Navigate the Channel
SEPTEMBER 6, 2023
How to Create Effective Presentations and Repurpose Content I am a big Kansas City Royals fan, and I love the game of baseball. The other day while I was watching a game, I realized just what it was that made the Royals such a relentless team. Although it may be better known for its defense, the Royals are also known for keeping the line moving on offense and putting the ball in play.
Martech
SEPTEMBER 6, 2023
Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports. AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
SEPTEMBER 6, 2023
LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.
Martech
SEPTEMBER 6, 2023
Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. Dynamic remarketing lists. Similar audiences. Customer match. Custom audiences.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
SEPTEMBER 6, 2023
Editing and updating your brand-related Wikipedia pages isn’t easy. But with these tips, you can learn how to work with Wikipedia editors to improve the chances of your requested changes being accepted.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
SEPTEMBER 6, 2023
Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The percentage of TV watchers who stream has also continued to rise — 73% of U.S. households now stream, up from 69% in 2022. CTV ad spend also continues to grow rapidly. Why we care. These data buttress the case for moving ad dollars from linear TV to alternatives, including CTV and online video.
DivvyHQ
SEPTEMBER 6, 2023
Can to-do list apps truly help you prioritize and plan your content tasks effectively? Uncover the reasons why these apps might be falling short for your content production team and explore a better alternative.
QuanticMind
SEPTEMBER 6, 2023
Is it just us, or does the digital advertising world feel like it’s changing faster than your favorite coffee shop’s menu at the first hint of fall (white pumpkin mochas, anyone?) It can be hard to carve out time to just sit down to get in a good read—or even know what to read once you find a few minutes. Enter: our content recommendation quiz. Whether you’re in the mood for a deep dive or a read-it-in-one-go piece, a quirky article or something a bit more buttoned-up, this quick quiz will ident
Top Rank Marketing
SEPTEMBER 6, 2023
How can marketers find joy and build greater trust in the B2B landscape of 2023? In the newest episode of our “Feeling B2B” series of expert video interviews, these questions and more are explored by Ahava Leibtag , president at Aha Media Group, who graciously took time recently to sit down with our own CEO Lee Odden. With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ahrefs
SEPTEMBER 6, 2023
Moreover, checking out your competitors’ website traffic can help you identify areas for improvement on your own site.
Martech
SEPTEMBER 6, 2023
In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. Businesses should focus on essential, actionable information rather than overwhelming their systems with excessive tools and reporting. This approach can create a more effective engagement between sales and customers, streamlining the decision-making process.
Navigate the Channel
SEPTEMBER 6, 2023
In this digital age, where smartphones have become an integral part of our lives, having a Google mobile-friendly website is no longer an option but a necessity. With the majority of internet users accessing websites through their mobile devices, it’s crucial for businesses and website owners to ensure that their online presence is optimized for mobile users.
Only B2B
SEPTEMBER 6, 2023
In the ever-evolving landscape of B2B lead generation , one element has emerged as a game-changer: Intent Data. It’s like having a secret weapon that empowers businesses to connect with high-quality leads in a profoundly personalized way. This blog unveils the power of intent data, illustrating how it’s reshaping B2B lead generation and taking it to unprecedented heights.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
SEPTEMBER 6, 2023
How do you go from putting out fires to running like a well-oiled machine? Well, the trick might be as simple as prioritizing quality over quantity. If you’re rolling your eyes at your screen right now, just hear us out. For eons, salespeople have been told to make more calls, send more emails, and take more meetings. But being busy doesn’t leave time for thinking strategically, nurturing customer relationships, or making sure your team has everything they need — especially if your company is gr
SmartBug Media
SEPTEMBER 6, 2023
Predicting future sales is an essential function for nearly any business. In the past, making these predictions typically involved some manual work and statistical know-how. HubSpot is changing that with its new rollout of a predictive forecasting tool powered by artificial intelligence (AI). Sales forecasting isn’t a new feature within HubSpot, but this new AI-powered projection—which comes as part of the latest Sales Hub refresh—can help companies more accurately predict future sales using his
Bannersnack
SEPTEMBER 6, 2023
12 minutes read Mad Men, episode 14, season 7. The Monolith. A massive, room-sized computer is installed in what once played as the copywriters’ hanging-out room, unsettling them—physically and, in some cases, emotionally too. If you’ve been around for at least twelve months, you know the shockwaves ChatGPT sent into the world at the end of 2022.
ClearVoice
SEPTEMBER 6, 2023
Ever notice that sometimes when you search for something on Google, YouTube videos are among the top results? Google doesn’t display just any random YouTube video in these search results. Videos must rank high on YouTube for that particular search term to appear in related Google searches. This makes a YouTube SEO strategy vital to your overall SEO strategy.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Optinmonster
SEPTEMBER 6, 2023
Are you looking for the best WordPress affiliate plugin for your WordPress website? Affiliate marketing programs can be an excellent way to create multiple income streams. And while many online “gurus” will tell you how easy it is, affiliate marketing can be tough–unless you have the right tools. That’s why, in today’s post, I will share my expert list of the best WordPress affiliate plugins.
Confessions of a B2B Marketer
SEPTEMBER 6, 2023
PayKickstart Nathan on LinkedIn Connor on LinkedIn Helium 10's website EcomBalance AccountsBalance Outsource School Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson
RebelMouse
SEPTEMBER 6, 2023
Customer data is essential to understand your audience's pain points, needs, and interests. Relying on customer insights is the foundation of a successful business, and the equivalent of holding a map to a treasure chest — follow the dotted line to victory. There are many variations when it comes to customer data, and in this article we define and explain the differences between data types to help you decide on the best one for your business.
Valasys
SEPTEMBER 6, 2023
The British company has fared better than many others in the chip industry downturn and is venturing into thriving sectors like cloud computing. In its U.S. IPO paperwork, Arm Holdings, which is backed by SoftBank Group, revealed that its annual revenue dropped by 1% due to a slowdown in smartphone sales. For the fiscal year concluding on March 31, Arm’s sales declined to $2.68 billion, primarily due to a decrease in global smartphone shipments.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Versium
SEPTEMBER 6, 2023
In today’s digital age, where data is a valuable asset, maintaining data privacy has become more crucial than ever. Organizations and individuals alike handle sensitive information on a daily basis, whether it’s personal data, financial records, or confidential business information. Read on to explore the importance of data privacy and learn practical tips on how to handle sensitive information.
Valasys
SEPTEMBER 6, 2023
Trying to make your name in today’s cutthroat marketplace? You may have heard of the “MAP policy.” Now, you may wonder: What is a MAP policy, and why should you care? We’ll dive into Minimum Advertised Price (MAP) policies and explain why they’re so crucial to the success of your business. MAP Policy Manufacturers and companies often employ a pricing approach known as a Minimum Advertised Price Policy to ensure that their items are advertised for no less than a pred
LeanData
SEPTEMBER 6, 2023
Leandata asked six revenue operations leaders for their best advice on protecting company revenue during challenging times. You may be surprised at what they had to say. The post How Can an Ops Pro Protect Company Revenue? appeared first on LeanData.
Sana Commerce
SEPTEMBER 6, 2023
If you don’t keep up with the changes in the B2B landscape, you’ll fall behind. That goes for both your strategy and your tools. As technology evolves and market demands shift, businesses must be prepared to adapt and innovate. One crucial aspect of this evolution is the software that powers your e-commerce operations. While it might seem tempting to stick with a perfectly functioning legacy system, there are compelling reasons why B2B organizations should consider upgrading their e-
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Hubspot
SEPTEMBER 6, 2023
Building a successful inbound strategy relies on getting prospects to come to you. To do this, you must first ask, “Where are my prospects coming from?” and “How can I meet them where they are?” While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on.
Conversica
SEPTEMBER 6, 2023
The post Is Your Legacy Chatbot Holding You Back? appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
SalesIntel
SEPTEMBER 6, 2023
If you aren’t personalizing your outreach it’s time to start. The reason? Personalization is an extremely powerful tool for getting prospects to engage with you. Think about… How many times have you received a cold email or a Linkedin message and you know it’s just some spammy sales pitch? What do you do with these kinds of messages?
Expert insights. Personalized for you.
65 
Let's personalize your content