MarketMuse

SEPTEMBER 9, 2021

Content optimization is the act of improving a piece of content to ensure it comprehensively covers all relevant topics.

Optimization 100

Optimization SEO Content Relevance 100

KoMarketing Associates

SEPTEMBER 9, 2021

Social media has become an intricate part of marketers’ overall strategies. Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic. Shaped By recently published its “Perspective 2021” report, and statistics showed that over the last 12 months, enterprise marketers have had the most demand generation success with social media (46%) above all other channels.

Social Media 207

Social Media Demand Social Marketing Media 207

Unbounce

SEPTEMBER 9, 2021

Let’s talk about a phenomenon called “ pitch-slapping. ”. You research a product through Google and click on a relevant landing page. Before you can even learn more about the product, you get slammed with content trying to pitch you. You hardly even know what they want you to buy, let alone why you should buy it. Well, that settles it. You click the “back” button.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Search Engine Journal

SEPTEMBER 9, 2021

YouTube is adding five new features for video creators that offer more viewer insights, as well as greater control over ads and video chapters. The post YouTube Adds 5 Features for Creators appeared first on Search Engine Journal.

Youtube 139

Youtube Features Video Marketing Ads 139

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Daily Egg

SEPTEMBER 9, 2021

Human beings make snap judgments in as little as three to four seconds. So you can imagine how challenging it is to. The post The Complete Guide to Business Name Generators appeared first on The Daily Egg.

Generation 132

Generation Business 132

Biznology

SEPTEMBER 9, 2021

It’s September and, at the risk of sounding cynical, that means that before we know it the holiday season is in full swing, and then BOOM! it’s 2022. Sorry to be a downer, but you know it’s true. We can do anything. We just can’t do everything. With that in mind, let’s think about some ways to make the remainder of 2021 better and the start of 2022 smoother.

Conference 104

Conference Relevance Organization Examples 104

Search Engine Journal

SEPTEMBER 9, 2021

Google will share more query data with advertisers moving forward while removing older search term data. Here's what advertisers should know! The post Google to Begin Sharing More Search Term Data With Advertisers appeared first on Search Engine Journal.

Advertisements 130

Advertisements Advertising Google 130

Liveintent

SEPTEMBER 9, 2021

These days ‘disruption’ may feel like a word that’s gone a bit stale but it’s precisely what’s happening as a result of Apple’s iOS 15 update. This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Search Engine Journal

SEPTEMBER 9, 2021

Not getting the results you want from your link building campaign? Learn how to create content that will help you earn links. The post How to Create Linkable Content appeared first on Search Engine Journal.

Link Building 127

Link Building Content Ad Building Campaigns 127

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources.

Marketing Automation Services 126

Marketing Automation Services Marketing Automation Automation Work Management 126

Search Engine Journal

SEPTEMBER 9, 2021

In an effort to help professionals adapt to the future of work, LinkedIn is offering over 35 learning courses free for a limited. The post LinkedIn Makes 35+ Learning Courses Free For a Month appeared first on Search Engine Journal.

Course 125

Course Linkedin 125

Spiralytics

SEPTEMBER 9, 2021

Is this digitalization also going to be prevalent in the next year? What should social media marketers be expected to deliver differently in the roaring twenties of this century? The post What Will a Post-COVID World Look Like for Social Media Marketers? appeared first on Spiralytics Inc.

Social Media 118

Social Media Social Marketing Media Marketing 118

ClickZ

SEPTEMBER 9, 2021

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? With a fast-approaching, cookieless future ABM needs to move beyond lead qualification based on form fills and start exploring more avenues that are intent rich.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

SEPTEMBER 9, 2021

The return of in-person events hasn’t pushed virtual to the side. It’s just given rise to trickier hybrid events. But you can master the blend of online and in-person content experiences with advice from these Content Marketing World speakers. Continue reading → The post 28 Ideas for Better Virtual, In-Person, and Hybrid Event Content and Experiences appeared first on Content Marketing Institute.

Personalization 118

Personalization Content Content Marketing Paid Search Agency 118

Search Engine Journal

SEPTEMBER 9, 2021

Become a more effective SEO by learning how to leverage the command line to improve your workflows with shortcuts and automations. The post A Guide to the Command Line for SEO [Learn 20+ Commands] appeared first on Search Engine Journal.

SEO 119

SEO Automation Effectiveness 119

Oktopost

SEPTEMBER 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Search Engine Journal

SEPTEMBER 9, 2021

Twitter announced the Communities feature, what some see as a challenge to Reddit and Facebook Groups The post Twitter Announces Communities Feature appeared first on Search Engine Journal.

Communities 117

Communities Twitter Features Facebook 117

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DivvyHQ

SEPTEMBER 9, 2021

Why should your audience care about your latest blog post? While blogging is a core tenet of content marketing and something that your content team is probably focused on heavily, all that energy won’t matter if no one’s paying attention. Let’s look at how to turn apathy into attention, and uncover why your blog isn’t resonating with your target market.

Planning 111

Planning Content Marketing Content Marketing & Strategy 111

Search Engine Journal

SEPTEMBER 9, 2021

WordPress Update 5.8.1 addresses three security issues in REST API, Gutenberg editor and Lodash JavaScript library. Recommends updating now The post WordPress 5.8.1 Released to Fix Multiple Vulnerabilities appeared first on Search Engine Journal.

API 113

API 113

Martech

SEPTEMBER 9, 2021

This week, more than 80 agile marketers from around the world convened online for the Sprint Two virtual conference. One of its aims was to re-visit the values and principles which constitute the Agile Marketing Manifesto — originally codified at Sprint Zero in 2012. Next week at MarTech we’re going to talk about what happened and why. Joining us will be John Cass, a member of the core leadership team for Sprint Two, agile coach and regular MarTech contributor Stacey Ackerman and Giannina

Marketing Proposals 112

Marketing Proposals Conference Marketing Conversion 112

Search Engine Journal

SEPTEMBER 9, 2021

YouTube answers questions about its advertiser-friendly guidelines and offers advice to creators to help ensure videos are always fully monetized. The post How to Make YouTube Videos More Advertiser Friendly appeared first on Search Engine Journal.

Youtube 104

Youtube Advertisements Advertising Video Marketing 104

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Visitor Queue

SEPTEMBER 9, 2021

LinkedIn is the perfect social media platform for anyone looking to build their professional portfolio while connecting with people who are looking to do the same. Since LinkedIn’s users are made up of entrepreneurs, CEOs, marketing and sales reps, and other business professionals, it’s a great place to advertise to a highly qualified demographic. Advertising […].

Linkedin 103

Linkedin Conversion Ads Tips 103

Smarte

SEPTEMBER 9, 2021

Effective marketing database empowers your organization. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? With accurate and continuously refreshed timely data at your fingertips, you can save time, effort and money to execute sales and marketing campaigns with an optimum […].

B2B Sales 98

B2B Sales B2B Marketing B2B Campaigns 98

Outreach

SEPTEMBER 9, 2021

It should come as no surprise that it's more cost effective to retain an existing customer than acquire a new one. However, sales leaders may be underestimating the extent to which this impacts their business. Research done by Frederick Reichheld, inventor of the Net Promoter Score, found that increasing customer retention rates by 5% increases profits by 25% to 95%.

Planning 98

Planning Bandwidth Verticals B2B Sales 98

Conductor

SEPTEMBER 9, 2021

How telehealth, AI, IoMT, AR, VR, and staffing are fueling healthcare transformation. The COVID-19 pandemic has propelled digital transformation in healthcare to new heights. In the first half of 2021 alone, venture capitalists (VC) invested $14.7 billion in healthcare technology , surpassing the funding total from all of 2020. The major driver: telehealth.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Salesforce Marketing Cloud

SEPTEMBER 9, 2021

Porches and warehouses are dotted with parcels as more consumers and business buyers use ecommerce and portals instead of brick-and-mortar stores and sales reps. From flowers to medication to replacement parts for wind turbines, order management trends have changed. Nearly everything can be delivered — and customers like it that way. But a delayed package or inaccurate delivery data could drive a loyal customer to abandon your brand.

Order 95

Order Enterprise Management Work Management Marketing Management 95

ActiveDEMAND

SEPTEMBER 9, 2021

CRM integrators lead the charge of digital transformation for their clients. They take processes that were on spreadsheets, emails, and were manual processes, and consolidate and automate. And while most CRMs started out as sales tools, CRMs are frequently expanding into project management, inventory management, and either using built-in features or through integration: marketing.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation CRM Automation 89

Martech

SEPTEMBER 9, 2021

Lexalytics, an established leader in the natural language processing (NLP) and analytics space yesterday announced its acquisition by InMoment, the customer and employee experience platform. Lexalytics uses AI-driven NLP to drive insights from a range of channels, whether the data is structured or unstructured. These include social media, call centers, voice, reviews, support tickets and chat logs.

Acquisitions 88

Acquisitions Vendors Analysis Customer Surveys 88