Lead Forensics

JANUARY 26, 2024

Staying ahead of the curve by employing growth hacking strategies is one way to do this and it’s an idea that’s taken off. Here we’re going to take a closer look at what it’s all about. We’ll be covering the ‘must-have’ growth hacking ingredients as well as specific hacks that could help you achieve your growth ambitions. Plus everything you need to think about when it comes to growing your business.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Enterprise Management Work Management 117

The Forward Observer

JANUARY 26, 2024

Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan About the Book In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

CMSWire

JANUARY 26, 2024

Discover the latest content marketing trends shaping 2024: AI's role in content creation, the rise of video consumption and evolving platform strategies. Continue reading.

Trends 132

Trends Content Marketing Content Marketing & Strategy 132

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Bannersnack

JANUARY 26, 2024

8 minutes read In an era where users routinely disclose personal information online, and cookies meticulously trace every click (not for long, though), marketers have gained unparalleled insights into consumer behavior. This abundance of insights allows them to craft tailored solutions to meet individual needs. The use of behavioral targeting can significantly enhance the response to ads, and when marketers’ access to consumer data diminishes, there can be a noticeable decline in ad perfor

Ads 109

Ads Campaigns Product User-Generated Content 109

Content Marketing Institute

JANUARY 26, 2024

If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.

Google 106

Google Paid Search Agency Marketing Companies 106

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

JANUARY 26, 2024

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. This builds on the boosting of its digital commerce and data competencies through the acquisitions of Sapient and Epsilon. CoreAI will be the over-arching name for the capabilities Publicis plans to layer across its offerings.

Paid Search Agency 91

Paid Search Agency Ideal Customer Profiles Acquisitions Marketing Management 91

CMSWire

JANUARY 26, 2024

The difference between calling something a priority, and making it a priority is action, follow-through and continued progress toward achieving it. Continue reading.

Customer Satisfaction 90

Customer Satisfaction Loyalty 90

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. He also discussed some worrying blindspots when it comes to how AI will impact business and society.

Marketing AI 86

Marketing AI Enterprise Management Marketing Automation Services Work Management 86

CMSWire

JANUARY 26, 2024

Five SEO experts weigh in on five big ideas to prioritize in 2024. Continue reading.

SEO 122

SEO Optimization 122

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Imagine you’re giving directions to someone; the clearer and more specific your instructions are, the more likely they are to reach the exact destination they wanted.

Examples 78

Examples ROI Planning Work Management 78

Navigate the Channel

JANUARY 26, 2024

In the world of marketing, understanding your customers and their needs is paramount to success. One of the most crucial aspects of this understanding is identifying and addressing your customer’s pain points. In this article, we will delve into the concept of customer pain points, why they matter, and how to leverage them for better marketing strategies.

Customer Satisfaction 65

Customer Satisfaction FAQ Lead Ranking Customer Surveys 65

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SmartBrief - Marketing

JANUARY 26, 2024

The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. Robots were on, interoperability was on, every home appliance was on and listening, and your car’s on button could be pushed from the comfort of your couch via smartphone.

Rules 62

Rules Lock-In Eye-Tracking Demand 62

Salesforce Marketing Cloud

JANUARY 26, 2024

Turning prospects into customers is a bit like a relay race. Imagine the marketing team as the first runner. They’ve sprinted hard, nurturing each lead with care and precision, and now they’re holding the baton of customer interest. Next up is the crucial moment: passing the baton to the sales team, set to dash to the finish line, er, close.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Sales Management 59

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. As we enter this new age of advertising, both security and compliance are more important than ever. Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential.

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Thinkers360

JANUARY 26, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Culture for 2024. Congratulations to all our Culture influencers who participated! Top 50 Global Thought Leaders and Influencers on Culture 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

US Data Corporation

JANUARY 26, 2024

In the fast-paced world of marketing, efficiency and organization are not just desirable; they are essential. The adoption of project management tools are vital to meeting the needs of marketing professionals. We will take a look at the rationale of using project management tools, dive into the tangible benefits to be had in using them, look at examples, and then explain why it’s not only beneficial to use these tools - but also critical for staying competitive.

Tools 52

Tools Efficiency Organization Examples 52

LeanData

JANUARY 26, 2024

After hundreds of conversations with former RingLead users, we noticed some common themes. Find out why they switched to LeanData. The post Here’s Why Former RingLead Users Switched to LeanData appeared first on LeanData.

Conversion 52

Conversion Lead Management Leads Lead 52

ClickDimensions

JANUARY 26, 2024

ClickDimensions Family, I am very thrilled to share a significant announcement with all of you. As the newly appointed General Manager of ClickDimensions, I am honored to lead this exceptional team into an exciting future. Before we move forward together, I would like to express my sincere gratitude to Mike Dickerson. During his time as CEO, we achieved incredible things, and his dedication to the team has laid an enduring foundation for our continued success.

Lead Scoring 52

Lead Scoring Lead Ranking Organic Leads Creativity 52

Drew Neisser

JANUARY 26, 2024

Ready, set, drive pipeline! That’s the battle cry for B2B CMOs, where driving growth from day one is a given—and consistently delivering on that promise is non-negotiable. This episode zooms in on the tactical prowess of three CMOs who have turned pipeline playbooks into a science. Tune in to hear wisdom from proven pros: Kathie Johnson of Sitecore , Joshua Leatherman of Service Express , and Gary Sevounts of Malwarebytes.

Tactics 52

Tactics Design B2B Conversion 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Anteriad

JANUARY 26, 2024

The post Starting Out The New Year Ahead with Rock Solid Data and Technology appeared first on Anteriad.

Thought Leadership 71

Thought Leadership 71

Bluetext

JANUARY 26, 2024

We are currently living through a transformation period where sustainability and conservation efforts have been thrust into center stage. Consumers are increasingly looking to businesses to take the lead in addressing environmental and social issues. This means it’s time to ensure your branding efforts reflect the environmental values of your customers so you can build trust and attract new customers.

Brand Identity 37

Brand Identity Branding Trade Show Paper 37

SocialPilot

JANUARY 26, 2024

Influencer marketing seems to have become the holy grail for achieving social media success of brands. According to marketers, influencer-generated content earns 8x more engagement than sophisticated branded content. So, it’s a proven fact that everybody loves them. Not only the audience but brands also favor them, given the fact that every $1 spent on influencers generates $5 to $6.50 in revenue.

Social Media 82

Social Media Media Brand Identity Branding 82

Martech

JANUARY 26, 2024

Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your email strategy a thorough once-over. Plus, with email still topping the charts as one of the top-performing revenue channels for marketers, you could be missing dollars in the pipeline.

Clickthrough 123

Clickthrough Marketing & Strategy Marketing Automation Services Deliverability 123

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Trends

Brandpoint

JANUARY 26, 2024

Sponsored content and native advertising are forms of paid media strategies that fit the form and function of the surrounding editorial content on a webpage. It looks “native” to the page. However, the main difference is that native advertising is more like a traditional ad and sponsored content is more like a media placement. Native ads contain a headline and description to encourage users to click on the link.

Paid Content 62

Paid Content Advertising Agencies Advertisements Advertising 62

Martech

JANUARY 26, 2024

Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with social media management platform Sprout Social in 2022. Capabilities include social listening, analytics and managing direct messages. This boost in learnings from social media, and management of messaging on social, impacts the organization far beyond social media marketing and shows how B2B businesses

Social Media 114

Social Media Top of Funnel Media Paid Search Agency 114

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. By the end, you’ll understand why you should use webinars for marketing and how to use them effectively to sell products and services.

Lead Generation 69

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 69