Thu.May 03, 2012

Trending Sources

An Overview of the Google Adwords Recent Changes & New Features


Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update. Well, change is normal; just ask Google and Facebook. Many of the paid search changes are welcome; others are drawing controversy. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . Here, then, is a roundup of what occurred, with my own thoughts and grades of the changes (1-5, with 5 being highest approval). Ad Rotation Changes.

B2B Lead Generation vs B2B Advertising: What You Need to Know

Digital B2B Marketing

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer. Warning: You Cannot Have Both! Buyer beware.

5 Really Good Reasons LinkedIn Bought SlideShare

It's All About Revenue

by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. It’s not a deal I can say I saw coming, but it makes total sense. For those of you uninitiated with SlideShare, it’s a platform where you can upload and spread professional presentations. Or what I like to call, the backbone of buying and selling these days. It’s Like Pinterest for Business. What makes Pinterest compelling is the way it strips sharing down to visuals.

Deliver Results With A Search-Driven Marketing Plan

B2B Marketing Insider

Why should any marketer consider a search-driven marketing plan? Can’t we just take what we did last year, do 80% of that and add some new bits? You know, we’ll add in some social strategery and what not. Create some viral videos. Update our Facebook page…no? A search-driven marketing plan is the only way to ensure that your marketing activities are aligned to your audience.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)


The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs. Shifting to outcome-based accountability and revenue metrics. Leads must offer high potential close value. Cost-Per-Lead. Cost-Per-Sale.

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Can Elephants Really Learn to Dance?

Fearless Competitor

Can a huge 150 year old company adapt to the new age of Marketing? Can an elephant learn to dance? Just got a call from one of the largest and most highly respected insurance firms out there. They asked to meet with the President of Find New Customers. That was certainly an inbound marketing win. I never called them. This begs a question. The odds are not good. Look at Kodak. Time will tell.

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Stake out, check in. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons

Best Practices for Facebook Posting

EMagine B2B Blog

Timing is everything – The best time to post to your Facebook Timeline in general is between 8 p.m.-7 7 a.m. but check your analytics and experiment to find the time that’s best for your company. Find more information on timing your Facebook posts. What a Difference a Day Makes – In general, stories posted on [.]. B2B Web Strategy

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What My Grandmother (Should Have) Taught the World about B2B Marketing

Savvy B2B Marketing

My grandmother was not a business woman. She was mostly a mom, a grandmother and a homemaker. She passed away when I was only 16, but I still remember (nearly every day!) some pearl of wisdom she passed along in the form of an old saying or another. One that I have been thinking about A LOT lately is “Anything worth doing is worth doing well.” Plan ahead. Get it in the workflow. Curate.

How to Recruit & Evaluate Rockstar Marketing Interns


Interns are good for more than just coffee runs. They can offer a fresh new perspective -- not to mention an extra pair of hands -- on marketing projects that are increasingly catering to a younger demographic's natural talents. You know who does those things a lot? College students looking for internships. Or hey, maybe you even decide to hire your intern! Where to Find Interns.

Event Marketing Maintenance Release

Vertical Response

We wanted to let you know about the latest improvements and fixes to VR Event Marketing. There will be a maintenance release rolling out this week to address a few issues that were affecting customers. This is just an update to keep you informed on all changes; you will not experience any downtime or slow performance from the application during this time. Fixes. Invitation and Reminder Tooltips – In a few cases, invitations and reminders sent for events would fail for various reasons without returning a message. This has been fixed and will display properly.

Why inbound marketing is good for copywriting

Tomorrow People

Why inbound marketing is great news for your business content. Content is a business essential right now. Most companies want to boost credibility and strengthen their online profile with professional content on their blogs, websites and emails. But it seems that many companies are still missing a trick when it comes to actively designing content around bringing in new business.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Preview of Twitter Advertising Platform for B2B Companies

Social Media B2B

Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. We signed up for because access to Twitter’s advertising platform previously has been limited to those with big budgets. This leaves out many B2B companies. Welcome Screen. Geographic Targeting.

Be Prepared And Make The Most Out Of Your 30 Minutes!

Sales Prospecting Perspectives

There are several factors that go into a successful weekly client call. The objective is to make the most out of the 30 minutes you have. You need to remember to talk strategy, discuss opportunities passed, active pipeline, how the list sources are and what the audience is saying. You need to deliver on “take away’s” and action items from the previous week and always be punctual with dead lines. You need to provide your client with something new about their target market every week and have a plan of growth for the next. You may be saying to yourself “Is that all Jill?

[Video] Why You Must Be a Visible Irritant When Prospecting

Jill Konrath's Fresh Sales Strategies Blog

Whenever I do a sales workshop, I get asked, "How often should I contact my prospects?" Salespeople want to know if once a week is too much -- or if they should wait longer before reaching out again. If this is something you're struggling with, here's a fresh perspective for you. VIDEO TEXT: If you're like most sellers, you worry about being a pest. You hate bugging a prospect over-and-over again.

The Chianti Segmentations: A New Look at An Old Tedium

B2B Marketing Unplugged

I hate market segmentation. I understand why we need to do it, but for B2B marketers, it’s a tedious, often fruitless waste of time. Consumer marketers get to play with demographics, psychographics and other juicy factors. We get something called firmographics, which sound more like control top hosiery than a useful way to view a market. We also have the taxonomy funded by our tax dollars in the form of Standard Industrial Classification (SIC) codes. Happily, we have wine to help us. Here is how I know that. A few years ago I was trying to segment the small business market.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Social Media in Business – A Historical Perspective – Future of Publishing


In 1998, Ramon De Leon’s Domino’s franchise started using AIM to communicate with customers, which De Leon says was social media “before the word even existed.” Now, De Leon creates video content for customers of their product, their pizza, being made and delivered. The customers frequently upload it to social media, which creates more sales. B2C Internet Advertising Marketing Social Networks

Do’s and Don’ts for Re-Purposing Content to Your Blog

B2B Marketing Traction

It’s efficient to re-purpose content into your B2B marketing blog. But, there is some content that really doesn’t belong. Be careful. Your B2B marketing blog is not a place to cut and paste just any existing content, so you can make your per week blog post quota and bump up your SEO performance. Done right, your blog should add value for its readers. Product how-to’s.

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Twitter Update Makes it Easier for Users to Discover Your Marketing Content


The savviest of inbound marketers know that content creation is at the heart of a successful inbound marketing strategy. But if marketers are consistently pumping out tons and tons of content, what you end up with is a cluttered web that will only get more cluttered, right? These days, content discovery is a big problem, both as a user and as a marketer. Your audience is constantly struggling to separate the wheat from the chaff, and as a marketer, you’re always looking for ways to make sure your content gets in front of the eyes of that audience. News & Notes

How to Leverage Thank-You Page Real Estate for Better Marketing


We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. that moment after a lead converts , and you say "thank you.". You do say thank you, right? Usually it comes in the form of a thank-you page that appears after a lead fills out your form, a thank-you email that goes into their inbox, or both. 8 Ways Your Thank-You Page and Emails Can Keep Prospects Engaged. 1) Include Social Media Follow Modules.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Specialization is Scary but Required for Digital Marketing


Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And that’s just plain scary. Because we all run a little scared in our businesses, at least sometimes. And none of that is bad.

How to Make the Most Out of a B2B Sponsorship – #Soslam Style

B2B Ideas @ Work

These days, it’s all about stretching a B2B marketing dollar and sponsoring an event is no different. Your company has paid good money to support an event you believe in – why stop at having your logo listed on some signs and the program? You can do more! This year, MLT Creative sponsored the VIP Party, hosted at 90 Proof Nightclub in Old City, the night before SocialSLAM.

Insights on the Facebook IPO Roadshow

Modern B2B Marketing

by Phil Fernandez What a treat to chat yesterday with Kai Ryssdal , host of NPR’s Marketplace! I’m a regular listener of the show, so I was honored when his team reached out to me yesterday regarding the impending Facebook IPO. Here’s an inside look into the IPO roadshow process, and what Facebook executives can expect in the coming weeks. Kai Ryssdal: It looks like we’re only going to have to wait just a little bit longer for the most-awaited stock offering of this or many other years. It’s called a roadshow. Facebook’s is going to start on Monday.

Who’s On First?

B2B Lead Blog

We’ve been talking lately about the importance of data quality to your company or organization. What we haven’t talked much about are the players on the data quality team. Like the Abbott and Costello skit, “Who’s on First?”, figuring out who the players are and where they play in the

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Important SEO Statistics

Client Bridge

According to Search Engine Journal, at the very least, you should get your minimum viable search engine optimization (SEO) right and then move onto building your site. Beyond that, correctly implemented, "advanced" SEO techniques can really increase your traffic. Search Engine Journal has published a list of 24 SEO statistics to keep in mind when investing in your own SEO efforts. Here's a selection. 70% of the links search users click on are organic. 70-80% of users ignore the paid ads, focusing on the organic results. 75% of users never scroll past the first page of search results.

VerticalResponse Customers We Admire – How Lotus Bakeries Got it Right for Mother’s Day

Vertical Response

“VerticalResponse Customers We Admire” is a new series where we highlight a customer and the things they’re doing right with their marketing. Below, we discuss a Mother’s Day email from Lotus Bakeries, including key lessons and take-aways. One of the quickest ways to learn, is when someone leads with positive reinforcement and by example. © 2012, VR Marketing Blog.

Target all stakeholders throughout the value chain

Integrated B2B

Once again, I was recently reminded of the complexity of B2B marketing in today’s connected world. I was speaking at a seminar for a group of sales representatives from Cotes, a manufacturer of industrial dehumidifiers, and in a discussion about targeting stakeholders, someone astutely pointed out that the right people to target might be in any number [.] The post Target all stakeholders throughout the value chain appeared first on Integratedb2b. Buyer behavior Content strategy b2b marketing key influencers stakeholder analysis