Biznology

FEBRUARY 13, 2015

'Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response. Contact media sequence and frequency. Creativity. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Over the years various experts have said that this element is worth from 50-70% of the campaign’s success, and I agree.

List Brokers 151

List Brokers Ad brokers B2B Work Management 151

Crimson Marketing

FEBRUARY 13, 2015

'Read the fine print – this is an ad for funeral services. #BADMarketing . Image: Courtesy of Adweek . The post #BADMarketing at the Subway appeared first on.

Ads 125

Ads Service 125

Marketing Craftmanship

FEBRUARY 13, 2015

'To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. Here’s a marketing roadmap designed to achieve that objective: Build your brand strategy first.

Transparency 109

Transparency Thought Leadership Planning Enterprise Management 109

The ROI Guy

FEBRUARY 13, 2015

'By Dan Sixsmith According to a newly published report, there is a serious disconnect between the content that B2B buyers expect from marketers, and what is actually being produced and delivered. In the new study from The Economist Group , 93% of B2B marketers are incorrectly connecting their content to a product or service. Translation: a sales pitch.

Content Marketing 69

Content Marketing Content Buyer's Journey Storytelling 69

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Hinge Marketing

FEBRUARY 13, 2015

'If you answered no, your very next question should be, “why not?” Your brand is how prospects learn to know and trust your firm. And if your firm isn’t top of mind for prospects, it’s most likely due to a lack of brand strength. That doesn’t mean the services you provide, customer service, or your expertise are lacking – but rather that your brand is not reflecting these as effectively as it could be.

Consulting 65

Consulting Rules Planning Linkedin 65

Vidyard

FEBRUARY 13, 2015

As we’ve discussed in the past, tracking your video view data in your web analytics dashboard is the missing piece to gaining a complete picture of how your visitors engage with your site. The last time we talked about this, we went into some detail about how you can use the Vidyard Player API to fire custom events in a web analytics platform like Kissmetrics.

Analytics 50

Analytics Google Video Marketing API 50

Hubspot

FEBRUARY 13, 2015

'TED talks are not-for-profit conferences where leading thinkers discuss big ideas, trends, and innovations in their respective fields. The project was originally conceived as a forum for technology, entertainment, and design (hence the TED), but now has expanded to include topics ranging all across the human experience. The talks have been lauded for their ability to take complex concepts and deliver them in ways that are digestible for everyday audiences.

Work Management 61

Work Management Paid Search Agency Marketing Management Buyer Personas 61

SnapApp

FEBRUARY 13, 2015

When you’re down in the trenches focusing on your day-to-day activities, it’s pretty easy to get lost in the details of your work. Every once in a while, it’s important to take a step back and take a closer look at the your processes and make sure your brand experience is aligned across all channels. LivePerson , a provider of customer service and engagement services, realized that far too many executives forget to do this – and end up with lackluster results.

Sample 48

Sample Touchpoints Webinar Metrics User-Generated Content 48

Hubspot

FEBRUARY 13, 2015

'There is a universal truth we must acknowledge. It’s easier to spend money if we never hold it in our hands. This is why people end up in serious trouble with credit cards even when they have wads of cash in their wallets. The “cashless effect” is a very real thing, and it benefits ecommerce sales in ways retail sales don’t experience. The question, of course, is why?

Spending 55

Spending eCommerce Barriers Amazon 55

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

The Freeman Company

FEBRUARY 13, 2015

'Key insights from the Viral Impact of Events study'

Social Media 40

Social Media Event Marketing Social Marketing Viral Marketing 40

Hubspot

FEBRUARY 13, 2015

'What is one of the most valuable aspects of a member-based, nonprofit organization? Do you have a guess? It’s the member database. I’ve been part of the nonprofit world for many years, and even now in my position at a digital agency, I help nonprofits build website and marketing campaigns. So, I know that the member and donor database is immensely important to an organization.

Segmentation 55

Segmentation Organization Buyer Personas Class 55

Convince & Convert

FEBRUARY 13, 2015

'Do you ever run out of ways to promote your blog content? If so, then visual content may be the solution. In this post, we’re going to look at the tools, ideas, and distribution channels you can use to gain additional exposure for your content through the use of images and video. Let’s look at the type of visual content you can create for some of the more popular blog post types.

Template 164

Template Skype Distribution Video Marketing 164

Hubspot

FEBRUARY 13, 2015

'Success in business comes down to building strong relationships with our associates. As our jobs become more and more globalized, many of us find ourselves traveling and building relationships with people across international borders, where manners and expectations might be different than we''re used to. The ins and outs of international business etiquette can get confusing.

Business 60

Business Eye-Tracking Tips Intent 60

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

LEADership

FEBRUARY 13, 2015

'Have you noticed a significant increase in visual content across social networks and blogs? Even Twitter is no longer simply 140 characters. We need to add images, animated GIFs and video. How much more effective is your visual content? Hubspot has created an infographic with suggestions on how to increase engagement with visuals. Since this post is focused on visual content, I will keep the description to a minimum.

Hubspot 66

Hubspot Content Social Media Social Networks 66