The Forward Observer
MARCH 8, 2024
Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.
Thinkers360
MARCH 8, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
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Martech
MARCH 8, 2024
As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re working with. How confident are you with your team’s readiness for change? Can you also sustain those changes?
Thinkers360
MARCH 8, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
MARCH 8, 2024
The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. But modern marketing roles are incredibly diverse in their nature. As marketers know, the roles in the modern marketing organization include people who analyze data, create content, develop platforms, buy media and more.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
MARCH 8, 2024
Explore the ethical challenges of AI in marketing, from FTC regulations to ensuring transparency and customer trust in AI-based products and services. Continue reading.
Martech
MARCH 8, 2024
This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.
CMSWire
MARCH 8, 2024
Not keeping web content up to date does a huge disservice to the people who depend on you and come to your website thinking that they can trust what they read. Continue reading.
Bannersnack
MARCH 8, 2024
8 minutes read Online collaboration has become a buzzword used by most brands, specialists and psychologists. That’s mainly because creative directors and design managers have to set up a safe environment that enhances the team’s creative collaboration. In the last few years, workspaces were redesigned to encourage creative collaboration.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
MARCH 8, 2024
New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating?
SocialPilot
MARCH 8, 2024
Perfect, you have got your client’s attention and moved them to the consideration stage in your sales funnel. At this stage, you need something that makes you shine brighter than the competition around. Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”.
CMSWire
MARCH 8, 2024
The construction of effective customer satisfaction surveys becomes part of a pivotal strategy for achieving a deeper connection with customers. Continue reading.
Drew Neisser
MARCH 8, 2024
Two out of three customers say that speed is as important as price—making it an essential ingredient of brand success. That’s why it’s time for CMOs to harness responsiveness as a distinct competitive advantage. In this episode, Jay Baer provides a blueprint for how to get there, detailing 6 time-busting strategies shared in his book, “ The Time to Win.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Thinkers360
MARCH 8, 2024
At a Glance Dr. Cynthia Young, Founder & CEO, CJ Young Consulting Focus Areas: Project Management, Management, Business Continuity Thinkers360 In-Depth Profile & Portfolio: Dr. Cynthia Young Social Media: LinkedIn | X | Instagram Book: The Knowledge Management Memory Jogger Highlighted Content : Knowledge-Centric Culture and Lean Success , Encourage Tacit Knowledge Sharing in Industrial Organizations Thinkers360 Leaderboards: Top 50 Global Thought Leaders and Influencers on Careers 20
Lake B2B
MARCH 8, 2024
In the ever-evolving landscape of business, data stands as the cornerstone of informed decision-making. For B2B database providers, ensuring the accuracy and reliability of the data they offer is paramount. This is where data validation comes into play, serving as the linchpin for businesses looking to make strategic decisions based on trustworthy information.
B2BMarketing.net
MARCH 8, 2024
In this episode of The B2B Marketing Podcast, David Rowlands spoke with Benoit Soucaret, the Chief Experience Officer at Merkle EMEA, to chat through Merkle’s latest report: B2B Futures: The View from 2020 , which you can read here: [link] Benoit talks through the five key areas that B2B marketers should focus on if they want to differentiate themselves today, as well as four seismic shifts that Merkle expect to see by the end of this decade.
Full Circle Insights
MARCH 8, 2024
Understand what influences buying and ROI with the Funnel Attribution: How I Learned to Embrace ROI and Stopped Worrying eBook.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBug Media
MARCH 8, 2024
Technology is undeniably transforming franchise marketing. Business leaders need to understand and embrace digital strategies to succeed in today’s rapidly changing landscape. Here’s a look at some of the strategies and trends that are shaping franchise marketing today and will continue to do so into the future. Implementing Data-Driven Marketing Techniques for Franchise Success By leveraging customer data and sales information, franchise marketers can craft personalized marketing messages that
Hubspot
MARCH 8, 2024
The women’s health and femtech space has boomed in recent years. Femtech alone is projected to grow globally from $47B in 2022 to ~$108.8B in 2032. Previously taboo topics like menstruation, fertility, and female sexual wellness have hit the mainstream, and institutional money has followed. In 2023: Women’s health companies raised $1.1B+ across 120 deals Their average deal size reached $10.4m, a historic record Source: Precedence Research Get more business ideas and trendy data in our weekly Tre
Litmus
MARCH 8, 2024
Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program.
Salesforce Marketing Cloud
MARCH 8, 2024
Imagine this. It’s nearing the end of Q4, and your team has met their sales quotas — maybe even exceeded them. Each one of your reps has consistently demonstrated product knowledge in meetings and built strong relationships with clients, leading 100% of your customer base to renew their contracts. By all accounts, your team’s performance meets (even exceeds) your expectations.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
MARCH 8, 2024
Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where they shop and how they consume media. And the distinction isn’t only between Democrats and Republicans. A large cohort of independents makes the polarized landscape even more complicated.
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