Single Grain

JULY 27, 2023

As either an experienced or new marketer, there’s a lot of wisdom that we can extract from Warren Buffet that carries strong applications in the world of modern marketing. In this post, we’re taking a look through the lens of Buffet and learning practical marketing lessons from one of the greatest investors of all time. Work With Us 7 Marketing Lessons We Can All Learn from Warren Buffet Warren Buffet is one of the most successful investors in history, known as the “ Oracle of Omaha

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Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level.

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Single Grain

JULY 27, 2023

In today’s marketing world, you ought to be constantly seeking ways to grow your brand’s digital footprint. With how trackable everything online has become, it’s not difficult to amass data that you can use to drive decisions. Not only is it not difficult, but it’s vitally important that you do so. In this post, we’ll delve into the world of data-driven marketing, exploring its strategies, benefits and successful implementation.

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Varicent

JULY 27, 2023

You’ve likely seen it in the news, scrolling online, or even heard about it in company meetings. We’re in a state of market volatility and it is impacting businesses of all kinds. Between market changes, inflation, fluctuating interest rates, and supply chain issues, it has made achieving revenue goals more volatile. In fact, a recent McKinsey article shared that 57% of CFOs believe that company performance has been more volatile over the past 12 months, and 51% expect similar volatility in the

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Daily Egg

JULY 27, 2023

In an ever-growing landscape of sleek, attention-grabbing websites, it’s increasingly difficult to stand out from the crowd. And since eye-catching images, slideshows, The post MetaSlider Review appeared first on The Daily Egg.

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Marketing Websites 98

Content Marketing Institute

JULY 27, 2023

Accuracy mattered before AI-generated content, and it still matters today. Use this checklist to ensure the accuracy of all your content – whether it originates from a human or an algorithm.

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Generation Content Companies 93

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers.

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Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 91

Square 2 Marketing

JULY 27, 2023

Lead generation is a critical function of marketing. The more high-quality leads your marketing team provides, the better the whole organization functions. Since lead generation is crucial to a high-performing business, it’s frustrating when your inbound marketing isn’t generating enough leads. No worries, though – it doesn’t take a Ph.D. to develop a successful inbound program if you know where to start.

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Martech

JULY 27, 2023

In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Jen Bergren has been breaking down HubSpot releases for us since May 2022. As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. But between awareness and a signed deal, prospects take several more actions that move them from one stage in their journey to the next. Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms.

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Hubspot Paid Content Analytics Top of Funnel 80

Martech

JULY 27, 2023

Commerce media platform Criteo has announced a partnership with U.K.-based mobile image recognition platform Phuzion Media. The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and direct mail, with digital conversions. “The Phuzion platform is the natural downstream extension to our media inventory management solution,” said Matt Hurle, co-founder of Brandcrush, a Critero company.

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Advertising Channels Work Management eCommerce Paid Search Agency 88

Bionic

JULY 27, 2023

When media planning , you can never have enough data. You need data to make the best media buying decisions. You need data to optimize your advertising performance. Most software puts you in a box. You’re limited to the fields in the system. That limits your ability to gather and use data. Without that data, you’re operating at a disadvantage. Unlike other systems, Bionic enables you to customize your media planning platform.

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DivvyHQ

JULY 27, 2023

Writing persuasive copy that converts can be a challenge. Learn how to craft content that moves your audience step by step through their buyer’s journey with 9 secrets revealed in our latest article.

Content 76

Content Buyer's Journey Lead Scoring Lead Ranking 76

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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ClearVoice

JULY 27, 2023

What is Freytag’s Pyramid? Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. While I was the assistant director in Asia of an international nonprofit, one of my main responsibilities was communications.

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Examples Paid Search Agency Storytelling Advertising Agencies 72

Square 2 Marketing

JULY 27, 2023

There are a ton of articles written about the sales process – this isn’t one of those articles. I’m not going to be recommending you get the next meeting on the calendar before you wrap up the current meeting nor am I going to be sharing advice on how to get a response from a cold email. This article is about the sales process and how to design one that gets your prospects to say, “Wow!

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Process Design Companies 71

Navigate the Channel

JULY 27, 2023

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. According to a recent study by Forrester Research, Inc., these strategies have proven highly effective in engaging customers and driving sales. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age.

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Ignite

JULY 27, 2023

Third-party cookies have been used by marketing teams for years, and they have become a fundamental part of how many companies gain insight into their customers’ needs, wants and buying patterns. Yet as consumer privacy concerns have continued to gain momentum (check out our previous post here for more about web privacy laws), the use of cookies has begun to crumble.

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Marketing Proposals Privacy Purchase Intent Ideal Customer Profiles 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Only B2B

JULY 27, 2023

In the dynamic world of B2B sales, the pursuit of success necessitates a precise approach to identify and engage high-quality leads. Enter the BANT framework – a beacon of hope for sales professionals seeking mastery in lead qualification. BANT, short for Budget, Authority, Need, and Timeline , provides a systematic approach to evaluating prospects based on crucial criteria.

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Allocation Sales Qualified Leads High Quality Lead Lead Qualification 62

Brandwatch Marketing

JULY 27, 2023

Learn about the 10 top social media scheduling tools you need to boost your social efforts this year.

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Social Media Tools Media 75

Seismic

JULY 27, 2023

July is Disabilities Pride Month and Seismic’s Disabilities and Neurodiversity Community of Belonging (CoB) has planned programming for our global employees to learn and share alongside this community. Annie Metro, Project Manager and co-leader of the Disabilities and Neurodiversity CoB, shares a personal story of how Seismic has supported her as she manages her chronic migraines and fibromyalgia.

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Atomic Reach

JULY 27, 2023

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Your posts are more likely to be shared and your marketing list is growing. As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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QuanticMind

JULY 27, 2023

It can produce music , create digital art , and even compose text in the style of specific writers. But since its public debut back in late 2022, generative AI has been met with skepticism —entirely reasonable skepticism, we might add—both from within and outside of the digital advertising world. Given the mixed feelings around this new technology, we wanted to better understand how marketers and advertising teams are thinking about its role in the future of digital advertising.

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Salesforce Marketing Cloud

JULY 27, 2023

With advertising revenue in flux, it’s clear that diversifying your revenue is the key to sustainable growth for media companies today. Relying solely on money from advertising – at one point the only game in town – is a risky business these days. Our latest Trends in Media report points out that 39% of media companies expect advertising spend to continue going down over the next 18 months.

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QuanticMind

JULY 27, 2023

First off, let us provide a quick disclosure: This blog post was written by a human. It’s a bit crazy to think that, this time last year, no such statement would have been necessary. Sure, if you got enough monkeys with keyboards together for an infinite amount of time, they would eventually have written this very piece (along with the complete works of William Shakespeare).

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ClearVoice

JULY 27, 2023

Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end. You don’t need both a slogan and a tagline, but whatever you use must stand out and summarize your brand’s reason to be in just a few words. Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve

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Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Valasys

JULY 27, 2023

Table of Contents • Enhancing Security • Revolutionizing Healthcare • Enabling Smart Transportation • Transforming Retail Experiences • Conclusion Technology has advanced significantly over the years, and one of the key driving forces behind this evolution is artificial intelligence (AI). As AI becomes increasingly integrated into our daily lives, it is crucial to understand the implications and harness its potential effectively.

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NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marke

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Valasys

JULY 27, 2023

In a recent development, the CEO of Coutts, the esteemed private bank catering to the affluent, has stepped down due to the handling of Nigel Farage’s bank account closure. The resignation of Peter Flavel, mutually agreed upon with NatWest, Coutts’ parent company, will take effect immediately. Mr. Flavel acknowledged that the bank’s handling of Mr.

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