SendX

JANUARY 16, 2024

Learn the art of A/B testing your email subject lines to understand what your audience really likes to see from your brand. Boost your email open rates.

Open Rate 221

Open Rate Brand Identity Branding 221

Webbiquity

JANUARY 16, 2024

Guest post by Jean-Christophe Bouglé. Stuck on how to make your B2B marketing videos stand out ? No worries! In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos. 1.

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

PureB2B

JANUARY 16, 2024

Let's delve into the profound significance of generating high-quality leads and why they are the lifeblood of sustainable growth.

High Quality Lead 128

High Quality Lead Lead Scoring Lead Ranking Lead Generation 128

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. And the problem only seems to be getting worse. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years.

Paid Search Agency 112

Paid Search Agency Work Management Marketing Management Advertising Agencies 112

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Daily Egg

JANUARY 16, 2024

Squaretalk offers a budget-friendly, adaptable, and intuitive cloud communication platform to enhance your sales and support teams’ performance and productivity. Its vast. The post Squaretalk Review appeared first on The Daily Egg.

Product 111

Product 111

Benchmark Email

JANUARY 16, 2024

In an era where large corporations and online shopping dominate the retail landscape, local retailers have a unique advantage: their community. Building strong community partnerships can be a game-changer for local businesses, fostering a loyal customer base and creating a network of support that benefits both the business and the community it serves.

Communities 97

Communities Ad Building Advertising Benchmark Business 97

Martech

JANUARY 16, 2024

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions.

Webinar Metrics 96

Webinar Metrics Lead Gen Privacy Marketing & Strategy 96

Ahrefs

JANUARY 16, 2024

Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.

Tips 115

Tips SEO 115

Content Marketing Institute

JANUARY 16, 2024

Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.

Ad Building 94

Ad Building Content Paid Search Agency Companies 94

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

JANUARY 16, 2024

This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. Why we care. The impact of this is unlikely to be limited to political marketing.

Marketing AI 93

Marketing AI Paid Search Agency Companies Amazon 93

eTrigue

JANUARY 16, 2024

Why should you care about the quality of your data? Garbage in. Garbage out. If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

CMSWire

JANUARY 16, 2024

Even with good intentions, guardians of customer experience cannot succeed if customer data is difficult to access. Continue reading.

Marketing & Strategy 106

Marketing & Strategy Intent Marketing 106

Navigate the Channel

JANUARY 16, 2024

Google Business Profile, formerly known as Google My Business, is an essential tool for businesses looking to enhance their online presence. The categories you choose for your business profile play a pivotal role in how potential customers find you online. However, there are several aspects of these categories that many business owners may not be aware of.

Ideal Customer Profiles 65

Ideal Customer Profiles Profiling Google Business 65

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

CMSWire

JANUARY 16, 2024

CES 2024 ignites tech excitement as Las Vegas hosts the ultimate tech innovation showcase, featuring groundbreaking advancements. Continue reading.

Buzz 87

Buzz Features 87

33Across

JANUARY 16, 2024

Marketing Dive looks at how marketers could use artificial intelligence to track and target users now that Google's cookie deprecation plan is in motion. 33Across President, Paul Bell comments that marketers need to. The post How Generative AI Could Solve the Cookie Deprecation Puzzle in 2024 appeared first on 33Across.

Generation 62

Generation User-Generated Content Planning Google 62

CMSWire

JANUARY 16, 2024

Break down silos and repair fragmented journeys for a better customer experience. Continue reading.

Customer Satisfaction 95

Customer Satisfaction Loyalty 95

Engagio

JANUARY 16, 2024

As we go into the new year, we wanted to highlight some of the most engaging discussions on the Sunny Side Up Podcast from 2023. Join us as we revisit these conversations that share key insights into ABX strategies, GTM frameworks, AI, and Martech trends. Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Ignite

JANUARY 16, 2024

With the rise of digital platforms, an effective and practical website or mobile app is essential for many functions. You need them to support your sales efforts, attract a qualified audience and move them systematically through their decision journey. Even more, you want your website or mobile app to convert your prospects into qualified leads so that your sales force can close more deals.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Conversion Rate Practices 62

Oktopost

JANUARY 16, 2024

We’re sure this isn’t news to you, but AI has become a game-changer in elevating how revenue teams operate. So much so, that it’s now essential to adopt AI to remain competitive. From automating administrative tasks to helping you craft content for outreach and email sequences, AI tools can help you focus your time on where it matters most – selling.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

The Daily Egg

JANUARY 16, 2024

When it comes to choosing between VoIP and UCaaS, it’s about more than just tech specs. You have to identify the right. The post 5 Easy Ways To Be Sure Employees Need UCaaS vs VoIP appeared first on The Daily Egg.

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LeanData

JANUARY 16, 2024

Finding the right tool is no small task and data is expensive. Learn the eight steps for choosing a lead enrichment provider. The post How To Choose a Lead Enrichment Provider appeared first on LeanData.

Leads 59

Leads Lead Marketing Qualified Leads Tools 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

HG Data

JANUARY 16, 2024

With two decades in open-source Java, Azul helps organizations develop and manage Java applications with performance runtime and security certainty. To capitalize on the growth of digital companies, Azul turned to HG Insights to evolve their account planning, segmenting, and prioritization. The Challenge Azul aimed to target accounts that employed Java frameworks amid explosive growth […] The post Azul Attributes New Pipeline to HG Insights’ Cloud Dynamics Data appeared first on HG Insight

Segmentation 57

Segmentation Organization Companies 57

Full Circle Insights

JANUARY 16, 2024

When it comes to marketing insights, your CEO is primarily interested in one thing: attribution. In other words: which marketing efforts are driving the most revenue, and what is the return on investment of the marketing spend?

Marketing 52

Marketing Budget Management Spending Best Practices 52

Digilant

JANUARY 16, 2024

As the excitement of March Madness 2024 approaches, the digital landscape transforms into a competitive battleground where advertisers vie for the spotlight. The surge in advertising activity during this period often results in an overwhelming influx of content, presenting a significant challenge for messages to stand out. In fact, ad impressions during March Madness can increase by up to 20% compared to regular months, highlighting the intense competition for viewer attention.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52

Full Circle Insights

JANUARY 16, 2024

When it comes to marketing insights, your CEO is primarily interested in one thing: attribution. In other words: which marketing efforts are driving the most revenue, and what is the return on investment of the marketing spend? The best way for your marketing department to provide this kind of data to the CEO is to track marketing campaigns in your company’s CRM system, such as Salesforce.

Full Circle Insights 52

Full Circle Insights Top of Funnel Marketing Attribution Work Management 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Digilant

JANUARY 16, 2024

As the excitement of March Madness 2024 approaches, the digital landscape transforms into a competitive battleground where advertisers vie for the spotlight. The surge in advertising activity during this period often results in an overwhelming influx of content, presenting a significant challenge for messages to stand out. In fact, ad impressions during March Madness can increase by up to 20% compared to regular months, highlighting the intense competition for viewer attention.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52

Lake B2B

JANUARY 16, 2024

Generating sales leads is an important factor for any business as the leads are the reason for business growth, market expansion, revenue generation, and business sustainability. However, generating leads is a long-term that requires efforts and a combination of strategies. Below are some of the tried-tested effective strategies to generate quality sales leads in 2024. […] The post 7 Effective Strategies to Generate Business Sales Leads appeared first on Blog.

Sales Leads 52

Sales Leads Effectiveness Generation Leads 52

Conversica

JANUARY 16, 2024

The post Top Use Cases: Follow Up on Inbound Leads appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Leads 59

Leads Lead Marketing Qualified Leads Lead Management 59