Valasys
SEPTEMBER 8, 2023
Introduction How can businesses effectively attract the attention of consumers who are empowered, discriminating, and overloaded with choice in this day and age? Well, understanding and connecting with their actual objective is the key. As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections.
Martech
SEPTEMBER 8, 2023
My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Getting to all the sessions and programs was impossible even with a small team. And we were getting paid for it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.
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The Daily Egg
SEPTEMBER 8, 2023
If you are struggling to achieve your marketing goals because of difficulties keeping everyone involved in content creation on the same page, The post How To Use Pepper Content appeared first on The Daily Egg.
Martech
SEPTEMBER 8, 2023
The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer online shopping, according to a new survey. Despite this, more shoppers said they prefer to make holiday purchases from small, local businesses (58%) than online-only ones (55%), according to the survey by Bazaarvoice.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Blue Flame Thinking
SEPTEMBER 8, 2023
Your website is the most visible view of your brand and products or services. Prospects and clients are visiting to learn more about you and engage. Understanding your website demographics and analytics is a critical step in using data to make decisions. Another big benefit of using data-driven decision-making is content optimization, which allows you to create more content that actually resonates with your audience.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
QuanticMind
SEPTEMBER 8, 2023
What do working out, putting money in a 401(k), and running an advertising campaign have in common? They all require an investment—whether that be time, effort, or money (or all three!). And, like with any investment, people expect a return. Avid gym goers expect to get stronger. Folks investing through their 401(k) accounts expect those funds to grow.
Martech
SEPTEMBER 8, 2023
Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. This technology allows websites to serve ads based on your browser history — unless you manually turn it off. Why we care. This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project).
Content Marketing Institute
SEPTEMBER 8, 2023
OpenAI aimed squarely at the B2B market with its new ChatGPT Enterprise. Is that good, bad, or ho-hum news for content marketing? Robert Rose explains.
Hubspot
SEPTEMBER 8, 2023
You need to make an important business call but you’re far away from a desk phone. Thankfully, modern technology can help. Gone are the days where you need a telephone to make a call. With softphones, you can call a client, prospect, customer, or colleague from anywhere, as long as you have internet service, a microphone, and a speaker. Powered by VoIP (Voice Over Internet Protocol) technology , a softphone functions like a desk phone with additional features like call recording and voicemail tr
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Drew Neisser
SEPTEMBER 8, 2023
A full funnel doesn’t always = revenue. B2B marketers know this, and CMOs are really feeling it as marketing budgets are growingly contingent on dwindling lead funnels. But there’s hope—what if the line from prospect to lifetime customer might be as simple as I-C-P? The Ideal Customer Profile helps B2B businesses determine truly qualified leads, those who are most likely to pay for your product or service, get the most value of it, and remain a loyal customer in the long term.
SpotMe Blog
SEPTEMBER 8, 2023
Pharmaceutical advisory boards are critical for gaining insights to inform key decisions. When done right, these gatherings of experts can yield valuable insights to improve your clinical trials, accelerate drug development, and better serve patients. But with KOLs’ hectic schedules, medical affairs teams are struggling to get them to participate and collaborate in a consistent and timely manner.
Alejandro Rioja
SEPTEMBER 8, 2023
One of the top marketing tips I always give entrepreneurs is effective advertising that focuses on reaching one’s clients or target audience. Effective advertising can bring you a lot of business. You start to get referrals from your competition, sales increase from your current clients and new clients start calling you.
Marketing Craftmanship
SEPTEMBER 8, 2023
The generation of attorneys who still consider any type of “marketing” to be unprofessional is diminishing, concurrent with the increase of “Emeritus” partners listed on law firm websites. That evolution notwithstanding, most law firms and younger practitioners remain stuck in neutral, in terms of marketing sophistication. Hard-wired to follow apparent industry “best practices” (mostly based on mimicking competitors), law firms of all sizes continue to miss opportunities to increase clients and
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
SEPTEMBER 8, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing Businesses have invested years creating and curating SEO-friendly content to drive website traffic. Now the question is, will AI take it all away? So far, Google remains tight-lipped about how much ChatGPT and other AI services have impacted its use. But we can assume it’s been significant based on Google’s mad dash to release its built-in AI tools.
Top Rank Marketing
SEPTEMBER 8, 2023
More than 50% of B2B marketers report bigger budgets 53 percent of B2B marketing managers have said that their organization’s marketing budget has been greater in 2023 than during 2022, with the most frequent budget increases coming to AI technologies, while social media marketing was seen as the most popular digital marketing strategy, according to newly-published survey data.
SmartBug Media
SEPTEMBER 8, 2023
Executives constantly juggle the need to make data-driven decisions while showcasing the ROI of their efforts. If you’re in a similar boat, you know how impossible this can feel. With your data scattered across platforms (and the clock ticking or a presentation looming), how can you bridge the gap between raw data and actionable insights? Enter: HubSpot's AI reporting tools—game changers that not only simplify reporting but also generate single-object reports fast (seemingly by magic).
ClearVoice
SEPTEMBER 8, 2023
When was the last time you updated your blog content strategy? You’re not alone if you don’t know the answer to that question. Many marketers and content managers have put effort into their blog content strategy, following popular guidance to keep it updated. This includes regularly refreshing their blog content. But they might have overlooked their overall strategic approach.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Huptech Web
SEPTEMBER 8, 2023
Table Of Contents Introduction D2C Marketing VS B2C Marketing What Actually Inbound Marketing Is? Understand Inbound Methodology What is an Inbound Marketing Funnel? Key Focus Points within an Inbound Marketing Funnel 10 Winning Tactics for Strengthening Your D2C Marketing Strategy Wrapping Up FAQs Introduction Did you know that Dollar Shave Club , a company offering razors and grooming products, gained fame through a viral YouTube video?
Single Grain
SEPTEMBER 8, 2023
In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” Changes in tools like Google Analytics 4 and the influx of AI technologies are redefining the ways we gauge success. If you’ve been scratching your head about this, don’t worry. We’re going to walk you through some of the simplest and most effective techniques for measuring — and improving!
Navigate the Channel
SEPTEMBER 8, 2023
In an age where information travels at the speed of light, social media has become the epicenter of our digital lives. Every day, billions of posts, tweets, and updates flood our screens, vying for our attention and engagement. It’s all too easy to fall into the trap of sharing, liking, retweeting, or repeating information without giving it a second thought.
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