ClickZ
JANUARY 25, 2021
30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. In past AI was just a thing of sci-fi movies and scientific laboratories. Today it has been used abundantly by a number of industries and marketing is no exception.
Marketing Insider Group
JANUARY 25, 2021
To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. When seeking out a partner, you may think a local firm is the best option. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere.
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Webbiquity
JANUARY 25, 2021
Guest post by Matthew Reeves. Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. However, every year does bring something new to the table. While 2020 was all about high-tech and bold, fantastical concepts, here’s a prediction that 2021 will be rooted in realism.
Search Engine Journal
JANUARY 25, 2021
A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO. The post How to Do a Content Gap Analysis for SEO via @xandervalencia appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
JANUARY 25, 2021
A lot of factors play into the success of your content. But you’re more likely to reach your goals if you first vet your content ideas. Use this checklist to confirm which ideas are worth pursuing (and which ones aren’t.) Continue reading → The post 4 Questions to Help Vet Your Content Ideas appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Brandpoint
JANUARY 25, 2021
This February’s Social Media Strategies Summit looks a little different, just like many conferences have over the last year. Switching to virtual events has been a shift in strategy for many marketers, but the need for community and learning experiences hasn’t dwindled. In fact, conferences and events are arguably needed more now than ever. Tiffany Rivers, the Director of Social Media at the Boys & Girls Clubs of America, understands this.
The Daily Egg
JANUARY 25, 2021
Need to record phone calls for business purposes? Call recording software is the solution. But call recording software comes in all different shapes and sizes. From smartphone apps to all-in-one contact centers, there are dozens of options to choose from. We’ve researched, tested, and reviewed the best call recording solutions on the market today. The […].
DivvyHQ
JANUARY 25, 2021
Since there are never enough hours in the day for enterprise marketers, here are a few secrets that can perfect your content workflow, giving you more time to do what you're probably being paid to do, create amazing content.
Only B2B
JANUARY 25, 2021
Content marketing has always been a tougher part to carry, because it has been transforming since ages, audience easily get bored if they do not find your way of marketing interesting. What we want to frame is, it’s not something to set and forget, especially when it comes to marketing, where every action is going digital. Now, we are having the data which is extremely precious to fine tune our marketing approach, only the thing needed is better understanding and analysis of data to get the buye
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sprout Social
JANUARY 25, 2021
For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options. On Instagram alone, there are an estimated 500,000 active influencers and platforms like TikTok are breeding an entirely new generation of influencers.
SmartBug Media
JANUARY 25, 2021
When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. The downside? Before Marketo can start banging on all cylinders, you need to know your team’s marketing needs, spot holes in reporting, and establish goals. Whether you’re a Marketo newbie or have been using the platform for years, you may be missing out on the best attribution reporting.
Visitor Queue
JANUARY 25, 2021
With more and more website builders coming to the market, it is becoming easier to move your business online and remain looking professional. With templates, easy to customize features, and support, your business can look as professional online as you do offline. But not all website builders are the same. As with any tool, you […]. The post 7 Best Website Builders for 2021 appeared first on Blog Visitor Queue.
Inbox Insight
JANUARY 25, 2021
Which of these B2B content hazards are eroding your ROI? We’ve distilled 12 common pitfalls into this easy to digest infographic. This content is part of a whole series exploring content marketing strategy. For more expert insights and best practices, download our in depth guide now Dissecting the B2B Content Marketing Strategy. The post [Infographic] WARNING: 12 Content Biological Hazards appeared first on Inbox Insight.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Optinmonster
JANUARY 25, 2021
Do you want to create a GetResponse popup to get more email subscribers? An engaged email list is a valuable business asset. And with the right popup, you can build your email list fast. In this tutorial, we walk through how to create a custom GetResponse popup that will grow your subscribers. What is a Custom GetResponse Popup? A GetResponse popup is an optin form on your site that is usually displayed on top of your content by dimming the content behind it for grabbing your reader’s atte
Hubspot
JANUARY 25, 2021
There's a long-established idea that creativity is somehow rooted in chaos: that structure and organization are somehow the enemy of great ideas. If it wasn't already time to reassess that idea — then, surely, that time is now. 2020, after all, saw creative teams around the world removed (often without warning) from their offices, and scattered to home offices and kitchen tables.
EveryoneSocial
JANUARY 25, 2021
Did you know that 3 out of every 4 job seekers research an employer’s brand before even considering applying to a job? This means that your brand could be the thing that’s drawing in qualified candidates or stopping them before they even start. And it’s important to focus on strong L&D programming (Learning and Development) too. It continues to impact culture and employer brand, maybe more than you realize.
ClearVoice
JANUARY 25, 2021
Most everyone likes the hashtag #TBT or #ThrowbackThursday when they see it on their Instagram, Twitter or Facebook feeds. Usually, you’ll see old pictures of a friend in a bowl haircut, a brown-and-orange, striped-shirt and corduroy bell-bottom pants, and immediately, you get a nostalgic tingle of reminiscence. Admittedly, when those faded, sepia-toned photos enter my feed, I linger, because it gives me a good feeling, even if I don’t know the person in the pictures.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Stevens & Tate
JANUARY 25, 2021
Most people love free SEO tools. Google Trends is one of the most underused free tools; it is a place marketers can use to get their finger on the global pulse. Increase SEO using Google Trends in the following ten ways. 1. Start Big and Narrow Down. The latest Google Trends dashboard is much simpler and allows you to explore various topics before narrowing down.
seo.co
JANUARY 25, 2021
In the SERPs (as well as in life), the only constant is change. And, that’s exactly what the “Google Dance” is. The “Dance” is Google’s friendly way of using AI (and all the hundreds of other ranking factors) to figure out where to place a new web page in its index relative to thousands (or more) of other pages on the same or similar topics.
Liveintent
JANUARY 25, 2021
For many media companies, the COVID-19 pandemic brought unforeseen obstacles and lost revenue. For Morning Brew, it brought a boost in subscribers and new opportunities to drive engagement. Morning Brew grew to a $13 million company by hosting a suite of email newsletters for the modern business leader. Its core offering, “Daily Brew,” delivers business insights to the inboxes of over 2 million people each day.
Brightedge
JANUARY 25, 2021
New year, new content calendar! What is a content calendar? A content calendar is a valuable content strategy to plan and organize your published content throughout the year. It helps you identify the blog topics that attract your target audience and when you should publish those topics to drive your business growth. To create a strategic and data-backed content calendar, keyword research is an essential first step to identifying your blog topics’ target keywords and using the monthly search vol
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
seo.co
JANUARY 25, 2021
Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. It’s unfortunately a zero-sum game. There are only 10 positions on page 1 and not every company vying for top positions can attain them. If you end up on the positive side of a Google update, you may very well see substantial traffic and keyword ranking gains in a very condensed period.
Really B2B
JANUARY 25, 2021
Nearly 2 months on from the B2B Marketing Awards 2020 and we are still thrilled with the amazing result achieved by our team and clients.
Convert
JANUARY 25, 2021
Goals matter! Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business.
Rain: The Growth Agency
JANUARY 25, 2021
Mercari , an online marketplace where people buy and sell items, joins the Big Game fray as Americans look to de-clutter and spruce up their homes during the pandemic. The company says it “provided a safe, contactless way to clean out closets and take on new quarantine hobbies.”. “During the pandemic, people were adjusting to staying home,” says Walter Hangad, brand marketing director, Mercari.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Brightedge
JANUARY 25, 2021
New year, new content calendar! What is a content calendar? A content calendar is a valuable content strategy to plan and organize your published content throughout the year. It helps you identify the blog topics that attract your target audience and when you should publish those topics to drive your business growth. To create a strategic and data-driven content calendar, keyword research is an essential first step to identifying your blog topics’ target keywords and using the monthly search vol
Televerde
JANUARY 25, 2021
Sales development representatives face a ton of pressure each day and they always have a full plate. Without clarity from leadership, SDRs won’t have the time or energy to delegate tasks, lay out objectives, and focus on the right accounts. Lack of an objective-driven focus in SDRs throws off every department’s productivity as well. Fortunately, you can make some strategy adjustments to your SDR processes so everyone can reap the benefits.
Outreach
JANUARY 25, 2021
Sales digital transformation is a massive project for organizations to take on. In 2020, we all experienced the abrupt and lasting shift to remote work that made it clear technology is not just a nice to have but the new way we do business. Sales reps quickly adapted to new ways of selling. And suddenly their managers struggled to get visibility into their team’s sales activities.
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