s decision to phase out third-party cookies follows a larger market trend — Safari and Firefox deprecated cookies years ago — driven by consumer privacy concerns and mounting regulations.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Privacy 110

Optinmonster

MARCH 1, 2024

Do you want to improve your popup design so you can generate more leads and drive more sales? The design of your website popups can make or break their success. Your popups need to catch attention, showcase your offer or incentive, and persuade your website visitors to take action. Here at OptinMonster, we’re experts at popup design. For over a decade, we’ve been helping businesses use popups and other onsite marketing campaigns to convert their website traffic into leads and revenue

Design 71

Design Examples Marketing Websites Display 71