ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. The panelists include: Ardath Albee – Marketing Interactions. Miles Austin – Fill the Funnel, Inc. Jeffrey Hayzlett – The C-Suite Network. Dave Kurlan – Objective Management Group. Matt Heinz – Heinz Marketing. Mike Weinberg – New Sales Coach. … plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Th

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

Webbiquity

JANUARY 22, 2016

Guest post by Tim Brown and Dan Streeter. Make no mistake; the world of sales is changing. Technology seems to be driving the sales vehicle in today’s society, but it’s the old school , tried and true, consultative techniques that separate the good from the great sales professional. When we discuss old school techniques, we reminisce on our old school heroes such as Zig Ziglar, Harvey McKay, and Dale Carnegie who taught the world a few fundamental rules of sales, which can be encapsulated primar

Peer-to-peer 139

Peer-to-peer Ideal Customer Profiles Rules Work Management 139

DiscoverOrg

JANUARY 22, 2016

Chief Information Security Officers (CISOs) are charged with more responsibility than ever before: Maintaining the enterprise vision, while ensuring technology assets are protected. In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. IT security vendors are wise to recognize and capitalize on emerging trends: The Risks for CISOs.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

Marketing Insider Group

JANUARY 22, 2016

Every year I choose approximately 20 content marketing and social media marketing influencers to follow closely. I fire up the Twitter List of these marketing influencers first thing in the morning; well after I meditate and hopefully run. I also make it a point to comment on their blog posts and develop real life relationships where possible. The post Top 10 Financial Services Marketing Influencers You Should Follow in 2016 appeared first on Marketing Insider Group.

Service 102

Service Social Media Twitter Marketing 102

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JANUARY 22, 2016

When does Time not mean time? Just about all the time. I asked someone this question today at a meeting at Time-Life headquarters because social media listening is expected to get it wrong. We’ve all seen such poor examples of social listening that we no longer have the slightest expectation that it will get the hard questions right. So, when your social listening success depends on knowing Time magazine from every other mention of the word time , it is no wonder that you are defeatist ab

Social Media 97

Social Media Demand Training Media 97

Hinge Marketing

JANUARY 22, 2016

One of the main objectives of running a successful lead generation campaign (and one of the most important) is to do just that, generate leads. The campaign process involves classifying prospective customers and qualifying their probability to buy in advance of making a sales call. The purpose of lead generation can vary from driving sales leads to something like increasing webinar registrations, but in the end they have the same goal and that is to get prospects to raise their hands.

Lead Generation 79

Lead Generation Sales Qualified Leads Campaigns Generation 79

Convince & Convert

JANUARY 22, 2016

How IHOP Turned Pancake Art Into an Unforgettable Customer Experience. Ever wondered what your portrait would look like on a pancake? If so, this campaign is for you. In celebration of the return of “All You Can Eat Pancakes,” IHOP commissioned pancake artist Nathan Shields to turn fan photos into real-time pancake portraits. Hosted on Twitter from 8 a.m. to 6 p.m.

Lead Gen 103

Lead Gen Deliverability Twitter Differentiation 103

Adobe Experience Cloud Blog

JANUARY 22, 2016

Author: Amber Tiffany The most personal conversations happen offline. While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions, and biggest challenges—you talk to them. And what better way to talk to someone than over the phone, where chances for misinterpretation are greatly reduced.

Conversion 76

Conversion Personalization Marketing Automation Services Top of Funnel 76

Hubspot

JANUARY 22, 2016

No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. The problem is that other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd.

Adwords 59

Adwords Campaigns Google Ad Building 59

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

JANUARY 22, 2016

Imagine this: Nike. Will You Do It? Or how about “Nike. Just Do It Already!” or even “You Should Do It.” They just don’t work as well as the slogan Nike is actually named for, right? Why is that? It’s because Nike’s “Just do it” reflects their brand. It says who they are, what they believe in, and provides that emotional, motivational connection to their customers.

Guidelines 51

Guidelines Video Marketing Branding Brand Identity 51

Hubspot

JANUARY 22, 2016

When people think about becoming managers, many assume it's going to be all sunshine and roses. They'll have more responsibility! They'll get to help people grow! They'll get to shape the future of their company! They might even get a raise! But when they actually become managers, reality can be shocking. They might find themselves suddenly confronted with managing difficult people and situations -- and lost for how to address them.

Tips 51

Tips Companies 51

Content Standard

JANUARY 22, 2016

Artificial intelligence is expected to play a big role in the future of digital marketing, and some brands have chosen to turn that future into their present. At CES 2016 earlier this month, one of the big storylines among leading enterprises was the aggressive efforts to invest in artificial intelligence. Those efforts have been characterized as an innovative move, yet also something of a gamble, since the exact uses and value of AI remain unclear.

Marketing AI 40

Marketing AI Branding Brand Identity Planning 40

Hubspot

JANUARY 22, 2016

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks.

SEO 46

SEO Amazon Top of Funnel Internet Marketing 46

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

LEADership

JANUARY 22, 2016

Survival of the fittest is one of the laws of nature, and – no surprise – also applies to the business world. Being fit in the business world includes keeping up with major trends, particularly when it comes to new gadgets and technologies. These days, tech evolves unbelievably quickly, and it’s important to make sure that our marketing strategies keep up.

Trends 40

Trends Banner Ads Mobile Advertising Banners 40

MLT Creative

JANUARY 22, 2016

A content calendar is a great way to step up your B2B content marketing strategy. In addition to helping you stay on track with content topics, it also assists in keeping all team members involved in the process and aware of content that’s being created. Creating a content calendar can take time, but it’s well […]. The post How to Create a Killer B2B Content Calendar appeared first on MLT Creative.

B2B 40

B2B Content B2B Marketing Creativity 40

The Freeman Company

JANUARY 22, 2016

A basic journey mapping framework for event marketers

Event Marketing 40

Event Marketing Marketing 40

Sales Engine

JANUARY 22, 2016

Your prospects are shopping online for solutions, with or without you. Whether or not your prospects know they have a problem your company can solve, our modern culture of Internet empowerment has made most of us averse to having live conversations with sales people Therefore, sales prospecting today requires a more complex process than it did even five years ago, largely because the buyer has a lot more control and salespeople are no longer the sole gatekeepers to the information they need.

Lead Nurturing 146

Lead Nurturing Sales Qualified Leads Leads Lead 146

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning