Launch Marketing

OCTOBER 11, 2023

In the fast-paced realm of B2B tech, where innovation is the name of the game, digital marketing isn’t merely about making noise; it’s about making the right kind of noise in precisely the right places. The digital marketing channels employed in the B2B tech landscape are diverse, from SEO and content marketing to email marketing, social media marketing, pay-per-click advertising (PPC), affiliate marketing, webinars and virtual events.

Lead Scoring 126

Lead Scoring Lead Ranking B2B Marketing B2B Thought Leadership 126

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. Are you surprised? It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial. Just like a bicycle wheel relies on its hub and spokes for strength and balance, your content can benefit from this model to create a cohesive and user-friendly fra

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. When your team is structured well, everyone knows who’s accountable for what responsibilities and which roles.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Despite the ‘best laid plans,’ the dirty little secret is that our go-to-market efforts tend to fall apart in execution.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page. This shift means potential customers have less incentive to click through to your website.

Marketing AI 127

Marketing AI SEO Thought Leadership Search Marketing 127

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries.

Social Media 127

Social Media Media B2B B2B Thought Leadership 127

Content Marketing Institute

OCTOBER 11, 2023

Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience.

Tips 101

Tips Content Content Marketing Planning 101

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful. Why we care. Customers using a retailer’s app or participating in a retailer’s loyalty program have a robust, measurable digital trail.

Planning 117

Planning Marketing Plans Spending Network Marketing 117

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? In today’s fast-paced business world, staying ahead of the competition is crucial for success. As technology continues to evolve, so do marketing strategies. Telemarketing, a tried and tested method of reaching out to potential customers over the phone, has also adapted to meet the changing needs of businesses.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

OCTOBER 11, 2023

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty.

Loyalty 106

Loyalty Webinar Metrics Advertising Channels Intent Signal 106

Litmus

OCTOBER 11, 2023

Email geeks, you’ve done it again. Thank you, thank you, thank you. Our friends at G2 recognize the best of the best in software each quarter. We’re thrilled that they have recognized Litmus again in their Fall 2023 awards. What makes these extra special? It’s not just an award—it’s based directly on excellent reviews from email geeks like you. At Litmus, supporting our customers and community is super important to us.

Deliverability 85

Deliverability Design Email Marketing Communities 85

Martech

OCTOBER 11, 2023

Google AdMob is updating its ads that offer reward policies to include indirect monetary items. From 31 October 2023, the Policies for Ads that Offer Rewards will become the Policies for Ad Units that Offer Rewards, and will include any reward with monetary value that doesn’t have a direct mode of payment in the real world, such as: Discounts Loyalty rewards or points Free shipping Free trials for products and services An extra life for a game character A new game character’s skin Why we care.

Loyalty 102

Loyalty Advertisements Advertising Google 102

Engagio

OCTOBER 11, 2023

Data has long been the fuel that powers our most groundbreaking technologies and strategies. Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

OCTOBER 11, 2023

Master data management (MDM) is a journey into the heart of an organization’s data-driven success. It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information. Sponsored by: In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Gurpinder Dhillon, Dun & Bradstreet’s vice president – master data business, and Kim Davis, editorial

Enterprise Management 115

Enterprise Management Work Management Marketing Management Business 115

Anteriad

OCTOBER 11, 2023

How to execute an ABM strategy that drives conversions with account selection, marketing alignment, personalized outreach, and multi-channel engagement.

Account Based Marketing 88

Account Based Marketing ABM Multi-Channel Marketing & Strategy 88

Stevens & Tate

OCTOBER 11, 2023

In the current digital era, the revolutionary impact of AI technology on marketing strategies cannot be underestimated. Utilizing artificial intelligence, you can now automate various marketing tasks, obtain valuable insights, and enhance your strategy to achieve remarkable outcomes. And the good news is that a wide array of AI marketing tools exist, empowering businesses to streamline their endeavors and attain resounding success.

Marketing AI 78

Marketing AI Marketing Strategy Marketing & Strategy Optimization 78

Ahrefs

OCTOBER 11, 2023

I sacrificed my email inbox to bring you a carefully chosen selection of favorites.

Newsletter 112

Newsletter SEO Tips Google 112

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. However, even the best of the best still run up against multiple walls if they don’t have the right support. AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer deta

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Only B2B

OCTOBER 11, 2023

In today’s fiercely competitive business landscape, where customer acquisition costs are rising, nurturing SQLs has become the cornerstone of sustainable growth. In this comprehensive blog, we’ll unravel the transformative journey from SQL (Sales Qualified Lead) to loyal customer. By understanding the significance of SQLs, the mechanics of the sales funnel, strategies for building customer relationships, and the art of nurturing, converting, measuring, and optimizing, you’ll gr

Sales Qualified Leads 62

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Lead Scoring 62

Rev

OCTOBER 11, 2023

We see a common mentality around the cross-sell motion that it is the lowest hanging fruit possible in sales. Norman Gennaro, Zendesk’s President of Global Sales & Field Operations, says nope. “I think a lot of people underestimate how hard cross-selling can be,” he says. He’s seen this manifest throughout his career, including 16 years running sales consulting groups at Oracle, six years with AWS and another six (and counting) at Zendesk.

Cross-Selling 60

Cross-Selling Sales Cycle Consulting Stats 60

SmartBug Media

OCTOBER 11, 2023

As an e-commerce marketer, you’re striving to hit the mark every day of the year. But we all know that Black Friday and Cyber Monday (BFCM) tend to be game changers—for better or worse. BFCM is the busiest e-commerce sales season of the year, and everyone is vying for their share of the market. Many factors are beyond our control during this time, but one fundamental aspect you can manage is your email deliverability.

Deliverability 59

Deliverability Practices Best Practices Domain 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Salesforce Marketing Cloud

OCTOBER 11, 2023

In 1905, Frederick Wells was 18 feet underground in a South African mine when he saw something shiny — a diamond. Half the size of a brick, it was the largest ever found. Today, the estimated value of the Cullinan Diamond is $400 million. Imagine the sensation he felt in that moment, the sensation of discovery. If you’re a sales rep, you might recognize it.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Budget Programs 59

Hubspot

OCTOBER 11, 2023

How do you give the people of Los Angeles a taste of New England? Simple: you buy a food truck and sell authentic, mouthwatering Maine lobster rolls. At least, that's what Sabin Lomac and Jim Tselikis, Co-Founders of Cousins Maine Lobster , did. A few months into their business, they went on Shark Tank, securing a deal with the one and only Barbara Corcoran.

Communities 63

Communities Research Practices Buy 63

Confessions of a B2B Marketer

OCTOBER 11, 2023

What did we learn? SaaS business can start on the side, but to grow – they need full time attention from their founders. What are the skills that you or your cofounders can develop BEFORE embarking on the hard journey of building a SaaS business? Forget your blog, social channels and email list. Find a database of prospects and hit them one after another until you’re over $50k MRR.

Linkedin 52

Linkedin Outreach B2B Sales Hubspot 52

Benchmark Email

OCTOBER 11, 2023

The email newsletter stands as a resilient and adaptive medium, continually shaping itself to meet the dynamic needs of an ever-connected world. From its humble beginnings as simple text-based updates to today’s interactive, multimedia-rich publications, the email newsletter has transformed into a sophisticated tool for engagement, information dissemination, and brand communication.

Newsletter 52

Newsletter Advertising Benchmark Advertising Mediums Tools 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Valasys

OCTOBER 11, 2023

Introduction to Network Access Control Solutions Network access control (NAC) is a security process for private and corporate networks. It consists of several authentication and authorization solutions to protect endpoints, networks, and devices. Corporate network access control solutions are more crucial since they have numerous endpoints. They are more prone to cyber-attacks and data breaches.

Digital Asset Management 52

Digital Asset Management Enterprise Management Work Management Marketing Management 52

Benchmark Email

OCTOBER 11, 2023

In the wake of global disruptions, the traditional workplace has undergone a remarkable transformation. As organizations navigated the uncertainties brought forth by external forces, remote work emerged not only as a temporary solution but as a profound revelation of a new way forward. The conventional concept of a bustling office, once considered essential, has now… The post Ditch the Office: Why Your Business Should Stick with Remote Work appeared first on Benchmark Email.

Business 52

Business Advertising Benchmark Organization Small Business Marketing 52

Goodish Agency

OCTOBER 11, 2023

Create fantastic videos with Filmora! This step-by-step guide covers everything, from setup to advanced editing. Start your video journey today!

Video Marketing 59

Video Marketing Social Media Media 59