KoMarketing Associates
OCTOBER 29, 2015
As the weather gets colder and I settle back into my familiar pattern of staying inside and watching lots of TV, I find I’m drawn to hospital dramas. Not because they’re particularly good or anything – but because they’re on. These days, reattaching limbs, pulling patients out of the wreckage of a car crash, and cutting lvad wires are things that hardly seem out of the ordinary.
Cintell
OCTOBER 29, 2015
This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers. Here are our top four moments: 1.
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Customer Experience Matrix
OCTOBER 29, 2015
When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Since then, some "pure" CDPs have emerged, notably among vendors with roots in Web page tag management – Tealium , Signal , and Ensighten (which just raised $53 million ).
Biznology
OCTOBER 29, 2015
In small companies, this is not an issue that ever comes up–traditional marketing, digital marketing, and possibly cleaning the break room are all merged–that’s Victor’s job. But at big companies, the kind that I work with, folks continue to wrestle with whether the old-style marketing organizations ought to be merged with the new cool digital folks.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Crimson Marketing
OCTOBER 29, 2015
Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . 1. User-generated content: Consumers are creating more and more of their own content (e.g. SnapChat Live Stories) that marketers can use to start conversations about their brands. . 2.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Lattice
OCTOBER 29, 2015
An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment. More highly experienced enterprises report greater sharing of data and higher levels of automation. (Editor’s Note: This is an excerpt from our research with Forbes Insights. Get your full copy of the report here.).
Convince & Convert
OCTOBER 29, 2015
The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Whether we are talking about content, customers, or leads, there it is. It even happens when we plan out our workday, decide what to eat, and choose where to go on vacation. Do you want to get more done, but not the most important things?
Tomorrow People
OCTOBER 29, 2015
Standard website metrics can give you a powerful understanding of what your customers really want.
Adobe Experience Cloud Blog
OCTOBER 29, 2015
Author: Katie Pope The two most dreaded words in the English language: public speaking. Some of us love it while some more of us hate it. But, speaking in front of your colleagues and peers is a great way to not only develop new skills but also advance your professional career. And, speaking in front of a greater audience, say at a conference, is a perfect way to not only share your expertise and story with others in your industry but it also serves as an opportunity to build your personal brand
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
OCTOBER 29, 2015
Duh-nuh-nuh-nah. *Snap-snap*. At Vidyard, our team is really important to us. Some might even call us a family. We’re all a little kooky, but hey that’s what makes us great. Sometimes we can get a little grizzly, but it’s only because we’re so busy! Neat. I’m not making any sense, am I? Just watch the video, you’ll see what I mean. *Snap-Snap*.
SugarCRM
OCTOBER 29, 2015
You’re a marketer who just spent the past several months planning and executing a campaign. You determined your purpose and your goal, decided who you wanted to target and found people who fit that criteria, developed and curated content to share with them over a series of emails and perhaps you hosted a webinar too. In short, you lived and breathed this campaign every day you entered the office and now it’s over.
Content Standard
OCTOBER 29, 2015
As a retailer, you live the fashion life cycle. Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. Growth. Maturity. Decline. Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases?
Lead Liaison
OCTOBER 29, 2015
Once you have information from your website visitor tracking , you need to know what to do with it. After all, information does not provide much value if you do not put it to use. Below, we cover a few ways you can put the information you obtain from website visitor tracking into use. The Importance of Lead Qualification. One of the ways in which you can use your actionable data is by qualifying leads.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
OCTOBER 29, 2015
Creating a video (or video series) to help market your product or service is a no-brainer. It's an easy, shareable way to communicate your company's core message. Chances are though, you don’t have the in-house resources to create a clip or much time to waste on learning video editing software yourself. If you don’t have a ton of experience in video production, it may seem like your only options are to pay a lot of money for someone else to do it, or hack together a bad video on your own.
Brandfolder
OCTOBER 29, 2015
It’s finally that time of year again. Jack-o-lanterns are aglow, spirits rise from the shadows (supposedly), and children clad in witch hats and capes begin scouring neighborhoods for a sweet.
Hubspot
OCTOBER 29, 2015
Chances are, your website's performance is high on your list of priorities. It's an asset that works around the clock to draw in visitor, convert them, and help you hit your goals, after all. But h ave you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security? Thanks to HubSpot Research's latest report, Does Your Website Make the Grade?
E-Spirit
OCTOBER 29, 2015
Forrester recently released a new “Wave” analysis of what it is calling Digital Experience Platforms (DXP), and the reports authors are now predicting that DXPs will one day become as commonplace as ERP platforms did in the 90s. We wholeheartedly disagree. Find out why customer experience is not the next ERP.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
OCTOBER 29, 2015
So you’ve just invested time, money, and a lot of faith in a new publishing app. If all goes as planned, it’ll increase content consumption, give you a new channel for advertisers, and build loyalty among your readers. But what about getting people to use it in the first place? Just because you build it, doesn’t mean they will come. With 1.2 million apps in the iTunes Store, getting eyeballs and driving adoption rates to your own app can feel just as hard as building the app itself.
Content Standard
OCTOBER 29, 2015
There’s money in the math, according to a new study, which says content marketers can multiply their revenues by embracing data as a supplemental tool. Research from The Aberdeen Group suggests that revenue can increase five-fold for marketers that use marketing data to inform their content strategy. That data can support revenue in a number of ways: increasing lead generation and customer acquisition, tracking performance and analytics across multiple channels, and improving the personali
Convince & Convert
OCTOBER 29, 2015
Ford Vision: Transparency, Humanization, and Knowledge. This week’s show welcomes special guest Scott Monty, internationally recognized consultant in social media and marketing. Scott spent six years at Ford as a strategic advisor on crisis communications, influencer relations, digital customer service, innovative product launches, and more. Before joining the team at Ford, Scott worked in several communications and marketing agencies with clients such as Coca-Cola, American Airlines, T-Mo
Content Standard
OCTOBER 29, 2015
As a retailer, you live the fashion life cycle. Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. Growth. Maturity. Decline. Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hinge Marketing
OCTOBER 29, 2015
A free tool created by Google, Webmaster Tools allows you to understand what’s happening within your website – and beyond, to searches. This allows you to make informed decisions about your site based on data, such as keywords that are ranking, or how much traffic you are getting at your site. It also enables you to know when there are errors on your site and Google can’t index a page.
6sense
OCTOBER 29, 2015
Tying marketing activities to revenue used to be more art than science. It was clear that marketing initiatives drove awareness and demand, but there was no measurable way to track ROI of those activities. Today, data gives us the ability to track how customer interactions with marketing campaigns and assets connect directly to revenue. Marketers can use that intelligence to optimize future campaigns and predict conversions with precision.
i-Scoop
OCTOBER 29, 2015
With customer service (and customer experience ) gaining the attention it deserves and the contact center being in transformation from the organizational and functional viewpoint amid fast changing technologies and customer expectations, the vendor landscape is changing too. As there is no single solution that can tailor to the individual/specific needs of all organizations and […].
Hubspot
OCTOBER 29, 2015
From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master. But the great thing about inbound marketing is that it pays off over time. It sets businesses up to get found by their target buyers more easily, and then helps them through every single stage of the buying process -- from stranger to brand advocates.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
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