Fri.Aug 19, 2016

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Why Recruiting is Like Marketing

DiscoverOrg

Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months! Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Applying just a few of the techniques learned as a marketer made our recruiting engine 10x more productive and successful – and we hit our goals a month ahead of sc

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How Does Content Marketing Help with SEO?

Webbiquity

Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

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Improve Your Data-Driven Marketing Strategy in Just One Day

Marketing Insider Group

Any marketer who’s worth their salt knows that improvements in a marketing strategy don’t just spring out of nowhere, overnight. But with some careful planning, you can make your tactics much more efficient, and perform some real marketing magic. Focus on Your Loyal Customers Don’t spread yourself thin. If you want to be quick about […]. The post Improve Your Data-Driven Marketing Strategy in Just One Day appeared first on Marketing Insider Group.

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Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. In spite of all the other social media outlets, e-newsletters and printed newsletters get results.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Wow, There is So Much Marketing Technology

Marketing Insider Group

Breaking: Technology Marketer Seeking Marketing Technology Map Gets Ambushed by Other Tech Maps Boston, MA – Searching the most recent Marketing Technology Landscape graphic for a promotion hub solution, Demand Gen Marketer Nicole Dunshire was repeatedly blocked and lured by other devious martech landscape graphics. Impeding her progress by continually taunting “Look at how many […].

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5 Metrics to Ensure Sales and Marketing Harmony

Hive9

Marketing and sales have to work together to succeed. They just do. No one benefits when either group is adversarial, or even just disconnected. On the other hand, the results can be significant when the teams start to work together.

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Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Adobe Experience Cloud Blog

Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. While your prospects may have been out on vacation throughout the summer, they’ll be back at their desks in no time. Or maybe you took some vacation days of your own and need a pick-me-up to get back in the zone.

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5 Ridiculously Weird Brand Name Origin Stories

Contently

From a place of inner humility, the wise and high rapper Wiz Khalifa once proclaimed, “Brand names aren’t important to me at all.” Such asceticism is commendable and even coveted by some in today’s brand-inundated world. But pretending we don’t care what beer we drink or where we read the news is dishonest and infeasible.

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2016 Content Marketing Trends Reveal How Story Can Save Your Brand

Content Standard

The digital world is at war these days, and content marketing trends suggest marketers are caught in the middle. Instagram’s Moments feud with Snapchat over the implementation of what is, effectively, its Stories feature. Adblock and Facebook enter into an arms race over the filtering of native advertising content. Hulu drops its ad offerings.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Get The Most Out of a New Website Launch Announcement

JotForm

The months of sweat and tears have passed and the stakeholders have finally signed off. Your new website design is about to go live – but how do you announce a new website launch? How do you get people to care about a new website? How do you get the most traffic and conversion you can out of a new w.

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Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such an important decision? According to the Industrial Buy Cycle survey of engineers and technical professionals conducted by IHS Engineering 360 (formally GlobalSpec), “The top three most frequently used sources for searching […] The post Content Marketing Strategy Must Drive Your Industrial Website Redesign by Achinta Mitra appeared first on Industrial

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5 Recruiting Ideas to Attract Top Talent to Your Professional Services Firm

Hinge Marketing

Competition for professional services talent is hotter than it’s ever been. This is due to a number of factors including a limited supply of top quality professionals, an improving economy and job market, and changing demographics and priorities of today’s professionals. So what can your firm do to be sure it’s positioning itself to attract the best candidates?

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My Favorite Content Marketing Video: Andy Crestodina

DivvyHQ

Welcome back to our blog series, My Favorite Content Marketing Video ! Last week, Ahava Leibtag’s favorite video tugged at our heart strings with a great content marketing video example from Cleveland Clinic. This week, we’re back in the “how-to” genre with some great website content tips from one of my favorite, fellow content nerds, Andy Crestodina , Co-Founder of Orbit Media Studios.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why Your B2B Content Sucks

SWZD

You're still selling, even though you know better.

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It’s FLESH not FLUSH! (And other commonly confused business jargon)

The Freeman Company

Five eye rollers every professional needs to watch for

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It’s Not a Sales Funnel; It’s an Engagement Funnel

Convince & Convert

Welcome back to Talk Digital to Me! Convince & Convert strategist Anthony Helmstetter is in the hot seat today, offering up his tips for revitalizing your sales funnel and customer engagement. As a member of Convince & Convert’s team of strategists, Anthony is an expert problem solver. He helps brands of every stripe find solutions to their digital marketing challenges.

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7 of the Coolest Experiential Marketing Campaigns We've Ever Seen

Hubspot

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game. An entire room had been curated to look like a video game setting, and people were dressed up as characters from it.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Guide to ABM Vendors: What's in a Complete ABM Stack?

Customer Experience Matrix

Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. The post describes our framework of four ABM process steps, six system functions that support those steps, and six sub-functions that are hardest to find. These are summarized in the table below: ABM Process System Function Sub-Function Identify Target Accounts Assemble Data External Data Select Targets Target Scoring Plan Interactions Assemble Messages Cust

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SnapWrap: Analytics, Longetivity, Mistakes, and More!

SnapApp

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

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How to Use Intrinsic Motivation to Improve Employee Performance

Hubspot

Most people think that the key to employee motivation is giving performance-based raises. People will work harder for an uptick in their monthly paycheck. But this common motivation tactic doesn't actually do much, according to a Harvard Business Review article that detailed the findings of an analysis of 120 years of previous research. They found little correlation between pay and job satisfaction.

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Gawker’s Death, and 5 Other Stories We’re Reading This Week

Contently

Here’s what you missed while you spent all day listening to Frank Ocean’s new visual album like an addict getting a fix… The Ringer: The Mainstreaming of #BlackLivesMatter. Selected by Jordan Teicher, senior editor. I’m usually not a fan of mixing politics and social media since I just expect most political conversations to turn into Molotov cocktails of narcissism, but Victor Luckerson’s article made me rethink that opinion.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Your Personality Affects Your Sales

Lead Liaison

Have you ever thought about how your personality affects what you’re doing at work? When it comes to sales positions, personality types can reveal some particular insights. One that’s often relied on is the Myers-Briggs Type Indicator. Known as MBTI, this test helps to delineate certain personality traits into predictable, understandable categories that are supposed to provide insight into why you make certain choices and how you perceive standard situations.

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How to Create the Perfect Social Media Posts – Part 1

LEADership

Powerful social media marketing techniques. It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. A multi-channel approach is always best. This infographic from myclever Agency takes the guesswork out of creating content for social media postings that you simply hand off to your team to accelerate the process and enable you to scale up your campaigns.

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A Workaholic's Guide to Relaxing on Vacation [Infographic]

Hubspot

There's a big difference between having a strong work ethic and being a workaholic. When you have a strong work ethic, it means you have a strong sense of responsibility, you put in your best effort, and you care about the quality of your work -- but you also cut yourself a break every once in a while to recharge. Workaholics, on the other time, have a hard time taking breaks, cutting themselves off from work, and relaxing.

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Who Owns Your Audience?

Contently

Last month, YouTube’s biggest star declared war on the media industry. After a slew of media outlets ( including us! ) covered the FTC’s crackdown on Warner Brothers’s shady influencer marketing campaign with PewDiePie and other YouTubers, PewDiePie struck back. The video game vlogger—who made over $12 million last year—accused the media industry of something worse than hackery: irrelevance.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.