Heinz Marketing
DECEMBER 22, 2023
By Michelle Voznyuk , Marketing Specialist at Heinz Marketing AI and personalization are making waves in B2B conversations today. We’ve had our eye on personalization for a while, and now AI is stepping into the spotlight as a game-changer. Opinions differ—some think it’s about to revolutionize our work, while others argue it’s already done so.
The Forward Observer
DECEMBER 22, 2023
Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level.
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Martech
DECEMBER 22, 2023
Year’s end is the perfect time to look back over all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.
Visitor Queue
DECEMBER 22, 2023
With over 76% of North Americans using social media, it’s easy to see why marketers lean towards social media to get in front of their audience. After all, we want to go where our prospects are! But, with how competitive social media and marketing is these days, it’s hard to keep up with the crowd. […] The post 10 Innovative B2B Social Media Tactics for B2B Marketing Managers appeared first on Visitor Queue Blog | Identify Website Traffic.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CMSWire
DECEMBER 22, 2023
A profile of Justin Racine, Principal, Unified Commerce Strategy at Perficient — one of CMSWire's top contributors of 2023. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Top Rank Marketing
DECEMBER 22, 2023
What B2B Software Buyers Look for in Online Reviews 64 percent of B2B buyers have said that they read online reviews during the awareness stage of the purchasing process, with 68 percent reading them while considering purchases, and 54 percent while in the decision-making stage — three of numerous findings of interest to B2B marketers contained in newly-published survey data.
Square 2 Marketing
DECEMBER 22, 2023
How do I know if my marketing is working? We get this question every week. How do I know if my agency is adding value and helping us? Another common question.
Ahrefs
DECEMBER 22, 2023
You may have heard that Google doesn’t like to rank such pages, which isn’t necessarily true.
SmartBug Media
DECEMBER 22, 2023
Mastering the art of trade show marketing requires going beyond conventional strategies. In my years of experience, I've witnessed the evolving landscape of these events and how adaptability and innovation have become more and more important. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CMSWire
DECEMBER 22, 2023
Examining the hot topics for CMSWire in 2023, per our readers. Continue reading.
Hubspot
DECEMBER 22, 2023
When sending emails for my business, I like to track my messages using an invisible image with a tracking pixel. This helps me know who has opened the email, what device they used, and where they’re located. But sometimes Gmail display images don’t work, interfering with the tracking process. What do you do then? Today, I’ll get into what Gmail display images are, how they affect your email tracking, alternate ways to track emails, and what to do if your display images aren’t working.
illumin
DECEMBER 22, 2023
While shoppers in the US may not be familiar with Boxing Day, deal seekers in the UK and Commonwealth countries like Canada and Australia know that the day after Christmas is the best time to find the year’s lowest prices. The sales expectations of Boxing Day make it a critical day for retailers and advertisers alike. Boxing Day didn’t originate as a day of shopping.
Drew Neisser
DECEMBER 22, 2023
Low budget and high ROI expectations? No problem. This episode of Renegade Marketers Unite is all about how B2B CMOs are building, optimizing, and tracking ABM programs with low-to-no budget. Tune in as Julie Kaplan of CareMetx , Olga Noha of SplitMetrics , and Julie Feller of U.S. Legal Support share their top tips for setting up an ABM program that maximizes results without maxing out your team.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hannon Hill
DECEMBER 22, 2023
After a great response to our call for speakers, we were able to offer nearly 20 sessions covering a wide range of topics for both Cascade CMS beginners and highly-technical users, as well as a variety of strategic content. Get to know the #CUC23 speakers in this week's blog post.
Valasys
DECEMBER 22, 2023
In today’s digital age, the internet offers a plethora of resources for education, entertainment, and engagement. One such resource that has gained immense popularity is free online quiz. These quizzes cover a wide range of topics and cater to diverse interests, providing users with an enjoyable and interactive learning experience. This article explores the benefits and fun associated with free online quizzes.
BDB
DECEMBER 22, 2023
Thought about attending – or even exhibiting at – Food ingredients Europe (FiE) as a marketer in the food & beverage realm? Here’s why you should… FiE has long been an important fixture in the food & beverage sector’s calendar – and ours. Drawing together more than 25,000 stakeholders from 135+ countries across the world, the show is a global stage to discover some of the most exciting ingredients emerging in the space – and a hot spot for fostering collaboration, igniting inspira
Martech
DECEMBER 22, 2023
In my career, I have helped companies implement billions of dollars of technology. If I could go back in time, the one piece of advice I would give these brands would be to prioritize people over systems or software. This is confirmed in a study by the CDP Institute which found 25% of respondents cited organizational readiness as the most common problem when deploying a CDP.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Single Grain
DECEMBER 22, 2023
Programmatic SEO for ecommerce is a powerful technique that blends the technical aspects of search engine optimization with automated, scalable methods particularly suited for online stores and e-tailers. An effective programmatic SEO strategy for ecommerce is useful for large-scale online retailers with thousands of product listings. By automating and scaling SEO efforts, these businesses can ensure that each product page is fully optimized, leading to increased visibility, traffic and potentia
Brandwatch Marketing
DECEMBER 22, 2023
Quantifying the value of a Facebook ‘like’ or Twitter follower is something of a holy grail in online marketing. If a company could determine exactly how much each such interaction generated in revenue they could efficiently mould marketing strategies around that figure. It’s no surprise then, that there have been countless attempts to put a fixed number on each social media user.
Litmus
DECEMBER 22, 2023
Welcome back to our monthly series where we dive into the best email campaigns that hit our inboxes in December (aka the second busiest month of the year for engagement!). What stood out? Playful animations, clever campaigns, and thoughtful timing were top of our list. Keep reading for our handpicked selection, or skip ahead to discover what caught our eye!
Brandwatch Marketing
DECEMBER 22, 2023
Quantifying the value of a Facebook ‘like’ or Twitter follower is something of a holy grail in online marketing. If a company could determine exactly how much each such interaction generated in revenue they could efficiently mould marketing strategies around that figure. It’s no surprise then, that there have been countless attempts to put a fixed number on each social media user.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
DECEMBER 22, 2023
The ongoing layoffs in some industries offers a confusing picture of the labor market. Marketing teams are also facing budget pressure as companies cut down expenses. It could be easy to think that focusing on retaining talent is not as important under these conditions but that’s the wrong way of looking at it. The retention of talent is always important, especially during tough economic times.
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