Biznology

SEPTEMBER 17, 2019

Let’s view personalization through your visitor’s eyes. Anyone who has kept up with me on just about any social media platforms knows I’m all about music, and my guilty pleasure – always – would be investing in a new guitar. Or, y’know, guitars. More is better. And if I were to visit a music store that collected data on visitors, they’d know I like a certain make of guitar (I do) and that, for example, I bought two last year and have only bought one so far this year.

Personalization 99

Personalization Merchandising Differentiation Lead Ranking 99

Heinz Marketing

SEPTEMBER 17, 2019

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. For a few years now placemaking has been “all the rage” in office design. It has become somewhat common for hip companies to have beer taps in their kitchens, an area for naps, or gaming consoles in a lounge area. These types of things create culture, spaces for breaks away from desks and opportunities for conversation and innovation of spur of the moment ideas.

Planning 54

Planning Brand Identity Branding Trade Show 54

Parse.ly

SEPTEMBER 17, 2019

It’s impossible to overstate the importance of clean, reliable metadata in any analytics solution. Without metadata, all you’re left with are numbers that have no context. As a content analytics company, our out-of-the-box integration includes metadata fields for everything that’s important to content creators: title, author, publication date, etc. And, for the most part, these fields are straightforward and require little more thought than connecting to the right fields in your CMS: “What goes

Tagging 45

Tagging CMS Development Practices Best Practices 45

Webbiquity

SEPTEMBER 17, 2019

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers. But in the broader market, they may be chefs, educators, tradespeople, sales reps, mathematicians, financial analysts, medical professionals…almost anything.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

SEPTEMBER 17, 2019

In case you haven’t heard the news, DiscoverOrg and ZoomInfo have joined forces! And as one unified company, we humbly believe there’s no one better equipped to discuss the importance of high-quality contact information. So without further ado, let’s hear from the experts from ZoomInfo and DiscoverOrg alike as they tell you all you need to know about direct dials.

Zoominfo 166

Zoominfo Top of Funnel High Quality Lead Work Management 166

Zoominfo

SEPTEMBER 17, 2019

Today’s story features the seemingly simple direct-dial phone number. And I’m here to tell you, there’s a lot more to this piece of contact information than meets the eye. They say absence makes the heart grow fonder. Well, this story starts when I had a great opportunity at a young age to work for a third-generation entrepreneur who taught me the way to really sell business to business over the phone.

Zoominfo 130

Zoominfo Top of Funnel B2B Sales Work Management 130

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t their only purpose. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. With that said, not every keyword is going to make sense for your business, and not every query related to your niche is actually going to turn out to be a highly searched keyword.

Keywords 103

Keywords Research SEO Lead Scoring 103

Search Engine Journal

SEPTEMBER 17, 2019

How do you earn authority in SEO and marketing? Learn how you can build real, lasting authority in this post. The post How to Build Your Brand’s Authority with Strategic Content & SEO via @JuliaEMcCoy appeared first on Search Engine Journal.

SEO 103

SEO Ad Building Content Search Marketing 103

SWZD

SEPTEMBER 17, 2019

Account Based Marketing is a very hot topic among B2B marketers nowadays, but are they really understanding how using this approach can help them reach their customers and be more efficient? The main premise of account-based marketing is to focus on specific accounts and present them with the content that resonates with them – not as personas, but as people.

Account Based Marketing 91

Account Based Marketing ABM Tactics Trends 91

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

SEPTEMBER 17, 2019

Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your content work smarter. Continue reading → The post Creative + Logic = Most Helpful Content Experiences appeared first on Content Marketing Institute.

Creativity 95

Creativity Content Content Marketing Paid Search Agency 95

Liveintent

SEPTEMBER 17, 2019

Evaluating new partnership channels can be challenging. Questions like what metrics to pay attention to, how much to spend, and how long to “keep trying” in pursuit of success can make even the most seasoned marketer second-guess their efforts. That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels.

Acquisitions 83

Acquisitions Advertising Channels Allocation Peer-to-peer 83

Hinge Marketing

SEPTEMBER 17, 2019

?. In the third part of this video series, Liz Harr will continue to talk about referral marketing. In the previous videos she shared what referral marketing is and how to increase referrals. Let’s say you’ve got that down, now how to do you keep the referrals that are coming your way? TRANSCRIPTION: Hi, in this video series I’ll continue to talk about referral marketing.

Video Marketing 78

Video Marketing Rules Work Management Differentiation 78

Martech Advisor

SEPTEMBER 17, 2019

Brave Software, the privacy-focused, open-source Brave browser company, has filed a complaint against Google for finding a way to “circumvent” the adherence to EU’s strict General Data Protection Regulation (GDPR) laws on Sep. 4, 2019. In this exclusive interaction with MarTech Advisor , Johnny Ryan , chief policy & industry relations officer at Brave Software , shares details about Ireland’s Data Protection Commission’s (DPC) investigation into Google’s a

Google 81

Google First-Mover Advantage Privacy Mobile Advertising 81

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Social Media

DivvyHQ

SEPTEMBER 17, 2019

Content management is arguably the most complex part of any marketing operation. To even begin to conceive, organize and document all the processes and tech that supports this practice, let's get a content management methodology in place. Here's how. .

Content 80

Content Paid Search Agency Practices Process 80

Fusion Marketing Partners

SEPTEMBER 17, 2019

Last week, I presented at an event in Denver called the Sales Symposium – put on by the smart folks […].

Linkedin 92

Linkedin Social Networks Network Marketing Social Media 92

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services.

Creativity 65

Creativity Video Marketing Advertising Agencies Paid Search Agency 65

BenchmarkONE

SEPTEMBER 17, 2019

Writing a blog post is easy. Writing a blog post that performs well in Google rankings, though? That’s another story. Your goal with all marketing blog posts is to get them in front of as many people as possible. And while social media and email marketing are both great ways to spread the word about your content, you’re going to have to rank if you want a post to be truly effective in drawing in traffic and converting leads.

Lead Ranking 77

Lead Ranking Lead Scoring Google Eye-Tracking 77

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

SEPTEMBER 17, 2019

Here's how to take advantage of a pre-outreach strategy and secure social shares and links BEFORE your post goes live. The post How to Unleash the Power of the Pre-Outreach Strategy via @alextachalova appeared first on Search Engine Journal.

Outreach 77

Outreach Marketing & Strategy Link Building Ad Building 77

SEMrush

SEPTEMBER 17, 2019

In this video, learn how to effectively conduct keyword research on YouTube. In this session, our guest will go through some misconceptions about keyword research on YouTube specifically, and also review some tools and tricks for you to do keyword research yourself very, very effectively, and efficiently.

Youtube 71

Youtube Keywords Research Efficiency 71

ClickZ

SEPTEMBER 17, 2019

AdRoll announced on Tuesday the release of their new Brand Awareness solution. They say it “will help DTC marketers predict and pinpoint their target customers who are most likely to engage and convert into sales.” Unified platform for DTC marketers. Many marketers use distinct tools for various marketing channels — but AdRoll points out that this can lead to “disjointed experiences for customers and inconsistent brand narratives.” To counter that, AdRoll’s Br

Brand Identity 69

Brand Identity Branding Differentiation Touchpoints 69

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services.

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Outgrow

SEPTEMBER 17, 2019

23 Mindblowing Statistics On Giveaways And Contests In 2019 . Giveaways and contests are the millennial generations of interactive content types. They’re not only extremely fun and engaging but also a great gift to marketers. They are cost-effective and the right way might extend your social reach by a great manifold. Now let’s talk numbers, shall we?

Statistics 65

Statistics Outgrow Cost Per Click Click Rate 65

Content Standard

SEPTEMBER 17, 2019

When the PESO model —the confluence of paid, earned, shared, and owned media—was unveiled roughly five years ago, it solved marketers’ key question: “I have content, now what?” By pooling the four types of media into one distribution strategy, PESO eliminated content silos and created a scenario where the sky was the limit for ROI.

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Hubspot

SEPTEMBER 17, 2019

You may have noticed some changes in Instagram over the past year or so. For instance, the fancy new API for iMessage that autoplays Bachelor in Paradise commercials you send to your friends. Or the option to “ Tag a Business Partner ” when you open a story feature. To know more about why some of your third-party apps aren’t working, or what a “Graph API” is, we have the latest changes to Instagram’s API, explained.

API 70

API Advertising Agencies Ideal Customer Profiles Sample 70

SmartBug Media

SEPTEMBER 17, 2019

In the midst of the longest bull run in history, the life sciences industries have shown the greatest stability in growth. In 2018, Inc. magazine published that 15 of the top 5,0o0 fastest-growing private companies in America were in the healthcare, biopharma, or medical device industries. The outlook for these companies is bright, emphasized by the fact that both Amazon and Google have made their entrances into the healthcare market.

Terms and Conditions 63

Terms and Conditions Buyer Personas Fulfillment Landing Pages 63

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services.

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

Martech Advisor

SEPTEMBER 17, 2019

As 90% of sales still take place in-store, digital marketers are still challenged to tie in-store sales to online activity. In this piece, Dosh founder and CEO Ryan Wuerch explores how new fintech solutions present a way to fill this gap. The relationship between retailers and advertising is at an interesting cross-section. Retailers are pouring billions of investment into advertising, specifically digital, at a record amount this year alone.

Paid Search Agency 61

Paid Search Agency Advertisements Advertising Ads 61

ClickZ

SEPTEMBER 17, 2019

San Francisco-based Clearbit provides firmographic data for B2B sales on about 22 million companies, primarily in the U.S. Those B2B records are made available to firms looking to pitch sales, such as an office furniture seller trying to find which businesses have recently opened new branches. Its data is used to enhance business account profiles, find prospects and discover which companies are represented by website visitors.

CRM 58

CRM Ideal Customer Profiles CMO Paid Search Agency 58