Biznology

JANUARY 15, 2014

'(Photo credit: Intersection Consulting). Yesterday, Andrea Goldberg gave our monthly webinar about how to improve a business’s social media marketing. Do you want to understand how to grow your business and reap the benefits of social business? Do you want to ensure that your social media marketing strategies have the proper organizational infrastructure to succeed?

Paid Search Agency 144

Paid Search Agency Business Companies Webinar Metrics 144

Convince & Convert

JANUARY 15, 2014

'Image via BigStockPhoto.com. You know who Chris Brogan is, right? Skip the following paragraph. What?!? You don’t know the name? Chris is the publisher of Owner Magazine , CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Marketers want a piece of Chris.

Copywriting 167

Copywriting Skype Conference Social Media 167

Adobe Experience Cloud Blog

JANUARY 15, 2014

'Author: Dayna Rothman Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. In today’s complex marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple channels. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.

Lead Generation 105

Lead Generation Sales Qualified Leads Generation Top of Funnel 105

Hinge Marketing

JANUARY 15, 2014

'Content marketers in business-to-business industries have jumped on the infographic bandwagon over the last few years. Infographics, also referred to as data visualizations, have become one of the most popular ways for professional services firms to communicate complicated information in a simple, easy-to-digest format. They have become widely used, very popular, and you can find an endless stream when searching Google, Twitter, Pinterest and other online sources.

B2B Marketing 72

B2B Marketing B2B Paid Search Agency Sales Qualified Leads 72

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SugarCRM

JANUARY 15, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 71

Advertising Agencies Blogger Gartner Forrester 71

Hubspot

JANUARY 15, 2014

'You know that panicked feeling you get when your mobile device isn''t immediately nearby? Yeah, this post isn''t going to help that at all. It will, however, give you a handful of useful business apps to further extend that digital Swiss Army knife of yours. Some of these mobile apps are old favorites, some, like Signals , are brand new. All of them were built to make your work schedule easier and your end-goals more attainable.

Lead Scoring 59

Lead Scoring Lead Ranking Mobile Marketing Hubspot 59

Leading Results Rambings

JANUARY 15, 2014

'Much excitement has surrounded the new Hummingbird search algorithm launched by Google in September of 2013. A lot of people are talking about it but there seems to be a lack of understanding to what it really means for your website, and overall online marketing strategy. This blog post is meant to give you clarity on what the new Hummingbird algorithm has adjusted and how this can affect your website.

SEO 58

SEO Keywords Google Search Marketing 58

Hubspot

JANUARY 15, 2014

'A version of this post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, join the ecommerce blog''s instant, daily, or weekly subscription. It’s been a pretty wild year in the SEO realm. Barely a month went by without a significant update to Google’s algorithm. However, August’s in-depth articles update and the Hummingbird algorithm changed the game the most.

SEO 57

SEO SERP PageRank eCommerce 57

SnapApp

JANUARY 15, 2014

Physics 101: For every action there is an equal and opposite reaction. If only marketing were that simple – take the right action and provoke the desired reaction from your target audience. But as much as we like to think of the science of marketing, there is plenty of art too. For marketers to increase click rates and conversions, art and science must work in harmony.

Top of Funnel 48

Top of Funnel Marketing Automation Services Lead Scoring Lead Ranking 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Hubspot

JANUARY 15, 2014

'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Jody Raines , President of WebMarCom : " To come up with blog topics, think about the types of questions your customers or prospect

FAQ 51

FAQ Tips Inbound Marketing Hubspot 51

Writing on the Web

JANUARY 15, 2014

'Before you write a single word of your expert ebook , step back and reconsider your goals in becoming an author. Most experts I speak with are driven to publish a book or ebook because of several factors: They’re accomplished in their fields and have reached a level of expertise that merits showcasing in an ebook. They’re in a professional service business helping others (as a coach, consultant or leader) and want to share their wisdom with a wider audience.

Interactive Marketing 155

Interactive Marketing Consulting Training Intent 155

Buzz Marketing for Technology

JANUARY 15, 2014

'Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

Paid Search Agency 195

Paid Search Agency Mobile Advertising Ads PPC 195

Hubspot

JANUARY 15, 2014

'Recently one of HubSpot''s very best partners decided to redo their well-regarded pricing page, saying "That model of ''here''s everything for $X'' is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.". Their experience points to how hard it is for agencies to get pricing right, yet this may be the single most important thing to get right in order to grow your agency in a sustainable manner.

Paid Search Agency 56

Paid Search Agency Advertising Agencies Pricing Price 56

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