Heinz Marketing

OCTOBER 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the fast-paced world of B2B sales and marketing, the role of a Chief Marketing Officer (CMO) is both demanding and critical to a company’s success. As a CMO, you’re constantly navigating complex challenges, from aligning sales and marketing strategies to adapting to rapidly evolving technology and market trends.

B2B Sales 107

B2B Sales B2B Marketing CMO Paid Search Agency 107

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. Yet, even with an impressive SEO strategy, top-notch content, and meticulous technical SEO audits, there’s no guaranteed ticket to the spotlight.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Salesforce Marketing Cloud

OCTOBER 17, 2023

For Trailhead’s 9th annual Trick or Trailhead celebration, you’re invited to complete the first-ever hands-on mystery module. Attend a mysterious dinner party where you’ll get hands-on with flow and help solve a classic whodunnit. Uncover the culprit, and you’ll earn a spooky limited-edition Trick or Trailhead badge and a whopping 2,500 points. Trick or Trailhead at AI Manor How to participate Join the Trick or Trailhead Quest Trick or Trailhead at AI Manor You are cordially invited to join Astr

Rules 142

Rules Social Media Trends Social Marketing 142

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale.

Marketing AI 119

Marketing AI Advertising Agencies Allocation Advertisements 119

Martech

OCTOBER 17, 2023

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. Consumers spent $100 billion on mobile apps faster than ever in 2023. AI is here. In the third quarter, two of the top three breakout apps by download growth were AI-powered: ChatGPT and Remini, a photo editing app that uses AI to enhance photos.

Spending 118

Spending Marketing AI Mobile Advertising Mobile Marketing 118

The Daily Egg

OCTOBER 17, 2023

HIPAA-compliant VoIP is not just a random word soup—it’s an internet-based phone system with a specific set of controls in place designed. The post Look for These 4 Things if You Need HIPAA Compliant VoIP appeared first on The Daily Egg.

Design 107

Design 107

Martech

OCTOBER 17, 2023

Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced functionality. That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Automation Account Based Marketing 117

The Daily Egg

OCTOBER 17, 2023

PBX, or Private Branch Exchange, is a phone system that acts as a company’s central nervous system for communications. The term harkens. The post Is a PBX Viable For Business Today? Yes, But Not Every Type appeared first on The Daily Egg.

Business 106

Business Act-On 106

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. This comes in the context of legislation, especially in Europe, where collecting lead data without proper consent or opt-out options could lead to fines and reputational damage.

Privacy 116

Privacy Intent Signal Lead Scoring Lead Ranking 116

Acrolinx

OCTOBER 17, 2023

Looking to refresh your approach to demand generation? Then it's time to swap gated content for thought leadership. The post Beyond Gating Content: The Thought Leadership Approach to Demand Gen appeared first on Acrolinx.

Thought Leadership 105

Thought Leadership Demand Demand Generation Content 105

Martech

OCTOBER 17, 2023

Don’t let old visuals and dead designs haunt your brand’s customer experience. With the right mix of a digital asset manager and AI, it’s easy to increase the use and repurposing of digital assets across teams and regions. Join content experts and learn how digital asset management (DAM) and AI can help your marketing and creative teams reuse, repurpose, and transform assets to bring your customer experience to the next level.

Digital Asset Management 114

Digital Asset Management Content Marketing Management Webinar Metrics 114

Content Marketing Institute

OCTOBER 17, 2023

As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Events offer one way to do that. Just remember to craft a strategy for the content regardless of the channel. As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Events offer one way to do that.

Social Media 100

Social Media Advertising Channels Media Content 100

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. They provide an understanding of the reasons and motivations behind consumer decisions. You can use this information to improve your marketing and increase sales. If you’re new to this kind of market research, you’re in the right place.

Research 98

Research Case Studies Case Study Skype 98

Top Rank Marketing

OCTOBER 17, 2023

There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. As companies around the globe scramble to understand and harness the raw power of artificial intelligence for marketing, VMware stands out with its strategic and successful adoption of Jasper, a generative AI tool that’s proving to be a game-changer.

Marketing AI 98

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 98

Square 2 Marketing

OCTOBER 17, 2023

I know this article isn’t going to get much SEO juice. It doesn’t have any keywords, popular search terms, cliches or even common phrases. But as I thought about the challenges facing companies today, this is the right title at the right time. Hopefully, this article gets you excited about the future, about the possibilities and about the levers you’ll need to pull to grow your revenue going into next year.

Peer-to-peer 95

Peer-to-peer Design Keywords SEO 95

ATAK Interactive

OCTOBER 17, 2023

In the digital age, your website serves as the cornerstone of your online presence. Choosing the right theme is crucial to ensure a seamless user experience and effectively convey your brand's identity. In this blog post, we'll explore the top 5 themes available in the HubSpot Marketplace, shedding light on their unique features and benefits. Additionally, we'll provide insights into the Agile Theme, offering context to help you understand its value proposition within this competitive landscape.

Hubspot 78

Hubspot Features Marketing Websites Effectiveness 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. We’ll look at the benefits of podcasting, how to create your own, and which podcasts have managed to stand out in a competitive landscape.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

DivvyHQ

OCTOBER 17, 2023

Are you a busy marketing or content manager looking to streamline your content operations? Investing in content workflow technology can help you manage your team, improve collaboration, and introduce all sorts of efficiencies throughout your process. Check out this article from guest contributor Miles Oliver to discover the specific benefits of a content-centric workflow platform.

Marketing Management 82

Marketing Management Content Efficiency Marketing & Strategy 82

xiQ

OCTOBER 17, 2023

Unlocking Sales Superpowers with xiQ: Bringing the Strategies All Together! As the world of sales and marketing continues to evolve, the need for innovative strategies that capture the attention of potential clients and partners has never been more critical. Enter xiQ, a platform that combines the power of neuroscience, psychology, and AI to decode the buyer’s mindset and transform the way we approach sales and marketing.

SWOT 62

SWOT Marketing & Strategy Curation Linkedin 62

Only B2B

OCTOBER 17, 2023

In the dynamic realm of sales, the pursuit of qualified leads ( Sales qualified or Marketing qualified ) is a pivotal element that drives success. The BANT framework, encompassing Budget, Authority, Need, and Timeline, has long served as a guiding force in lead qualification. However, with the advent of Artificial Intelligence (AI), the landscape of lead qualification has witnessed a revolutionary transformation.

Lead Qualification 62

Lead Qualification Marketing AI Sales Qualified Leads Lead Ranking 62

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

xiQ

OCTOBER 17, 2023

Welcome to Sales in 2023! xiQ's Personality Insights has officially changed the game. In today’s competitive business landscape, the key to successful sales and marketing lies in understanding the mindset of your buyers. It’s no secret that every individual has their own unique personality traits, preferences, and communication styles. Recognizing and harnessing these distinctions can be a game-changer in building trust, removing barriers, and ultimately driving success in the world

Personalization 62

Personalization Barriers Trust Marketing Trigger Marketing 62

HG Data

OCTOBER 17, 2023

With all the news of monopolies and consolidations in tech, it’s a great time to look at the role mergers and acquisitions play in the industry. In 2021, business spent $5.2 trillion on acquisitions. But we’re seeing that number contract. Global M&A volumes and values declined during the first half of 2023 (H1’23) by 9% and … The post The Importance of Technology Intelligence in Mergers and Acquisitions appeared first on HG Insights.

Acquisitions 67

Acquisitions Business 67

xiQ

OCTOBER 17, 2023

Sales Magic: How xiQ's Prompts Transform Your Day In the ever-evolving landscape of sales and marketing, staying ahead of the curve is not just an advantage; it’s a necessity. To thrive in this competitive arena, sales professionals need tools that not only simplify their tasks but also elevate their strategies. Enter xiQ, a platform that has revolutionized the world of B2B relationships with its unique blend of AI, neuroscience, and psychology.

SWOT 62

SWOT Domain Barriers Curation 62

PureB2B

OCTOBER 17, 2023

Programmatic display advertising involves the use of algorithms and data-driven technology to automate the buying of display ads and optimize their placement.

Display 62

Display Social Media Media Advertisements 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Exo B2B

OCTOBER 17, 2023

Digital transformation has been shaking up traditional B2B marketing methods for several years now. But with the arrival of AI and language models such as ChatGPT, we’re seeing these changes accelerate. But also the possibility of better alignment between marketing and sales. One of the most significant changes is the alignment and integration of marketing and sales teams.

Marketing AI 59

Marketing AI Paid Search Agency B2B Sales Loyalty 59

Benchmark Email

OCTOBER 17, 2023

Personalized email content has become a cornerstone of effective email marketing. Tailoring messages to individual preferences and behaviors can lead to increased engagement, higher conversion rates, and stronger customer relationships. However, as personalization grows in sophistication, so do the concerns surrounding data privacy and the potential for misuse of personal information.

Privacy 59

Privacy Personalization Advertising Benchmark Content 59

LeanData

OCTOBER 17, 2023

RevOps Pros have been sprinting for years, trying to scale revenue at an unbelievable pace. Now they’re being told to pull back and play defense. Learn what the top priorities should be in a down market. The post Top Priorities of a RevOps Team in a Down Economy appeared first on LeanData.

Marketing 59

Marketing 59